Agenda

Thursday, April 7, 2016

8:00
AM
Registration and Badge Pick-up Opens

Attire for COFES is weekend casual (no suits); shirts with collars; sandals or sneakers. Shorts are okay.  

8:30
AM
-
3:00
PM
The DaS Symposium

The Design and Sustainability Symposium: Exploring the intersection of design, simulation, and sustainability for the built (AEC) and manufactured environment. DaS = Design and Sustainability. The goal of the DaS Symposium is to bring sustainability to the forefront of the conversation among software developers. What is relevant to the sustainability conversation? Where are the opportunities and what are the issues that we should address as an industry, rather than as individual companies? We hope to inspire, raise awareness, build relationships and seek sustainable synergies. Founding members of The DaS Symposium include Autodesk, buildingSMART Alliance, CIFE, Cyon Research, Gensler, PTC, Siemens, SolidWorks, and Sustainable Minds.Details here.

1:00
PM
Tech Soft 3D HOOPSapalooza
Current and potential Tech Soft 3D customers are invited to this casual event where you won’t see any PowerPoints – rather, you’ll be treated to tech demos of the latest and greatest HOOPS SDK technology, networking with new and old friends, all while enjoying handcrafted beers from Bend, Oregon. As a software toolkit provider, Tech Soft 3D aggregates the needs of hundreds of leading engineering companies, making it a bellwether of the industry at large.
3:00
PM


 
Special Session: World Update
Peter Thorne Peter Thorne
Cambashi
  Jon Peddie
Jon Peddie Research
  Brad Holtz
Brad Holtz
Cyon Research
CLICK ON PHOTOS FOR VIDEO
A presentation of recent research by Cyon Research, Jon Peddie Research, and Cambashi.

 
This is an informal session. Lots of information, but also lots of interaction and discussion.

Open to all COFES Attendees and their guests.
3:30
PM
-
6:00
PM


 
Special Session: Report from ASSESS:  Analysis, Simulation, and Systems Engineering Software Strategies
John Chawner John Chawner
Pointwise
  Keith Meintjes Keith Meintjes
CIMdata
  Marc Halpern Bob Deragisch for Marc Halpern
Gartner
  Steve Coy Steve Coy
TimeLike Systems
  Andreas Vlahinos Andreas Vlahinos
Advance Engineering Solutions
  Chris Wilkes Chris Wilkes
Sigmetrix
 
Brad Holtz
Brad Holtz
Cyon Research
  Joe Walsh Joe Walsh
IntrinSIM
 
CLICK ON PHOTOS FOR VIDEO
ASSESS (Analysis, Simulation, and Systems Engineering Software Strategies) was formed to identify and resolve the issues that confront simulation software and the simulation software industry as we move beyond the recent economic crash and face new and complex challenges. In this two and half-hour plenary, we’ll present an overview of the ASSESS Initiative and the January ASSESS event, presenting findings and action items discussed in seven working groups at ASSESS.
6:00 -
8:00
PM


 
Business Reception and Technology Suite Open House   Spouse & Guest-only Dinner 
Opening business reception. First formal opportunity for COFES Newbies to meet their Hosts. Technology Suites have been set up for you to discuss corporate direction, business development, and potential partnerships. They are NOT demo rooms—the vendors are here to talk, not sell. This is your opportunity to sign up for appointment time slots.

Music, food and refreshments.

*Restricted to COFES 2016 Attendees. Their spouses and guests are invited to a spouse- and guest-only mixer and may join them later at the welcome reception.  
While COFES Attendees are at their business reception, their spouses and guests will be treated to a wine tasting dinner before they join us in the welcome reception at 8 pm. Enjoy the food, refreshments, and music in a relaxed setting.

*Open only to badged spouses/guests of COFES 2016 attendees.  
7:45
PM


 
COFES 2016 Opening Intro
Welcome, introductions, orientation, and schedule.
8:00 -
10:00
PM


 
Welcome Reception
Bring your spouse and join all COFES Attendees and sponsors for this evening social.

Music, food and refreshments.

*Guests of COFES Attendees must be registered and must be wearing their badges during the event.  

Friday, April 8, 2016


7:30
AM


 
Introductions and Breakfast
Each COFES attendee from the user community is assigned a leading industry analyst who will act as their host for the event. The host's primary responsibility is to make sure that you get the most value possible out of the event and introduce you to key industry players. Plan to meet your host/introducer for breakfast.  
Attire for COFES is weekend casual (no suits or jackets); shirts with or without collars ; sandals or sneakers. Shorts are fine, too.
 
8:30
AM


 
Kickoff: Opening Session and Call to Order
Your hosts, Cyon Research, will set the stage for the day's activities.  
9:00
AM


 
Keynote: Andrew Hessel
 
CLICK ON PHOTO FOR VIDEO
Andrew Hessel
Bio/Nano Research Group, Autodesk
Viral Engineering
Hessel will look at the impact and implication of predictable technologies at the nano-scale.
Andrew Hessel
Andrew Hessel is a futurist and catalyst in biological technologies, helping industry, academics, and authorities better understand the changes ahead in life science. He is a Distinguished Researcher with Autodesk Inc.’s Bio/Nano Programmable Matter group, based out of San Francisco. He is also the co-founder of the Pink Army Cooperative, the world’s first cooperative biotechnology company, which is aiming to make open source viral therapies for cancer.
10:15
AM


 
Technology Suite Briefings 
Our Technology Suite vendors will present briefings on their technology and research. Details will be published in February.
 
CLICK ON PHOTO FOR AUDIO
Biomimetic Tools
Mike Riddle
CTO
Why Biomimetic Programming?
Biomimetic Programming is not about simulating biological systems. Rather, it is an approach to programming complex systems using an architecture that mimics how biological systems work. As systems become ever more complex, they become fragile and hard to understand and maintain. Biomimetic programming offers a path to eliminate software fragility and in the process, it embeds intent into the source code. Mike will address these and the other rationale behind, and benefits of, biomimetic programming.
 
 
CLICK ON PHOTO FOR AUDIO
Dassault Systemes SolidWorks
Lou Feinstein
Senior Manager, Portfolio Management
The SOLIDWORKS Ecosystem: Designing Connected Products
By the end of last year, 4.9 billion connected devices were already in use. That number is expected to grow to 25 billion in less than 4 years, with an economic value estimated at $4 trillion. Connected products are a new economy of goods and services: a virtuous cycle of Web, Analytics, and Apps. This is an unprecedented opportunity for growth and leadership. The time has come to create the products that will take advantage of this opportunity. Come take a look at the SolidWorks approach to connected devices and its leadership in this space.
 
 
CLICK ON PHOTO FOR AUDIO
IntrinSIM
Joe Walsh
CEO & Founder
Connecting to Technology
A discussion of intrinSIM’s unique technology broker model and a review of its current technology portfolio
 
 
CLICK ON PHOTO FOR AUDIO
Kubotek
Paul Stallings
Vice-President of Research & Development
KCM: The Next Generation Modeler
Kubotek USA introduces the next generation of geometric modelers: KCM. Paul is KCM’s chief architect and will unveil this new technology.
 
 
openBoM
Oleg Shilovitsky
Co-founder & CEO
openBoM - A New Type of Data Management for Engineering and Manufacturing
openBoM is a cloud data management and collaboration tool for hardware startups, manufacturing and supply chain companies. We’ll discuss the research that brought us to our current vision and alignment with the manufacturing trends of: distributed global manufacturing networks; one-click manufacturing; the maker movement; and hardware startups. We’re looking to engage in a conversation and get your thoughts on our findings and vision.
 
 
CLICK ON PHOTO FOR AUDIO
Siemens PLM Software
Peter Kerwin
Product Manager, Parasolid Components
When Technologies Converge, Customers Win and Markets Change
When the moment is right, competing technologies can converge to give users the best of both. Soon after, users wonder how they ever managed without the productivity gains afforded by the changed paradigm. Software vendors need to be alert to such moments. Missing an important shift can leave them flat-footed in the market, but moving too early can be even worse. Siemens PLM Software believes the moment has come for traditional boundary representation (b-rep) modeling and facet modeling to converge, driven in part by the 3D printing and scanning revolution, which has transformed irritating bottlenecks for a minority into mainstream productivity barriers that must be addressed. What other industry trends are forcing this convergence? And, what other technologies are about to converge and change the PLM landscape?
 
10:55
AM


 
Break
 
11:00
AM


 
Analyst and User Briefings
We've invited some of the brightest and most talented thinkers, analysts and users, to each lead a working discussion on an issue they view as critical. These discussions are strictly limited to no more than 24 people at a time.
 
 
CLICK ON PHOTO FOR AUDIO
Andrew Hessel
Autodesk Research
Keynoter's Session
An interactive discussion on the topics raised in the Friday keynote.

 
Smith~Deke_88w.jpg  
CLICK ON PHOTO FOR AUDIO
Deke Smith
Cyon Research
The Long Road to Impact
BIM has been around for a while now and those that have embraced it effectively have reaped much of the benefit. Much the same can be said for LEED (and similar efforts). Many of the buildings we look up to have been designed with BIM and achieved high LEED ratings and these “good” buildings have much of our attention. But if we look at the overall number of buildings built today, “good” buildings amount to an insignificant percentage. What’s it going to take to make “good” buildings more than just a drop in the bucket? And what are we doing to facilitate the conversion of “bad” old buildings into “good” old buildings, as was done for the Empire State Building?
Sam Miller  
CLICK ON PHOTO FOR AUDIO
Sam Miller
Magic Leap
The Demands of Co-Evolution
The front end of design is where the interplay among compute and sensing technologies, manufacturing methods, and software toolchains begins. We’ve seen paradigm shifts in each of these areas. Now we’re beginning to see rapid shifts in the nature and scope of Content. But Content is constrained, like a painting, by the pallet of software and the canvas of hardware. What will a paradigm shift in Content look like? How do we manage the interplay among each of the domains? What tools might enable analysis-based prediction in software and Content? The languages of hardware, software, and content are disparate: what does it mean to bridge the gap between the creative process of content and the equally creative process of design engineering?

Meintjes~Keith_88w.jpg  
CLICK ON PHOTO FOR AUDIO
Keith Meintjes
CIMdata
The Route from Requirements to Simulation goes through Systems Engineering
As simulation moves to the front of the product development process, ahead of detailed CAD definitions, it becomes increasingly important that simulation be "connected" to product requirements. The vision is that simulation-models provide a means to communicate, collaborate, and assess design maturity. Model-based systems engineering (MBSE) provides the framework for this. How do we make it easy for requirements to be developed, assessed and validated with MBSE? What’s the roadmap for a systems engineering focus on product architecture to enable multi-domain trade studies, with traceability from requirements through to the physical design?
David Prawel  
CLICK ON PHOTO FOR AUDIO
David Prawel
Colorado State University
Opportunities for Software for Additive/Hybrid Manufacturing
We’re seeing massive innovation in Additive Manufacturing (AM) machines, materials, and processes. Software has a long way to go to catch up to get the most out these advances in AM. Most CAD software have the metaphors of traditional (subtractive) manufacturing embed into their design language. The concept of a lattice structure or a “foam” don’t exist in today’s design tools. Nor do concepts of “design of materials”. Software opportunities abound. What key needs for the masses are yet to be met? Where are the new, unfilled niches? Where is the opportunity to have an impact?

Pennino~Tom_88w.jpg  
CLICK ON PHOTO FOR AUDIO
Tom Pennino
TP Technologies
PLM from an EDA Viewpoint
After years of moderate success, PLM, driven in part by the significant electronic content in automobiles, has become a competitive necessity for Electronic Design Automation (EDA). In addition, the integration of the automobile into the Internet further motivates the adoption of PLM into the EDA tool set. This discussion will focus on PLM growth and assimilation into EDA, with a strong view from EDA’s perspective.
Peddie~Jon_88w.jpg  
CLICK ON PHOTO FOR AUDIO
Chris De Neef
Fast Track Consulting
Technology Moves Faster than Culture
Throughout history, we’ve had to adapt our cultures to changes in technologies. But technological changes take place at a pace that culture can’t keep up with. This is true for corporate culture as well. How can we take advantage of the mismatch between the rate of change of technology and the rate of adaptability of corporate cultures? How do we think about designing firms for adaptability? Can we leverage technology to drive culture change? How should this change the way we think about and design products and buildings?

Richard Riff  
CLICK ON PHOTO FOR AUDIO
Richard Riff
RR Executive Consulting
Industrie 4.0
Industrie 4.0 started as a German vision for the future of manufacturing. Key to this is the use of data from connected products to reap huge benefits in quality, efficiency, and costs. The reality is that the fundamentals for driving IoT will happen because of the benefits to the manufacturer first. Consumer-focused IoT value will start as a novelty, but over time will dominate. What does this have to do with PLM? How does this change the way we think about the design process? Who is our customer? What is are his/her needs?
11:50
AM


 
Analyst and User Briefings
Analyst and user briefings, round 2, with different analysts, different topics.
Halpern~Marc_88w.jpg  
CLICK ON PHOTO FOR AUDIO
Marc Halpern
Gartner
Co-Evolving Software- and Sensor-Enabled Products
Products are evolving with the addition of sensors and software. The business models for these products are also undergoing profound change. The individual aspects of sensors, products, and software cannot be effectively designed in isolation – each influences the other. What are the implications for the tools and processes we use to define, design, deliver, and deploy the coming generation of sensor and software-enabled products.
Behrens~Allan_88w.jpg  
CLICK ON PHOTO FOR AUDIO
Allan Behrens
Taxal Limited
Moving from Physical Products to Those Products as a Service
We’re in the throes of a dramatic evolution in the way we develop and deliver our products. Product is no longer just software or hardware – it is both, and in some cases, content as well. The software industry is being disrupted by the shift from software as a product (paid-upfront perpetual license), to software as a subscription. We’ve seen some leading edge firms start to deliver physical products as a service, as GE did when it started selling propulsion as a service rather than aircraft engines. The differences are subtle, but the economics and incentives are transformative and disruptive. What other physical products are ripe for a shift to “product as a service” (PaaS)? Other than identifying the opportunity, what are the other key considerations? Obviously managing cash flow (and for public companies, stock price) is critical. What else?
Boucher~Michelle_88w.jpg  
CLICK ON PHOTO FOR AUDIO
Michelle Boucher
Tech Clarity
Materials Impact
Advances in composites and additive/hybrid manufacturing are forcing a rethink of traditional design. An “as manufactured” model is also needed to assess product performance. Other innovations in materials have opened the door to new possibilities. How do our design tools need to evolve to help engineers take advantage of the latest developments in materials? What advancements will empower teams to make the right decisions around materials? How can design tools help engineers consider new options based on manufacturing technique? What is needed to help engineers predict the material properties of the as-manufactured part?

Peddie~Jon_88w.jpg  
CLICK ON PHOTO FOR AUDIO
Jon Peddie
Jon Peddie Research
The Reality of AR and MR
Manufacturing tool or just a toy? AR (augmented reality), VR (virtual reality), and MR (mixed reality), are all immersive technologies, but what’s the reality of these realities? In the manufacturing sector AR is a very real thing from training to testing, repair, and assembly. AR and IoT are fast closing the loop so that manufacturing and design data can be used in the field, and field data is circling back via AR and IoT to influence design and manufacturing. Big money is at stake here. Where does the CAD, CAE, and BIM/PLM fit it? What is really happening in the field and who is doing real work here? What are the implications for OUR industries?

Barkai~Joe_88w.jpg  
CLICK ON PHOTO FOR AUDIO
Joe Barkai
Joe Barkai Management Consulting
Recalibrating the Innovation Process
Many organizations suffer from acute myopia: Once their product is sold or deployed, they stop caring about it. They don’t track its performance, how users are interacting with it, and how well it meets customer expectations. Some of this myopia is built into the process, with long-term decisions made based on vague market assumptions and stale requirements. IoT-centric innovation has the potential to change this. How? What will it take for truly IoT-centric innovation to enable agile, interactive, and self-correcting innovation?

Vlahinos~Andreas_88w.jpg  
CLICK ON PHOTO FOR AUDIO
Andreas Vlahinos
Advanced Engineering Solutions
Digital Twins, IoT, and CAE - Oh My!
It’s not just about the customer experience: manufacturers are using data gathered through smart connected products to improve productivity on the factory floor, the design process, and product delivery. For complex systems, many are demanding a highly detailed digital model (digital twin) with each individual product delivery. Digital Twins can track product health, and can, with real time CAE provide actionable and pragmatic feedback. IoT is a critical enabler for this. What are the implications for the tools we use for design of these systems? How do we need to prepare for downstream use?

Chad Jackson  
CLICK ON PHOTO FOR AUDIO
Chad Jackson
Lifecycle Insights
Can MBE, MBD, and MBSE Play Nice Together?
Model-based initiatives have been gaining an increasing amount of attention. Model-Based Enterprise (MBE) efforts are focused on mechanical hardware documentation. Model-Based Design (MBD) initiatives are targeted at quicker virtual prototyping cycles for embedded software. Model-Based System Engineering (MBSE) strategies offer a single unambiguous definition for systems design. So far, these three approaches have different definitions, standards, and patron organizations. It seems the only thing they really share is two words in their title. Is there an underlying relationship among the three? Should there be more collaboration between these efforts? How might we be better served by having the three constituencies work together? What are the steps to make it happen?
Forest Flager  
CLICK ON PHOTO FOR AUDIO
Forest Flager
CIFE
Optimizing Design Across Multiple Domains
Many products are complex— systems that require the collaboration of a team of specialists to design and manufacture. How can teams56 working across these multiple domains best optimize their products? Multidisciplinary Design Optimization (MDO) is a methodology that leverages computing to enable design teams to consider all relevant disciplines simultaneously. MDO enables project teams to exploit the interactions between subsystems and improves overall product performance. How does MDO work and where is it being best applied today? What can software vendors do to facilitate MDO? What’s next in this field? How might this impact business process?
12:40
PM


 
Lunch
 
2:15
PM


 
Technology Suite Briefings 
Round 2 of Technology Suite briefings.  
 
CLICK ON PHOTO FOR AUDIO
Biomimetic Tools
Mike Riddle
CTO
The How of Biomimetic Programming
The core of biomimetic programming is centered on these principles: extreme encapsulation of objects, message-based asynchronous design, and designing with interfaces. Mike will give a briefing on how to start programming with biomimetic programming methodologies, and the key aspects of its core principles.
 
 
CLICK ON PHOTO FOR AUDIO
Dassault Systemes SolidWorks
Peter Rucinski
Director, Product Portfolio Management
The SOLIDWORKS ecosystem: Design-to-Manufacturing
Great designs get built! The integrated applications from SolidWorks Gold Partners, provides a complete "art-to-part" environment, all within SolidWorks. This Manufacturing Ecosystem enables engineering and manufacturing teams to work concurrently without having to export or import data between systems. Thousands of companies have been taking advantage of this Manufacturing Ecosystem to become leaders in their respective markets. Come take a look at SolidWorks approach to Design to Manufacturing and its manufacturing ecosystem.
 
 
CLICK ON PHOTO FOR AUDIO
IntrinSIM
Joe Walsh
CEO & Founder
Connecting to Market
A discussion of intrinSIM’s unique go-to-market services offering for engineering software vendors covering a full breadth of services including planning, validation, preparation, deployment
 
 
Kubotek
Paul Stallings
Vice-President of Research & Development
KCM: The Next Generation Modeler
Kubotek USA introduces the next generation of geometric modelers: KCM. Paul is KCM’s chief architect and will unveil this new technology.
 
 
CLICK ON PHOTO FOR AUDIO
openBoM
Vic Sanchez
Co-founder & COO
openBoM - A Deeper Look
openBoM is a cloud data management and collaboration tool for hardware startups, manufacturing and supply chain companies. We’ll share key openBoM features and functionalities in the context of case-studies gleaned from our Beta customers. As with the morning briefing, we’ll be looking to get your reactions and feedback.
 
 
CLICK ON PHOTO FOR AUDIO
Siemens PLM Software
Bill Lewis
Director of Marketing for Teamcenter
Solving Product Complexity With Systems-Driven Product Development
Regardless of industry, today’s products are multi-domain system-of-systems. Tomorrow’s innovations will require companies to have an even greater understanding of how they work together and communicate. Systems Engineering and Systems-Driven Product Development approaches help companies develop and manage these increasingly complex products. Systems Engineering concepts are being leveraged beyond systems engineers, and non-systems-engineers need to be exposed to, and understand, the decisions that come from Systems Engineering. Bill will focus on the many domains and disciplines involved, and discuss practices for remaining successful.
 
3:00
PM


 
Analyst and User Briefings
Analyst briefings, round 3, with different analysts, different topics.  
Seitz~Brian_88w.jpg  
Brian Seitz
Cyon Research
Co-Evolving Product Design and Business Models
During the evolution of business over the century businesses have had to face new challenges; economies of scale, drive for quality, globalization, electronic commerce, and now Co-development of product design and business models. Having what appears to be dual and possibly competing objectives is nothing new though. During the past few decades businesses have come to accept concurrent engineering (simultaneous product and process design). However, this activity is joined by an objective of developing the offering to the market. For design and manufacturing firms switching to concurrent development of product and business models represents unique challenges beyond creating the best product. Design professionals will have to “put their business hat on” and address how product and the business models interact. How can and should products change to support a business model, how can and should the business model change to support the product(s) to maximize an enterprise’s objectives.
Vleeschhouwer~Jay_88w.jpg  
Jay Vleeschhouwer
Griffin Securities
The View from Wall Street
Jay will review the performance of the technical software companies and industry, and their prospects for 2017 and beyond. Formerly a senior analyst and managing director with Merrill Lynch, Jay is now the senior research analyst at Griffin Securities. This will be his 15th annual review of the industry at COFES, and your only opportunity to see him in something besides a business suit.

Tardif~Michael_88w.jpg  
CLICK ON PHOTO FOR AUDIO
Michael Tardif
Building Informatics
Co-Evolution in the Building Industry
In the building industry, there has not be much in the way of co-evolution to-date: The design of buildings, and the design of hardware, software, and content to support the building industry, have all proceeded more or less independently. Of the four, the design of content for buildings is most woefully neglected, but is of greatest value to the Owner. This neglect is beginning to dissipate with the emergence of cloud computing, though it seems to be happening more as a consequence of the technology than as a conscious design strategy. What happens when we apply co-evolution to the needs of the building industry? What does the future look like with a conscious, strategic approach to the design of buildings, hardware, software, and content?

Wolfe~Steve_88w.jpg  
Steve Wolfe
CAD/CAM Publishing
Tools for Composite Design
Composite structures are anisotropic. The loads they carry and their stiffness depend on the orientation of high-strength fibers in a matrix of weaker, more flexible material. Optimal composite structures should align the fibers with anticipated loads. Most design and analysis tools treat structures as uniform solids, assuming that material properties are uniform/isotropic. A few firms have developed tools for composites, primarily for aircraft structures. But these tools are limited to their design scope -- they are not easily extended to handle other types of structures, such as those that might be produced by 3D printing or other advanced manufacturing processes. How should future engineering software be designed to accommodate advanced composites and manufacturing methods?

 
CLICK ON PHOTO FOR AUDIO
Don Tolle
CIMdata
Exploring the Design-Space
Design-space exploration should be easy. We won’t get anywhere if the software continues to require expert knowledge stuff like quantitative and algorithmic methods, design of experiments, Pareto optimization and more. We’re beginning to see intelligence built into these tools to enable designers to describe their problems in simple engineering terms – in effect, teaching the software to speak the language of engineers and not mathematicians. What progress has been made recently? What’s the path to make design-space exploration software a truly everyday engineering aid?
Gahl Berkooz  
CLICK ON PHOTO FOR AUDIO
Gahl Berkooz
General Motors
The Impact of Big Data and Analytics on Engineering
Big Data and Analytics are creating new value-levers for manufacturers. Direct customer input from consumers is readily accessible by data mining social media (Facebook, Twitter, etc.) and has already proven quicker by 90 days than the traditional process for identifying warranty issues. Data can also be obtained directly from a connected product and used to generate quality reports. These two data streams will change product development, quality, and safety. How will existing PLM tools interact with this massive new data stream from customer and product? What can and should we expect from existing PLM vendors? How will the new players like Amazon, IBM, and GE entering into the space affect PLM?

Jon Jarrett  
CLICK ON PHOTO FOR AUDIO
Jon Jarrett
Orbital ATK
Connecting Simulation to the Real World
By applying simulation very early in the design phase we’ve reduced the number of physical prototypes required to deliver quality products. While simulations have become better indicators of real product performance, the critical connection between simulation and real-life product performance is lacking. Verification and Validation (V&V) is key to quality and reliability. What should we be doing to bring V&V to simulation? How well does the simulation output match reality? What’s missing to drive us to an ideal state requiring no prototypes?

Tom Sisler  
CLICK ON PHOTO FOR AUDIO
Tom Sisler
Knoll
The AEC Factory Floor
The boundary between what is “fixed/tweaked” in the design stage and what is “fixed/field adjusted” in the field is shifting. Craft manufacturing, furniture, traditional building construction, etc. are making the transition to manufacturing methods to reap major gains in productivity, repeatability, and automation. In doing so, much of the field expertise must move back to the design stage. What can be done to ease the transition for industries making the shift? What practices can and should be used to ensure product quality and intent?

3:45
PM


 
Break
 
4:00
PM


 
First Congress: Maieutic Parataxis
Maieutic: The midwifery of knowledge.
Parataxis: The juxtaposition of ideas, without connection or conjunction

We will be hosting a series of five-minute vignettes drawn from topics and ideas that, while perhaps not yet fully formed, are likely to impact your thinking about how we design, build, and interact with software in the future.

Take a look at http://cofes.com/mp to see the Maieutic Parataxis presentations!  
5:15
PM
 
Free
5:45
PM
 
Buses leave The Scottsdale Plaza Resort for Evening Under the Stars
Buses will be leaving from the main entrance of The Scottsdale Plaza Resort*
 
*Guests of COFES Attendees must be registered and have paid a supplemental registration fee in order to attend this event
6:30
PM


 
Evening Under the Stars
Arizona Wing     We’re headed out into truly wide-open spaces and a sweeping view of the sky once again. For 2016, we’re headed back to Los Cedros, a Moroccan citadel for Arabian horses. A great western cookout, and for those who want a closer look at the magnificent Arizona sky, we have a couple of major-league telescopes. A COFES highlight!
*Guests of COFES Attendees must be registered and have paid a supplemental registration fee in order to attend this event  
9:30
PM


 
Buses Leave the Evening Event for The Scottsdale Plaza Resort
We will return to the resort between 10:00 and 11:00 pm.

Saturday, April 9, 2016


8:00
AM


 
Breakfast
 
8:45
AM


 
Morning Kickoff
Your hosts will set the stage for the day’s activities.
9:00
AM


 
Keynote: Tom Crumm
 
CLICK ON PHOTO FOR VIDEO
Tom Crumm
General Motors (retired)
Decisions & Strategy – “Observations of an Insider”
Tom Crumm
Tom Crumm led the launch of General Motor’s scenario planning activities in the mid-'90s. In the early 90’s Tom was the appointed “visionary,” leading the effort to expand the Saturn experiment across the corporation, until the effort ended with the ousting of GM then current CEO.

Since retiring from GM, Tom had a formal role advising Adaptive Materials, and then until recently, was the CEO of Hypercar, joining them as they spun off from the Rocky Mountain Institute. He is currently a freelance scenario planner.

Tom is a third-generation autoworker, born and raised in the heart of the auto manufacturing world. His grandfathers and father began their careers with tools in their hands; each rose to play an important role in the auto industry. Tom’s career began in the same way: with tools in his hands. His successes in improving operations and designing manufacturing systems would take him to every corner of GM’s diverse operations. His many successes in the leadership of manufacturing and engineering activities moved him steadily up through the ranks and into roles of increasing responsibility. Tom’s corporate leadership education came during his six years in Roger Smith’s Corporate Strategic Planning Group (think tank), when he was afforded the opportunity to attend executive programs at Harvard, The Wharton School and then Northwestern. But if asked, he will tell you he is a hands-on industrial engineer.
10:00
AM


 
Keynote: Mark Anderson
 
CLICK ON PHOTO FOR VIDEO
Mark Anderson
INVNT/IP
What to Expect for the Next Year
Each year, Mark Anderson hosts his annual predictions dinner, where he lays out ten predictions for the coming year. He’s got an impression 94.7% accuracy over the past 10 years. We’ve asked Mark to share a few of those predictions in detail, along with some impactful trends he’s tracking.
 
Mark R. Anderson
Mark Anderson is the publisher of the SNS Global Report on Technology and the Economy , read by Bill Gates, Elon Musk, Vint Cerf, Michael Dell, Paul Allen, Paul Jacobs, Craig Venter, Bill Janeway, Robert Hormats, Leroy Hood, and technology executives and investors worldwide. He is also the founder and chair of the Future in Review (FiRe) Conference.

Mark's work includes the creation of: SNS Project Inkwell ; SNS Interactive News ; INVNT/IP (Inventing Nations vs. Nation-sponsored Theft of IP, a global consortium of corporations and government agencies; a new Global Rescue System (GRS) for victims of human trafficking; Orca Relief Citizens' Alliance; and Nutritional Microanalysis, a new field of medical research and practice aimed at connecting biochemical descriptions of food with health.

Mark is credited with accelerating the deployment of 3G wireless in Iceland, helping design Sweden's wireless auction process, assisting Eastern Germany's technology programs, creating the first post-911 manual for the US government on the use of technology to combat terror, and being the first to fully document the central role of stolen intellectual property in China's national business model.

His “Theft Nation” white paper has been called “the most complete description of the Chinese economy” by the Department of Justice, and it became the most-watched “60 Minutes” investigative episode in the show’s history.

His successful predictions include the Great Recession of late 2007; the contemporary outbreak of "currency wars" and the first modern use of the term; the advent and success of the CarryAlong computer category as the fastest-growing and largest in the industry, now represented by pads and netbooks (in 1997); the first detailed description of the Internet Assistant category, currently represented by Siri, Google Now, and Dragon Go! (in 1998). He is the only person to have predicted the recent Oil Price Collapse.

Mark's intellectual contributions include: Resonance Theory, the first physics Theory Of Everything based on the resonant properties of empty space; the AORTA (Always-On Real-Time Access) broadband concept; Equilibrium Genetics, a new theory of evolution and genetic variation; the Global Trifecta, a solution set to slow global warming; and Flow Economics and Hyperstructural Economics, two new pragmatic descriptions of the forces behind the post-Information Age economy.

Mark regularly briefs cabinet-level and country leaders on issues regarding technology, security and the economy, including the NSA, NGA, FBI, CIA, DHS, Departments of State, Justice and Commerce, USTR, and the White House (US); GCHQ, MI5, MI6, and Cabinet Minister’s Office (UK); and the Australian PM’s office.

He also currently serves as the founding CEO of Pattern Computer Inc.
10:45
AM


 
Break
 
11:00
AM


 
Discussions and Roundtables
Cyon Research investigates issues in engineering and design. That research forms the basis for the issue topics for these group discussions. Meeting rooms are set up in suites around the pool, each with a different issue to discuss. Also, meetings among groups with a common interest.

CLICK ON TITLE FOR AUDIO
Cognitive Computing: Power to the People
    The advent of easy-to-use, robust apps has the potential to significantly change the simulation landscape by putting powerful investigative tools in the hands of everyone in the product development process, including systems engineers – these tools would no longer be limited to experts. We want simulation tools so easy to use that they are accessible to anyone. The path of appification to democratizing CAE requires case definition and parameterization. As an alternative to apps, can we take advantage of cognitive computing (Watson et al.) or other deep learning systems to democratize simulation? What would that look like? How great a leap would that be? How difficult? Is this an overlooked game-changer?

CLICK ON TITLE FOR AUDIO
Complex Systems Demand Allowance for Failures
    Gall’s Law posits that successful complex systems arise out of successful simple systems. This can be seen in biological systems, with continuous adaptation slowly growing more and more complexity. But even in biological systems, failure is often a necessary step along the learning path. What happens when we start embracing failures and designing systems to accommodate them? Much of the US economy’s success hinges our acceptance of the role failure plays in success. What happens if we design for a similar resilience in buildings, rather than “overdesigning,” to allow structures to fail gracefully and be repaired? How can we change the way we think about what we build? What’s the cost of not using this approach?

CLICK ON TITLE FOR AUDIO
Educating the next generation
    Ask any architect or engineer—graduates of our current education system still haven't a clue how the real world works. Schools teach theory, not reality. Add to that an accelerating pace of change—how can schools keep up? What's worse, engineering, construction, manufacturing, and other trades are not attracting our best and brightest students. What can we do about these problems? How do we make a difference?

CLICK ON TITLE FOR AUDIO
Generative Design Arrives
    Generative design is quickly becoming a major tool in the early phases of design. At COFES 2005 we talked about RAVDA -- Rapid Analysis and Validation of Design Alternatives—to address the complexities of possible configurations of products with many variants, quickly and easily exploring the impact of proposed changes, validating them across all possible configurations. What we need next is to move RAVDA to the front end of design to automate the analysis and validation of generative designs. What might that look like? Who could benefit? Could this be a killer function for both AEC and manufacturing?

CLICK ON TITLE FOR AUDIO
New Tricks for Old Dogs
    How can programmers of successful engineering tools take advantage of new programming environments? New tools for software development appear every month. Examples such as git, github, and JIRA gained rapid acceptance shortly after they appeared. Newer languages, such as Go, and development environments, such as Angular.js, enable more efficient development of single-page web applications. Non-relational databases such as MongoDB, Apache Cassandra, MarkLogic, Datastax, and Redis, took off with the fortunes of Google, Amazon, and Facebook. But software for engineering design and analysis has typically evolved over decades. How do we take advantage of these new tools and methods? What impact are newer generation tools having on existing engineering software development platforms, languages, and methods?

CLICK ON TITLE FOR AUDIO
Security. Nothing’s Perfect
    The Apple-FBI court battle has highlighted the role software vendors play in protecting privacy. In our industry, software vendors must provide the best tools to protect intellectual property. Some vendors provide a walled garden, somewhat safe as long as you stay within the walls. For everyone else, life is not so simple. Each player — OS provider, hosting platform, engineering tool, PLM system, etc. — has its own security protocols and practices. And holes. What are best security practices for engineering software providers? What can users expect? No security is perfect, but where is the balance between too much and not enough?

CLICK ON TITLE FOR AUDIO
Software for the Built World
    Most buildings were built well before we paid much heed to energy or sustainability. BIM today is focused on the design and construction of new structures. Software for existing buildings is based on traditional tools for managing real assets. The operation of buildings consumes the biggest portion of the energy pie and has a huge impact on sustainability issues. What is needed is a whole new class of tools, dedicated to improving existing structures. The amount of money in this sector dwarfs new construction and the benefits can be reaped by owners, renters, taxpayers, and society as a whole. What’s in this new class of tools? What do we call them? How do we address this new, monster market segment?

CLICK ON TITLE FOR AUDIO
Will IoT Drive Disintermediation?
    Product design data is connecting to product use data via IoT, to feed back into design, completing the data cycle/knowledge turn. For manufacturers, this means they have a direct connection to the user. In many industries, the manufacturer has never had that connection to the customer—the customer relationship has been owned by the manufacturer’s channel. Dassault Systemes acquired much of its channel from IBM (and others) to get that direct connection to its customers. We’re starting to see companies like Tesla disrupting the automotive channels. What other industries might be disrupted if manufacturers get a direct connection to their customers?

12:30
PM


 
Lunch
 
2:00
PM


 
Discussions and Roundtables, Round 2
A second set of 90-minute discussions.

CLICK ON TITLE FOR AUDIO
Additive/Hybrid Manufacturing
    How do you 3D print 100 meters of 8’ tall chain-link fence with a machine that has a print volume of less than one cubic meter? Welcome to the world of inverse unfolders, matter compilers, and simulation-driven materials. We need new design metaphors for these new technologies. 3D printing is more than 30 years old, but we’re just starting to see the acceleration of new technologies and concepts coming to fruition that will completely change the realm of the possible. And we’re moving from what was possible but not realistic, to the realm of doable and cost-effective. Additive manufacturing is going to be disruptive in ways we can’t imagine. But when? How close are we? What can we see on the near horizon? And what’s making the transition from the labs to the street?

CLICK ON TITLE FOR AUDIO
Rethinking Sustainability
    What can we do to help our customers act more responsibly? How can we support better decision-making? In addition to lifecycle assessment tools and economic impacts, what can we do to help our customers design desirable products that THEIR customers will want to keep and maintain? Can our software support design as a foundation for the rebirth of an heirloom mindset when the consumer goes to buy? Can availability of 3D printable replacement components jumpstart this move? How might design for maintenance change the equation?

CLICK ON TITLE FOR AUDIO
Social Engineering and Design
    The science of customer motivation, behavior mapping, and customer engagement is about to dramatically expand as behavior-enabled hardware (e.g., FitBit), related software, and government policies drive massive amounts of searchable data via IoT, Big Data, and analytics. What motivates your customer? How does it impact design and engineering? Can new systems be designed from scratch or must they be iteratively evolved? What’s the vendor’s role in driving healthier lifestyles? What’s the government role in mandating that firms design products/buildings that encourage public good? How should firms recognize the social good their products are designed to influence? What are the hidden capabilities (and dangers) of our tools? How should they be used, and how do we prevent abuse?

CLICK ON TITLE FOR AUDIO
The Federated Toolbox
    Excel rules. So do SketchUp, Rhino, and many other products that just get the job done. No matter what role we play, each of us has our own set of software tools that we lean on: our own software toolbox. The challenge with software, however, is that the single job each tool does best is often just part of what needs to be done. What we’re left with is a set of tools optimized to individual tasks. How do we federate those tools so that we can start optimizing our work across the separate tasks? What do we need to agree on for handoffs between tools? Can we “Lego-ize” our favorites to work as a system without resorting to a walled garden of pre-connected apps?

CLICK ON TITLE FOR AUDIO
The Move to Co-Evolution
    The design of physical things has evolved greatly over many generations. From early origins of design by craftsmen and artisans, to carefully considered design and engineering on drafting boards, we have progressed today to building realistic and predictive models to explore with sophisticated software tools. But WHAT we are designing has changed. Much of the innovation and differentiation that drives product development today occurs in the domain of software and content. And that must influence the development of the physical and electronic design.

We’ve created great tools for the design of physical products and electronics, and decent tools for the design of software. The nature of these tools we use today is rooted deeply in the past. But there is a limit to how much further we can push our tools. At some point, we will need to wipe the slate clean and reimagine design tools in the context of the 21st century, starting from a new seed. We need a new generation of tools that understand and support simultaneous symbiotic development of the physical, electronic, logical, and content aspects of our products: Tools that support co-evolution of design. What might the tools we need for co-evolution of complex things look like? What paths might we take to creating great tools for co-evolution of complex systems?

CLICK ON TITLE FOR AUDIO
The Rise of Analytics
    In the past, manufacturers released their products into the world and had to guess how they were actually used and how they were performing. The Internet has made it possible to gather product use information from customers; we can now loop it back into design. But there is SO MUCH INFORMATION! PLM tools were never designed to handle the mass of information that IoT brings back from the field—not to mention other streams of data, such as Twitter, that we need to constantly monitor. Big Data and analytics are the key to making sense of all of this. What rational strategies are there for connecting PLM, Big Data, and analytics? How do we design products that can accelerate our ability to diagnose and correct problems in the field? What new product does this enable? Where else can we take this?

CLICK ON TITLE FOR AUDIO
What’s Next?
    Climate, demographics, politics, economics… What macro trends will affect us over the next 5-10 years? What’s happening in labs today that will soon influence our daily business? What dramatic shifts are coming? What other trends have been brewing for decades that are about to explode? Bring your own thoughts on key issues as we face up to our future.

CLICK ON TITLE FOR AUDIO
What does IoT do to AECO?
    For manufacturing, IoT completes the data cycle, feeding customer usage data back into design. That doesn’t happen in AECO today. Assume that it could. What IoT data would have a valuable impact for design? How much of a difference could it make, and who might reap the benefit? Could we find a way that ALL stakeholders in the AECO chain could benefit? What would it take to make that IoT roundtrip possible in AECO?

3:30
PM


 
Break
 
3:45
PM


 
Second Congress: The Business of Design and Engineering
Brad Holtz
Brad Holtz
Cyon Research
  Jim Brown Jim Brown
Tech-Clarity
 
CLICK ON EITHER PHOTO FOR VIDEO
This working congress session is an open forum for examining the issues surrounding technologies expected to have an impact on the business of design and engineering. The purpose of these discussions is to examine current issues, explore opportunities for a brighter future, consider approaches, and promote further dialogue. The focus for COFES 2016 will center on two topics.

The first is the theme for COFES 2016: The Move to Co-Evolution
The second will be the takeaways from the COFES roundtables and briefings.    
5:15
PM
Free
5:30
PM
Reception
*Guests of COFES Attendees must be registered and have paid a supplemental registration fee in order to attend this event
6:30-
9:00
PM


 
Dinner and Awards
Dinner and the closing session of COFES, including The CAD Society Industry Awards.*
 
*Guests of COFES Attendees must be registered and have paid a supplemental registration fee in order to attend this event 

Sunday, April 10, 2016


6:30-
8:30
AM


 
Early Riser's Breakfast
For golfers and those with early flights
8:30-
10:30
AM
Sunday Brunch
Sunday Brunch Poolside at the Cafe Cabana

Relax and enjoy the morning!
 
10:30
AM


 
Special Session: A Chat with Peter Marks
Peter Marks   CLICK ON PHOTO FOR AUDIO
On Sunday at COFES we invite a special guest to spend the morning with us discussing the ways of the world with those who still have an opportunity to change it—US!

We hope you'll be able to join us.



12:30
PM


 
Insights from our Interns
Each year at the end of COFES we sit down with the students who intern at COFES. This engaging and wide-ranging discussion has been incredibly enlightening--perhaps for them, but even more so for us. These next-generation leaders have much to contribute.

All COFES Interns will take part as equal participants with the other COFES attendees.