The emergence of 3D Metaverses (SecondLife), Massive Multi-user Online Gaming (Worlds of Warcraft) and the growing mass appeal of Digital Content Creation (Autodesk, Google) is ushering in a new wave of 3D usage that extends well beyond traditional engineering applications. The younger iPOD generation regularly engages with rich variety of 3D web experiences which inevitably will raise the bar for all traditional application vendors to provide similar immersive 3D capabilities in their products. We’ll discuss the challenges and opportunities of this new paradigm.

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