I. Objectives
COFES Russia Seminar brings
- Senior executives from the software community who create, develop, and support the tools necessary for design and engineering
- Together with their peers from firms in manufacturing, construction, and design
- To discuss innovation in the face of the current economic situation (both globally and within Russia and the CIS)
, and
- key problems common within and among BIM/CAD/DP/and PLM
- market situation and formulate forecasts for the next 5-6 years, and
- business opportunities advantageous both for customers and providers
Who will attend
- Top managers and experts from leading providers in the field of BIM/CAD/DP/PLM
- Top managers from Russian manufacturing, construction and industrial organizations
- Analysts, media, and representatives from academia and government
Participation in COFES Russia Seminar is by invitation only. If you would like to be considered for an invitation to the event, please fill the form at http://apply.cofes.com.
Presentations and recordings from the event will be made available to the attendees shortly after the event. For more information, or to request an invitation, contact David Levin of Ledas or Cory Martin of Cyon Research
II. Agenda (tentative)
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08:30
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Registration, welcome coffee
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09:30
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Opening of isicad-2010
(David Levin, President & CEO, LEDAS)
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09:45
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Cyon Research Report: A vision of global market dynamics for design and engineering software, including results and implications of recent surveys of the global engineering software community
(Brad Holtz, President & CEO,Cyon Research)
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10:35 |
Presentations from Forum Partners |
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11:05 |
The Awards of isicad Community |
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11:10
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Coffee break
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11:30
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Presentation from NVIDIA: "New opportunities for developers and users of CAD systems - professional graphics and heterogeneous computing using GPU"
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12:00
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Presentations from the Forum Partners
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12:30
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Opening of COFES Moscow Seminar
Introduction and overview of activities at COFES 2010 and the COFES Israel Forum
(Brad Holtz, President & CEO, Cyon Research)
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13:00
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Lunch
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14:00
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Working Groups (WG) |
Forum Partner's seminar |
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1. News & trends in PLM/PDM
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2. Direct Modeling as a basis of future intelligent CAD?
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Joint seminar of Appius and 1C: "Industrail application of PLM tools on the 1C: Enterprise 8 platform"
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15:00
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Coffee break
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15:15 |
Working Groups |
Forum Partner's seminar |
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3. Marketing and advertising in the era of social change |
4. CAD training for future engineers |
Joint semnar of Appius and 1C: (continued) |
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16:15
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Coffee break
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16:30 |
Working Groups |
Forum Partner's seminar |
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5. New business models for engineering software |
6. New hardward technologies for engineering software |
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17:30
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Coffee break
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18:00
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Roundtable of WG moderators and vendors
press conference
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19:00
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Dinner
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III. Working groups
In the tradition of COFES, we have arranged for six roundtable working groups, in two parallel tracks. After the working groups, there will be a joint integrating round table + press-conference.
The following 6 working groups are planned:
1. Direct Modeling as a Basis of Future Intelligent CAD
Creating and editing engineering data
History-based modeling has been the dominant CAD technology for many years; it is still widely used. Last years history-free (or direct) modeling becomes more robust and useful, and now CAD users can choose between two very viable and very different technologies. This workgroup will be a place for discussion how this choice impacts the intellectual property and product development process of customers.
Discussion topics:
- Comparative analysis of history-based parametric modeling with direct geometry editing: advantages and drawbacks of each approach
- What direct editing tools are offered in mainstream MCAD
- How to keep design intent in history-free environment
- What file format will be used for CAD data exchange in 2050?
Some links:
2. News & trends in PLM/PDM
PLM is getting traction as a industry direction and becomes accepted as a business strategy by many customers. Nevertheless, there are lots of debates about what PLM is actually need to become - strategy, application, vision, platform etc. The discussion in this working group will be around what we see as the top challenges and opportunities for PLM in the coming decade:
- Challenges: Simplicity, Alternative Business Models, Openness, Beyond Engineering, noPLM
- Opportunities: Competition, Social Applications, Regulation and Sustainability, Cost
Discussion topics:
- Top PLM challenges in the next decade
- Digital Prototyping vs. Full-Scale PLM?
- What will be the next CAD data management paradigms?
- How social application can influence PLM?
- Open-source PLM/PDM
- Integrated PLM-ERP-MES Systems
- Cloudy PLM
- PLM, sustainability and green
Some links:
3. Marketing and Advertizing in the Era of Global Social Networks
The question is what will be influence of the Internet and social networks on marketing.
Key issues:
1. Push vs. Pull - how to be found? this becomes the most important question marketing people are asking. The focus need to be to provide focused content that can be accessible via internet, search, social networks, and blogosphere
2. Social affiliation (reference by somebody you know...). When you feel trust, it is easy to you to take a decision. The recommendation or social affiliation will become a strong marketing force in the next couple of years.
3. Attention management. You need work hard to get attention of people these days. So, the new ways to get attention need to be developed. Video, Rich content, Web casting on demand etc. This is only short list how to get it...
4. Blogging vs. official marketing campaigns. People like content that written by non-marketing people. This content get more trust in people's eyes...
Some other topics for discussion:
- New ways of engineering software marketing
- Rich 3D Media vs. paper media
- Social Networks and Communities
- Inbound Marketing, Community Building,...
4. CAD-training for future engineers
- Early CAD education in school
- Software Users or Engineers?
- More discoverable software
- On-line e-books and training
- The role of 3D Media in the education process
- The role of new hardware devices in the education: Google Set Top, iPad, ...
5. New business-models for engineering software
The key question in this discussion should be around "Risk" and "Trust". Customers are looking how to decrease risk in their software projects. PLM is a very risky one these days. Also "value proposition" is very un-trustfull. Customers don't see how current PLM vendors can provide a value using current business models.
The key questions:
1. How to decrease upfront cost?
2. How to provide PLM tools to wider customer audience for reasonable price?
Some of the topics:
- Cloud computing and SaaS
- FOSS(Free and Open Source Software) in CAD/CAM/CAE/PLM...
6. New hardware technologies for engineering software
- GPU usage in CAD/CAM/CAE
- 3D pointing devices and multi-touch
- 3D printing
- Augmented reality
Everybody is kindly invited to give comments and propose more hot topics.
Please write directly to me.
Thank you,
David Levin, LEDAS Founder and CEO, Chairman of isicad-2010,
levin@ledas.com
Related references:
Brief COFES-Russia English info
Russian isicad-2010 web site
Cyon Research announces COFES Russia Seminar in partnership with LEDAS
COFES-Russia Seminar and Multi-vendor Forum isicad-2010 in Moscow
Previous isicad Forums: 2004, 2006, and 2008.
About COFES:
COFES was founded on the idea that one-on-one interaction and the building of community are the most valuable functions of an industry forum. COFES eschews the distractions of a trade show floor and the formality of executive presentations for a comfortable atmosphere of large and small group discussions with the most influential players and most innovative minds of the software world.
COFES is recognized around the world as the one place where leading thinkers and practitioners from the community of users and vendors of software for design and engineering (BIM/CAD/CAE/DP/PLM/PM/PPM, etc.) can interact in a intellectually vigorous conversations, without their sales and marketing hats on.
COFES is an annual event owned by Cyon Research Corporation, a think-tank consulting group focusing on strategic issues of the software industry for design and engineering. The COFES Russia Seminar is being presented jointly by Cyon Research and LEDAS.
Cyon Research has been bringing the unique vision of COFES to a select group of international venues where they believe there is a significant opportunity for the event to trigger a leap forward for the industry. This COFES Russia Seminar follows in the footsteps of the 2006 COFES India Summit and is a precursor to the December 2010 COFES Israel Forum.
About isicad
Isicad is a bi-annual event owned by LEDAS Ltd., an independent software development company based in Russia. In addition to PLM products and services, LEDAS promotes PLM business strategies by through its multi-vendor isicad conferences, and by supporting online resources for the PLM community.