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COFES 2011
April 14-17, 2011
Scottsdale, Arizona
The Scottsdale Plaza Resort

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What’s Going to Stick to the Wall Next Year? - Kathleen Maher
A look at current trends and how they'll manifest themselves by 2010. Hindsight is easy and telling the future is a fool's game but it is possible to identify trends and see some early opportunities. One of the most valuable tools we have is to look at new products in the light of past introductions. After all, current theories about product acceptance, including the Diffusion Curve, the Hype Curve, Geoffrey Moore's Chasm, Gordon Moore's Law, and the Practicality Gap, were developed by looking at the past. We’ll look at current trends and product categories with an eye to spotting near-term winners.
Categories: Keynotes 2009
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