COFES 2013 Agenda

 

 

Thursday, April 11, 2013

8:00
AM
Registration and Badge Pick-up Opens

Attire for COFES is weekend casual (no suits); shirts with collars; sandals or sneakers. Shorts are okay.  

8:30
AM -
3:00
PM
The DaS Symposium

The Design and Sustainability Symposium: Exploring the intersection of design, simulation, and sustainability for the built (AEC) and manufactured environment. Details here.

1:00
PM
Tech Soft 3D Annual Customer Meeting
Current and potential Tech Soft 3D customers are invited to hear about the company’s outlook and plans in the near, medium and long-term future at their annual event. As a toolkit provider, Tech Soft 3D aggregates the needs of hundreds of leading engineering companies, making it a bellwether of the industry at large.
3:00
PM

 
Special Session: World Update
Holtz~Brad_88w
Brad Holtz
Cyon Research
  Tony Christian Tony Christian
Cambashi
 
A presentation of recent studies by Cyon Research and Cambashi.
 
As last year, this is an informal session. Lots of information, but also lots of interaction and discussion.
Open to all COFES Attendees and their guests.
4:30
PM

 
Special Session: Round-Robin on Computing Futures
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Mike Riddle
Evolution Computing
New Paradigms for Programming
In the last thirty years, the programming environment has changed radically. We now have massive memory, fast GPUs, multi-core processors, distributed processing, ubiquitous networking, and many new input and display technologies. Approaching programming for this changed environment much as we have in the past is limiting us. Mike will discuss a message-based programming methodology that is a better fit to the new environment and finally delivers on the promises of good code reuse: lower costs, easier code maintenance, and reduced time-to-market.
5:00
PM

 
Special Session: Round-Robin on Computing Futures
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Kai Backman
Airstone Labs
New School on Cloud Deployment
Cloud deployment of computationally heavy CAD/CAE software is very different from mainstream web applications. Kai will take a look at strategies for deploying software that requires instant burst capacity of a few thousand CPU cores
5:30
PM

 
Special Session: Round-Robin on Computing Futures
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Jon Hirschtick
Belmont Technology
The New Culture of Programming Tools
If you're an experienced computer programmer trying to get up to speed with modern programming tools, you will find not just new technology but also a new culture of programming tools. You need to learn how to learn again in a world where it's easier to get source code than a user manual for a programming language. We'll talk about this new culture of programming tools and what it means for building the next generation of engineering software.
6:00 -
8:00
PM

 
Business Reception and Technology Suite Open House   Spouse & Guest-only Mixer 
Opening business reception. First formal opportunity for COFES Newbies to meet their Hosts. Technology Suites have been set up for you to discuss corporate direction, business development, and potential partnerships. They are NOT demo rooms—the vendors are here to talk, not sell. This is your opportunity to sign up for appointment time slots.
Music, food and refreshments.
*Restricted to COFES 2013 Attendees. Their spouses and guests are invited to a spouse- and guest-only mixer and may join them later at the welcome reception.  
While COFES Attendees are at their business reception, their spouses and guests will be treated to a wine tasting mixer/reception before they join us in the welcome reception at 8 pm. Enjoy the food, refreshments, and music in a relaxed setting.
*Open only to badged spouses/guests of COFES 2013 attendees.  
7:45
PM

 
COFES 2013 Opening Intro
Welcome, introductions, orientation, and schedule.
8:00 -
10:00
PM

 
Welcome Reception
Bring your spouse and join all COFES Attendees and sponsors for this evening social.
Music, food and refreshments.
*Guests of COFES Attendees must be registered and must be wearing their badges during the event.
 

Friday, April 12, 2013


7:30
AM

 
Introductions and Breakfast
Each COFES attendee from the user community is assigned a leading industry analyst who will act as their host for the event. The host's primary responsibility is to make sure that you get the most value possible out of the event and introduce you to key industry players. Plan to meet your host/introducer for breakfast.
 
Attire for COFES is weekend casual (no suits); shirts withcollars; sandals or sneakers. Shorts if it's hot.
 
8:30
AM

 
Kickoff: Opening Session and Call to Order
Your hosts, Cyon Research, will set the stage for the day's activities.
 
9:00
AM

 
Keynote: Zander Rose on "Resilient by Design"
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Zander Rose
The Long Now Foundation
"Resilient by Design"

How do you build an monument scale sculptural machine that will last as long as civilization? For the last fifteen years The Long Now Foundation and Alexander Rose have been working on building this icon of long-term thinking. Rose is currently managing the 10,000 Year Clock project underway in West Texas where they have used purpose designed robots and explosives to excavate over 500 vertical feet through solid rock to house the Clock.

Alexander will discuss the research and design process that has taken him as far as the arctic Seed Vault in Svalbard, to the ultra-secret Mormon geneological vaults in Salt Lake City. He will show the building process now underway for the 10,000 Year Clock that includes fabrication of the massive Clock itself.
 
Zander Rose
Before joining the Long Now Foundation in 1997, Zander Rose was an artist in residence at Silicon Graphics, as well as a project manager for Shamrock Communications. He was the founding partner of Inertia Labs. Since becoming the Director of the Long Now, he has facilitated such projects as:
  • 10,000 Year Clock (with Danny Hillis)
  • The Rosetta Project
  • Long Bets
  • Seminars About Long Term Thinking
  • Long Server
Zander and his colleague Danny have several patents pending on the 10,000 Year Clock, and their first prototype is currently residing at the Science Museum of London.


Over the years Zander has been featured in Wired Magazine, NPR, and the Discovery Channel. He has spoken at numerous colleges within the US, and later in April 2013 he will be speaking at the Art, Technology, and Culture Colloquium of the Berkeley Center for New Media in Berkeley, CA.
 
10:15
AM

 
Technology Suite Briefings 
Our Technology Suite vendors will present briefings on their technology and research:
 
Datura
Dean Keith
President
Unstructured Data
A discussion on Datura’s semantic-relational vision for resilient data structures, capable of merging diverse data into standard database platforms, absorbing changes, and managing the flow of data across the globe.
 
 
IronCAD
Cary O'Connor
Vice-President
Evolving Technology for New Collaborative Design Processes
Today we see that an increasing demand for more customized/personalized products is putting pressure on design processes currently employed. More people outside of the core design team need to participate in and influence the product development. There is now a need for enhanced collaboration tools to enable their contribution at all phases including design, simulation, communication, and consumption of product information. Technology must evolve to fulfill these requirements and share data seamlessly at multiple levels within the business. Join us in a discussion on what’s required and to look at how IronCAD’s unique collaborative tools are able to directly address these issues.
 
 
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Microsoft
Simon Floyd
Director, Innovation Solutions
Opportunities for Facilitating the Evolving Work-style: Windows 8 & Devices
The way people work has evolved: we have become accustomed to carrying multiple devices, using multiple Apps, working anywhere at any time, and juggling personal and work information – just to keep up-to-date on a daily basis. Please join us for an interactive discussion about Windows 8 and how Windows Devices can help simplify the way people work, enhance their productivity and provide a new frontier for App developers. We will have the latest consumer and business devices for you to try, including Surface Pro. We look forward to chatting with you.
 
 
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Santa Fe Institute
Dave Ackley
External Professor
Robust-First Computing: Beyond Correctness and Efficiency
Efficiency and robustness are mortal enemies, inherently opposed on the value of redundancy, which robustness requires but efficiency eliminates. I will argue that, by so heavily emphasizing efficiency, computer science and engineering are often optimizing the wrong thing, and we could do better, and should, by recognizing and managing the tradeoff explicitly. An illustration of efficiency's costs will be discussed, along with possible computing mechanisms when robustness is emphasized even over correctness.
 
 
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Siemens PLM Software
Moshen Rezayat
Chief Solutions Architect
Remote Visualization
When it comes to 3D visualization, one size definitely does not fit all. There are use-cases where a fully-functional visualization application is required to get the job done; and then, there are other use-cases where a simple browser-based visualization app will sufficiently do the job. So why pay for the cost of a fully-loaded application? What trends influence the evolution of 3D visualization on the Web? What role does cloud computing play in cost-effective 3D visualization for “the masses”? What features and services are needed for 3D visualization by the masses? What challenges might the OEMs face as they try to bring visualization to a broader audience? What role should PLM vendors should play in the evolution of 3D visualization and helping OEMs achieve their objectives in this regard?
 
10:55
AM

 
Break
 
11:00
AM

 
Analyst and User Briefings
We've invited some of the brightest and most talented thinkers, analysts and users, to each lead a working discussion on an issue they view as critical. These discussions are strictly limited to no more than 24 people at a time.
 
Alexander_Rose.jpg  
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Zander Rose
The Long Now Foundation
Keynoter's Session
An interactive discussion on the topics raised in "Resilient by Design", Zander's keynote.
 
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Deke Smith
Cyon Research
Promoting Profound Change
We’ve seen that a 30-story high-performance building can be built in 15 days, with a huge positive impact on profitability. Why do we still take 20-40 times that long to build similar structures, when such profitable new techniques are available? What are the barriers to making these manufactured buildings more the norm? What actions can we take to promote such change?
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Jim Brown
Tech Clarity
Engineering Software and the “App” Generation
Today’s rising engineers and product developers are “digital natives.” They grew up in an online, connected world of “apps.” How will they adapt to today’s engineering software? More importantly, how will tomorrow’s engineering software adapt to them? What will the “app” generation expect from the businesses they choose to work for? What about privacy versus connectedness? How might disconnected “apps” that solve specific tasks function when applied to complex problems of engineering data, tasks, and processes?
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Bruce Jenkins
Ora Research
Design-Space Exploration
Design-space exploration (DSE) is both a category of methods and a new generation of software tools. These tools can radically advance the ability to discover potential design concepts early on and rapidly evaluate sensitivities, variants and tradeoffs among them. The methods that underpin DSE – optimization, design of experiments, Pareto analysis, robustness and reliability evaluation, more are not new, but the domain of applying them in concert is at last transforming these powerful but formerly difficult-to-use methods into practical everyday engineering aids.
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Tony Baer
Ovum
Maintaining Context Across Federated Requirements
As products evolve into complex systems, the challenge of managing requirements is compounded. Requirements for mechanical, electrical, and software engineering disciplines are separate, but deeply interconnected. Hierarchical approaches for dealing with this by having the systems engineering or project management disciplines ultimately accountable for requirements may no longer be adequate. In an increasingly federated systems engineering environment, how can the various disciplines stay, literally on the same page when it comes to managing product requirements?
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Tom Pennino
TP Technologies
Roadblocks to Reducing Design Cycles
In the evolving EDA landscape, as devices exceed the five million gate mark verifying these complex designs poses a significant challenge to design teams who are under increasing pressure to achieve on-time delivery and “right the first time” systems. These devices go through multiple and costly prototypes for logic and timing correctness. Though much of design cycle has benefited from improving EDA tools, verification continues to be the most difficult and time consuming part of the process. What strategies can reduce the verification design cycle and other roadblocks?
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Ted Blacker
Sandia National Laboratories
Accelerating the Churn Rate for Design and Simulation
Speed, accuracy, and relevance are all critical factors for engineering simulations. How can software be better designed and integrated to accomplish these objectives? Validation and verification (V&V) and uncertainty quantification (UQ) add rigor and definition to the quality question. Improved modeling algorithms aid in speed-to-solution. How will advances in V&V and UQ change our simulation process and how can that impact design?
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Bob Deragisch
Parker Hannifin
Drawing Détente: The Model-Based Extended Enterprise
While most firms have moved to designing in 3D and some are on the journey to implement MBD (Model-Based Definition), the Drawing isn’t dead and doesn’t look like it’s going away anytime soon. However, there are a significant number of partner/supplier/customer/consumer challenges that must be addressed to truly embrace and standardize on MBD as the ‘design authority’ for product definition. If organizations change their focus from implementation of MBD, DDD (Digital Data Definition) or even MBE (Model-Based Enterprise) to the concept of MBEE (Model-Based Extended Enterprise), these challenges can and should be eliminated, or at least reduced to manageable nuisances. Perhaps the biggest challenge is how well each organization up and down the supply chain can harness existing technologies, not just in design and development, but also in manufacturing and service after sales, which are too often ignored in an MBD project. And regulatory requirements must be considered in how organizations transition from 2D to 3D design standards.
11:50
AM

 
Analyst and User Briefings
Analyst and user briefings, round 2, with different analysts, different topics.
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Phares Noel
Cyon Research
Leveraging Crowd-Sourced Design Strategies to Transform STEM Education
A key failure of most current STEM curricula is the disconnect between STEM theory and the reality of everyday life. For a small (but growing) number, FIRST Robotics has made major strides in reconnecting STEM theory to reality. Crowd-sourcing might bridge this gap for all students. Crowd sourcing is a distributed problem solving model where individuals (or small groups) tackle tasks, with results judged and then applied as part of a broader solution. A key point of crowd-sourcing is the engagement model – in particular letting those who can contribute do so in areas of their interest. By incorporating crowd-sourced design into STEM education, students would participate both in the distributed design (as part of the crowd), and also take a turn at the management side where they would learn criteria, judgment, and task definition.
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Allan Behrens
Taxal Limited
Closing the Loop Between the Physical and Logical
While many envision integrating their disjointed software, electronic, and mechanical engineering workflows, the practical realities of people, methodologies and tools too often get in the way. Many of these practical barriers have been overcome recently, enabling this critical vision. What’s changed? What’s practical and how is that likely to evolve over the next few years? How do we build tools and processes to make this a smooth, accessible reality?
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Chris De Neef
Fast Track Consulting
Engineering-Out Fragility
Robust systems are not designed for adaptability or flexibility. Resilient systems are designed to withstand changes and continue to function, but aren’t designed to improve over time. Robust systems can still be fragile. Resilient systems less so. Why not design for evolution—for systems that improve with experience? But how do we engineer-out fragility, without introducing new fragilities? What are the characteristics of anti-fragile systems? What can we learn from other disciplines such as Design Thinking or biomimicry?
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Jay Vleeschhouwer
Griffin Securities
The View from Wall Street
Jay will review the performance of the CAD/PLM companies and industry and their prospects for 2014 and beyond as we emerge from the downturn. Formerly a senior analyst and managing director with Merrill Lynch, Jay has recently joined Griffin Securities as senior research analyst. This will be his 12th annual review of the industry at COFES, and your only opportunity to see him in something besides a business suit.
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Joe Barkai
Diagnostic Strategies
Visual Decision-Making
Collaboration in product development can move critical decisions earlier in the product lifecycle, but effective collaboration on complex projects is extremely difficult. Effective decisions require consideration of conflicting constraints (e.g. cost & time to market vs. quality; complexity vs. serviceability) and incorporation of downstream impacts of non-design elements (such as supply chain, service operations, etc.). Advanced visualization can level the playing field for participants from different technical and business disciplines, skill sets, and even cultures and languages. What technologies can help and how can they be used to get to better decisions? What trends are likely to impact this or accelerate its adoption?
Evan Yares  
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Evan Yares
The Yares Organization
Global Pricing Practices
Why is it cheaper to fly across the world to buy software in the US than it is to just buy the same software locally? “Value pricing" charges a different price for the same product, depending on the circumstances of purchase. Airlines have done it forever, and most engineering software vendors do it too. There are real business justifications for the practice, but too often value pricing schemes end up creating absurd pricing distortions that affect not only customers, but everyone throughout the value chain. What pricing strategies are common practice for software today? How is globalization and the cloud impacting these practices?
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Liz Chodosh
Cannon Design
Rethinking Deliverables
Why do we always start every AEC project as if it is the first of its kind? Existing data and facility information are ignored by traditional AEC processes. Contract documents from traditional AEC firms set the design parameters, but otherwise provide little value to contractors or fabricators, and even less value to facilities managers. BIM and big data have the potential to change that for practices willing to consider redefining our instrument of service.
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Scott Leemans
Advatech Pacific
Technical Simulation Governance
“Technical Simulation Governance” (TSG) focuses on the reliability of simulations. Selection and adoption of the best available simulation technology, formulation of mathematical models, verification procedures, and revision of simulation procedures in context of physical text results and observation of unexpected events all fall within the realm of TSG. Firms must be able to get to the point where they can trust their simulation results before they can reduce reliance on physical testing. What are the requirements for TSG? How can we measure the quality of simulation? What standards and procedures will ensure repeatability and reliability of computed information?
12:40
PM

 
Lunch
 
2:15
PM

 
Technology Suite Briefings 
Round 2 of Technology Suite briefings:  
 
Datura
Dean Keith
President
Pearl Diving
A discussion on Datura’s semantic-relational vision for moving diverse data onto standard database platforms, enabling new applications, and finding the valuable information buried in your organization.
 
 
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IronCAD
Tao-Yang Han
President & Chairman
Evolving Technology for New Dynamic Design Processes
There is a growing pressure on companies to re-design and re-invent their products regularly to remain competitive and to meet rapidly changing customer demands. Design changes may be driven by people outside of the core design team and the ability to identify and then incorporate changes into the design quickly is becoming more critical. Therefore, software tools used in the design creation, modification, and negotiation should have sufficient flexibility to enable unplanned and dynamic design changes to the product data at any stage in the design process. Join us in discussion on what’s required and to look at how IronCAD’s unique technology is able to directly address these issues.
 
 
Microsoft
Kelvin Chan
Senior Technical Evangelist
Windows 8 and Devices: The Opportunity for Developers
Windows 8 and the Windows Store provides a unique opportunity for developers to offer Apps that can seamlessly traverse from the workstation to tablet, inform users about their purpose, content and status without opening them, and provide both touch and keyboard/mouse interactivity. Please join us for an interactive technical discussion about Windows 8 and the opportunity it presents for developers to provide innovative new solutions.
 
 
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Santa Fe Institute
Chris Wood
Vice-President
What Kind of Computer is the Brain?
While most would agree that the brain "processes information" or that the brain "computes" in one sense or another, the precise meanings of "information processing" and "computation" in those claims are unclear. This discussion will focus in particular on the question of whether "computational primitives" exist for the brain that are analogous to binary arithmetic and Boolean algebra, which are the "computational primitives" of the digital architectures in our laptops, desktops, and phones with which we are far more familiar. A short side excursion through analog computation will be included.
 
 
Siemens PLM Software
Moshen Rezayat
Chief Solutions Architect
eCars Require Engineering for Complex Systems
A connected electric car (or simply eCar) is connected to other eCars via wireless internet and can share information (such road blocks, weather conditions, defect in street lights, and traffic congestions), as well as receive information to make the trip as safe and convenient as possible. To do this, eCars will need an embedded IT platform with extensible personalization and allow for remote updates. Plus automated driving. What issues will arise due to the complexity of the system? What features and services will consumers be willing to pay for? What happens to ownership when an eCar can be where you need it, on demand? What kind of safety rules will we want in place? Are we up to the systems engineering challenges this imposes?
 
3:00
PM

 
Analyst and User Briefings
Analyst briefings, round 3, with different analysts, different topics.  
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Marc Halpern
Gartner
Engineering Systems for Resilience
Engineered resilient systems provide improved operational agility for product platforms and structural designs—easily adaptable, upgradable, and serviceable. Resilient design efforts require masterful orchestration of systems engineering design, requirements, design for lifecycle costs, and advanced simulation technologies. How big an impact can engineered resilient systems make to an organization’s success? What are the challenges posed to organizations, processes, and metrics? How does a firm make the transition?
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Chad Jackson
Lifecycle Insights
CAM Consolidation
Up until recently, the CAM software business has been highly fragmented, with no players having a big slice of the market. Recently, several firms have made acquisitions, rolling up small groups of CAM software firms into the beginnings of larger firms. What’s driving this? Where is it headed? What are the implications for the customer and for the engineering software business?
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Keith Meintjes
CIMdata
Closing the Loop Between Simulation and Everything Else
Simulation is becoming pervasive and ubiquitous. PLM is supposed to support decisions for product design and manufacturing, but simulation—physics-based prediction of system performance—is still not integrated into PLM. Model-Based Systems Engineering (MBSE) has the potential to leverage simulation to support decision making and collaboration, across concurrent domains of mechanical, electrical, software and controls design. “Always on” simulation can be embedded in design tools and even in products delivered to consumers. Can today’s PLM tools evolve to support MBSE and/or “Always on” simulation? What are the possibilities for an engineering system where the physical product design is very much an output and, indeed, form follows function.
Aileen Cho  
Aileen Cho
Engineering News Record
Rethinking Infrastructure
Infrastructure has many contexts. How much infrastructure can we afford? How little infrastructure can we afford? What is the role of infrastructure? Active vs passive? Integrated infrastructure – where roads are conduits for cars AND power AND communication. As we go about designing and rebuilding our infrastructure—whether that’s roads and bridges or power or factories—what should we be including in our consideration of infrastructure as part of broad, resilient, interconnected systems?
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Jon Peddie
Jon Peddie Research
Reality: Not What You Thought It Was
Probably your first encounter with AR, the seeing of things that aren’t there, was a weather map on TV. The other popular AR implementation is the scrimmage line in American football. Today we design cars that don’t exist in rooms with invisible walls. We use our phone to translate menus and street signs, and see historical markers that don’t exist. Later this year we will have the opportunity to wear glasses. Where does real end and virtual begin, and do we really care?
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Steve Wolfe
CAD/CAM Publishing
Leveraging Engineering Software to Maintain and Upgrade Our Built Environment
The vision of building information modeling has always encompassed all aspects of a structure’s lifecycle—from conceptual design through construction, operation, and demolition. In practice, BIM has too often been limited to the design phase. Recent applications have been expanding BIM to include post-construction maintenance and upgrading of existing facilities. Potential savings to building owners, plant operators, and governments are huge. But cultural obstacles to long-term use of BIM data remain. How are entrepreneurs helping the process? What trends are helping owners reduce the cost of maintaining, remodeling, and upgrading our built environments?
Chris Smith  
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Chris Smith
Cloud Pragmatics
Rethinking Cloud for Engineering and Scale
Like it or not, Cloud is a game changer. Many have started down the path of “cloud-enabling” their engineering tools. Some have even retooled their data strategy. But like most game changing technologies, our understanding of the deployment of the technology is rapidly evolving. Second, and even third-generation rethinking of how Cloud changes our tools and the way we work will be coming. What does this mean for engineering, for collaboration, and where do issues of scale transform the picture?
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Brian Quincey
Harley Davidson Motor Company
Narrowing the Gap Between Vendor Vision and Customer Value
How do we narrow the broadening gap between the time a vendor proclaims its strategic vision and the reality of getting that technology deployed to the point where customers are reaping the benefits of that vision? As PLM, CAD, simulation, and other engineering software tools grow to take on a more comprehensive enterprise scope, the implementation/change effort to successfully deploy these solutions increases. As technologies and strategies evolve, strategic changes in a vendor’s vision are happening faster than the time it takes a company to realize value from the old vision. How do we deal with that?
3:45
PM

 
Break
 
4:00
PM

 
First Congress: Maieutic Parataxis
Maieutic: The midwifery of knowledge.
Parataxis: The juxtaposition of ideas, without connection or conjunction

We will be hosting a series of five-minute vignettes drawn from topics and ideas that, while perhaps not yet fully formed, are likely to impact your thinking about how we design, build, and interact with software in the future.

Take a look at http://cofes.com/mp to see the Maieutic Parataxis presentations from previous COFES!
 
5:15
PM

 
Free
5:45
PM

 
Buses leave The Scottsdale Plaza Resort for Evening Under the Stars
Buses will be leaving from the main entrance of The Scottsdale Plaza Resort*
 
*Guests of COFES Attendees must be registered and have paid a supplemental registration fee in order to attend this event
6:30
PM

 
Evening Under the Stars at La Puesta Del Sol
La Puesta Del Sol     We’re headed up into the desert once again, with truly wide-open spaces and a sweeping view of the sky. A great western cookout under the stars. And for those who want a closer look at the magnificent Arizona sky, we have a couple of major-league telescopes. A COFES highlight!
 
*Guests of COFES Attendees must be registered and have paid a supplemental registration fee in order to attend this event  
9:30
PM

 
Buses Leave the Evening Event for The Scottsdale Plaza Resort
We will return to the resort between 10:00 and 11:00 pm.
 

Saturday, April 13, 2013


8:00
AM

 
Breakfast
 
8:45
AM

 
Morning Kickoff
Your hosts will set the stage for the day’s activities.
9:00
AM

 
Keynote: Esther Dyson on "When Exceptions Become the Rule"
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Esther Dyson
EDventure
When Exceptions Become the Rule
Early in her career, **angel investor ** Esther Dyson worked as a Wall Street analyst, covering the launch and early years of Federal Express. The business idea was simple, she recalls: “Courier service was too complex. The best way to deliver it reliably was to treat every package the same and send them all through Memphis. Air transport was cheaper than complexity.” Now of course, the world has changed, and everything is an exception – from individuals’ genomes and their privacy preferences, to digital rights management contracts, 3D-printed custom clothing or precision machinery. Software can now manage in realtime the myriad of precise details that lead to emergence at scale. That shift - and its business implications - is the focus of Dyson’s interactive keynote. Expect a lively discussion!

 
Esther Dyson
In her day job, Dyson is an angel investor, focused on “exceptional” companies. They include: In addition to this, she is research subject #3 in the Personal Genome Project. You can find her full genome at my.personalgenomes.org
10:30
AM

 
Break
 
10:45
AM

 
Discussions and Roundtables
Cyon Research investigates issues in engineering and design. That research forms the basis for the issue topics for these group discussions. Meeting rooms are set up in suites around the pool, each with a different issue to discuss. Also, meetings among groups with a common interest.

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Optimizing Across Disciplines in AEC
   Because our current process of design is sequential, we rarely end up with a design that optimizes across the various systems of a building. In most cases, this is because we aren’t able to optimize the topology of a system and the sizing of the system's components concurrently across several disciplines. Multi-Disciplinary Optimization (MDO) methods and parallel computing can enable such multi-scale and multi-disciplinary optimization during conceptual design, enabling quick exploration of the design-space and convergence on more optimal solutions. How? What are the costs, benefits, and implications?

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Millennials are Different
   Millennials, the people soon to be entering the workforce, are cloud natives. They view software as apps and portable tools. They pull bits and pieces of capabilities, from wherever they can find them, to solve whatever problem they have at hand. If the engineering community can get them the tools they need, they’ll use them. If not, they’ll find their own ways to do things. We can’t expect that their ways will meet our corporate needs for security, IP protection, management, or whatever. But they’re going to get things done. How do we cope?

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Remote versus Cloud
   While everyone’s talking about the Cloud, there’s another very real transformation we’re starting to see: The move from MY computer and MY local data, to accessing data and programs hosted on centralized platforms. It doesn’t matter so much whether it’s virtualized or not, or whether the resources are hosted in a local server, a cluster, a company cloud, or at an external provider. The key transition results from finally being able to push pixels fast enough so that our data and programs never have to be run locally. Among other things, this solves data duplication, large data transfer between sites, and BYOD issues. We’re at the beginning of this transition. What are the large scale disruptions that may emerge? How will this change business process, workflow, and economics?

Rethinking Complexity
   We are being asked to solve ever larger and more complex problems. Often, the starting point is even larger and more complex solutions. However, the repeating record of failed projects reminds us that the best big solutions are composed of several best small solutions. Composed is the key idea. Systems thinking is the key to this composing. How can systems thinking change the way we address complexity? What’s the cost of not using this approach? Where can we drive complexity out of our solutions as we address complex problems?

Moving Manufacturing to the Home
   Remember Vac-U-Form? It was a lot of fun, but most of us never really made anything useful with it. 50 years later, we have 3D printing available to the home market. Like the iPhone, it’s the combination of technologies that is rapidly making 3D printing significant. Computer+Software+Camera+Output means that we have the ability to actually make things we can use. Will we? Why will 3D printing be different than our Vac-U-Form experience? What does the path from a toy to personal replicator look like? How will the technology evolve for the consumer? What technologies will be made obsolete in the process?

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MBE: Model-Based Everything
   Model-Based Design and Model-Based Definition are not the future – they’re now. Model-Based Delivery is about to be a mandate for DoD systems. Then there’s Model-Based Enterprise, which is the transformation required to support the 3 MBDs. MBDs and MBE are great if you’re the OEM. But if you’re in the supply chain, managing the interactions with many different MBEs is a crippling challenge. What challenges and opportunities can we expect as support of MBE and MBDs becomes pervasive? What are the ramifications of MBE for non-DoD projects? What trends are likely to change the way we perceive MBE?

The Age of Governance
   Information Governance tracks sources, ownership, responsibilities, and accountabilities needed to meet requirements for legal, regulatory, and policy-driven compliance. PLM has been supporting compliance for years, but recently support for governance in PLM has had increased visibility. Governance for simulation is also a hot area of simulation management. What’s going on here? How will awareness of governance and software support for governance impact the process of design and engineering? How does it impact liability? Will governance help or hinder design improvement?

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Rethinking Sustainability
   What can we do to help our customers act more responsibly? What can we envision that would support better decision-making? In addition to lifecycle assessment tools and economic impacts, what can we do to help our customers design desirable products that THEIR customers will want to keep and maintain? Can our software support design as a foundation for the rebirth of an heirloom mindset when the consumer goes to buy? Can availability of 3D printable replacement components jumpstart this move? And not just at the consumer level. How might design-for-maintenance change the equation? Where do embedded software and electronics fit into that equation?

12:15
PM

 
Lunch
 
1:45
PM

 
Discussions and Roundtables, Round 2
A second set of 90-minute discussions.

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Escaping AEC’s Adversarial Nature
   Stakeholders within AEC have powerful tools that address their specific needs within their silo. These deep silos of knowledge and tools, while necessary to get their part of the job done, fail to connect with the silos of the other sectors. Each has optimized its own domain, at the expense of the overall project. Design-Build, and later BIM, have started the process of connecting and optimizing the overall project. Integrated software, open protocols, and data standards alone are not enough -- the real challenge is the adversarial nature of the process for each stakeholder. Mandated BIM is part of the push that gives us hope that the move away from the adversarial process is actually happening. What needs to happen to accelerate this transition and to make the transformation mainstream?

Educating the Next Generation
   STEM (Science, Technology, Engineering, & Math) education is a part of the solution to the critical challenges facing the manufacturing industry, including a global aging workforce, increased product and process complexity, a skills/education gap, and battling STEM ignorance. There are three key parts to the big picture of STEM education: driving more students to enter STEM fields; building a better launching point for STEM students to enter the workforce; and finally, increasing STEM literacy for those NOT interested in joining the STEM workforce. All three parts are imperative.

Unique industry/academic partnerships for STEM education are key to a pipeline of new engineers, technologists, and skilled manufacturing workers. Averting this crisis in manufacturing through STEM education and workforce development is a global problem with local solutions. How can firms impact and benefit from these programs and brainstorm how your organization can get involved?

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Impact of Cloud on Customer Spend
   The combination of Cloud, pay-as-you-go, increased interoperability (in support of heterogeneous environments), and plug-in apps has the potential to have a disruptive impact on vendor lock-in. We’re already at the point where some customers have the option to choose which tool to use on an object and no longer have the need to consider what tool was used to create the object. Today, you can view an analysis with any of many tools, regardless of the solver. What happens when a customer with a pay-as-you-go license can select from multiple tools to work on 3D product models and assemblies? How does a vendor maintain its relationship with the customer so that the customer spend doesn’t stray? What does this mean for VARs? What new business models may arise when it’s no longer necessary to have a dedicated tool to address a particular object?

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They Obviously Never Asked an Engineer
   As engineers, we abhor the inefficiency of the healthcare system, particularly in the US. As a software industry designed to manage complexity, we build and use tools every day to address similarly complex challenges. What can the health care system learn from how we approach our own challenges? What tools can we bring to bear to the challenges of health care? What short- and longer-term improvements might be possible, without further breaking the system in the process?

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Design-Space Exploration: Systems of Systems
   Design-Space Exploration is more than just the fuzzy front-end of design. It’s where many paths are explored, chosen, and taken. In complex projects, this requires conceptualization and manipulation of sets of components (systems) that interact with other systems in complex, seemingly unpredictable ways. As we explore the design of systems of systems, what tools do we have today to address this? What’s missing from our toolbox? Who’s doing what to change that situation?

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EoL 4 Email
   The first email was sent in 1971 and email has dominated our working lives for at least the past two decades. By its nature, Email is a one-to-one communication and storage medium, with a metaphor similar to postal mail. Email is a transactional medium. Facebook is not. Less than 10 years old, Facebook is a state-based medium and has changed the way we think about communication and information. Facebook changes the responsibility of communication. Email communication is being banned by some firms, who instead now rely on Facebook-like interactions. How will firms manage a plethora of Facebook-like systems in place of email? What other things will change as email follows that path of other bypassed technologies like postal mail, fax, and landlines?

Manufacturing Renaissance
   3D printing is no longer just about Rapid Prototyping (RP) or Additive Manufacturing (AM). We’re entering a next generation of thinking about 3D printing, no longer bound by old metaphors. 3D printing now supports complexities that allow us to create unexpected composite materials that can influence our design strategies. We’ve added cells, electronics, paper, and concrete to the 3D printing repertoire. How will this transform design exploration, analysis, manufacturing, testing, etc.? Up until now, we’ve designed for RP and AM with the same tools we use to design castings and subtractive manufacturing. What tools might we think up that can accelerate the value of 3D printing for the next generation?

A Sea for Pearl Diving or an Ocean of Meaning?
   Big Data is what happens when the cost of the decision of which data to throw away is higher than the cost to keep it. Value from Big Data generally comes from being able to access what you are looking for: Search; uncovering a solution or response where you know the question but not the answer: Find. More interesting are observations that you were not looking for and did not expect: Discover. Search, Find, Discover. What are the implications for Big Data for design and engineering?

3:15
PM

 
Break
 
3:30
PM

 
Second Congress: The Business of Design and Engineering
This working congress session is an open forum for examining the issues surrounding technologies expected to have an impact on the business of design and engineering. The purpose of these discussions is to examine current issues, explore opportunities for a brighter future, consider approaches, and promote further dialogue. The focus for COFES 2013 will center on two topics.

The first is the theme for COFES 2013: Designing for Resilience in Products and Strategy.

The second will be determined during COFES.""  
5:00
PM

 
Free
5:30
PM

 
Reception
*Guests of COFES Attendees must be registered and have paid a supplemental registration fee in order to attend this event
6:30-
9:00
PM

 
Dinner and Awards
Dinner and the closing session of COFES, including The CAD Society Industry Awards.*
 
*Guests of COFES Attendees must be registered and have paid a supplemental registration fee in order to attend this event 

Sunday, April 14, 2013


6:30-
8:30
AM

 
Early Riser's Breakfast
For golfers and those with early flights
 
8:30-
10:30
AM

 
Sunday Brunch
Sunday Brunch Poolside at the Cafe Cabana
Relax and enjoy the morning!
 
10:30
AM

 
Special Session: A Chat with Chuck House & Peter Marks
Chuck House   Pete Marks   Chuck and Peter look forward to spending the morning with us discussing the ways of the world with those who still have an opportunity to change it—US!

Chuck holds HP's only Medal of Defiance which was awarded by David Packard for "extraordinary contempt and defiance beyond the normal call of engineering duty". In prior roles, he was CTO of HP, founding director of Stanford’s MediaX program, and he is the prototypical intrapreneur. We’ve set up this “fireside” chat with our COFES 2009 keynoter Chuck to explore his past, current, and our future challenges.

Pete Marks has a track record of predicting what's next at the intersection of technology and human behavior. Pete understands and has described how to sort winners from the losers based on customer buying principles. His "Blind Spotting" keynote in 2010 was based on his research on perceptual and cognitive filters and their impact on our current business challenges.

All COFES Interns will take part as equal participants with the other COFES attendees.  
 
12:30
PM

 
Insights from our Interns
Each year at the end of COFES we sit down with the students who intern at COFES. This engaging and wide-ranging discussion has been incredibly enlightening--perhaps for them, but even more so for us. These next-generation leaders have much to contribute.

All COFES Interns will take part as equal participants with the other COFES attendees.