COFES 2011 Agenda

Thursday, April 14, 2011

8:00
AM
Registration and Badge Pick-up Opens
Attire for COFES is weekend casual (no suits); shirts with collars; sandals or sneakers. Shorts are okay.
8:30
AM -
3:00
PM
The DaS-Symposium
The Design and Sustainability Symposium: Exploring the intersection of design, simulation, and sustainability for the built (AEC) and manufactured environment. Details here.

 
Income Tax Extensions - Moved to Friday 10:15 AM to 4:00 PM
In recognition of the impending tax deadline of April 15, Cyon Research has arranged for a tax specialist to be on hand to help file an extension for those who couldn't quite get it done before COFES. We'll be set up in the Lobby on Friday during the Briefing sessions.
1:00
PM
Tech Soft 3D Annual Customer Meeting
Current and potential customers of Tech Soft 3D are invited to participate in Tech Soft 3D's Annual Customer Meeting, which will include at least one new product announcement.
3:00
PM

 
Special Session: Augmented Reality: Practical Business Applications
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Joseph Juhnke
Tanagram Partners
Augmented Reality: Practical Business Applications
Augmented Reality (AR) has been called one of the Top Ten Disruptive Technologies. AR has arrived at the consumer level, but remains imprecise and far from disruptive. Are there changes in the wind? AR has begun to make the jump from consumer to business. The real leap will come when AR technologies start getting tied into corporate PLM and BIM data. Joseph has been developing these types of AR apps and his work is impressive. He’ll give us a briefing on the current state of AR, demonstrate real and productive AR business apps, and then explore the implications for businesses of today and tomorrow. The discussion will then turn to the “practical” opportunities offered via the future of Augmented Reality, including markets most likely to be early adopters, and customer acceptance issues.
 
This is an informal session. Lots of information, but also lots of interaction and discussion.
Open to all COFES Attendees and their guests.
4:00
PM

 
Special Session: International Business Update
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Tony Christian
Cambashi
International Business Update
 
Cambashi maintains quantitative market models of the global technical applications software business. Prior year revenue figures by country contain tantalizing clues and reflections of the ways different industries and regions responded to changing economic circumstances. By looking at the numbers, and relating these to developments in technology and industrial practice around the world, we can consider how general economic forecasts might translate to technical application software businesses.
 
This is an informal session. Lots of information, but also lots of interaction and discussion.
Open to all COFES Attendees and their guests.
5:00
PM

 
Special Session: The Future of Innovation
DeNeef~Chris_88w.jpg  
Chris De Neef
Fast Track Consulting
The Future of Innovation
Innovation is changing the world around us, ever more rapidly. But as our world is changing—greener & leaner, more global & social—it's now innovation's turn to adapt! Companies must understand the new rules of the game because yesterday's recipes for innovation won't work in tomorrow's world. We must stop seeing today's world thru yesterday's paradigms; we must learn to open up to the outside world, to work in an environment where there is no clear boundary between partner and competitor.

Check out at Chris' presentation from COFES Israel for a brief hint at what he'll be showing us in COFES 

 
This is an informal session. Lots of information, but also lots of interaction and discussion.
Open to all COFES Attendees and their guests.
6:00 -
8:00
PM

 
Business Reception and Technology Suite Open House   Spouse & Guest-only Mixer 
Opening business reception. First formal opportunity for COFES Newbies to meet their Hosts. Technology Suites have been set up for you to discuss corporate direction, business development, and potential partnerships. They are NOT demo rooms—the vendors are here to talk, not sell. This is your opportunity to sign up for appointment time slots.
Music, food and refreshments.

*Restricted to COFES 2011 Attendees. Their spouses and guests are invited to a spouse- and guest-only mixer and may join them later at the welcome reception.
While COFES attendees are at their business reception, their spouses and guests will be treated to a wine tasting mixer/reception before they join us in the welcome reception at 8 pm. Enjoy the food, refreshments, and music in a relaxed setting.

*Open only to badged spouses/guests of COFES 2011 attendees.
7:45
PM

 
COFES 2011 Opening Intro
Welcome, introductions, orientation, and schedule.
8:00 -
10:00
PM

 
Welcome Reception
Bring your spouse and join all COFES attendees and sponsors for this evening social.
Music, food and refreshments.

*Guests of COFES Attendees must be registered and must be wearing their badges during the event.

Friday, April 15, 2011


7:30
AM

 
Introductions and Breakfast
Each COFES newbie is assigned an industry analyst who will act as his/her host for the event. The host's primary responsibility is to make sure that you get the most value possible out of the event and introduce you to key industry players. Plan to meet your host/introducer for breakfast.
 
Attire for COFES is weekend casual (no suits); sandals or sneakers. Shorts are okay.
8:30
AM

 
Kickoff: Opening Session and Call to Order
Your hosts, Cyon Research, will set the stage for the day's activities.
 
9:00
AM

 
Keynote: "But Can It Slice a Pineapple?" The Future of Networked Design, and Future Design for Networks
John Gage  
John Gage
"But can it slice a pineapple?"* The future of networked design, and future design for networks.

*Babbage said what was wrong with the British Royal Society was that first they would deny that you could design a machine to slice a potato, and when you did, they would ask, "But can it slice a pineapple?"

 
 
John Gage
John Burdette Gage was the 21st employee of Sun Microsystems, where he is credited with creating the phrase "the network is the computer." He served as Chief Researcher and Vice President of the Science Office for Sun, until leaving on June 9, 2008 to join Kleiner Perkins as a partner to work on green technologies for global warming; he departed KPCB in 2010 to apply what he had learned "to broader issues in other parts of the world".
10:15
AM

 
Technology Suite Briefings 
Our Technology Suite vendors will present briefings on their advanced technology and research.
 
3D PDF Consortium
Greg Baker
President, Tetra 4D
Introducing the 3D PDF Consortium
Tetra 4D, Adobe, Tech Soft 3D and PROSTEP will discuss how the new 3D PDF Consortium is working to ensure development toolkits, Acrobat, and the free Adobe Reader continue to evolve in support of the ongoing development of PDF/E and the PRC data format as open, published ISO standards. Comprised of software vendors, developers and end users, the consortium will provide a unified voice for all who share a common vision of 3D PDF as the standard to reuse 3D and other engineering data with anyone, anywhere with the free Adobe Reader.
 
 
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AMD
Allen Bourgoyne
Director, ISV Alliances, AMD Professional Graphics
The Future of Visual Computing
AMD will discuss the next era of vivid digital experiences and the implications of taking advantage of the potential of its Fusion Accelerated Processing Units (APUs).
 
 
Inforbix
Oleg Shilovitsky
CEO
Tackling the Challenges of Product Data Fusion
Inforbix has developed a new approach to collecting product data. It takes data from disparate sources, finds semantically connections between pieces of information, and presents the results in a meaningful way. Find out how it works and why it matters.
 
 
Intel
Wes Shimanek
Senior Manager, Workstations
A Paradigm Shift in Access to Resources
Hardware and software technologies have seen dramatic changes over the last 10 years; when exploited by new workflows, these technologies combine to accelerate a company’s innovation loop. Intel and HP have been quietly working together to create a paradigm shift in how users quickly and easily access design and compute resources. Join them for a discussion on how these ideas extract greater value out of your assets. Leave with a roadmap for accelerating your opportunity to design, test, and modify digital prototypes faster than ever before.
 
 
Microsoft
Craig Rode
Director, Global Innovation and PLM Industry Strategy
Opportunities for New Business Models and Innovation in the CAD/CAE/PLM and Technical Computing Market
A discussion on new business models and opportunities for innovative products and services facilitated by Microsoft’s Platform as a Service (PaaS), Windows Azure, and associated data application market place, Windows Azure Marketplace.
 
 
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Siemens PLM Software
David Taylor
Senior Director, Portfolio Solutions
Mobility for Product Lifecycle
Discuss the role of mobility applications in the product lifecycle. Come see a new solution in this realm.
 
 
10:55
PM

 
Break
 
11:00
AM

 
Analyst and User Briefings
We've invited some of the brightest and most talented thinkers, analysts and users, to each lead a working discussion on an issue they view as critical. These discussions are strictly limited to no more than 24 people at a time.
 
John Gage  
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John Gage
Keynoter's Session
An interactive discussion on the topics raised in John's keynote.
 
Page_Marshall  
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Mashall Page
Nike, Inc.
The Challenge of Scale
Elephants rarely pirouette. As a company grows larger and larger how can it sustain a culture that thrives on innovation? How can managers set the stage for radical innovation inside the walls of a mature enterprise?
Jerry Laiserin  
Jerry Laiserin
LaiserinLetter
The BIMmates are Running the Asylum
Jerry Laiserin wonders, "If process improvement across the entire scope, scale and spectrum of AECO is the question, why has 'the answer' been reduced to a narrow set of modeling-platform software tools? The industry deserves better than this Hobson's choice." As you might expect, Jerry has strong thoughts on the topic and is willing to share. In his words, "does your BIM come straight from the horse's mouth or from the other end of the horse?"
Jordani~David_88w.jpg  
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Dave Jordani
Jordani Consulting Group
Staying Competitive and Relevant
In AEC, design leads to a building that (hopefully) meets a set of requirements. The facility lifecycle is about managing information. Drawings and specs are giving way to virtual models, which encapsulate the complexity and knowledge of a building. These Information-rich virtual models have the potential to service project stakeholders through the facility lifecycle. What are the implications of an information-centric process on design, construction and facility management? What does that do to existing business models? How does the change impact the innovation process?
Bilello_Peter  
Peter Bilello
CIMdata, Inc.
Green and PLM in Innovation: A Productive or Disruptive Combination?
How green is PLM? Can PLM technologies become a first order term in the innovation equation of a product's total greenness? Is green possible without a holistic PLM vision and strategy? How does PLM support the four R's (reduce, reuse, recycle, and repurpose) of product-related intellectual assets? Does our PLM support innovating in the new clean green economy?
Wolfe_Steve  
Steve Wolfe
Cyon Research
Managing Design of Complex Products
Makers of aircraft, ships, automobiles, and other complex products are increasingly partnering to design complex subsystems. Their partners often employ differing CAD and PDM/PLM systems. Some may outsource a portion of the design work to a next level of suppliers. PDM/PLM architectures may work in a multi-CAD environment, but collaborative, multi-PLM is still a major headache. What is the appropriate level of detail that partners and suppliers should exchange with OEMs? What changes should be made to existing PDM/PLM systems to enable this information sharing?
Behrens_Allan  
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Allan Behrens
Taxal Limited
Model-Based Design and Simulation – The Next Big Thing?
Model-based design and simulation helps to predict, verify, and optimize discrete areas of product design. It has been lacking, however, in solutions to help early-stage product analysis and optimization and the ability to do so across multiple domains. And not just in traditional areas of engineering. It is possible that model-based engineering and simulation will deliver a new paradigm in design and development. Who will see value? How will the technology affect software developers and users?
11:50
AM

 
Analyst and User Briefings
Analyst and user briefings, round 2, with different analysts, different topics.
Vleeschhouwer_Jay  
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Jay Vleeschhouwer
The View from Wall Street
Jay will review the performance of the CAD/PLM companies and industry during the recession and their prospects for 2011 and beyond as we emerge from the downturn. Formerly a senior analyst and managing director with Merrill Lynch, this will be his 11th annual review of the industry at COFES, and your only opportunity to see him in something besides a business suit.
Blacker_Ted  
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Ted Blacker
Sandia National Laboratories
Innovating in Legacy Products
The road from innovation to maturity appears to move away from innovation as products mature. Maturity brings stability, at the expense of new innovation that would excite and thrill a new user population. This leaves a company vulnerable to the next innovative entry from a competitor. How do you move to maturity without losing that innovative edge? How do you foster innovation from within, both from a “developer motivation” perspective as well as a “market-driven” perspective?
Abovitz_Rony  
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Rony Abovitz
Mako Surgical Corporation
Beyond the Event Horizon: There’s No Turning Back, So You May As Well Join in on the Fun
What is the Singularity? Why does it make sense in the context of COFES? Today, we’re creating the future that will become tomorrow’s history. Rony has been part of that creation with his groundbreaking and non-linear advancements in surgical robotics. What other non-linear jumps should we expect as we approach the Singularity? What can we reliably predict?
Jackson~Ric  
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Ric Jackson
Ric Jackson Services
Pragmatic Interoperability
In recent years, two software interoperability standards have successfully emerged in the Capital Facilities Industry: ISO 15926 for the Oil and Gas Industry and ISO 16739 for the Facilities (BIM) Community. FIATECH, POSC CAESER, and buildingSMART alliance played a key role in this. These groups are now working to harmonize the two standards. Despite the strong backing behind the two ISO standards, deployment has yet to become widespread. Why? What options are available to pragmatists who need to connect, incrementally, different parts of different tools to achieve enterprise-wide information flow?
Fischer~Martin_88w  
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Martin Fischer
Center for Integrated Facility Engineering
Optimizing Across Disciplines in AEC
Because our current process of design is sequential, we rarely end up with a design that optimizes across the various systems of a building. In most cases, this is because we aren’t able to optimize the topology of a system and the sizing of the system's components concurrently across several disciplines. Multi-Disciplinary Optimization (MDO) methods and parallel computing can enable such multi-scale and multi-disciplinary optimization during conceptual design, enabling quick exploration of the design space and convergence on more optimal solutions. How? What are the costs, benefits, and implications?
Jenkins_Bruce  
Bruce Jenkins (Amy Rowell)
Ora Research, LLC
Simulation for Sustainable Product Development
Much software for designing more sustainable products focuses on gauging and reducing the eco-impact of a product's materials. But with automotive, air transport, alternative energy and other highly engineered products, sustainability also means taking product performance into challenging new realms. How is simulation, analysis and functional modeling software evolving to meet those needs? What's still needed from CAE software developers?
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Marc Halpern
Gartner
Software Deliverables: Part of Manufactured Products
Software is now a line item in the BoM of many manufactured products. The implications of managing and configuring Software as part of the eBOM, mBoM, and for product service are huge for defining and designing products, product lifecycle management, and the software vendors that support these needs. How is the landscape changing? How should manufacturers and software vendors respond?
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Jon Peddie
Jon Peddie Research
Implications of Next-Generation Hardware
We’re about to exit a relatively long period where the major changes to hardware have mostly been incremental. What’s about to happen to change that? Where should we be paying attention? What sort of differences will we see? How is that likely to change the way we work?
12:40
PM

 
Lunch
 
2:15
PM

 
Technology Suite Briefings 
Round 2 of briefings from COFES Technology Suite vendors.
 
 
3D PDF Consortium
Ron Fritz
President, Tech Soft 3D
Introducing the 3D PDF Consortium
Tetra 4D, Adobe, Tech Soft 3D and PROSTEP will discuss how the new 3D PDF Consortium is working to ensure development toolkits, Acrobat, and the free Adobe Reader continue to evolve in support of the ongoing development of PDF/E and the PRC data format as open, published ISO standards. Comprised of software vendors, developers and end users, the consortium will provide a unified voice for all who share a common vision of 3D PDF as the standard to reuse 3D and other engineering data with anyone, anywhere with the free Adobe Reader.
 
 
AMD
Allen Bourgoyne
Director, ISV Alliances, AMD Professional Graphics
The Future of Visual Computing
AMD will discuss the next era of vivid digital experiences and the implications of taking advantage of the potential of its Fusion Accelerated Processing Units (APUs).
 
 
Inforbix
Vic Sanchez
COO
Tackling the Challenges of Product Data Fusion
Inforbix has developed a new approach to collecting product data. It takes data from disparate sources, finds semantically connections between pieces of information, and presents the results in a meaningful way. Find out how it works and why it matters.
 
 
HP
Tom Salomone
Worldwide MDA Segment Manager
Exploring Transformative Technologies
Transformative technologies that allow for the exploration of concurrent design, analysis, and optimization are no longer available only to those with access to supercomputer—they’re deployable at the desktop with workstations like HP’s “Z” workstation. Intel and HP have been quietly working together to develop a next generation of workstation that has the potential to make a major leap forward in access to this power. Join HP and Intel for a discussion on how customers can use this to extract greater value out of their other physical and intellectual assets.
 
 
Microsoft
Todd Needham
Group Product Manager, Technical Computing
Opportunities for New Business Models and Innovation in the CAD/CAE/PLM and Technical Computing Market
A discussion on new business models and opportunities for innovative products and services facilitated by Microsoft’s Platform as a Service (PaaS), Windows Azure, and associated data application market place, Windows Azure Marketplace.
 
 
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Siemens PLM Software
David Taylor
Senior Director, Portfolio Solutions
Cross-Functional Knowledge
Discuss the need for cross-functional knowledge at the thousands of decision points throughout the product lifecycle.
 
3:00
PM

 
Analyst and User Briefings
Analyst briefings, round 3, with different analysts, different topics.
Thomas_David  
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David Thomas
The Aerospace Corporation
What Can Catastrophic Failures Tell us About Innovation?
Post-mortem analyses of failures reveal a number of common root causes. We’ve seen that by improving the frequency and robustness of collaboration and coordination using a concurrent engineering approach we can avoid such catastrophic failures (and cost overruns). David is prepared to discuss four case studies of catastrophic failure and their underlying causes. He has real data on how a concurrent approach was recently applied with good results, based on Performance-Driven Engineering. Dave has supplied a Prezi for your review prior to the session: Thomas-Aero.zip
Gustavo Fontana  
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Gustavo Fontana
Bose
Integrating Physical and Virtual Design Exploration
Digital tools for designers are becoming increasingly more complex and powerful, but optimization for the enterprise sometimes comes at the expense of the free flow of design ideation. What happens when those realities collide with those on the fringes of creative work, and early product-creation stages? How do we reconcile the easy, frequent, serendipitous, and pleasurable visual explorations in analog sketchbooks, cardboard, and Legos, with state-of-the-art software for design and engineering? How do we create a platform (or a lack of platforms) that embraces the interactions of physical tools and the flexibility of virtual tools?
Smith_Deke  
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Deke Smith
Cyon Research
BIM—The Next 10 Years
We’ve clearly reached the tipping point with BIM. Owners are aware of the power of having access to comprehensive information about their facility. The facilities industry has not been able to make the changes fast enough to educate and implement the benefits. Those outside the design professions are going to begin demanding immediate and profound change. How must BIM evolve over the next ten years?
 
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Monica Schnitger
Schnitger Corporation
Tipping Point in Plant Design?
The process industry faces unprecedented pressures to move quickly, yet ensure safety; to produce products at a profit in the face of increasing raw materials costs; and to hold close intellectual property while collaborating across large, diffuse supply chains. Complexity has always been at the heart of plant design and construction while innovation has often been constrained by caution. Are we at a tipping point in plant design, or should we expect business as usual?
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Chad Jackson
Lifecycle Insights
Generational Complexity
Boomer engineers are readying to retire in waves. There aren't enough Gen X and Gen Y engineers to replace them. And Gen Z shows little interest in the engineering fields. How serious is this? What are the implications? What variables most directly affect the situation?
Pennino_Tom  
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Tom Pennino
TP Technologies, LLC
Connecting ECAD to MCAD and then to Manufacturing
Electronic design and mechanical design data must operate in their own stovepipes, but they must periodically connect and eventually deliver design data to manufacturing. How should we improve that connection and workflow?
Maher_Kathleen  
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Kathleen Maher
Jon Peddie Research
Rendering? Really!
New hardware has made rendering accessible. Ray tracing, once a time-intensive feature reserved for professional users, is now incorporated into low-cost products. New competitors deliver with push-button rendering, easy-to-use advanced rendering, and other options. How are the competitors differentiating themselves? Who does it matter to? Where is there to go from here?
3:45
PM

 
Break
 
4:00
PM

 
First Congress: Maieutic Parataxis
Maieutic: The midwifery of knowledge.
Parataxis: The juxtaposition of ideas, without connection or conjunction
(Ideas that generate Ideas)


We will be hosting a series of five-minute vignettes drawn from topics and ideas that, while perhaps not yet fully formed, are likely to impact your thinking about how we design, build, and interact with software in the future.

Take a look at http://cofes.com/mp to see the Maieutic Parataxis presentations from previous COFES!
 
5:45
PM

 
Buses leave The Scottsdale Plaza Resort for Evening Under the Stars
Buses will be leaving from the main entrance of The Scottsdale Plaza Resort*
 
*Guests of COFES Attendees must be registered and have paid a supplemental registration fee in order to attend this event
6:30
PM

 
Evening Under the Stars
We're headed out into truly wide-open spaces and a sweeping view of the sky once again. For the first time, we'll be hosted at Los Cedros, a Moroccan citadel for Arabian horses. A great western cookout, and for those who want a closer look at the magnificent Arizona sky, we have a couple of major-league telescopes. A COFES highlight!
 
*Guests of COFES Attendees must be registered and have paid a supplemental registration fee in order to attend this event
9:30
PM

 
Buses Leave the Evening Event for The Scottsdale Plaza Resort
We will return to the resort between 10:00 and 11:00 pm.

Saturday, April 16, 2011


8:00
AM

 
Breakfast
 
8:45
AM

 
Morning Kickoff
Your hosts will set the stage for the day's activities.
9:00
AM

 
Keynote: The New Complexity - Its Nature and Proximity
Voeller~John_125w  
John Voeller
Black & Veatch
The last four years have been a preview of the coming acceleration of change and complexity. In the history of human endeavor, we have never seen such a period, nor are we ever likely to again. So many different knowledge domains and functional venues are evolving at a rapidly increasing pace. The sheer volume, intensity, interdependencies, and complexities are confounding. John draws on his research of in the last 14 years, from 31 countries, 35 human endeavor sectors and several dozen disciplines, to paint a picture of the major changes, key drivers, principal interrupts, and most enticing opportunities for the next decade.
 
 
John Voeller
10:30
AM

 
Break
 
10:45
AM

 
Morning Roundtable Discussions

Meeting rooms are set up in suites around the pool, each with a different issue to discuss. Cyon Research investigates issues in engineering and design. That research forms the basis for the issue topics for these 90-minute group discussions.

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BWFC (Big White Fluffy Clouds)
   In 1994, Intergraph made a bold decision to move its customers to Microsoft Windows NT, forsaking all other operating systems in the process. With few exceptions, most other engineering-software vendors eventually followed suit and reaped the benefits of designing for a “single” platform.
   With the advent of the cloud, mobile platforms, the resurgence of the Mac (in engineering), and new GPU and APU platforms, that long era of vendors focusing on a “single” platform is ending. There’s a new, rapidly evolving landscape out there, and none of the platform targets are moving in a way that makes them easy to predict. What’s a vendor to do? Better yet, how can we prepare for a sure-to-come, but unknowable, emerging game changer?

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Capability and Demand Drive Complexity: EDA, Software, and MCAD Can No Longer Be Constrained To Their Silos
   Scale matters. Originally, our systems were constrained in scale and scope by what they could achieve—they fit comfortably within pre-existing corporate and intellectual silos. As the scope of the possible has expanded, so the constraints of corporate and intellectual silos seem increasingly arbitrary and archaic.
   Yet our processes and comfort zones have yet (in most cases) to breach those same bounds. Increasingly, the tremendous potential gain of connecting formerly discrete silos will be a competitive advantage for those that can get past the process and change issues that hold others back. Collaboration becomes key as the tools that allow us to manage complexity get more complex themselves. Where are we headed and what are the implications of this continuous increase in capability and scale?

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Horsepower + Pixels and Voxels + Remote + What Else = What’s Next
   We now can apply tons of processing power to turning photographs and remotely sensed data into usable 3D models. And we can capture that data and consume those models remotely. Augmented Reality tools are one place where this is being leveraged. Where else can we go? How do we lay the foundation for that path?

Innovation in the Face of Complexity
   Joy’s Law tells us that we should look outside the firm for innovation. Why? Startups and small, nimble firms are less constrained by legacy issues; nor are they constrained by complexity. When an outside firm has an innovation, it can choose where to let the innovation run, unconstrained by our handcuffs. When we have an internal innovation, it is limited by our priorities and funding.
   Pioneering (innovation that opens new markets) receives distressingly low funding in mature firms, precisely because mature firms are designed to maximize revenue from current intellectual property. In other words, it is in the nature of mature firms to focus on things other than pioneering.
   But pioneering is not the only face of innovation. As firms mature and grow, complexity becomes a main constraint. What is the domain of innovation in this context? How can firms foster such innovation within the constraints of complexity? What opportunities are we missing?

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Removing Roadblocks to Early-Stage Design Simulation
   It is generally accepted that decisions made in the early stages of design cycle have the maximum impact on the final performance and cost of any product. Yet the “build-test-fix” design paradigm (as opposed to the "simulate-optimize," then build one or few prototypes) is prevalent and persisting. What’s getting in the way of practical, early-stage design simulation, and what can we do to remove those roadblocks?

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Rethinking Productivity in AEC
   Common knowledge has it that the AEC Industry has experienced negative productivity gains over the last 6o years.
   Huh? What’s wrong with this picture?
   What does increased productivity for AEC look like? What do we have control over? How is that all about to change?

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The Evolution of Social Media into Design and Engineering Practice
   Many have considered the role of social media in PLM and BIM. Some have even tried to build a business around it. None have hit the mark, and the mark is rapidly moving.
   The expectations of those graduating from high school today (with their brains wired for continuous, multichannel, multitasked collaboration) are different than those of just a few years ago, and perhaps even beyond the comprehension of most in management. If we can’t provide them with the tools they consider as basic as water, we will lose them.
   At the same time, most of them haven’t a clue about the difference between the ideal and the reality of manufacturing. Social media is a must, but it will change the way WE engage, as it evolves into tools that meet the demands of future generations. How do we get there?

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Where Is the Sweet Spot?
   Technologies are becoming more automated. Today you can tell your phone who to call, program your GPS to direct you to a destination of your choice and change the temperature inside your home from anywhere in the world if you have a Wi-Fi enabled thermostat and an Internet connection. But just because you can, doesn’t mean you should.
   There seems to be a big gap between what’s possible, what’s practical, and what’s productive. Many predictions are based on the possible and don’t include practical or useful criteria in the thought process. And we don't do a good job of predicting potential unintended consequences. What tools do we have that support holistic analysis? Do we need better tools—or something else?

User Group Roundtable
   Meeting among representatives of major user groups to discuss common issues and provide customer benefit. Representatives from boards of AUGI, COE, PLM World, PTC/USER, SWUGN, etc. By invitation.

12:15
PM

 
Lunch
 
1:45
PM

 
Afternoon Roundtable Discussions

A second set of 90-minunte discussions.

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Bloggers Roundtable
   A gathering of active bloggers (including business-tweeters) to discuss successful ways to improve what they’re doing: for themselves, for their firms, and most importantly, for their audience.

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“De-Siloing” PLM
   Business assets are often generated within business silos, and often those business silos handle data in a way that is convenient for them, but not so convenient for the rest of the enterprise. What will it take to “de-silo” product/project data?
   Today’s PLM systems address some of this. What problems will need to be addressed by next-generation PLM?

Failure, Complexity, and Leadership
   We are being asked to solve ever larger and more complex problems – often with fewer resources. Many presume the answer to be ever larger and more complex solutions. However, the repeating record of failed projects reminds us that the best big solutions are composed of many, staggered small solutions; monitored and adjusted as conditions change. In other words, what is required is a good chunking strategy, followed by adjustments along the way as the process unfolds. This is a function of leadership at every level.

Gaming is a Game Changer
   We’ve talked for years about the implications of applying gaming technologies to design and engineering. We’ve finally reached the intersection of gaming, new social interfaces, new physical interfaces (ala Kinect) and now this conjunction is enabling the new discoveries (e.g., new paths to protein folding) and giving those at the forefront an accelerative boost. What do WE need to be paying attention to avoid being left by the wayside.

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Specialists and Generalists
   Successful teams embrace and cherish the need for different types of people, both specialists and generalists, in order to thrive. Example: FEA analysts and design engineers who sometimes employ FEA. Generalists bridge the gaps and draw inferences across the depths of knowledge of specialists to apply them in new and effective ways. Why shouldn’t our design tools follow suit? What are the implications?

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Sustainability: The DaS Symposium
   The DaS Symposium, which precedes COFES, attempts to address the question: “What can we (the software industry) do for our customers to help them design more responsibly?” This roundtable brings that question and sustainability discussion to the broader COFES audience.

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The Suite Spot
   Vendors have done an excellent job in making suites of tools available to their customers. The potential value proposition is significant. But how many of those customers are actually using enough of the tools they’ve acquired to realize that potential value? What can vendors do to help their customers realize that value?

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What’s on YOUR Critical Path?
   Richard Riff, Ford’s thought leader for the design and engineering process, has made the bold statement that “CAD is no longer on the critical path” at Ford. It’s not that CAD isn’t important, or strategic; it’s just that it’s gotten good enough that problems in other areas are more significant.
   Do you know what’s on your critical path? More importantly, what’s on your customers’ critical paths? What are you doing to release their bottlenecks? And once those get released, what’s next?

3:15
PM

 
Break
 
3:30
PM

 
Second Congress - The Business of Design and Engineering
Holtz~Brad_88w
Brad Holtz
Cyon Research
  Brown~Jim_88w Jim Brown
Tech-Clarity
 

 
A presentation of recent Cyon Research studies and of a joint study by Cyon Research and Tech-Clarity, followed by a moderated congress discussion of the findings and implications.
This working congress session is an open forum for examining the issues surrounding technologies expected to have an impact on design and engineering. The purpose of these discussions is to examine current issues, explore opportunities for a brighter future, consider approaches, and promote further dialogue.

5:00
PM
Free
 
5:30
PM

 
Reception
*Guests of COFES Attendees must be registered and have paid a supplemental registration fee in order to attend this event
6:30-
9:00
PM

 
Dinner and Awards
Dinner and the closing session of COFES, including The CAD Society Industry Awards and the CADwire Innovator's Award.*
 
*Guests of COFES Attendees must be registered and have paid a supplemental registration fee in order to attend this event 

Sunday, April 17, 2011


6:30-
8:30
AM

 
Early Riser's Breakfast (Cafe Cabana - Poolside)
For golfers and those with early flights.
 
6:30
AM

 
Golf  
Grab a bite at the early riser's breakfast and meet at the COFES registration desk at 6:28 AM for your 7:04 AM tee time.

Lunch back at the resort immediately following the scramble.
Golf fee and reservation required (Golf fee is not included in COFES registration fee).
Transportation back to The Scottsdale Plaza Resort in time to make flights out of Phoenix Sky Harbor International Airport scheduled for 3:00 PM or later.
 
8:30-
10:30
AM

 
Sunday Brunch
Sunday Brunch (Cafe Cabana - Poolside)
Relax and enjoy the morning!
 
10:30
AM

 
Special Session: A Chat with Dick Morley, Superstar
Dick Morley looks forward to discussing the ways of the world with individuals who have an IQ of 140+.

Dick is Cyon Research's not-so-secret intellectual weapon. A prolific inventor (the PLC, anti-lock braking, floppy-disk, nano-chocolate...) and venture capitalist, Dick has an unusual way of looking at things. We've set up this "fireside chat" with Dick to explore his past, current, and future challenges.
12:30
PM

 
Intern Session
Each year at the end of COFES we sit down with the students who intern at COFES. This engaging and wide-ranging discussion has been incredibly enlightening--perhaps for them, but even more so for us. These next-generation leaders have much to contribute.

All COFES Interns will take part as equal participants with the other COFES attendees.