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PGM - another industry acronym to add to the list |
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By Rachael Dalton-Taggart on
5/18/2006 3:52 AM
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If you create a new term and no one hears it, was it worthwhile? A look at Right Hemisphere's activities with "Product Graphics Management" provides a great case study in how to gain acceptance for a new term or concept, but is the term actually right?
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We are all Victims of Marketing |
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By Rachael Dalton-Taggart on
5/12/2006 1:46 AM
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Contrary to popular understanding that new products are driven by customer demand, new research finds that IT innovations are giving rise to a new breed of product - created by changes in IT and then revealed to the public to fuel demand.
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Lester Craft's 'Brilliantly Dumb' Innovations |
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By Rachael Dalton-Taggart on
5/12/2006 12:49 AM
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Lester Craft recently posted an article on COFES at his Innovate Forum site. In it he talks about the difference between 'just dumb', and 'brilliantly dumb' innovations: the difference is, according to Craft, that some of the biggest innovations have been brilliantly dumb. Read on ....
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Why CAD software sucks |
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By Rachael Dalton-Taggart on
4/26/2006 3:14 AM
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There is a growth of concern about the continued usability - or lack thereof - of CAD software. Steve Wolfe hosted a briefing session about it and I am impatient to get the audio recording of it for reference. Martyn Day was intended to host a briefing about this at the event too, but unfortunately missed his plane and turned up late.
One of Alan Cooper's main complaints (our keynoter BTW) in his book 'The Inmates are Running the Asylum" is that interfaces on almost any product, anywhere, are not given the attention they need to make a product usable. This doesn't only refer to CAD products, but also to simple things like VCRs, microwaves etc. CAD products are incredibly power ...
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