Agenda: Friday, April 15, 2005

Introductions and Breakfast

Sponsored by Spatial

Each COFES attendee from the user community is assigned a leading industry consultant who will act as their host for the event. The host's primary responsibility is to make sure that you get the most value possible out of the event and introduce you to key industry players. Plan to meet your host/“introducer” for breakfast.

Attire for COFES is weekend casual (no suits); shirts with collars; sandals or sneakers. Shorts are okay.

Kickoff: Opening Session and Call to Order

Your hosts, Cyon Research, will set the stage for the day's activities. The theme for COFES2005 is "Innovation in an Idea Economy -- Putting your money where your mind is." We'll set the stage for our exploration of seven developments that will have an impact on your company's future survival and success.

Keynote: David  Weinberger

Sponsored by Hewlett Packard

Miscellany Is the Mother of Invention

Ever since Aristotle, we have used one set of basic principles to organize both ideas and physical things: We come up with an organizational plan that divides the world into neat categories, and then we sort our stuff into those categories. But in the digital world, the old principles no longer make much sense. Digitally, we can put a thing in multiple categories and it's often better to have a messy organization than a neat one. In fact, while the old way of organizing considers the "miscellaneous" drawer to be where order breaks down, in the new age of order, we're finding that the best way to organize our ideas is to treat them all as miscellaneous -- an idea presaged by object-oriented programming. But changing our basic principles of organization has deep effects on knowledge and the authority behind knowledge...for better and for worse.

David Weinberger, President, Evident

Dr. Weinberger has an illustrious history in technology including key positions within Interleaf, an early document management software firm, and Open Text, which was the search engine behind Yahoo. Weinberger developed market- and thought-leadership in Web-based collaboration technologies, and authored two highly acclaimed books tackling visions of how Internet technology will affect business and society. He has founded dot-coms and consults to large companies and startups. Weinberger is also a commentator on NPR’s “All Things Considered”, and a columnist for Worthwhile and KM World magazines. His work has appeared in Wired, InformationWeek, The NY Times, USAToday, and the current issues of Harvard Business Review and Esther Dyson’s Release 1.0, among many others.

David Weinberger is an anomaly -- the kind of anomaly that makes COFES incredibly valuable to attendees. He draws passionately upon his rich and diverse background to present challenging concepts in simple and entertaining ways. A veteran of many of years in the software industry, David has a profound grasp of how business is conducted—and how the Web is changing everything. He brings perspectives that are relevant to everyone at COFES yet can be understood by anyone. We are excited to have Dr. Weinberger speak to the engineering software industry.

While not an engineer, Dr. Weinberger has long had deep involvement in technologies that affect engineering software – and business – every day. He was a founder of SGML Open (now OASIS), has served on advisory boards for Microsoft, Yahoo!, AIIM, the Seybold Conference, The World Congress of Philosophy, Xplor, and leading emerging tech companies such as Technorati and MetaCarta. In 2004 he was made a fellow at Harvard’s prestigious Berkman Institute for Internet and Society. He also writes several blogs on the effect of technology on culture. He is currently writing a book about the effect on business and thought of the deep changes in how we organize information digitally.

Technology Suite Briefings 

Our Technology Suite vendors will present briefings on their advanced technology and research. Topics to be announced on site.


Sponsored by
Analyst Briefings

We've invited some of the brightest and most talented analysts and thinkers to give brief presentations on issues they view as critical, with the remainder of each 40-minute session a working discussion. These discussions are strictly limited to no more than 24 people at a time. 


Kristine Fallon
Kristine Fallon Associates

Architecture, Engineering, and Construction


Steve Wolfe
Cyon Research

Engineering Analysis and Simulation
If you’re so smart, why aren’t you rich? Potential savings from engineering analysis and simulation are huge compared with physical testing or (worse) making defective products.  So why are sales of analysis and simulation software puny compared with CAD software?  Find out why and share your thoughts on how to accelerate adoption of more advanced engineering tools.


Bruce Jenkins
SPAR Point Research

Digital-Physical Convergence
Integrating computer-based digital modeling with sensor-based digital capture of reality promises a leap forward in fidelity of IT-based product creation and built-asset engineering. 3D laser scanning is a breakthrough tool for capturing existing conditions of civil infrastructure, process plants and discrete manufacturing facilities, and for quality control of manufactured products. What new software technologies are required for data from laser scanning and other sensor-based measurement to inform design, production and construction?


Dave Burdick
Collaborative Visions

The Business of Innovation


Jeff Harrow
The Harrow Group

What's 'Absurd' Today -- Won't Be!
Some things that were clearly both absurd and impossible to even consider 200 years ago have now become so commonplace as to be beneath notice.  In that context,  what falls into that category today? Explore current efforts that might render them not absurd, but competitively necessary, in a reasonable time frame given the exponential growth of technology.


Jon Peddie
Jon Peddie Research

Graphics Systems


Jack Ring
Innovation Management

Handling the Fuzzy Front-End of Architectural Design
Discovering what stakeholders will value, both positive and negative, has been the art part of the architect’s job for years.  We will discuss how the science of generic design has progressed sufficiently to suggest explicit methods for the fuzzy front end of architecture projects, particularly for larger scale situations involving diverse, even antagonistic, and potentially litigious stakeholders.


Analyst Briefings

Analyst briefings, round 2, with different analysts, different topics.


Jerry Laiserin

Product, Process, and Knowledge Modeling in AEC


Jay Vleeschhouwer
Merrill Lynch

Wall Street Perspective


Ken Versprille
CPD Associates

Engineering Analysis
Simulation and analysis are performed today in isolation, without meaningful collaboration with design and test activities. Moreover, current approaches also isolate one discipline to another. This is a serious shortcoming. Most simulation and analysis covers the same system or part, share data, and often involve mutual dependencies on the results, or chaining of execution of analysis codes. CAE solutions and CAE data management need to be re-architected to take into account a new paradigm — CAE data model management. This implies extending well beyond file management, input data deck concepts and sequential execution of software codes. It requires the management of data at a fine grain level, the management of processes such as analysis methodology. Most of all, new approaches must capture and leverage engineering knowledge.

The CAE data model has to be built on three main layers: the analysis abstract model; the analysis physical model; and the analysis execution model. The most important concept of a CAE Data Model is the level of abstraction and the richness of the information to capture. It includes project and part identification, performance requirements, geometric model references, rules that apply (from methodology regulations or industry), objectives of the analysis, and the identification of miscellaneous data sources identification (loads, physical properties, material characteristics).


Mike Burkett
AMR Research

Product Launch Success in a Demand Driven Supply Network


Peter Thorne

Will innovation be driven by multidisciplinary tools and environments?
Could the ‘silos of design' methodology prevalent today be transformed to deliver the next ‘big thing’ in innovation and design automation? The key to improvement may focus on our ability (or inability) to define new processes and change attitudes as opposed to abstracting and integrating mechanical, electronic and embedded software development tasks. Or, in fact, does conflict among vertical discipline teams improve the innovation process?



Mike Tanner

The Business of Innovation


Harvey Levine
The Project Knowledge Group

Project Portfolio Management
PPM is not just an extension of project management—PPM is the process for managing an enterprises portfolio of projects to maximize the contribution that the totality of projects makes to the overall welfare and success of the enterprise.


Sponsored by UGS
Technology Suite Briefings 

Round 2 of briefings from COFES Technology Suite vendors. Topics to be announced.

Analyst Briefings

Analyst briefings, round 3, with different analysts, different topics.


Dave Jordani
Jordani Consulting Group

Facilities and BIM
FM groups are leveraging information systems, including BIM  to manage facilities.  What are the opportunities for vendors and service providers?  What about business opportunities and the realities of implementation for user organizations.   What is the potential for BIM in this market?


Marc Halpern

Can We Really Make Design for Six Sigma Work?
Design for Six Sigma (DFSS) addresses product quality. Lean design addresses the need to eliminate cost and time waste during the design process. These concepts are not necessarily compatible. For example, the design effort needed to insure quality products is likely to increase the cost and time of the effort. In addition to discussing Design for Six Sigma and Lean Design, we'll also explore potential methods to achieve Lean Design for Six Sigma. Some of those approaches include functional modeling, axiomatic design, and design complexity analysis. Enabling software applications will be part of the dialog.


Peter Marks
Design Insight

Customer Buying Decisions
Want to increase market share?   Then, you'll want to understand how customers make their buying decisions -- and what you can do to make more of them go your way.

Pete Marks' "Customer $APPEALS" method has helped dozens of companies gain significant share.  IBM alone figured an incremental $2 billion in sales. The methods have proven successful from software to autos and appliances to consulting services.  While Peter rarely presents his methods to a public audience, COFES is the exception.   This will be an informal session, perhaps using a participant's own business case as an example.


 Ed Miller



Dick Morley
R. Morley, Inc.

The Business of Innovation
Dick Morley, an angel investor and engineer, will discuss the trends of innovation investing. Why do we invest, and how do we? Are we winners? What are the Statistics? What are the stories? What technologies are being harvested in the next decade? Some examples:
   - Canopy and matrix communications
   - KISS
   - Spin and entanglement
   - "The age of invention" by MIT
   - IBM and open software
   - Adaptive designs






Martin Fischer

4D in AEC
Discuss application and benefits of 4D Models for marketing, project phasing, construction coordination, and construction operations design. Review timing, scope, and level of detail for 4D model implementation. Explore role of various project stakeholders in creating and reviewing 4D models.



Terry Wohlers
Wohlers Associates

Future of 3D Printing and Rapid Manufacturing
The use of 3D printers for concept models, and even refined prototypes, continues to gain appeal and momentum. In 2003, unit sales growth of this class of additive fabrication grew an unprecedented 57.3%, according to research conducted by Wohlers Associates. Even the smallest organizations are now considering the purchase of a machine. Meanwhile, companies are discovering ways to apply additive processes to the manufacture of finished production parts in quantities of one to several thousand. This approach to manufacturing is allowing companies to introduce new products that before were not feasible due to tooling costs, long lead times, and risk.


Sponsored by Océ North America
First Congress: The Future

Innovation in an Idea Economy

It is clear that achieving success in a  global economy will increasingly rely on  the ability to translate inventiveness into commercial products and services. The reality is that the wealth will shift to those industries and those economies that foster such inventiveness and innovation. Translation: The high-paying jobs will exist in those economies that recognize the value of knowledge creation and capture, the fundamental building blocks in a knowledge-based economy.  These are great ideas. It’s no longer enough to build products better, cheaper or faster. The winning hand goes to the player that is able to innovate – that is – to capitalize on its intellectual property.

So, what's on the horizon for engineering software that will it affect the way we innovate?

This working congress is an open forum for examining the issues surrounding technologies expected to have an impact on design and engineering before 2010. The purpose of these discussions is to form a consensus on the issues faced, consider approaches, and promote further dialog.

A separate congress will be held for each of our two primary constituencies: the AEC and mechanical/manufacturing market segments.

Mechanical and Manufacturing Congress


AEC Congress


Moderated by

Joel Orr
Cyon Research

  Moderated by

Brad Holtz
Cyon Research


Buses leave The Scottsdale Plaza Resort for Evening Under the Stars
Buses will be leaving from the main entrance of The Scottsdale Plaza Resort
Evening Under the Stars
Sponsored by Hewlett-Packard

We're headed up into the desert on a reservation. Truly wide-open spaces, miles from any structure and a sweeping view of the McDowell Mountains and the Sonoran Desert Valley below. A great western cookout under the stars and an almost-full moon. And for those who want a closer look at the magnificent Arizona sky, we have a couple of major-league telescopes. A COFES highlight!

This event is open to all registered COFES Attendees and registered Family Member Attendees. Other adult family members may attend if they have paid the Supplemental Registration fee.

Buses leave the Evening Event for The Scottsdale Plaza Resort
We will return to the resort between 10:00 and 11:00 pm.