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We are all Victims of Marketing |
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Rachael Taggart
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By Rachael Dalton-Taggart on
5/12/2006 1:46 AM
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Contrary to popular understanding that new products are driven by customer demand, new research finds that IT innovations are giving rise to a new breed of product - created by changes in IT and then revealed to the public to fuel demand.
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Lester Craft's 'Brilliantly Dumb' Innovations |
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Rachael Taggart
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By Rachael Dalton-Taggart on
5/12/2006 12:49 AM
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Lester Craft recently posted an article on COFES at his Innovate Forum site. In it he talks about the difference between 'just dumb', and 'brilliantly dumb' innovations: the difference is, according to Craft, that some of the biggest innovations have been brilliantly dumb. Read on ....
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