Second Life. Second Life is stepping out from being a novelty and into the domain of business reality. Where we are today with Second Life is probably not dissimilar to where we were with the Web in 1997 – We know it’s special and might have a big impact, but mostly we haven’t a clue as to how it will affect the way we do business six years from now. In the meantime, we want to jump in while there is an “early-mover” advantage. Are we in position to be the prospectors, or the “jeans and shovels” suppliers, of this coming “gold rush?”

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