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COFES 2010 Agenda
Thursday, April 15, 2010
8:00
AM |
Registration and Badge Pick-up Opens |
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Attire for COFES is weekend casual (no suits); shirts with collars; sandals or sneakers. Shorts are okay.
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8:30
AM -
3:00
PM |
The DaS Symposium |
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The Design and Sustainability Symposium: Exploring the intersection of design, simulation, and sustainability for the built (AEC) and manufactured environment. Details here.
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3:00
PM
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Special Session: Clouds and GPU Clouds |
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Jon Peddie
Jon Peddie Research |
| The cloud brings the singularity closer |
Jon’s thesis is that “we can and will tap into the enormous computing resource of the cloud (including GPU cloud) as a compute utility as we do now for our other utilities like electricity and water.” Everyone can and will use the cloud as a compute resource – some without even knowing it. Augmented reality is one driver – there are others. Of course the issue of when this will occur is still unclear, but Jon thinks he has answers to that too. Bring your arguments and an open mind – thinking allowed.
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As last year, this is an informal session. Lots of information, but also lots of interaction and discussion.
Open to all COFES Attendees and their guests. |
4:00
PM
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Special Session: International Business Update |
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Cambashi maintains quantitative market models of the global technical applications software business. Prior year revenue figures by country contain tantalizing clues and reflections of the ways different industries and regions responded to changing economic circumstances. By looking at the numbers, and relating these to developments in technology and industrial practice around the world, we can consider how general economic forecasts might translate to technical application software businesses.
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This is an informal session. Lots of information, but also lots of interaction and discussion.
Open to all COFES Attendees and their guests. |
5:00
PM
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Special Session: New Rules for Market Success |
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Peter Marks
Design Insight |
| New rules for market success |
Events of the past decade or so have changed many best practices for business and marketing success. That's an opportunity for those who recognize the change and a problem for those who think it's just a matter of working harder at business as usual.
For example, companies used to focus most of their efforts in battling for market share. The solid modeling wars would be an example. Yet, now many companies struggle to maintain customer interest even with leading market share. Whole industries face over-capacity, the loss of key suppliers, changes in customer communication channels, and the like. Small and medium sized businesses are still looking for suppliers they can trust.
We'll examine seven of the most important changes (opportunities!) in our business ecosystem – and suggest ways to respond in the months and years ahead.
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As last year, this is an informal session. Lots of information, but also lots of interaction and discussion.
Open to all COFES Attendees and their guests. |
6:00 -
8:00
PM
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Business Reception and Technology Suite Open House |
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Spouse & Guest-only Mixer |
Opening business reception. First formal opportunity for COFES Newbies to meet their Hosts. Technology Suites have been set up for you to discuss corporate direction, business development, and potential partnerships. They are NOT demo rooms—the vendors are here to talk, not sell. This is your opportunity to sign up for appointment time slots.
Music, food and refreshments.
*Restricted to COFES 2010 Attendees. Their spouses and guests are invited to a spouse- and guest-only mixer and may join them later at the welcome reception.
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While COFES Attendees are at their business reception, their spouses and guests will be treated to a wine tasting mixer/reception before they join us in the welcome reception at 8 pm. Enjoy the food, refreshments, and music in a relaxed setting.
*Open only to badged spouses/guests of COFES 2010 attendees.
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7:45
PM
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COFES 2010 Opening Intro |
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Welcome, introductions, orientation, and schedule. |
8:00 -
10:00
PM
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Welcome Reception |
Bring your spouse and join all COFES Attendees and sponsors for this evening social.
Music, food and refreshments.
*Guests of COFES Attendees must be registered and must be wearing their badges during the event.
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Friday, April 16, 2010
7:30
AM
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Introductions and Breakfast |
Each COFES attendee from the user community is assigned a leading industry consultant who will act as their host for the event. The host's primary responsibility is to make sure that you get the most value possible out of the event and introduce you to key industry players. Plan to meet your host/introducer for breakfast.
Attire for COFES is weekend casual (no suits); shirts withcollars; sandals or sneakers. Shorts are okay.
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8:30
AM
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Kickoff: Opening Session and Call to Order |
Your hosts, Cyon Research, will set the stage for the day's activities.
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9:00
AM
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Keynote: From Product Informatics to BioInformatics |
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Omid Moghadam
Center for Biomedical Informatics at Harvard Medical School |
There is a new, disruptive opportunity for engineering software vendors to play in the bioinformatics sector. As an inventor (he holds 32 patents) and leader straddling both the engineering and healthcare domains, Omid is in a unique position to address the applicability of the resources of the engineering software community to the developing needs of the explosively growing field of Bioinformatics and Genomics. He'll discuss how software vendors from design and engineering fields can take advantage of this disruptive opportunity.
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Omid Moghadam
Omid Moghadam is the chair of the National Development Board for the Ingnite Institute for Individual Health and recently joined Harvard Medical School’s Center for Biomedical Informatics. Moghadam is perhaps best known for his work at Intel as head of product strategy. During his tenure at Intel, Moghadam led the team responsible for Intel’s push into 3D graphics. His experience at COFES provided much of the proof point for his team which eventually resulted in the definition of what project Alamee, which evolved into Intel’s new Larabee chip (due to launch in 2010). Later, still at Intel, Moghadam led Intel’s research into the needs of the healthcare industry. After leaving Intel, he founded Dossia Corporation, a national network for consumer-owned health records.
Previously, he was the Global Director for Intel Genomics, an Intel division focused on providing services to the Genomics market. Prior to joining Intel Genomics, he founded Dossia Corporation (www.dossia.org), a corporation that has created a national network for storing life long consumer owned health records. Mr. Moghadam served as Dossia Chief Executive for three years. Before Dossia, Mr. Moghadam was the head of product strategy at Intel, where he led the transition of the corporation from single to multiple core processors. |
10:15
AM
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Technology Suite Briefings |
Our Technology Suite vendors will present briefings on their advanced technology and research.
The following have committed to participate in COFES 2010 with Technology Suites as of March 5, 2010 :
- Autodesk
- HP/Intel
- Microsoft
- PTC
- Sescoi
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10:55
PM
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Break |
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11:00
AM
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Analyst and User Briefings |
We've invited some of the brightest and most talented thinkers, analysts and users, to each lead a working discussion on an issue they view as critical. These discussions are strictly limited to no more than 24 people at a time.
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Omid Moghadam
Center for Biomedical Informatics at Harvard Medical School |
| Keynoter's Session |
An interactive discussion on the topics raised in Omid's keynote.
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As a typical Tier-1 systems provider in an engineering-focused industry, Parker Aerospace has grown both organically and through acquisition and merger. One result of the latter is the challenge of dealing with many different software tools each that serve similar functions, but with different constituencies within the organization. Also, many 'best-of-breed' solutions common across the organization are not integrated.
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Ken Hall
Gensler |
| Sustainability at Gensler |
Ken Hall is responsible for sustainable design systems at Gensler. He’ll discuss both Gensler’s view of its role in sustainability and the role sustainability plays at Gensler, the world s largest architecture firm.
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3D visualization, walk troughs, and simulations help us communicate our understanding of how a facility will actually be used. We need similar tools to help us evaluate and improve the productivity of the people or processes that occupy those same facilities. We need tools that help us evaluate and communicate how our choices impact ALL of the costs (including sustainability factors) AND the tradeoff of those costs against productivity gains – a true lifecycle assessment. |
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Dick Slansky
ARC Advisory Group |
| Collaborative tools for production systems |
Although digital manufacturing can model both a product’s design and its production system, few tools integrate the model of a production system’s automation and controls. Engineering these systems remains a bottleneck. Recently, we’ve seen the emergence of collaborative digital automation tools. Are they up to the task of fixing the bottleneck?
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Don Brown
Collaborative Product Development Associates |
| Mechatronics Update |
The fragmented domains (mechanical, electronic, software) that intersect in Mechatronics must begin integration at the earliest stages of design. A Mechatronics framework could facilitate tracking of design changes across those domains in support of active collaboration. Join Don in a discussion of recent industry progress toward such a framework.
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Richard Riff
Ford Motor Company |
| Role of Sustainability in PLM |
Sustainability is important for success in the market place. Products and processes need to be developed with a view towards sustainability—both regulatory and voluntary. PLM can play a key role. Ford’s approach to PLM's role in sustainability follows an enterprise view of the cost and benefits of sustainability. Our conclusion is that we need to have a standards-driven approach to enable lifecycle visibility and integration of sustainability considerations; we do not see the need for new tools for sustainability data management.
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Jay will review the performance of the CAD/PLM companies and industry during the recession and their prospects for 2010 and beyond as we emerge from the downturn. Formerly a senior analyst and managing director with Merrill Lynch, Jay has recently joined Ticonderoga Securities as senior software analyst and managing director. This will be his 9th annual review of the industry at COFES, and your only opportunity to see him in something besides a business suit.
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11:50
AM
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Analyst and User Briefings |
Analyst and user briefings, round 2, with different analysts, different topics.
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Jon Jarrett
ATK Launch Systems |
| Integrated Business Process |
Too many major programs end up over budget and behind schedule, due in part to: poor planning; inadequate recourses; poor requirements; unrealistic schedules; weak project management, etc. Why do these issues creep up over and over again, even in critical projects? Is it possible to develop an integrated systems approach?
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Martin Fischer
Center for Integrated Facility Engineering |
| Predicting Building Performance |
Advancements in modeling, sensing, visualization, and machine-learning offer unprecedented opportunities to learn about the design, construction, and operation of the built environment. Surprisingly, comparatively little is known about the actual performance of the built environment, especially for complex buildings and infrastructure projects dependent on synergies among systems. What are our current capabilities of predicting and achieving performance? Where do we go from here?
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Chris France
Little Diversified Architectural Consulting |
| BIM and the Cloud |
AEC is embracing BIM. The “I” of BIM supports analysis and simulation of building performance, “what if” optimizations, automated spec writing, and hooks into clients’ real estate and procurement supply chain databases, etc. Mobility and processing power are a necessity for this collaboration to work. Join me in a discussion these issues and how our firm has coupled virtual/cloud computing technology to BIM to overcome the technical obstacles, reduce the costs of IT infrastructure.
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PLM adoption levels have been growing and some small and medium businesses (SMBs) have been harvesting real value from PLM. What's the next step in PLM for an SMB? A popular view on PLM for SMBs in recent years has been that it should be focused on the product development fundamentals (PDM, design release and change management) and should be delivered in an out-of-the-box (OOTB) or templated solution. Can SMB’s get the next increment in value from PLM without extensive customization?
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Steve Wolfe
Cyon Research |
| Coordinating Analysis and Test |
Nobody believes analytical predictions except the analyst. Everybody believes test results except the test engineer. How can analysis and testing be better coordinated to raise confidence in the results of both?
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Dave Jordani
Jordani Consulting Group |
| BIM from the Owner's Chair |
The business case for BIM is compelling to building owners, due in part to a leaner FM process informed by facility lifecycle data. What can be done at the design and construction stages to increase those benefits to FM downstream? Who bears the additional cost of those benefits? How do we extend collaboration to include FM?
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Cloud-based and Software-as-a-Service (SaaS) offerings are coming. Is the channel ready? Indeed what change is needed? Is there an opportunity to adapt or extend partner networks to take advantage of emerging trends in the market?
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12:40
PM
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Lunch |
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2:15
PM
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Technology Suite Briefings |
Round 2 of briefings from COFES Technology Suite vendors.
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3:00
PM
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Analyst and User Briefings |
Analyst briefings, round 3, with different analysts, different topics.
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Rick Llewellyn
HDR Engineering |
| Getting IT & Business Talking the Same Language |
IT and “the business” often have different goals. In order to align business and IT goals, it’s critical to not only to establish credibility, trust, and partnership, but also to strive to place goals in common language. Business staff wants IT help to mitigate risks and take fiscal responsibility. Business wants innovative solutions to improve delivery time, at lower costs and better quality. What are current best practices and how can we to evolve beyond them?
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John Tocci
Gilbane Building Company |
| Virtual Design and Construction (VDC) in Practice |
What’s changed with BIM & VDC since we the beginning of our current recession? We’re still sandbagged by training, inelegant interoperability solutions, heavy computing requirements, lack of in-depth best practices, even as we work towards a recovery and more collaborative processes. How does software need to change over the next 24/48/60 months to allow industry practitioners to design, engineer and build it better, faster, sustainably and for the price promised?
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Ivan Panushev
Georgia Institute of Technology |
| What Happens After BIM? |
Building Information Modeling (BIM) has had dramatic impacts on the processes of design and construction, with many new practices. What are the opportunities after BIM?
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The latest versions of PLM software from PTC, Siemens, DS, and others have taken advantage of .NET-like improvements that have a big impact on implementation. Rick Stavanja has just completed one such transition and lives to discuss his experience.
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What will simulation look like in the year 2020? What technical, process, and cultural developments will influence the directions of simulation practice over the next ten years? Look back at lessons learned from 30+ years of CAE and how we can use those lessons to expand the strategic and effective impact of simulation.
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Crowdsourcing is a distributed problem-solving approach, whereby “Seekers” broadcast challenges to “Solvers” (the crowd). In the end, seekers select and reward the best solution(s).Crowdsourcing is coming to the engineering community. Challenges include technology, process, legal, competency, organizational, and financial. Will it fly? What are the implications for software vendors?
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Successful VARs have evolved from small shops that sold boxed software and provided some services to sophisticated, professionally-run businesses that often develop or customize software, in addition to providing a high value services and support. The channel is continuing to evolve. What do VARs need to do to thrive in the next transition? Is the door open for others to make the same transition? What other, more reliable revenue streams are open to VARs? How will/should the relationship with their OEM partners evolve?
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3:45
PM
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Break |
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4:00
PM
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Maieutic Parataxis: Exploring Concepts |
Maieutic: The midwifery of knowledge.
Parataxis: The juxtaposition of ideas, without connection or conjunction
We will be hosting a series of five-minute vignettes drawn from topics and ideas that, while perhaps not yet fully formed, are likely to impact your thinking about how we design, build, and interact with software in the future.
Take a look at http://cofes.com/mp to see the Maieutic Parataxis presentations from previous COFES!
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5:15
PM
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Free |
5:45
PM
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Buses leave The Scottsdale Plaza Resort for Evening Under the Stars |
Buses will be leaving from the main entrance of The Scottsdale Plaza Resort*
*Guests of COFES Attendees must be registered and have paid a supplemental registration fee in order to attend this event |
6:30
PM
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Evening Under the Stars |
We're headed out into truly wide-open spaces and a sweeping view of the sky once again. A first for COFES, we're headed to Arizona Wing Commemorative Airforce, featuring a B17G Flying Fortress and other planes of a bygone era. A great western cookout, and for those who want a closer look at the magnificent Arizona sky, we have a couple of major-league telescopes. A COFES highlight!
*Guests of COFES Attendees must be registered and have paid a supplemental registration fee in order to attend this event
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9:30
PM
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Buses Leave the Evening Event for The Scottsdale Plaza Resort |
We will return to the resort between 10:00 and 11:00 pm.
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Saturday, April 17, 2010
8:00
AM
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Breakfast |
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8:45
AM
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Morning Kickoff |
| Your hosts will set the stage for the day’s activities. |
9:00
AM
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Keynote: Got Mojo? |
Bo Burlingham
Bo Burlingham is an editor-at-large of Inc. magazine and chairman of the Small Giants Community. His book Small Giants: Companies That Choose To Be Great Instead of Big was one of five finalists for the 2006 Financial Times/Goldman Sachs Business Book of the Year award. His most recent book, co-authored with Norm Brodsky, is The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up.
Bo joined Inc. in January 1983 as a senior editor and became executive editor six months later. In 1990, he resigned so that he could do more writing and became editor-at-large. Subsequently he wrote two books with Jack Stack, the co-founder and CEO of Springfield Remanufacturing Corp. and the pioneer of open-book management. One of the books, The Great Game of Business, has sold more than 300,000 copies. The other, A Stake in the Outcome, has been called “the first management classic of the new millennium.” Bo co-authors with Norm Brodsky the popular monthly column in Inc. called “Street Smarts,” which was the winner of a gold “AZBEE” award from the American Society of Business Publication Editors in 2008, and a finalist for a National Magazine Award in 2006 and 2008. Burlingham served on the board of The Body Shop Inc., the U.S. subsidiary of the international skin and hair care company, from 1992 to 1997. |
10:30
AM
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Break |
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10:45
AM
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Discussions, Roundtables, and Appointments |
| We have set up rooms for meetings with a tight focus directed at specific groups of attendees. These 90-minute focused discussions are by the pool and near vendors' Technology Suites. |
| Discussions and Roundtables |
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Vendor Appointments |
Cyon Research investigates issues in engineering and design. That research forms the basis for the issue topics for these group discussions. Meeting rooms are set up in suites around the pool, each with a different issue to discuss. Also, meetings among groups with a common interest.
Topics for are posted two weeks prior to the start of COFES. |
COFES 2010 will set up appointments in the Technology Suites for attendees, based on the information you provide in the registration form, to match you with the suites that hold the technologies and companies that will interest you. Your schedule will be given to you when you arrive. There are a limited number of pre-assigned appointments. During the Thursday evening reception you will have the opportunity to expand your schedule.
Vendors participating in COFES 2010 with Technology Suites include:
Appointment times: 10:45
11:20
11:55
12:30
1:05
1:40
2:15
2:50
Lunch will be served in the Technology Suites for the 12:30 appointments |
12:15
PM
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Lunch |
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1:45
PM
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Discussions and Roundtables, Round 2 |
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3:15
PM
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Break |
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3:30
PM
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Second Congress - The Business of Design and Engineering |
A presentation of recent Cyon Research studies and of a joint study by Cyon Research, Design Insight, and Tech-Clarity, followed by a moderated congress discussion of the findings and implications.
This working congress session is an open forum for examining the issues surrounding technologies expected to have an impact on design and engineering. The purpose of these discussions is to examine current issues, explore opportunities for a brighter future, consider approaches, and promote further dialogue.
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5:00
PM
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Free |
5:30
PM
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Reception |
| *Guests of COFES Attendees must be registered and have paid a supplemental registration fee in order to attend this event |
6:30-
9:00
PM
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Dinner and Awards |
Dinner and the closing session of COFES, including The CAD Society Industry Awards and the CADwire Innovator's Award.*
*Guests of COFES Attendees must be registered and have paid a supplemental registration fee in order to attend this event |
Sunday, April 18, 2010
6:30-
8:30
AM
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Early Riser's Breakfast (Cafe Cabana - Poolside) |
For golfers and those with early flights
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6:38
AM
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Golf |
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Guests Leaving |
Grab a bite at the early riser's breakfast and meet at the COFES registration desk at 6:38 AM for your 7:00 AM tee time.
Lunch back at the resort immediately following the scramble.
Golf fee and reservation required (Golf fee is not included in COFES registration fee).
Transportation back to The Scottsdale Plaza Resort in time to make flights out of Phoenix Sky Harbor International Airport scheduled for 3:00 PM or later.
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Transportation to Phoenix Sky Harbor International Airport
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8:30-
10:30
AM
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Sunday Brunch |
Sunday Brunch (Cafe Cabana - Poolside)
Relax and enjoy the morning!
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10:30
AM
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Intern Session |
Each year at the end of COFES we sit down with the students who intern at COFES. This engaging and wide-ranging discussion has been incredibly enlightening--perhaps for them, but even more so for us. These next-generation leaders have much to contribute.
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