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COFES 2013 Agenda
Thursday, April 11, 2013
8:00
AM
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Registration and Badge Pick-up Opens
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Attire for COFES is weekend casual (no suits); shirts with collars;
sandals or sneakers. Shorts are okay.
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8:30
AM -
3:00
PM
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The DaS Symposium
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The Design and Sustainability Symposium: Exploring the intersection
of design, simulation, and sustainability for the built (AEC) and manufactured environment.
Details here.
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1:00
PM
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Tech Soft 3D Annual Customer Meeting
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Current and potential Tech Soft 3D customers are invited to hear about
the company’s outlook and plans in the near, medium and long-term future at their
annual event. As a toolkit provider, Tech Soft 3D aggregates the needs of hundreds
of leading engineering companies, making it a bellwether of the industry at large.
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3:00
PM
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Special Session: World Update
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As last year, this is an informal session. Lots of information, but
also lots of interaction and discussion.
Open to all COFES Attendees and their guests.
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4:30
PM
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Special Session: Round-Robin on Computing Futures
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Mike Riddle
Evolution Computing
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New Paradigms for Programming
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In the last thirty years, the programming environment has changed radically. We
now have massive memory, fast GPUs, multi-core processors, distributed processing,
ubiquitous networking, and many new input and display technologies. Approaching
programming for this changed environment much as we have in the past is limiting
us. Mike will discuss a message-based programming methodology that is a better fit
to the new environment and finally delivers on the promises of good code reuse:
lower costs, easier code maintenance, and reduced time-to-market.
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5:00
PM
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Special Session: Round-Robin on Computing Futures
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Kai Backman
Airstone Labs
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New School on Cloud Deployment
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Cloud deployment of computationally heavy CAD/CAE software is very different from
mainstream web applications. Kai will take a look at strategies for deploying software
that requires instant burst capacity of a few thousand CPU cores
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5:30
PM
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Special Session: Round-Robin on Computing Futures
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Jon Hirschtick
Belmont Technology
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The New Culture of Programming Tools
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If you're an experienced computer programmer trying to get up to speed with modern
programming tools, you will find not just new technology but also a new culture
of programming tools. You need to learn how to learn again in a world where it's
easier to get source code than a user manual for a programming language. We'll talk
about this new culture of programming tools and what it means for building the next
generation of engineering software.
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6:00 -
8:00
PM
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Business Reception and Technology Suite Open
House
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Spouse & Guest-only Mixer
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Opening business reception. First formal opportunity for COFES Newbies
to meet their Hosts. Technology Suites have been set up for you to discuss corporate
direction, business development, and potential partnerships. They are NOT demo rooms—the
vendors are here to talk, not sell. This is your opportunity to sign up for appointment
time slots.
Music, food and refreshments.
*Restricted to COFES 2013 Attendees. Their spouses and
guests are invited to a spouse- and guest-only mixer and may join them later at
the welcome reception.
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While COFES Attendees are at their business reception, their spouses
and guests will be treated to a wine tasting mixer/reception before they join us
in the welcome reception at 8 pm. Enjoy the food, refreshments, and music in a relaxed
setting.
*Open only to badged spouses/guests of COFES 2013 attendees.
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7:45
PM
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COFES 2013 Opening Intro
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Welcome, introductions, orientation, and schedule.
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8:00 -
10:00
PM
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Welcome Reception
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Bring your spouse and join all COFES Attendees and sponsors for this
evening social.
Music, food and refreshments.
*Guests of COFES Attendees must be registered and must
be wearing their badges during the event.
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Friday, April 12, 2013
7:30
AM
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Introductions and Breakfast
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Each COFES attendee from the user community is assigned a leading industry
analyst who will act as their host for the event. The host's primary responsibility
is to make sure that you get the most value possible out of the event and introduce
you to key industry players. Plan to meet your host/introducer for breakfast.
Attire for COFES is weekend casual (no suits); shirts withcollars; sandals
or sneakers. Shorts if it's hot.
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8:30
AM
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Kickoff: Opening Session and Call to Order
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Your hosts, Cyon Research, will set the stage for the day's activities.
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9:00
AM
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Keynote: Zander Rose on "Resilient by Design"
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Zander Rose
The Long Now Foundation
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"Resilient by Design"
How do you build an monument scale sculptural machine that will last as long as
civilization? For the last fifteen years The Long Now Foundation and Alexander Rose
have been working on building this icon of long-term thinking. Rose is currently
managing the 10,000 Year Clock project underway in West Texas where they have used
purpose designed robots and explosives to excavate over 500 vertical feet through
solid rock to house the Clock.
Alexander will discuss the research and design process that has taken him as far
as the arctic Seed Vault in Svalbard, to the ultra-secret Mormon geneological vaults
in Salt Lake City. He will show the building process now underway for the 10,000
Year Clock that includes fabrication of the massive Clock itself.
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Zander Rose
Before joining the Long Now Foundation in 1997, Zander Rose was an artist
in residence at Silicon Graphics, as well as a project manager for Shamrock Communications.
He was the founding partner of Inertia Labs. Since becoming the Director of the
Long Now, he has facilitated such projects as:
- 10,000 Year Clock (with Danny Hillis)
- The Rosetta Project
- Long Bets
- Seminars About Long Term Thinking
- Long Server
Zander and his colleague Danny have several patents pending on the 10,000 Year Clock,
and their first prototype is currently residing at the Science Museum of London.
Over the years Zander has been featured in Wired Magazine, NPR, and
the Discovery Channel. He has spoken at numerous colleges within the US, and later
in April 2013 he will be speaking at the Art, Technology, and Culture Colloquium
of the Berkeley Center for New Media in Berkeley, CA.
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10:15
AM
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Technology Suite Briefings
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Our Technology Suite vendors will present briefings on their technology
and research:
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Datura
Dean Keith
President
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Unstructured Data
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A discussion on Datura’s semantic-relational vision for resilient data structures,
capable of merging diverse data into standard database platforms, absorbing changes,
and managing the flow of data across the globe.
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IronCAD
Cary O'Connor
Vice-President
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Evolving Technology for New Collaborative Design Processes
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Today we see that an increasing demand for more customized/personalized products
is putting pressure on design processes currently employed. More people outside
of the core design team need to participate in and influence the product development.
There is now a need for enhanced collaboration tools to enable their contribution
at all phases including design, simulation, communication, and consumption of product
information. Technology must evolve to fulfill these requirements and share data
seamlessly at multiple levels within the business. Join us in a discussion on what’s
required and to look at how IronCAD’s unique collaborative tools are able to directly
address these issues.
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Microsoft
Simon Floyd
Director, Innovation Solutions
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Opportunities for Facilitating the Evolving Work-style: Windows 8 & Devices
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The way people work has evolved: we have become accustomed to carrying multiple
devices, using multiple Apps, working anywhere at any time, and juggling personal
and work information – just to keep up-to-date on a daily basis. Please join us
for an interactive discussion about Windows 8 and how Windows Devices can help simplify
the way people work, enhance their productivity and provide a new frontier for App
developers. We will have the latest consumer and business devices for you to try,
including Surface Pro. We look forward to chatting with you.
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Santa Fe Institute
Dave Ackley
External Professor
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Robust-First Computing: Beyond Correctness and Efficiency
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Efficiency and robustness are mortal enemies, inherently opposed on the value of
redundancy, which robustness requires but efficiency eliminates. I will argue that,
by so heavily emphasizing efficiency, computer science and engineering are often
optimizing the wrong thing, and we could do better, and should, by recognizing and
managing the tradeoff explicitly. An illustration of efficiency's costs will be
discussed, along with possible computing mechanisms when robustness is emphasized
even over correctness.
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When it comes to 3D visualization, one size definitely does not fit all. There are
use-cases where a fully-functional visualization application is required to get
the job done; and then, there are other use-cases where a simple browser-based visualization
app will sufficiently do the job. So why pay for the cost of a fully-loaded application?
What trends influence the evolution of 3D visualization on the Web? What role does
cloud computing play in cost-effective 3D visualization for “the masses”? What features
and services are needed for 3D visualization by the masses? What challenges might
the OEMs face as they try to bring visualization to a broader audience? What role
should PLM vendors should play in the evolution of 3D visualization and helping
OEMs achieve their objectives in this regard?
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10:55
AM
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Break
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11:00
AM
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Analyst and User Briefings
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We've invited some of the brightest and most talented thinkers, analysts
and users, to each lead a working discussion on an issue they view as critical.
These discussions are strictly limited to no more than 24 people at a time.
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An interactive discussion on the topics raised in "Resilient by
Design", Zander's keynote.
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Deke Smith
Cyon Research
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Promoting Profound Change
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We’ve seen that a 30-story high-performance building can be built in 15 days, with
a huge positive impact on profitability. Why do we still take 20-40 times that long
to build similar structures, when such profitable new techniques are available?
What are the barriers to making these manufactured buildings more the norm? What
actions can we take to promote such change?
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Jim Brown
Tech Clarity
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Engineering Software and the “App” Generation
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Today’s rising engineers and product developers are “digital natives.” They grew
up in an online, connected world of “apps.” How will they adapt to today’s engineering
software? More importantly, how will tomorrow’s engineering software adapt to them?
What will the “app” generation expect from the businesses they choose to work for?
What about privacy versus connectedness? How might disconnected “apps” that solve
specific tasks function when applied to complex problems of engineering data, tasks,
and processes?
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Design-space exploration (DSE) is both a category of methods and a new generation
of software tools. These tools can radically advance the ability to discover potential
design concepts early on and rapidly evaluate sensitivities, variants and tradeoffs
among them. The methods that underpin DSE – optimization, design of experiments,
Pareto analysis, robustness and reliability evaluation, more are not new, but the
domain of applying them in concert is at last transforming these powerful but formerly
difficult-to-use methods into practical everyday engineering aids.
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Tony Baer
Ovum
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Maintaining Context Across Federated Requirements
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As products evolve into complex systems, the challenge of managing requirements
is compounded. Requirements for mechanical, electrical, and software engineering
disciplines are separate, but deeply interconnected. Hierarchical approaches for
dealing with this by having the systems engineering or project management disciplines
ultimately accountable for requirements may no longer be adequate. In an increasingly
federated systems engineering environment, how can the various disciplines stay,
literally on the same page when it comes to managing product requirements?
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Tom Pennino
TP Technologies
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Roadblocks to Reducing Design Cycles
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In the evolving EDA landscape, as devices exceed the five million gate mark verifying
these complex designs poses a significant challenge to design teams who are under
increasing pressure to achieve on-time delivery and “right the first time” systems.
These devices go through multiple and costly prototypes for logic and timing correctness.
Though much of design cycle has benefited from improving EDA tools, verification
continues to be the most difficult and time consuming part of the process. What
strategies can reduce the verification design cycle and other roadblocks?
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Ted Blacker
Sandia National Laboratories
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Accelerating the Churn Rate for Design and Simulation
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Speed, accuracy, and relevance are all critical factors for engineering simulations.
How can software be better designed and integrated to accomplish these objectives?
Validation and verification (V&V) and uncertainty quantification (UQ) add rigor
and definition to the quality question. Improved modeling algorithms aid in speed-to-solution.
How will advances in V&V and UQ change our simulation process and how can that impact
design?
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Bob Deragisch
Parker Hannifin
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Drawing Détente: The Model-Based Extended Enterprise
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While most firms have moved to designing in 3D and some are on the journey to implement
MBD (Model-Based Definition), the Drawing isn’t dead and doesn’t look like it’s
going away anytime soon. However, there are a significant number of partner/supplier/customer/consumer
challenges that must be addressed to truly embrace and standardize on MBD as the
‘design authority’ for product definition. If organizations change their focus from
implementation of MBD, DDD (Digital Data Definition) or even MBE (Model-Based Enterprise)
to the concept of MBEE (Model-Based Extended Enterprise), these challenges can and
should be eliminated, or at least reduced to manageable nuisances. Perhaps the biggest
challenge is how well each organization up and down the supply chain can harness
existing technologies, not just in design and development, but also in manufacturing
and service after sales, which are too often ignored in an MBD project. And regulatory
requirements must be considered in how organizations transition from 2D to 3D design
standards.
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11:50
AM
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Analyst and User Briefings
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Analyst and user briefings, round 2, with different analysts, different
topics.
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Phares Noel
Cyon Research
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Leveraging Crowd-Sourced Design Strategies to Transform STEM Education
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A key failure of most current STEM curricula is the disconnect between STEM theory
and the reality of everyday life. For a small (but growing) number, FIRST Robotics
has made major strides in reconnecting STEM theory to reality. Crowd-sourcing might
bridge this gap for all students. Crowd sourcing is a distributed problem solving
model where individuals (or small groups) tackle tasks, with results judged and
then applied as part of a broader solution. A key point of crowd-sourcing is the
engagement model – in particular letting those who can contribute do so in areas
of their interest. By incorporating crowd-sourced design into STEM education, students
would participate both in the distributed design (as part of the crowd), and also
take a turn at the management side where they would learn criteria, judgment, and
task definition.
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Allan Behrens
Taxal Limited
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Closing the Loop Between the Physical and Logical
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While many envision integrating their disjointed software, electronic, and mechanical
engineering workflows, the practical realities of people, methodologies and tools
too often get in the way. Many of these practical barriers have been overcome recently,
enabling this critical vision. What’s changed? What’s practical and how is that
likely to evolve over the next few years? How do we build tools and processes to
make this a smooth, accessible reality?
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Robust systems are not designed for adaptability or flexibility. Resilient systems
are designed to withstand changes and continue to function, but aren’t designed
to improve over time. Robust systems can still be fragile. Resilient systems less
so. Why not design for evolution—for systems that improve with experience? But how
do we engineer-out fragility, without introducing new fragilities? What are the
characteristics of anti-fragile systems? What can we learn from other disciplines
such as Design Thinking or biomimicry?
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Jay will review the performance of the CAD/PLM companies and industry
and their prospects for 2014 and beyond as we emerge from the downturn. Formerly
a senior analyst and managing director with Merrill Lynch, Jay has recently joined
Griffin Securities as senior research analyst. This will be his 12th annual review
of the industry at COFES, and your only opportunity to see him in something besides
a business suit.
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Joe Barkai
Diagnostic Strategies
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Visual Decision-Making
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Collaboration in product development can move critical decisions earlier in the
product lifecycle, but effective collaboration on complex projects is extremely
difficult. Effective decisions require consideration of conflicting constraints
(e.g. cost & time to market vs. quality; complexity vs. serviceability) and incorporation
of downstream impacts of non-design elements (such as supply chain, service operations,
etc.). Advanced visualization can level the playing field for participants from
different technical and business disciplines, skill sets, and even cultures and
languages. What technologies can help and how can they be used to get to better
decisions? What trends are likely to impact this or accelerate its adoption?
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Evan Yares
The Yares Organization
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Global Pricing Practices
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Why is it cheaper to fly across the world to buy software in the US
than it is to just buy the same software locally? “Value pricing" charges a different
price for the same product, depending on the circumstances of purchase. Airlines
have done it forever, and most engineering software vendors do it too. There are
real business justifications for the practice, but too often value pricing schemes
end up creating absurd pricing distortions that affect not only customers, but everyone
throughout the value chain. What pricing strategies are common practice for software
today? How is globalization and the cloud impacting these practices?
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Why do we always start every AEC project as if it is the first of its kind? Existing
data and facility information are ignored by traditional AEC processes. Contract
documents from traditional AEC firms set the design parameters, but otherwise provide
little value to contractors or fabricators, and even less value to facilities managers.
BIM and big data have the potential to change that for practices willing to consider
redefining our instrument of service.
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“Technical Simulation Governance” (TSG) focuses on the reliability of simulations.
Selection and adoption of the best available simulation technology, formulation
of mathematical models, verification procedures, and revision of simulation procedures
in context of physical text results and observation of unexpected events all fall
within the realm of TSG. Firms must be able to get to the point where they can trust
their simulation results before they can reduce reliance on physical testing. What
are the requirements for TSG? How can we measure the quality of simulation? What
standards and procedures will ensure repeatability and reliability of computed information?
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12:40
PM
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Lunch
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2:15
PM
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Technology Suite Briefings
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Round 2 of Technology Suite briefings:
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Datura
Dean Keith
President
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Pearl Diving
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A discussion on Datura’s semantic-relational vision for moving diverse data onto
standard database platforms, enabling new applications, and finding the valuable
information buried in your organization.
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IronCAD
Tao-Yang Han
President & Chairman
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Evolving Technology for New Dynamic Design Processes
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There is a growing pressure on companies to re-design and re-invent their products
regularly to remain competitive and to meet rapidly changing customer demands. Design
changes may be driven by people outside of the core design team and the ability
to identify and then incorporate changes into the design quickly is becoming more
critical. Therefore, software tools used in the design creation, modification, and
negotiation should have sufficient flexibility to enable unplanned and dynamic design
changes to the product data at any stage in the design process. Join us in discussion
on what’s required and to look at how IronCAD’s unique technology is able to directly
address these issues.
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Microsoft
Kelvin Chan
Senior Technical Evangelist
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Windows 8 and Devices: The Opportunity for Developers
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Windows 8 and the Windows Store provides a unique opportunity for developers to
offer Apps that can seamlessly traverse from the workstation to tablet, inform users
about their purpose, content and status without opening them, and provide both touch
and keyboard/mouse interactivity. Please join us for an interactive technical discussion
about Windows 8 and the opportunity it presents for developers to provide innovative
new solutions.
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While most would agree that the brain "processes information" or that the brain
"computes" in one sense or another, the precise meanings of "information processing"
and "computation" in those claims are unclear. This discussion will focus in particular
on the question of whether "computational primitives" exist for the brain that are
analogous to binary arithmetic and Boolean algebra, which are the "computational
primitives" of the digital architectures in our laptops, desktops, and phones with
which we are far more familiar. A short side excursion through analog computation
will be included.
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Siemens PLM Software
Moshen Rezayat
Chief Solutions Architect
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eCars Require Engineering for Complex Systems
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A connected electric car (or simply eCar) is connected to other eCars via wireless
internet and can share information (such road blocks, weather conditions, defect
in street lights, and traffic congestions), as well as receive information to make
the trip as safe and convenient as possible. To do this, eCars will need an embedded
IT platform with extensible personalization and allow for remote updates. Plus automated
driving. What issues will arise due to the complexity of the system? What features
and services will consumers be willing to pay for? What happens to ownership when an
eCar can be where you need it, on demand? What kind of safety rules will we want in place?
Are we up to the systems engineering challenges this imposes?
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3:00
PM
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Analyst and User Briefings
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Analyst briefings, round 3, with different analysts, different topics.
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Engineered resilient systems provide improved operational agility for product platforms
and structural designs—easily adaptable, upgradable, and serviceable. Resilient
design efforts require masterful orchestration of systems engineering design, requirements,
design for lifecycle costs, and advanced simulation technologies. How big an impact
can engineered resilient systems make to an organization’s success? What are the
challenges posed to organizations, processes, and metrics? How does a firm make
the transition?
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Up until recently, the CAM software business has been highly fragmented, with no
players having a big slice of the market. Recently, several firms have made acquisitions,
rolling up small groups of CAM software firms into the beginnings of larger firms.
What’s driving this? Where is it headed? What are the implications for the customer
and for the engineering software business?
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Keith Meintjes
CIMdata
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Closing the Loop Between Simulation and Everything Else
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Simulation is becoming pervasive and ubiquitous. PLM is supposed to support decisions
for product design and manufacturing, but simulation—physics-based prediction of
system performance—is still not integrated into PLM. Model-Based Systems Engineering
(MBSE) has the potential to leverage simulation to support decision making and collaboration,
across concurrent domains of mechanical, electrical, software and controls design.
“Always on” simulation can be embedded in design tools and even in products delivered
to consumers. Can today’s PLM tools evolve to support MBSE and/or “Always on” simulation?
What are the possibilities for an engineering system where the physical product
design is very much an output and, indeed, form follows function.
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Aileen Cho
Engineering News Record
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Rethinking Infrastructure
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Infrastructure has many contexts. How much infrastructure can we afford? How little
infrastructure can we afford? What is the role of infrastructure? Active vs passive?
Integrated infrastructure – where roads are conduits for cars AND power AND communication.
As we go about designing and rebuilding our infrastructure—whether that’s roads
and bridges or power or factories—what should we be including in our consideration
of infrastructure as part of broad, resilient, interconnected systems?
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Jon Peddie
Jon Peddie Research
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Reality: Not What You Thought It Was
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Probably your first encounter with AR, the seeing of things that aren’t there, was
a weather map on TV. The other popular AR implementation is the scrimmage line in
American football. Today we design cars that don’t exist in rooms with invisible
walls. We use our phone to translate menus and street signs, and see historical
markers that don’t exist. Later this year we will have the opportunity to wear glasses.
Where does real end and virtual begin, and do we really care?
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Steve Wolfe
CAD/CAM Publishing
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Leveraging Engineering Software to Maintain and Upgrade Our
Built Environment
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The vision of building information modeling has always encompassed all aspects of
a structure’s lifecycle—from conceptual design through construction, operation,
and demolition. In practice, BIM has too often been limited to the design phase.
Recent applications have been expanding BIM to include post-construction maintenance
and upgrading of existing facilities. Potential savings to building owners, plant
operators, and governments are huge. But cultural obstacles to long-term use of
BIM data remain. How are entrepreneurs helping the process? What trends are helping
owners reduce the cost of maintaining, remodeling, and upgrading our built environments?
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Chris Smith
Cloud Pragmatics
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Rethinking Cloud for Engineering and Scale
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Like it or not, Cloud is a game changer. Many have started down the path of “cloud-enabling”
their engineering tools. Some have even retooled their data strategy. But like most
game changing technologies, our understanding of the deployment of the technology
is rapidly evolving. Second, and even third-generation rethinking of how Cloud changes
our tools and the way we work will be coming. What does this mean for engineering,
for collaboration, and where do issues of scale transform the picture?
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Brian Quincey
Harley Davidson Motor Company
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Narrowing the Gap Between Vendor Vision and Customer Value
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How do we narrow the broadening gap between the time a vendor proclaims its strategic
vision and the reality of getting that technology deployed to the point where customers
are reaping the benefits of that vision? As PLM, CAD, simulation, and other engineering
software tools grow to take on a more comprehensive enterprise scope, the implementation/change
effort to successfully deploy these solutions increases. As technologies and strategies
evolve, strategic changes in a vendor’s vision are happening faster than the time
it takes a company to realize value from the old vision. How do we deal with that?
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3:45
PM
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Break
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4:00
PM
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First Congress: Maieutic Parataxis
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Maieutic: The midwifery of knowledge.
Parataxis: The juxtaposition of ideas, without connection or conjunction
We will be hosting a series of five-minute vignettes drawn from topics
and ideas that, while perhaps not yet fully formed, are likely to impact your thinking
about how we design, build, and interact with software in the future.
Take a look at http://cofes.com/mp
to see the Maieutic Parataxis presentations from previous COFES!
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5:15
PM
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Free
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5:45
PM
|
Buses leave The Scottsdale Plaza Resort for
Evening Under the Stars
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Buses will be leaving from the main entrance of The Scottsdale Plaza
Resort*
*Guests of COFES Attendees must be registered and have paid a supplemental
registration fee in order to attend this event
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6:30
PM
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Evening Under the Stars at La Puesta Del Sol
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We’re headed up into the desert once again, with truly wide-open spaces
and a sweeping view of the sky. A great western cookout under the stars. And for
those who want a closer look at the magnificent Arizona sky, we have a couple of
major-league telescopes. A COFES highlight!
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*Guests of COFES Attendees must be registered and have paid a supplemental
registration fee in order to attend this event
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9:30
PM
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Buses Leave the Evening Event for The Scottsdale
Plaza Resort
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We will return to the resort between 10:00 and 11:00 pm.
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Saturday, April 13, 2013
8:00
AM
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Breakfast
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8:45
AM
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Morning Kickoff
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Your hosts will set the stage for the day’s activities.
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9:00
AM
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Keynote: Esther Dyson on "When
Exceptions Become the Rule"
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Esther Dyson
EDventure
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When Exceptions Become the Rule
Early in her career, **angel investor ** Esther Dyson worked as a Wall Street analyst,
covering the launch and early years of Federal Express. The business idea was simple,
she recalls: “Courier service was too complex. The best way to deliver it reliably
was to treat every package the same and send them all through Memphis. Air transport
was cheaper than complexity.” Now of course, the world has changed, and everything
is an exception – from individuals’ genomes and their privacy preferences, to digital
rights management contracts, 3D-printed custom clothing or precision machinery.
Software can now manage in realtime the myriad of precise details that lead to emergence
at scale. That shift - and its business implications - is the focus of Dyson’s interactive
keynote. Expect a lively discussion!
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Esther Dyson
In her day job, Dyson is an angel investor, focused on “exceptional”
companies. They include:
In addition to this, she is research subject #3 in the Personal Genome Project.
You can find her full genome at my.personalgenomes.org
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10:30
AM
|
Break
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10:45
AM
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Discussions and Roundtables
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Cyon Research investigates issues in engineering and design. That research
forms the basis for the issue topics for these group discussions. Meeting rooms
are set up in suites around the pool, each with a different issue to discuss. Also,
meetings among groups with a common interest.
Optimizing Across Disciplines in AEC
Because
our current process of design is sequential, we rarely end up with a design that
optimizes across the various systems of a building. In most cases, this is because
we aren’t able to optimize the topology of a system and the sizing of the system's
components concurrently across several disciplines. Multi-Disciplinary Optimization
(MDO) methods and parallel computing can enable such multi-scale and multi-disciplinary
optimization during conceptual design, enabling quick exploration of the design-space
and convergence on more optimal solutions. How? What are the costs, benefits, and
implications?
Millennials are Different
Millennials,
the people soon to be entering the workforce, are cloud natives. They view software
as apps and portable tools. They pull bits and pieces of capabilities, from wherever
they can find them, to solve whatever problem they have at hand. If the engineering
community can get them the tools they need, they’ll use them. If not, they’ll find
their own ways to do things. We can’t expect that their ways will meet our corporate
needs for security, IP protection, management, or whatever. But they’re going to
get things done. How do we cope?
Remote versus Cloud
While everyone’s
talking about the Cloud, there’s another very real transformation we’re starting
to see: The move from MY computer and MY local data, to accessing data and programs
hosted on centralized platforms. It doesn’t matter so much whether it’s virtualized
or not, or whether the resources are hosted in a local server, a cluster, a company
cloud, or at an external provider. The key transition results from finally being
able to push pixels fast enough so that our data and programs never have to be run
locally. Among other things, this solves data duplication, large data transfer between
sites, and BYOD issues. We’re at the beginning of this transition. What are the
large scale disruptions that may emerge? How will this change business process,
workflow, and economics?
Rethinking Complexity
We are being
asked to solve ever larger and more complex problems. Often, the starting point
is even larger and more complex solutions. However, the repeating record of failed
projects reminds us that the best big solutions are composed of several best small
solutions. Composed is the key idea. Systems thinking is the key to this composing.
How can systems thinking change the way we address complexity? What’s the cost of
not using this approach? Where can we drive complexity out of our solutions as we
address complex problems?
Moving Manufacturing to the Home
Remember
Vac-U-Form? It was a lot of fun, but most of us never really made anything useful
with it. 50 years later, we have 3D printing available to the home market. Like
the iPhone, it’s the combination of technologies that is rapidly making 3D printing
significant. Computer+Software+Camera+Output means that we have the ability to actually
make things we can use. Will we? Why will 3D printing be different than our Vac-U-Form
experience? What does the path from a toy to personal replicator look like? How
will the technology evolve for the consumer? What technologies will be made obsolete
in the process?
MBE: Model-Based Everything
Model-Based
Design and Model-Based Definition are not the future – they’re now. Model-Based
Delivery is about to be a mandate for DoD systems. Then there’s Model-Based Enterprise,
which is the transformation required to support the 3 MBDs. MBDs and MBE are great
if you’re the OEM. But if you’re in the supply chain, managing the interactions
with many different MBEs is a crippling challenge. What challenges and opportunities
can we expect as support of MBE and MBDs becomes pervasive? What are the ramifications
of MBE for non-DoD projects? What trends are likely to change the way we perceive
MBE?
The Age of Governance
Information
Governance tracks sources, ownership, responsibilities, and accountabilities needed
to meet requirements for legal, regulatory, and policy-driven compliance. PLM has
been supporting compliance for years, but recently support for governance in PLM
has had increased visibility. Governance for simulation is also a hot area of simulation
management. What’s going on here? How will awareness of governance and software
support for governance impact the process of design and engineering? How does it
impact liability? Will governance help or hinder design improvement?
Rethinking Sustainability
What can
we do to help our customers act more responsibly? What can we envision that would
support better decision-making? In addition to lifecycle assessment tools and economic
impacts, what can we do to help our customers design desirable products that THEIR
customers will want to keep and maintain? Can our software support design as a foundation
for the rebirth of an heirloom mindset when the consumer goes to buy? Can availability
of 3D printable replacement components jumpstart this move? And not just at the
consumer level. How might design-for-maintenance change the equation? Where do embedded
software and electronics fit into that equation?
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12:15
PM
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Lunch
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1:45
PM
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Discussions and Roundtables, Round 2
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A second set of 90-minute discussions.
Escaping AEC’s Adversarial Nature
Stakeholders
within AEC have powerful tools that address their specific needs within their silo.
These deep silos of knowledge and tools, while necessary to get their part of the
job done, fail to connect with the silos of the other sectors. Each has optimized
its own domain, at the expense of the overall project. Design-Build, and later BIM,
have started the process of connecting and optimizing the overall project. Integrated
software, open protocols, and data standards alone are not enough -- the real challenge
is the adversarial nature of the process for each stakeholder. Mandated BIM is part
of the push that gives us hope that the move away from the adversarial process is
actually happening. What needs to happen to accelerate this transition and to make
the transformation mainstream?
Educating the Next Generation
STEM (Science,
Technology, Engineering, & Math) education is a part of the solution to the critical
challenges facing the manufacturing industry, including a global aging workforce,
increased product and process complexity, a skills/education gap, and battling STEM
ignorance. There are three key parts to the big picture of STEM education: driving
more students to enter STEM fields; building a better launching point for STEM students
to enter the workforce; and finally, increasing STEM literacy for those NOT interested
in joining the STEM workforce. All three parts are imperative.
Unique industry/academic partnerships for STEM education are key to a pipeline of
new engineers, technologists, and skilled manufacturing workers. Averting this crisis
in manufacturing through STEM education and workforce development is a global problem
with local solutions. How can firms impact and benefit from these programs and brainstorm
how your organization can get involved?
Impact of Cloud on Customer Spend
The combination
of Cloud, pay-as-you-go, increased interoperability (in support of heterogeneous
environments), and plug-in apps has the potential to have a disruptive impact on
vendor lock-in. We’re already at the point where some customers have the option
to choose which tool to use on an object and no longer have the need to consider
what tool was used to create the object. Today, you can view an analysis with any
of many tools, regardless of the solver. What happens when a customer with a pay-as-you-go
license can select from multiple tools to work on 3D product models and assemblies?
How does a vendor maintain its relationship with the customer so that the customer
spend doesn’t stray? What does this mean for VARs? What new business models may
arise when it’s no longer necessary to have a dedicated tool to address a particular
object?
They Obviously Never Asked an Engineer
As engineers,
we abhor the inefficiency of the healthcare system, particularly in the US. As a
software industry designed to manage complexity, we build and use tools every day
to address similarly complex challenges. What can the health care system learn from
how we approach our own challenges? What tools can we bring to bear to the challenges
of health care? What short- and longer-term improvements might be possible, without
further breaking the system in the process?
Design-Space Exploration: Systems of Systems
Design-Space
Exploration is more than just the fuzzy front-end of design. It’s where many paths
are explored, chosen, and taken. In complex projects, this requires conceptualization
and manipulation of sets of components (systems) that interact with other systems
in complex, seemingly unpredictable ways. As we explore the design of systems of
systems, what tools do we have today to address this? What’s missing from our toolbox?
Who’s doing what to change that situation?
EoL 4 Email
The first
email was sent in 1971 and email has dominated our working lives for at least the
past two decades. By its nature, Email is a one-to-one communication and storage
medium, with a metaphor similar to postal mail. Email is a transactional medium.
Facebook is not. Less than 10 years old, Facebook is a state-based medium and has
changed the way we think about communication and information. Facebook changes the
responsibility of communication. Email communication is being banned by some firms,
who instead now rely on Facebook-like interactions. How will firms manage a plethora
of Facebook-like systems in place of email? What other things will change as email
follows that path of other bypassed technologies like postal mail, fax, and landlines?
Manufacturing Renaissance
3D printing
is no longer just about Rapid Prototyping (RP) or Additive Manufacturing (AM). We’re
entering a next generation of thinking about 3D printing, no longer bound by old
metaphors. 3D printing now supports complexities that allow us to create unexpected
composite materials that can influence our design strategies. We’ve added cells,
electronics, paper, and concrete to the 3D printing repertoire. How will this transform
design exploration, analysis, manufacturing, testing, etc.? Up until now, we’ve
designed for RP and AM with the same tools we use to design castings and subtractive
manufacturing. What tools might we think up that can accelerate the value of 3D
printing for the next generation?
A Sea for Pearl Diving or an Ocean of Meaning?
Big Data
is what happens when the cost of the decision of which data to throw away is higher
than the cost to keep it. Value from Big Data generally comes from being able to
access what you are looking for: Search; uncovering a solution or response where
you know the question but not the answer: Find. More interesting are observations
that you were not looking for and did not expect: Discover. Search, Find, Discover.
What are the implications for Big Data for design and engineering?
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3:15
PM
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Break
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3:30
PM
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Second Congress: The Business of Design and
Engineering
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This working congress session is an open forum for examining the issues
surrounding technologies expected to have an impact on the business of design and
engineering. The purpose of these discussions is to examine current issues, explore
opportunities for a brighter future, consider approaches, and promote further dialogue.
The focus for COFES 2013 will center on two topics.
The first is the theme for COFES 2013: Designing for Resilience in Products
and Strategy.
The second will be determined during COFES.""  
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5:00
PM
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Free
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5:30
PM
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Reception
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*Guests of COFES Attendees must be registered and have paid a supplemental
registration fee in order to attend this event
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6:30-
9:00
PM
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Dinner and Awards
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Dinner and the closing session of COFES, including The CAD Society Industry
Awards.*
*Guests of COFES Attendees must be registered and have paid a supplemental registration
fee in order to attend this event
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Sunday, April 14, 2013
6:30-
8:30
AM
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Early Riser's Breakfast
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For golfers and those with early flights
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8:30-
10:30
AM
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Sunday Brunch
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Sunday Brunch Poolside at the Cafe Cabana
Relax and enjoy the morning!
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10:30
AM
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Special Session: A Chat with Chuck House
& Peter Marks
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Chuck and Peter look forward to spending the morning with us discussing
the ways of the world with those who still have an opportunity to change it—US!
Chuck holds HP's only Medal of Defiance which was awarded by David Packard for "extraordinary
contempt and defiance beyond the normal call of engineering duty". In prior roles,
he was CTO of HP, founding director of Stanford’s MediaX program, and he is the
prototypical intrapreneur. We’ve set up this “fireside” chat with our COFES 2009
keynoter Chuck to explore his past, current, and our future challenges.
Pete Marks has a track record of predicting what's next at the intersection of technology
and human behavior. Pete understands and has described how to sort winners from
the losers based on customer buying principles. His "Blind Spotting" keynote in
2010 was based on his research on perceptual and cognitive filters and their impact
on our current business challenges.
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All COFES Interns will take part as equal participants with the other COFES attendees.
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12:30
PM
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Insights from our Interns
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Each year at the end of COFES we sit down with the students who intern
at COFES. This engaging and wide-ranging discussion has been incredibly enlightening--perhaps
for them, but even more so for us. These next-generation leaders have much to contribute.
All COFES Interns will take part as equal participants with the other COFES attendees.
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