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Karl Ulrich - Keynote: Extreme-Value Innovation
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Extremely valuable innovations are usually based on statistically exceptional opportunities. In most settings, organizations use tournaments to find these exceptional opportunities, by which I mean they generate many candidate opportunities and develop and filter them until only the very best remain. Although the basic idea of a tournament is common in industrial practice, very little science has been brought to bear on the problem of generating more, better opportunities and on more accurately evaluating and selecting the exceptional few. In this keynote I lay out a science of extreme-value innovation, illustrating how the somewhat random process of identifying and selecting opportunities can be managed more deliberately. How might information technology be brought to bear on this larger problem of innovation.
COFES 2008 and COFES 2009 attendees can download the PDF of this presentation at http://cofes.com/Default.aspx?tabid=450
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