Risk management helps get a project done, on budget and on time.
We need to become professional managers. Risk management is a tool that is seldom used in marketing and tool development. Risk, the probability of something happening that impacts your objective, is a chance to make either a gain or a loss. It is measured in terms of likelihood and consequence and, in this business, "holy shit" is an acceptable term.
Don't use an immature process for analysis.
Use the natural habitat of the project.
Teach and train formally and often.
Think risk beginning to end, collect data from beginning to end.
Risk and opportunity go hand in hand.
We tend to treat projects as an art form, but it really is engineering. Comments? Dick Morley