COFES 2012 Agenda

Thursday, April 12, 2012

8:00
AM
Registration and Badge Pick-up Opens

Attire for COFES is weekend casual (no suits); shirts with collars; sandals or sneakers. Shorts are okay.  

8:30
AM -
3:00
PM
The DaS Symposium

The Design and Sustainability Symposium: Exploring the intersection of design, simulation, and sustainability for the built (AEC) and manufactured environment. Details here.

1:00
PM
Tech Soft 3D Annual Customer Meeting
Current and potential Tech Soft 3D customers are invited to hear about the company’s outlook and plans in the near, medium and long-term future at their annual event. As a toolkit provider, Tech Soft 3D aggregates the needs of hundreds of leading engineering companies, making it a bellwether of the industry at large.
3:00
PM

 
Special Session: Current Customer Thinking
Holtz~Brad_88w
Brad Holtz
Cyon Research
  Brown~Jim_88w Jim Brown
Tech-Clarity
 
A presentation of recent Cyon Research studies and of a joint study by Cyon Research and Tech-Clarity.
 
As last year, this is an informal session. Lots of information, but also lots of interaction and discussion.
Open to all COFES Attendees and their guests.
4:00
PM

 
Special Session: International Business Update
Thorne~Peter~88w.jpg  
Christine Easterfield
Cambashi
International Business Update
 
Cambashi maintains quantitative market models of the global technical applications software business. Prior year revenue figures by country contain tantalizing clues and reflections of the ways different industries and regions responded to changing economic circumstances. By looking at the numbers, and relating these to developments in technology and industrial practice around the world, we can consider how general economic forecasts might translate to technical application software businesses.
 
This is an informal session. Lots of information, but also lots of interaction and discussion.
Open to all COFES Attendees and their guests.
5:00
PM

 
Special Session: Vision, Risk, Systems, and Sound
Kubo~Tetsuo_88w.jpg  
Dr. Tetsuo Kubo
Kubotek
Vision, Risk, Systems, and Sound
Major technological and social advancements can be realized when a company embraces a vision and mobilizes its resources over time to achieve that vision. A true “systems approach” must be used to solve difficult design challenges where analysis of human factors, hardware, software and networking combine to deliver an optimal solution. Dr. Tetsuo Kubo has spent his career solving many challenging problems with this “systems approach”. He's held a longstanding dream of creating the most precise sound reproduction system ever conceived. We'll learn of the decision matrix he used during the achievement of this dream, and then hear what that really means—literally!
 
As last year, this is an informal session. Lots of information, but also lots of interaction and discussion.
Open to all COFES Attendees and their guests.
6:00 -
8:00
PM

 
Business Reception and Technology Suite Open House   Spouse & Guest-only Mixer 
Opening business reception. First formal opportunity for COFES Newbies to meet their Hosts. Technology Suites have been set up for you to discuss corporate direction, business development, and potential partnerships. They are NOT demo rooms—the vendors are here to talk, not sell. This is your opportunity to sign up for appointment time slots.
Music, food and refreshments.
*Restricted to COFES 2012 Attendees. Their spouses and guests are invited to a spouse- and guest-only mixer and may join them later at the welcome reception.  
While COFES Attendees are at their business reception, their spouses and guests will be treated to a wine tasting mixer/reception before they join us in the welcome reception at 8 pm. Enjoy the food, refreshments, and music in a relaxed setting.
*Open only to badged spouses/guests of COFES 2012 attendees.  
7:45
PM

 
COFES 2012 Opening Intro
Welcome, introductions, orientation, and schedule.
8:00 -
10:00
PM

 
Welcome Reception
Bring your spouse and join all COFES Attendees and sponsors for this evening social.
Music, food and refreshments.
*Guests of COFES Attendees must be registered and must be wearing their badges during the event.
 

Friday, April 13, 2012


7:30
AM

 
Introductions and Breakfast
Each COFES attendee from the user community is assigned a leading industry consultant who will act as their host for the event. The host's primary responsibility is to make sure that you get the most value possible out of the event and introduce you to key industry players. Plan to meet your host/introducer for breakfast.
 
Attire for COFES is weekend casual (no suits); shirts withcollars; sandals or sneakers. Shorts are okay.
 
8:30
AM

 
Kickoff: Opening Session and Call to Order
Your hosts, Cyon Research, will set the stage for the day's activities.
 
9:00
AM

 
Keynote: Alan Kay on Rethinking Design, Risk, and Software 
Kay~Alan_125w.jpg  
Alan Kay
Viewpoints Research Institute
Our increasingly complex needs have led us to build increasing complex software. We’ve done this in an incremental fashion, building code on top of code. We write understandable snippets of code built on programming languages we know well and then bundle them into program structures to perform complex tasks. This incremental process may seem to have low risk at the snippet level, but it leads to program structures that can be hundreds of millions of lines of code that is intractable to change, redesign, and understanding, nor in the end is it easy to design. It also leads to code with potentially unwanted emergent properties.

Today, we know how to create programs that can create programming languages. So why not write software that closely follows the problem, without a programming language, then let other programs create the programming language to support it? If we apply this rethinking to the design process, both problems and solutions can be thought of in terms of relational structures directly drawn from the problem space, which can then use the "meta-material" of the computer to make much more suitable dynamic solutions.

Here the design and risk trade-offs are completely different. New stuff has to be invented, but they are often 1000s of times smaller and better fitted to the problem, so in the end are much easier to design, build, understand, change, think about, etc. This process allows the problems themselves to be reconsidered, and often much better notions of the problem are discovered.

The process is a much deeper synergy between the science, mathematics and engineering of computing. One of the first fruits of this "from scratch" design approach were the results of two dozen computer scientists at Xerox PARC who invented in just a few years the "big nine" technologies that created our current computer revolution -- personal computer, bit-map screen, overlapping window, pointing, iconic GUI, WYSIWYG applications, object-oriented programming, laser printing, Ethernet, client-server and peer-peer, and part of the Internet -- that has conferred on the world more than $30 Trillion dollars of new wealth to date.

Some recent experiments in reducing software size by factors of 1000 and more will be shown.  
Alan Kay
Alan Kay, is one of the earliest pioneers of object-oriented programming, personal computing, and graphical user interfaces. His contributions have been recognized with:
  • the Charles Stark Draper Prize of the National Academy of Engineering "for the vision, conception, and development of the first practical networked personal computers"
  • the Alan. M. Turing Award from the Association of Computing Machinery "for pioneering many of the ideas at the root of contemporary object-oriented programming languages, leading the team that developed Smalltalk, and for fundamental contributions to personal computing"
  • the Kyoto Prize from the Inamori Foundation "for creation of the concept of modern personal computing and contribution to its realization."
He has been a Xerox Fellow, Chief Scientist of Atari, Apple Fellow, Disney Fellow, and HP Senior Fellow. He is currently an Adjunct Professor of Computer Science at UCLA. In 2001 he founded and is president of Viewpoints Research Institute, a non-profit organization dedicated to children, learning and advanced systems research.

At Viewpoints Research Institute he and his colleagues continue to explore advanced systems and programming design by aiming for a "Moore's Law" advance in software creation of many orders of magnitude. Kay and Viewpoints are also deeply involved in the One Laptop Per Child initiative that seeks to create a Dynabook-like "$100 laptop" for every child in the world (especially in the 3rd world).
 
10:15
AM

 
Technology Suite Briefings 
COFES 2012 Technology Suites will be announced this month. 
 
CLICK ON PHOTO FOR AUDIO
3D PDF Consortium
Craig Trudgeon
CTO, Tetra 4D
3D PDF: Enabling the Visual Enterprise
Craig will be joined by Steve Prast of EOS Solutions. Together they will share several compelling and unique use-cases leveraging 3D data assets for process improvement using 3D PDF and their business benefits, then discuss the 3D PDF platform, and how it can be implemented to create new ways of solving problems and generating value.
 
 
CLICK ON PHOTO FOR AUDIO
Akoya
Karen Caswelch
CEO
Feature-Based Business Intelligence
Akoya provides business intelligence for both supply chain and engineering organizations. We extract features from CAD models, combine the features with ERP data and statistically analyze the merged files. Our analysis includes: comparable parts identification, supplier capability modeling, target pricing, and raw requirements forecasting. Our current focus is on supply-chain organizations, but engineering teams continue to request access to our product. We are specifically interested in understanding critical problems facing engineering teams.
 
 
CLICK ON PHOTO FOR AUDIO
AMD
Allen Bourgoyne
Director of ISV relations
GPU Trends for Computing in Engineering
Join us in a discussion of GPU trends and its impact on visual computing, OpenGL/DirectX/OpenCL applications as well as CPU/GPU utilization to get the most out of the graphics and computing power for engineering applications.
 
 
CLICK ON PHOTO FOR AUDIO
Autodesk
Steve Bodnar
Vice-President, Manufacturing and PLM Thought Leadership
The Cloud
How PLM, Design and Simulation in the cloud will enable manufacturers to react to emerging trends.
 
 
CLICK ON PHOTO FOR AUDIO
CCE
Vinay Wagle
Vice-President
Moving from Monolithic Applications to Discrete Apps
Join CCE in exploring simple and cost-effective approaches to work with multi-CAD data, solve the challenges of interoperability and perform simple tasks that people often use a costly and “monolithic” PLM system for, as discrete “apps”. CCE will also discuss how its Open Data eXchange (ODX) libraries provide access to CAD data independent of CAD systems. Leveraging cost-effective offshore resources for software development will also be a topic of discussion.
 
 
CLICK ON PHOTO FOR AUDIO
The Center for Understanding Change
David Hammond
COO
Introducing the Center for Understanding Change
John Voeller’s Wide-Thinking keynote at COFES last year sparked the creation of a new non-profit: The Center for Understanding Change (C4UC). C4UC uses system dynamics- and agent-based models to better understand issues of risk to critical infrastructure. We’ll lead with a dive into our vision and partners, and then follow with a discussion of risk, modeling, and complexity.
 
 
Intel
Wes Shimanek
Senior Manager, Workstations
Micro-Clouds and Beyond
Learn how HP and Intel are redefining the use of technology to increase engineering productivity by over 4X in the product development process.
 
 
CLICK ON PHOTO FOR AUDIO
Inforbix
Vic Sanchez
COO
Solving the Problem of Product Data Complexity
The demands of data consumption in a design and engineering firms have surpassed the ability of most to manage and control their data. Inforbix is changing how people in those firms interact with their data. We’ll discuss how to find, reuse, and share structured and unstructured product data in ways that bypass the need for traditional data management systems, and increasing productivity in the process.
 
 
CLICK ON PHOTO FOR AUDIO
Microsoft Windows Azure
Allan Naim
Cloud Computing Architect
Where Cloud Works and Doesn't
Share your experience with cloud computing. Learn how the Microsoft cloud platform helped other organizations overcome costs of managing compute bursts, supply chain, and simulation and analysis scenarios.
 
 
CLICK ON PHOTO FOR AUDIO
Redway 3D
Renaud Deparis
CTO
2D/3D Visualization for Industrial Software
Discussion on the requirement and demand for graphics requirements in the engineering software industry (virtualized graphics, cloud rendering, etc.), and the roll our graphics kernel—Redsdk—plays in meeting those requirements, plus some frank feedback from some of our customers.
 
 
CLICK ON PHOTO FOR AUDIO
Siemens PLM Software
Moshen Rezayat
Chief Solutions Architect
Embedding Visualization in Business Intelligence
Words, numbers, pictures. They all have a role in how we form our views and make better product development decisions. But why haven’t the three forms been adequately fused for today’s user of PLM systems? Siemens will lead a discussion on what mix of forms is best at what key decision-making stages in the product development process.
 
10:55
AM

 
Break
 
11:00
AM

 
Analyst and User Briefings
We've invited some of the brightest and most talented thinkers, analysts and users, to each lead a working discussion on an issue they view as critical. These discussions are strictly limited to no more than 24 people at a time.
 
Kay~Alan_88w.jpg  
CLICK ON PHOTO FOR AUDIO
Alan Kay
Viewpoints Research Institute
Keynoter's Session
An interactive discussion on the topics raised in Alan's keynote.
 
Behrens~Allan_88w.jpg  
CLICK ON PHOTO FOR AUDIO
Allan Behrens
Taxal Limited
The Bigger Picture of Design
We’ve heard much on the increasingly complex challenges of product design and manufacture and their effects on the tools and processes employed by businesses. More often than not these topics relate to complex product environments and solutions that map to recent advances in Systems Engineering approaches. Vendors do their best to keep abreast of these changes but many would argue that there is somewhat of a dichotomy between the directions of the ISV community and those of their customers. Is it possible to bring the two dimensions together to create a more productive environment for innovation? Is it really possible to consolidate the fragmented nature of business process (and tool chains) and the often proprietary nature of vendors?
Vlahinos_Andreas_88w.jpg  
Andreas Vlahinos
Advanced Engineering Solutions
CAE for Resilience and Risk
Modern CAE tools provide capabilities of robustness assessment of designs. These capabilities empower design engineers to generate Six Sigma quality designs early in the design process. We’ll discuss cases of Design for Six Sigma from automotive, battery and defense industries. What organizational and technical inhibitors restrict the implementation of robust design practices? What are the solution strategies to overcome them? What is the relationship between Six Sigma and risk?
De Neef~Christian_88w.jpg  
CLICK ON PHOTO FOR AUDIO
Chris De Neef
Fast Track Consulting
Innovation Imposes the Need for Change Management
When we introduce the newest technologies in our clients' environment, we disrupt trusted processes, challenge established roles and responsibilities, and highlight skills shortages and resource bottlenecks. Clearly, we have a role to play in our clients' change management. What's that role, how do we tackle it, and how is change itself changing?
 
Monica Schnitger
Schnitger Corporation
The Channel and The Cloud
2012 may be the year the Cloud actually materializes in the domain of engineering software. How can channel partners adapt. Will customers expect instant access and low prices? What do channel partners need to do and become to take advantage of the changing landscape and power dynamic?
Fischer~Martin_88w  
CLICK ON PHOTO FOR AUDIO
Martin Fischer
Center for Integrated Facility Engineering
Metrics Predict Success
Projects offer the opportunity for continuous improvement, but project teams often just share anecdotal experiences and fail to consistently collect and analyze performance. Connecting process metrics and outcome metrics, and closing the loop between metrics to performance improvement is a critical step in getting past this. Which metrics should you track? How often? Which process metrics best predict success? What are some proven best practices?
Pennino_Tom_88w.jpg  
CLICK ON PHOTO FOR AUDIO
Tom Pennino
TP Technologies
The Evolving EDA Landscape
From cutting rubylith for physical design of an IC to ESL (Electronic System Level), EDA design tools have moved through higher levels of abstraction. The EDA environment is dependent on rigorous use of high level design languages, integral simulation, and hardware software co-design. In the 22 nm silicon generation, parasitic issues make all designs look analog. How is this challenging our EDA tools and design processes. What does the EDA landscape look like today, and where do we go from here?
George Wong  
CLICK ON PHOTO FOR AUDIO
George Wong
Boeing
Boomer Retirement Bust
The Baby Boomer generation is retiring. Half of our most experienced workforce will be gone within five years. In the meantime, firms have been cutting to the bone, forcing fewer employees to bear an increasing load. All in the name of efficiency and cost. This is accelerating the stress on those boomers still on the job. What strategies are available to firms to address this? What does and doesn’t work?
11:50
AM

 
Analyst and User Briefings
Analyst and user briefings, round 2, with different analysts, different topics.

Wolfe~Steve_88w.jpg  
CLICK ON PHOTO FOR AUDIO
Steve Wolfe
Cyon Research
The US Government Embraces Model-Based Design
Industry has been employing 3D models to make products for more than 20 years, but US government agencies from the Federal Aviation Administration to the Department of Defense still require suppliers to submit product designs on fully detailed drawings. Current government initiatives plan to allow suppliers to submit 3D models instead. How long before 3D models become the accepted formats for technical data packages? What standards and technologies must be improved to make 3D MBE a reality in government agencies?
Meintjes_Keith_88w.jpg  
CLICK ON PHOTO FOR AUDIO
Keith Meintjes
CIMdata
Democratizing Simulation: What’s the problem?
For years we’ve talked about driving simulation to non-expert users and to smaller companies. But, simulation is still largely the province of expert users at large companies. Are we at a tipping point? Will always-on, almost-infinite cloud resources and mobile apps put capable simulation tools in the hands of millions? Or, will software pricing, complex user interfaces, data security concerns, and all the rest continue to frustrate us?
Rowell_Amy_88w.jpg  
Amy Rowell
Four Winds Research
Driving Sustainability in Product Design
Is the sustainability movement nearing a “tipping point?” If so, what are the implications? Research strongly suggests that taking a more sustainable approach to product design and manufacturing is not only good for the environment, it’s good for business. Yet many still remain skeptical. What will it take for sustainability to become an integral part of product design and truly go mainstream?
Longbottom_Clive_88w.jpg  
CLICK ON PHOTO FOR AUDIO
Clive Longbottom
Quocirca
The Expanding Scope of PLM
PLM tools are rapidly expanding in capabilities and now encroach on areas that others view their responsibility, such as ERP and SCM. What impact does this have on a business? Where should PLM stand alone, where should it be the center of the universe, where should it be a peer environment, and where should it be a subservient slave to other tools? Where will PLM go next?
Chad Jackson  
CLICK ON PHOTO FOR AUDIO
Chad Jackson
Lifecycle Insights
Decoupling PDM and Process
The holy grail of PLM (and BIM, for that matter) has been true integration of product data, engineering process, and downstream process. Now we’re hearing that there’s value in keeping engineering data management separate from processes. What’s going on here? Where does this decoupling of product and process make sense? Are we done with the idea of an all-encompassing homogeneous solution? Is this simply a divergence, an acknowledgement of reality, or an entirely new opportunity?
David Prawel  
CLICK ON PHOTO FOR AUDIO
David Prawel
LongView Advisors
Leveraging Social Media to Extend the Reach of 3D
Use of 3D outside of design and engineering is on the upswing. This is good for business. The bad news is that penetration of 3D downstream is only a fraction of what is could be. Obviously, there’s work to do and much of that centers around the people involved. How can/will social media accelerate the adoption and success rates? What can and should we do to facilitate and support the efforts?
Baer~Tony_88w.jpg  
Tony Baer
Ovum
Big Data and the Product/Project Lifecycle
Big Data technologies have recently emerged to make it possible to capture and analyze data in volume and variety traditionally considered out of reach. Will emergence of Big Data technologies simply complicate a frustrating situation? Or will Big Data improve the design and delivery of products, and the management of more sustainable, smarter environments? When should the product engineering world start paying attention to Big Data? What happens then? What should we expect out of Big Data?
Sisler~Thomas_88w.jpg  
CLICK ON PHOTO FOR AUDIO
Tom Sisler
Knoll
Product Manufacturing Models for BIM
The move to BIM by their clients has caused a significant challenge to manufacturers who serve the building design and construction (BDC) industry. While the BDC community stands to benefit greatly through the use of BIM-specific product representations, the need for manufacturers to deliver their designs in BIM form has been problematic. Manufacturers have invested the past twenty years in the world of parametric solid modeling to serve their internal needs. BIM on the other hand imposes a whole new set of hurdles for product manufacturers. Traditional 3D neutral file types fall far short of BIM users’ needs. How can we help product manufacturers provide the high value BIM product representations needed by BDC industries?
12:40
PM

 
Lunch
 
2:15
PM

 
Technology Suite Briefings 
Round 2 of COFES 2012 Technology Suites will be announced this month. 
 
 
CLICK ON PHOTO FOR AUDIO
3D PDF Consortium
Chris Garcia
Executive Vice-President, Anark
3D PDF: Enabling the Visual Enterprise
Chris will be presenting several interesting and compelling use cases on how 3D PDF is being leveraged for process improvement initiatives such as Model Based Engineering (MBE), and the business benefits being realized. We will also discuss the 3D PDF platform, its status as a standard, and the role of the 3D PDF Consortium.
 
 
CLICK ON PHOTO FOR AUDIO
Akoya
Karen Caswelch
CEO
Cloud Computing—Analytic Services
Akoya makes extensive use of feature-based analytics and emerging open-source. We are developing a real-time cloud-based analytics platform to replace our current batch analytics process. The cloud-based platform will handle simple and complex posts, which requires decoupled service-based capabilities combined with the capability to scale. We’ll discuss our cloud architecture, background analytics processes, show a simple COFES-specific example. Our goal is to share our emerging technology in return for your input on how we can might apply these technologies to solve industry problems.
 
 
AMD
Allen Bourgoyne
Director of ISV relations
GPU Trends for Computing in Engineering
Join us in a discussion of GPU trends and its impact on visual computing, OpenGL/DirectX/OpenCL applications as well as CPU/GPU utilization to get the most out of the graphics and computing power for engineering applications.
 
 
CLICK ON PHOTO FOR AUDIO
Autodesk
Steve Bodnar
Vice-President, Manufacturing and PLM Thought Leadership
Workflow Solutions for Design and Engineering
How manufacturers leverage common and important workflows with Autodesk suites.
 
 
CCE
Vinay Wagle
Vice-President
Moving from Monolithic Applications to Discrete Apps
Join CCE in exploring simple and cost-effective approaches to work with multi-CAD data, solve the challenges of interoperability and perform simple tasks that people often use a costly and “monolithic” PLM system for, as discrete “apps”. CCE will also discuss how its Open Data eXchange (ODX) libraries provide access to CAD data independent of CAD systems. Leveraging cost-effective offshore resources for software development will also be a topic of discussion.
 
 
CLICK ON PHOTO FOR AUDIO
The Center for Understanding Change
Mike Riddle
Director, Meta-Model Architecture
Building a Meta-Model Framework
Part of C4UC’s “secret sauce” is its new meta-model framework. Built on Mike Riddle’s platform derived from his re-think of programing, this framework will allow us to plug in both system dynamics- and agent-based models from diverse set of sources into a single common environment. Come see the vision, review the current status of our effort, and explore the less obvious implications of this research.
 
 
CLICK ON PHOTO FOR AUDIO
HP
Tom Salomone
Worldwide MDA Segment Manager
Leading Innovation
HP and Intel have been leading hardware innovation in the Product Development space. We’ll discuss HP’s Z1 Workstation—a major change in the hardware footprint—and new ways in which Intel’s newest processors are accelerating design.
 
 
Inforbix
Vic Sanchez
COO
Solving the Problem of Product Data Complexity
The demands of data consumption in a design and engineering firms have surpassed the ability of most to manage and control their data. Inforbix is changing how people in those firms interact with their data. We’ll discuss how to find, reuse, and share structured and unstructured product data in ways that bypass the need for traditional data management systems, and increasing productivity in the process.
 
 
CLICK ON PHOTO FOR AUDIO
Microsoft Windows Azure
Neil Mackenzie
Windows Azure Lead, Satory Global
Big Data for the Masses
Analyzing large data is becoming a key driver in innovation and productivity. Implementation of analytics that once took hundreds of networked computers is now available as Big Data services in the cloud. Is Big Data for you?
 
 
CLICK ON PHOTO FOR AUDIO
Redway 3D
Renaud Deparis
CTO
2D/3D Visualization for Industrial Software
Discussion on the requirement and demand for graphics requirements in the engineering software industry (virtualized graphics, cloud rendering, etc.), and the roll our graphics kernel—Redsdk—plays in meeting those requirements, plus some frank feedback from some of our customers.
 
 
CLICK ON PHOTO FOR AUDIO
Siemens PLM Software
Moshen Rezayat
Chief Solutions Architect
Enhancing the PLM User Experience
In order to get the necessary set of decision-makers truly involved in the product development process, the PLM user experience must continue to progress. Siemens will lead a discussion about what exactly defines a better user experience and what specifically is missing today in PLM in that regard.
 
3:00
PM

 
Analyst and User Briefings
Analyst briefings, round 3, with different analysts, different topics.
 
Halpern~Marc_88w.jpg  
CLICK ON PHOTO FOR AUDIO
Marc Halpern
Gartner
Maintenance, Repair, Overhaul (MRO), and End-of-Life
The owners and producers of products and structures with long lifecycles such as aircraft, ships, industrial equipment, and facilities face significant technical and business challenges to keep these assets operating reliably throughout the long life spans. Marc will discuss the engineering complexities and the priorities, challenges, and software landscape across the value chain to meet the needs.
Brown~Jim_88w.jpg  
CLICK ON PHOTO FOR AUDIO
Jim Brown
Tech Clarity
How are the Cloud and Social Computing Changing Business for the Next Generation?
The Cloud and Social Computing have already begun to change the way business works and poses many new challenges. It has also opened the door to entirely new business models and opportunities. The first waves of digital natives hit the shores of businesses about 10 years ago and are rising up the corporate ladder. What happens when the next wave—cloud and social computing natives—start impacting business. How is your business likely to evolve?
Sendler~Ulrich_88w.jpg  
CLICK ON PHOTO FOR AUDIO
Ulrich Sendler
sendler\circle
Smarter Products Require Systems Engineering
How can engineering IT support multidisciplinary product development processes? How can software development become an integral part of it? Not too long ago, PLM vendors focused solely on MCAD and management of product structures. Recently, all of them seem to see high priority also in systems engineering. But can they close the gap between the different faculties? Or will there be new players in the field?
Boucher~Michelle_88w.jpg  
Michelle Boucher
Aberdeen
Single Source of Truth versus Federated Models
The increasing complexity of today’s products, including the involvement of multiple engineering disciplines such as mechanical, electrical, and software, means there is a tremendous amount of data and data types to manage. What are the best ways to manage it all? Is having it all in a single database (Single Source of Truth - SSoT) the best approach? Where is SSoT a good fit? Where does it fall down and a federated model become more effective?
Laiserin_Jerry_88w.jpg  
CLICK ON PHOTO FOR AUDIO
Jerry Laiserin
LaiserinLetter
BiM to BIM: Moving from Information to Intelligence
BiM applies intelligent software objects of design/construction/operation to what are still dumb physical objects. Someday soon, intelligent BIM software objects will link to and/or be embedded in what will become intelligent physical objects -- building systems/components and the total buildings, campuses and ecosystems that contain or consist of intelligent physical objects. How will the emergence of occupant-aware, environmentally-aware and self-aware buildings alter design/construction/operation processes? What will be the social, economic and political consequences as man-made environments evolve from passive to interactive, responsive, adaptive, predictive and—perhaps—coercive? Who will design the requisite building-human interface(s), data structures and connectivity?
Wohlers~Terry_88w.jpg  
CLICK ON PHOTO FOR AUDIO
Terry Wohlers
Wohlers Associates
The Future of Additive Manufacturing
Additive manufacturing (AM), also referred to as 3D printing, is changing the way high-value products are manufactured. Tens of thousands of parts have been produced by AM for aerospace, medical, and dental companies. Consumers are buying jewelry, furniture, lighting designs, and many other products produced by AM. How are current limitations changing? Which business models are likely to be affected as AM applications proliferate?
Vleeschhouwer~Jay_88w.jpg  
Jay Vleeschhouwer
Griffin Securities
The View from Wall Street
Jay will review the performance of the CAD/PLM companies and industry and their prospects for 2013 and beyond as we emerge from the downturn. Formerly a senior analyst and managing director with Merrill Lynch, Jay has recently joined Griffin Securities as senior research analyst. This will be his 11th annual review of the industry at COFES, and your only opportunity to see him in something besides a business suit.
3:45
PM

 
Break
 
4:00
PM

 
First Congress: Maieutic Parataxis
Maieutic: The midwifery of knowledge.
Parataxis: The juxtaposition of ideas, without connection or conjunction

We will be hosting a series of five-minute vignettes drawn from topics and ideas that, while perhaps not yet fully formed, are likely to impact your thinking about how we design, build, and interact with software in the future.

Take a look at http://cofes.com/mp to see the Maieutic Parataxis presentations from previous COFES!
 
5:15
PM

 
Free
5:45
PM

 
Buses leave The Scottsdale Plaza Resort for Evening Under the Stars
Buses will be leaving from the main entrance of The Scottsdale Plaza Resort*
 
*Guests of COFES Attendees must be registered and have paid a supplemental registration fee in order to attend this event
6:30
PM

 
Evening Under the Stars at Los Cedros
Los_Cedros_88w.jpg     We're headed out into truly wide-open spaces and a sweeping view of the sky once again. For 2012, we're headed back to Los Cedros, a Moroccan citadel for Arabian horses. A great western cookout, and for those who want a closer look at the magnificent Arizona sky, we have a couple of major-league telescopes. A COFES highlight!
 
 
*Guests of COFES Attendees must be registered and have paid a supplemental registration fee in order to attend this event  
9:30
PM

 
Buses Leave the Evening Event for The Scottsdale Plaza Resort
We will return to the resort between 10:00 and 11:00 pm.
 

Saturday, April 14, 2012


8:00
AM

 
Breakfast
 
8:45
AM

 
Morning Kickoff
Your hosts will set the stage for the day’s activities.
9:00
AM

 
Keynote: The Intersection of Design and Risk
Riff_Richard_88w.jpg  
Richard Riff
Ford Technical Fellow (retired)
At COFES 2012, we’ll explore the role of risk in design, the impact time-horizon plays, and what actions we can (or should) take in response. Richard's keynote will extend our understanding of the role of risk in the day-to-day decisions of where and how we allocate engineering resources. We all address risk daily, each in our own way. In design, risk is a consideration in each decision we make. But how and when we think of risk needs to change. Not only do we need to pay attention to our risk horizon (which is much closer than our reward horizon), we also must look for opportunities where risk has not yet participated in the decision process, but should.
Richard Riff
Dr. Richard Riff was the Director of Ford´s Product Lifecycle Management (PLM) initiative and technical fellow for Virtual Product Creation and PLM, one of five technical fellows at Ford.

Dr. Riff joined Ford Motor Company in 1989 as a CAE technical specialist for Automotive Parts Operations Electronics Division. An internationally recognized authority in the field of computer-aided design, manufacturing, engineering (CAD-CAM-CAE) and PLM, Dr. Riff led the team responsible for developing Ford's global PLM strategy. Formerly the Director of the C3P Project Office, Dr. Riff led the development and implementation of Ford´s C3P—CAD/CAM/CAE and PLM strategy, a global, cross-functional enabler involving major changes in Ford's processes, methods, tools, architecture and infrastructure. He received the company's most prestigious technical award, becoming a Ford fellow for his work on Ford's C3P strategy in 1998.

Before joining Ford, Dr. Riff was a Professor of Aerospace Structures at Georgia Technological University in Atlanta, Georgia, and at Technion Institute of Technology in Israel, where he received his Bachelor´s, Master´s, Doctorate and Doctorate of Science in Aeronautic and Mechanical Engineering. Dr. Riff has authored more than seventy technical publications and several books in his areas of specialization, including CAE, CAD, CAM, structural and dynamic FEA, pre and post-processors, descriptive geometry and material constitutive laws.

He is also a Director in Proficiency Ltd, Spaceclaim, Inc. and Geometric Americas, Inc.

10:30
AM

 
Break
 
10:30
AM -
5:30
PM

 
Income Tax Extensions
In recognition of the impending tax deadline of April 15, Cyon Research has arranged for a tax specialist to be on hand to help file an extension for those who couldn't quite get it done before COFES. We'll be set up in the Lobby on Saturday during the Briefing sessions.
 
10:45
AM

 
Discussions and Roundtables
Cyon Research investigates issues in engineering and design. That research forms the basis for the issue topics for these group discussions. Meeting rooms are set up in suites around the pool, each with a different issue to discuss. Also, meetings among groups with a common interest.

The actual topics for COFES 2012 will be posted two weeks prior to the start of COFES.

CLICK ON TITLE FOR AUDIO
Joined at the Hip: AEC and Manufacturing
   Autodesk has strengthened the ties between its AEC and Manufacturing products. Dassault Systemes has crossed the line and is now building tools for the AEC space. What’s going on? Manufacturers who serve the AEC space now have to address the expanding demand for information by their AEC customers. AEC customers increasingly need to understand the impact of their projects at the component level. What are the challenges that the software vendors must address to meet the needs of both?

CLICK ON TITLE FOR AUDIO
IP vs Scan-Modify-Make
   When Xerox popularized the copier, copyright law and IP issues were stressed, and eventually adjusted. But it took time. Today, we’re at a similar transition point as we can now scan a physical object and reproduce it without the involvement of the original producer of the object. We’re quite close to the Star Trek replicator world. What does that mean for intellectual property rights? What does that mean for software developers? Attitudes towards IP are changing and the digital-native generation is much less protective about IP of others than past generations. What are the future implications for business as values change?

CLICK ON TITLE FOR AUDIO
When Social Meets Business
   Business is more than product and service. It’s also about reputation, relationship, and trust. As firms have become more aware of this, their reliance on Social Computing to serve these needs has exploded. Social Computing is also critical to the internal needs of a business and within its supply chain. What are the current challenges in meeting these internal, supply-chain, and external needs for social computing in the context of business? Where do or should social tools intersect or coincide with a firm’s other design and engineering tools?

CLICK ON TITLE FOR AUDIO
Serving Process
   The first several decades of design software were all about serving the needs of the design. Sure, we had project management software, but that was all about getting the product (or project) done. Recently, we’ve seen a new wave of tools designed to serve the needs of process – the way we need things to happen. Some attempt to pre-determine a fixed set of paths and alternatives, but newer tools are more flexible and help to understand more than direct. What are the implications of this wave of tools serving process? What needs are still left unmet?

CLICK ON TITLE FOR AUDIO
ALM and PLM: BFF?
   The design of software to be embedded in “smart” products has become too interdependent with the design of the product for ALM and PLM to remain completely independent of one another. On the other hand, the two domains have each have special needs that don’t easily fit within the context of the other. So for the foreseeable future, ALM and PLM will have to walk hand-in-hand. What are the challenges in making that effective and as we look to the future, where should we focus our efforts?

CLICK ON TITLE FOR AUDIO
40 Years in the Desert
   Boomers are retiring. Boomers are the transitional generation. They made the transition from the old (pre-computer) to new. They also have tribal knowledge critical to business survival. Of those that remain on the job, half will be gone within five years. Replaced by digital-natives. What aspects of their tribal knowledge will we need after they’ve left the firm? What strategies have been successful in defining and capturing that knowledge? Some businesses have given up: they’ve changed the nature of their business so that the lack of that tribal knowledge won’t harm their business. Will we face a similar problem when the digital natives retire?

CLICK ON TITLE FOR AUDIO
My Personal Watson
   IBM’s Jeopardy machine, Watson, wowed the world with its prowess at handing massive amounts of seemingly unrelated data. Watson’s technology has already begun the move to practical applications in the field of medicine. If we follow Moore’s law, what is just possible will move to practical and then feasible at the personal level within a decade. Siri is just a hint of that. What are the implications of the handy presence of Watson-like technology in the hands of designers and engineers? What will design look like then, and what transitions will we need to make along the way?

CLICK ON TITLE FOR AUDIO
WORKSHOP:Case Studies Applying Model-Based Systems Engineering to Real Products
   When used during the conceptual design phase, higher-fidelity model-based systems engineering (MBSE) processes and tools can result in much more robust system engineering. Integrating models beginning at the concept design phase of a project can be done with differing and appropriate levels of fidelity. This can lead to more realistic and higher fidelity design tradeoffs throughout the design process. These same methods link concept and detailed design seamlessly, significantly reducing the time and resources required during the most expensive phases of the project: hardware fabrication and test. Case studies from three different product areas will be presented and then discussed.
   

12:15
PM

 
Lunch
 
1:45
PM

 
Discussions and Roundtables, Round 2
A second set of 90-minute discussions.

CLICK ON TITLE FOR AUDIO
What about CAM?
   The reality of manufacturing is very different from the way the uninformed think. To many, you do the design and then press a button. What’s the big deal? The practical matter is that reality is much more complicated than theory. Speeds and feeds, optimized tool paths, tolerancing, baseline choices, manufacturing methods, pre- and post-process treatments, springback, - all have a huge impact on quality, cost, speed, and profitability of a business. When our industry was young it was called the CAD/CAM industry. What happened to CAM? Who’s paying attention to the output side of the equation? Why aren’t they here?

CLICK ON TITLE FOR AUDIO
MIRVing Hardware
   Micro-Cloud, mini-cluster, High-performance computing, multi-core, APU, GPU, son of Larabee… new generations of hardware are coming fast and the diversification of platform is happening at a pace like the MIRVs of the Missile Command game – too fast to keep track. Everyone’s gone mobile, too. Augmented Reality (AR) is starting to be usable for business. How will all of this change the nature of design and engineering? What are the implications for the tool builders – the software vendors that will need to choose to embrace or reject these technologies in order to survive (or thrive)?

CLICK ON TITLE FOR AUDIO
GUI: Sticky and Changing
   The way we interact with our tools has not changed much since the initial transition from the drafting board. Keyboard. Mouse. Maybe a 3D mouse for the enlightened. GUI’s are sticky – once we move to muscle memory it’s very difficult to change. On the other hand, there’s this whole new generation that has integrated gestures, voice, and other methods into the way they interact with their iPads, Kinect, etc. Where is this headed? From the software vendor’s standpoint, do we just need to write another connection, or is a rethink in the way we work with our tools coming?

CLICK ON TITLE FOR AUDIO
Look Out – Your Relationship with Your Customer is Changing
   Software vendors’ ties with their customers have been both contentious and tenuous. Vendors have tried to lock in customers with interoperability issues, maintenance, etc. The landscape is changing. Some have found that trust relationships make for better business. Others are pressed with evolving pricing models: the move from asset (paid-up licenses) to expense (software maintenance), from node-locked to floating licenses to tokens and beyond. And from processor- bound pricing to the new realm of pricing where the number of CPU/GPUs is unknown. The move to mobile makes this more complex, as does the complexity of varying pricing by borders. When is the benefit of maximizing revenue from the customer outweighed by the cost? What are the tradeoffs?

CLICK ON TITLE FOR AUDIO
Where's My Data?
   Local, distributed, private-cloud, public cloud: What belongs where? For some, does it really matter? Which aspects of data need to be under my direct control? Why? When does it matter? When it matters, where do I draw the line? Does it matter who controls the data when it’s clear who owns it? For that matter, when do I want my data to expire?

CLICK ON TITLE FOR AUDIO
Business Ain’t What It Used to Be
   The Internet changed the way we think about business. Prior to the internet, business were all about return on investment—no one conceived of growing a business without first thinking about revenue. The shift from ROI to a focus on business-model as a core capability has given rise to companies like Facebook, which have generated Billions of equity before ever receiving their first dollar of revenue. Quirky has built its business on the idea that paying its customers a core business value. Crowdsourcing, Maker communities, open-source, are just a few examples of what appears to be an explosion of new and different ways to do business. What does this mean for a software vendor? Or for their customers?

CLICK ON TITLE FOR AUDIO
Form follows Simulation
   We get it now. Simulation is something that should drive design, not just verify it. What are the barriers to quicker uptake? What’s possible now that wasn’t possible five years ago? What needs to be easier? Where are the challenges and who is taking the lead in addressing them?

CLICK ON TITLE FOR AUDIO
DaS: Design and Sustainability
   The DaS Symposium, which precedes COFES, attempts to address the question: “What can we (the software industry) do for our customers to help them design more responsibly?” This roundtable brings that question and sustainability discussion to the broader COFES audience.

3:15
PM

 
Break
 
3:30
PM

 
Second Congress: The Business of Design and Engineering
This working congress session is an open forum for examining the issues surrounding technologies expected to have an impact on the business of design and engineering. The purpose of these discussions is to examine current issues, explore opportunities for a brighter future, consider approaches, and promote further dialogue. The focus for COFES 2012 will center on two topics.

The first is the theme for COFES 2012: The Intersection of Design and Risk.

The second will be an exploration of the validity and potential impact of the following statement: Our understanding of the Cloud today and the way it will change business, is similar to our understanding of the Internet back in 1996: It’s already affected us, we know it will change everything, but we are in for an interesting ride as the world is about to change in ways we just don’t get yet.  
5:00
PM

 
Free
5:30
PM

 
Reception
*Guests of COFES Attendees must be registered and have paid a supplemental registration fee in order to attend this event
6:30-
9:00
PM

 
Dinner and Awards
Dinner and the closing session of COFES, including The CAD Society Industry Awards and the CADwire Innovator's Award.*
 
*Guests of COFES Attendees must be registered and have paid a supplemental registration fee in order to attend this event 

Sunday, April 15, 2012


6:30-
8:30
AM

 
Early Riser's Breakfast
For golfers and those with early flights
 
8:30-
10:30
AM

 
Sunday Brunch
Sunday Brunch Poolside at the Cafe Cabana
Relax and enjoy the morning!
 
10:30
AM

 
Special Session: A Chat with Dick Morley
Morley~Dick_at_COFES2011_88w.jpg     Dick Morley looks forward to discussing the ways of the world with individuals who have an IQ of 140+.

Dick is Cyon Research's not-so-secret intellectual weapon. A prolific inventor (the PLC, anti-lock braking, floppy-disk, nano-chocolate...) and venture capitalist, Dick has an unusual way of looking at things. We've set up this "fireside chat" with Dick to explore his past, current, and future challenges.
 
All COFES Interns will take part as equal participants with the other COFES attendees.    
12:30
PM

 
Insights from our Interns
Each year at the end of COFES we sit down with the students who intern at COFES. This engaging and wide-ranging discussion has been incredibly enlightening--perhaps for them, but even more so for us. These next-generation leaders have much to contribute.

All COFES Interns will take part as equal participants with the other COFES attendees.