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COFES Blog
Jan
9
Written by:
Dick Morley
1/9/2008
Risk management helps get a project done, on budget and on time.
We need to become professional managers. Risk management is a tool that is seldom used in marketing and tool development. Risk, the probability of something happening that impacts your objective, is a chance to make either a gain or a loss. It is measured in terms of likelihood and consequence and, in this business, "holy shit" is an acceptable term.
Don't use an immature process for analysis.
Use the natural habitat of the project.
Teach and train formally and often.
Think risk beginning to end, collect data from beginning to end.
Risk and opportunity go hand in hand.
We tend to treat projects as an art form, but it really is engineering. Comments? Dick Morley
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1 comment(s) so far...
Re: risk management
I think 'risk' and 'opportunity' should go hand in hand. Effectively managing risk (acknowledgement of, development and dissemination of best practices, continual improvement) can be a significant differentiator to owners; important when it comes to new business development.
When risk management is viewed alone, the tendency is to minimize, consider one-offs, or conduct with reluctance. Viewed in light of growth and business development, risk management can be a powerful tool for revenues and probably better margins too.
My blog: www.scottboutwell.blogspot.com (AEC / Environmental Trends)
By Scott Boutwell on
1/10/2008
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