7:30
AM
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Introductions and Breakfast |
Each COFES attendee from the user community is assigned a leading industry consultant who will act as their host for the event. The host's primary responsibility is to make sure that you get the most value possible out of the event and introduce you to key industry players. Plan to meet your host/introducer for breakfast.
Attire for COFES is weekend casual (no suits); shirts with collars; sandals or sneakers. Shorts are okay.
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8:30
AM
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Kickoff: Opening Session and Call to Order |
Your hosts, Cyon Research, will set the stage for the day's activities.
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9:00
AM
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Keynote: Innovative Engineering for a Disruptive Time |
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Chuck House
Media X |
Innovators are a special breed, especially valuable in disruptive times. They also can be difficult, irritating, even maddening -- let alone hard to identify and harder still to corral and "manage". Chuck, himself historically a maverick and an intrapreneur, will describe the process and politics of innovation in the context of key characteristics of innovators. Chuck's focus: how to identify and develop innovators, how to motivate (and avoid demotivating) them, along with processes and tools that make your task easier for taking advantage of these critical people for your company's future success.
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Chuck House
Chuck House is executive director of Media X, Stanford University's Industry Affiliate research program on media and technology. As a senior research scholar he is continuing his work in technology-enabled communications, collaboration, and community. Previously director of Intel Corporation’s Virtual Collaboratory, Chuck was senior VP of multi-media communication research for Dialogic (acquired by Intel in 1999), and President of Spectron Microsystems (sold to Texas Instruments). Chuck was part of the IPO executive team at Veritas Software, and SVP of R&D at Informix Software during the very successful turnaround years of 1991-93. He was 29 years at Hewlett-Packard, in a wide variety of roles at a number of divisions and groups. An IEEE Fellow for Logic Analysis technology, he also was President of ACM, the world’s largest Computer Science society. |
10:15
AM
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Technology Suite Briefings |
Our Technology Suite vendors will present briefings on their advanced technology and research.
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Autodesk
Hilde Sevens
Senior Product Line Manager, Manufacturing Solutions |
| Extending Digital Prototyping |
Learn about Autodesk’s plans to enhance the Digital Prototyping process using technologies from recent acquisitions including Moldflow, Algor, and NavisWorks.
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CLICK ON PHOTO FOR AUDIO
Autodesk
Brenda Discher
Vice-President, Manufacturing Solutions |
| Digital Prototyping and BIM |
A discussion on Autodesk’s vision for a connected workflow that spans Manufacturing, Architecture, Engineering, and Construction.
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Microsoft
Diego Tamburini
Senior Evangelism Manager |
| New Technologies for Software Developers |
Microsoft will explore opportunities that exist for software developers to provide additional value to their customers with Windows 7 and the Azure Services Platform.
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Nemetschek North America will discuss their technology vision for the future of design and BIM in the AEC industry.
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PTC
Brian Shepherd
Senior Vice-President, Product Management |
| Social Product Development |
PTC believes the market is ready for a measurable shift in the way products will be developed. The cornerstone of this shift is the marriage of social computing to product development, or what PTC is calling Social Product Development.
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ShareVis
Nail Sudin
CEO |
| PLM with Model-Based Workflows |
ShareVis will discuss its vision for “full enterprise PLM” through model based workflow using ShareVis/SharePoint, introducing processes that incrementally configured and deployed provide cost effective interaction with and creation of engineering and PLM information.
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Join Siemens for a lively discussion on the differences between PLM for medium-to-large enterprises and PLM for small-to-medium businesses. What are the key characteristics in providing innovation and engineering solutions to each kind of company?
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SpaceClaim
Chris Randles
President & CEO |
| Direct Modeling |
SpaceClaim will discuss their vision for direct modeling.
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VX Corporation
Mark Vorwaller
President |
| Capturing and Sharing Knowledge |
Can e-tools reduce the learning curve for engineering software and can they be adapted for capturing process knowledge and intent? VX will discuss their vision integrating knowledged capture and sharing within a CAD/CAM environment.
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Also during this time slot:
The DaS Symposium |
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The Design and Sustainability Symposium: Exploring the intersection of design, simulation, and sustainability for the built (AEC) and manufactured environment.
COFES is a unique gathering of individuals from companies representing a wide variety of industry sectors, each with significant interest in software used to design the world around us. The DaS Symposium exists within that community to focus on how design software can facilitate the visibility of sustainability issues at the design stage. The goal of the DaS Symposium is to raise the issues that need to be addressed and to identify areas of common ground that may be best served by collaborative, rather than competitive solutions.
The DaS Symposium will explore how different sectors are facing the sustainability challenge and discuss areas of common ground. The urgency of compliance and certification in the AEC world (LEED, 2030 Challenge, etc.) and manufacturing world (ELV, REACH, etc.) are two of the drivers behind an increasing need for a tight feedback loop between software and designers at the earliest stages of design.
Founding members of the DaS Symposium include Autodesk, Building Smart Alliance, CIFE, Cyon Research, Gensler, Siemens, SolidWorks, Sustainable Minds, et al.
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Opening presentation and introduction of the concept of "Compression," followed by an interactive discussion. Attendees are requested to view Ken Hall's presentation from COFES 2008: http://cofes.com/2008/kenhall prior to the symposium
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10:55
PM
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Break |
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11:00
AM
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Analyst Briefings |
We've invited some of the brightest and most talented analysts and thinkers to give brief presentations on issues they view as critical, with the remainder of each 40-minute session a working discussion. These discussions are strictly limited to no more than 24 people at a time.
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An interactive discussion on the topics raised in Chuck's keynote.
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CLICK ON PHOTO FOR AUDIO
Deke Smith
Cyon Research |
| BIM Changes Everything |
We have heard about big BIM and little bim. That’s just the starting point. In the end, BIM will change responsibilities, liability, insurance, financing, fee structure, and just about everything else we have come to know about the industry of design, construction, and operation of buildings. What does that imply for us during the transition period? How far and how fast will we go? |
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Mechatronics takes design and engineering across the domains of mechanical, electronic, and software development. The cross-disciplinary aspects of design coordination dominate any evaluation or scorecard for mechatronics. We’ll discuss a scorecard for mechatronics best practices, drawn from detailed assessments and discussions leading mechatronics customers.
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CLICK ON PHOTO FOR AUDIO
Joe Barkai
Manufacturing Insights |
| Will PLM Shake Off Its CAD Roots? |
After three decades or so of PLM software innovation, PLM software vendors and their customers still alike see PLM principally as a CAD software application—adoption by other product lifecycle practitioners and decision-makers has not come close to its potential. What are the barriers to broad PLM adoption? What technologies and/or business practices could make PLM’s more prevalent?
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CLICK ON PHOTO FOR AUDIO
Jim Brown
Tech-Clarity |
| Design, Engineering, and Social Networking |
Facebook, LinkedIn, blogs, wikis, microblogs, and other social networking applications connect communities, share information, and establish relationships. What does that mean within the context of business? What unforeseen consequences are emerging these tools move into design and engineering? What are the implications for innovation and sustainability? What about connections that cross a firm’s boundaries, like links with your supply chain or channel?
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CLICK ON PHOTO FOR AUDIO
Jon Peddie
Jon Peddie Research |
| Why Virtual Worlds Fail |
No single company can build a complete virtual world on its own, just as no single company can build a 787 or an A380. There are too many aspects and facets involved. The humongous lack of simple standards (like 6-32 screws) mean that each virtual world developer has to reinvent the wheel for everything from the APIs to CPU, the communications, physiological, stereoscopic, and graphics rendering issues. Collaboration and building on the developments of others are the key enablers.
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CLICK ON PHOTO FOR AUDIO
Tom Pennino
TP Technologies |
| Interdependency of EDA and MCAD |
Electronic systems are pervasive in all mechanical systems including automotive, aircraft, consumer, telecommunications, computing, and gaming. EDA design (concept, synthesis, design, verification, manufacturing) is interdependent with mechanical design, component information systems, and PDM/PLM. We have a long way to go in addressing this interdependency, not to mention the added complexity of bringing the design of embedded software into the mix.
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Also during this time slot:
The DaS Symposium |
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| Integrating Sustainability into the Design Process |
Starting with presentations on tools for integrating sustainability into the design process, we follow with an exploratory discussion about the emerging "sustainability performance software" sector and opportunities for joint action.
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11:50
AM
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Analyst Briefings |
Analyst briefings, round 2, with different analysts, different topics.
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CLICK ON PHOTO FOR AUDIO
Phares Noel
Cyon Research |
| Factory-Floor Time-Bomb |
On the factory floor, most equipment is often unique, with custom drivers running on old PCs, with various releases of OS service packs and anti-virus protection. While these systems may not be connected to the intra-plant network, they still need to be protected from service reps with infected laptops.
Unfortunately, if the latest service packs are installed, they may overwrite the customized environment and cause havoc. The only option is to have the original equipment vendor (if they're still in business) to re-certify the system with the new updates, and the fee to perform this service typically (often with justification) is exorbitant.
What systems are really vulnerable? Does the threat of incompatibility have any real teeth in it? Is this a real issue or just hype? What is the real risk and what can be done to mitigate it?
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CLICK ON PHOTO FOR AUDIO
David Prawel
LongView Advisors |
| Extending the Reach of Product Data |
Product data is a strategic company asset. Much of a firm’s budget is dedicated to create and manage product data, including all of engineering, much of IT, and a good share of other budgets. Yet this key asset remains locked within the domain of engineering, due to complex issues. New tools are addressing some of these issues, but much work remains. What is needed to take the next step towards extending the reach of this key asset?
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CLICK ON PHOTO FOR AUDIO
Ken Versprille
CPDA |
| Trends in Design Data Quality |
Have companies established and documented standards for CAD data and have they developed the necessary process and tools to make sure they can validate that those standards are followed? By defining and promoting the use of corporate CAD standards, companies can discover and derive consistency, establish a best practices process, and improve integration with downstream disciplines in their development process. We’ll discuss guidelines for CAD Data Quality maturity levels.
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CLICK ON PHOTO FOR AUDIO
Jay Vleeschhouwer
Financial Analyst |
| Wall Street Perspective on the CAD/PLM industry |
Jay Vleeschhouwer, formerly of Merrill Lynch, will lead this discussion on the outlook for the industry, on recent financial and merger news, and on what investors care about. |
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CLICK ON PHOTO FOR AUDIO
Bruce Jenkins
Ora Research
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| Strengthening Simulation’s Impact |
Pulling simulation and analysis into the front end of product development, and making CAE usage pervasive throughout projects and programs, have become critical goals. Which new approaches – process wizards, isogeometric analysis, abstract modeling, standards-based integration platforms, simulation-specific data management, process management, or others are yielding the greatest returns? |
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CLICK ON PHOTO FOR AUDIO
Dave Jordani
Jordani Consulting Group |
| BIM – Innovation Under Construction |
Enthusiastically and successfully promoted for several years now, BIM has altered the future vision for the AECOO industry. To morph this vision into reality, it’s time to transition the dialog to address the magnitude of changes that will unfold. Some suggest that industry is ready to transition out of an innovation/early adoption mode in a quest for more pragmatic and broader use of BIM. What’s needed to get us to the next phase of BIM adoption? |
Also during this time slot:
The DaS Symposium |
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| The Role of the Engineering Software Provider in Sustainability |
Starting with two brief presentations on software vendors' sustainability programs, we follow with a brainstorming session on the opportunities for action.
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12:40
PM
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Lunch |
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2:15
PM
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Technology Suite Briefings |
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Autodesk
Hilde Sevens
Senior Product Line Manager, Manufacturing Solutions |
| Extending Digital Prototyping |
Learn about Autodesk’s plans to enhance the Digital Prototyping process using technologies from recent acquisitions including Moldflow, Algor, and NavisWorks.
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CLICK ON PHOTO FOR AUDIO
Autodesk
Brenda Discher
Vice-President, Manufacturing Solutions |
| Digital Prototyping and BIM |
A discussion on Autodesk’s vision for a connected workflow that spans Manufacturing, Architecture, Engineering, and Construction.
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Microsoft
Don Richardson
Director, Global Innovation and PLM Industry Strategy |
| Solutions for Product-Driven Businesses |
Microsoft will discuss how product-driven businesses can make better decisions by utilizing SharePoint Server and PerformancePoint Services for business intelligence, analysis and collaboration. Includes an interactive demonstration of a proof-of-concept solution that leverages Aras Innovator and Actify SpinFire.
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Nemetschek North America will discuss their technology vision for the future of design and BIM in the AEC industry.
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PTC
Brian Shepherd
Senior Vice-President, Product Management |
| The Environmental Compliance Challenge |
The list of environmental regulations geared toward reducing the use of hazardous substances in products is growing. PTC will discuss how leading manufacturers will need to understand and control the chemical makeup of their products—or risk millions of dollars in blocked shipments or costly supply chain disruptions.
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ShareVis
Nail Sudin
CEO |
| PLM with Model-Based Workflows |
ShareVis will discuss its vision for “full enterprise PLM” through model based workflow using ShareVis/SharePoint, introducing processes that incrementally configured and deployed provide cost effective interaction with and creation of engineering and PLM information.
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Join Siemens for a lively discussion on the differences between PLM for medium-to-large enterprises and PLM for small-to-medium businesses. What are the key characteristics in providing innovation and engineering solutions to each kind of company?
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SpaceClaim
Chris Randles
President & CEO |
| Direct Modeling |
SpaceClaim will discuss their vision for direct modeling.
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VX Corporation
Mark Vorwaller
President |
| Capturing and Sharing Knowledge |
Can e-tools reduce the learning curve for engineering software and can they be adapted for capturing process knowledge and intent? VX will discuss their vision integrating knowledged capture and sharing within a CAD/CAM environment.
|
Also during this time slot:
The DaS Symposium |
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| Simulation for Sustainability |
Presentations on both building energy and city-scale simulations, followed by exploratory discussion on how to scale-up solutions worldwide, and opportunities for action.
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3:00
PM
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Analyst Briefings |
Analyst briefings, round 3, with different analysts, different topics.
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CLICK ON PHOTO FOR AUDIO
Steve Wolfe
Cyon Research |
| Affordable PLM |
In an age of tight budgets and broken promises, manufacturers will no longer spend lavish sums on costly, unreliable PDM systems. What new business models and technologies can enable customers to achieve the benefits of PLM without the high costs and long deployment schedules that have characterized PLM systems? Join me for a brain storming session about how PLM should look in the 21st century.
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Many manufacturers consider themselves lucky when an epiphany results in the next great disruptive product. For others, it’s no accident—they find a way to repeat those market-shaking events. How does a company transition from “maybe lightning will strike” to a practice where innovation is a core competency?
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CLICK ON PHOTO FOR AUDIO
Marc Halpern
Gartner |
| Designing Green: Practical or Pipe Dream? |
Gobs of good intention, government support, and regulatory legislation may not overcome the challenges of realizing green design, particularly now. Will manufacturers and governments support green design initiatives in the throes of the worst economic downturn since the 1930s? Discuss these issues and practical steps, strategies, best practices, and supporting infrastructure that will encourage manufacturers to adopt green design, yet also appeal to the profit motive.
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CLICK ON PHOTO FOR AUDIO
Monica Schnitger
Schnitger Corporation |
| Shifting Channel Models |
PLM suppliers typically rely on a mix of channel and direct sales to reach their customers. Many are reviewing their IT budgets to reduce overall spending, while maintaining high-priority investments. Will the vendors, resellers, and customers work together? What are the implications to the ways vendors will be going to market? Will this be a permanent change, or will the eventual upside have us revert to the old ways?
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CLICK ON PHOTO FOR AUDIO
Terry Wohlers
Wohlers Associates |
| Additive Fabrication for Mass Customization |
Custom products is big business. It's about to get a even bigger with advancements in additive fabrication (AF). AF technology makes it economically feasible to manufacture in small quantities. New business models are developing around custom product manufacturing and some involve consumers in the design process. We’ll discuss the role of software in this new megatrend for consumer design and manufacturing.
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Virtual design and construction (VDC) software is critical to bringing sustainable engineering to building projects around the world. Wymmiwyg (what you model & measure is what you get) is not yet a reality today because of a lack of reliable data about the performance of the built environment, a lack of computer-interpretable analysis methods, and the fragmented knowledge and incentives in the responsible organizations. What software and processes work today? What are the long-term opportunities? What barriers stand in the way of harnessing VDC software for sustainability?
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Also during this time slot:
The DaS Symposium |
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Brainstorming discussion. Exploration of opportunities for collaboration among vendors. Opportunities for leadership in expanding customer awareness and removal of roadblocks.
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3:45
PM
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Break |
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4:00
PM
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Maieutic Parataxis: Exploring Concepts |
Maieutic: The midwifery of knowledge.
Parataxis: The juxtaposition of ideas, without connection or conjunction
We will be hosting a series of five-minute vignettes drawn from topics and ideas that, while perhaps not yet fully formed, are likely to impact your thinking about how we design, build, and interact with software in the future.
Take a look at http://cofes.com/mp to see the Maieutic Parataxis presentations!
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5:15
PM
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Free |
5:45
PM
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Buses leave The Scottsdale Plaza Resort for Evening Under the Stars |
Buses will be leaving from the main entrance of The Scottsdale Plaza Resort*
*Guests of COFES Attendees must be registered and have paid a supplemental registration fee in order to attend this event |
6:30
PM
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Evening Under the Stars at La Puesta del Sol |
We're headed up into the desert once again, with truly wide-open spaces and a sweeping view of the sky. A great western cookout under the stars. And for those who want a closer look at the magnificent Arizona sky, we have a couple of major-league telescopes. A COFES highlight!
*Guests of COFES Attendees must be registered and have paid a supplemental registration fee in order to attend this event
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9:30
PM
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Buses Leave the Evening Event for The Scottsdale Plaza Resort |
We will return to the resort between 10:00 and 11:00 pm.
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