Email Marketing is one of the most adopted methods of digital marketing for cold outreach today, it is also one of the most effective strategies for selling products digitally to a large audience base, email marketing involves the gathering of people who are already interested in a particular subject or product, and trying to sell to them.
It is more effective because the people you’re trying to sell to are already interested in the product. Most people find it hard to purchase products digitally because they have no relationship with the person they’re purchasing from. However, email marketing helps in solving this problem by helping you forge an interpersonal relationship with a large number of people at the same time, and eventually sell to them.
There are various cold outreach tools used for email marketing today, and two of the biggest names in the market are Active Campaign and Send in Blue. On this webpage, is an in-depth analysis of the two email marketing tools to help you boost your digital sales and upscale your company.
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Main Differences Between Active Campaign and Send in Blue(Summarized)
Below is a table that highlights the main differences between Active Campaign and Send in Blue;
| Active Campaign | Send in Blue | |
| Free Version | It offers a free trial | It has a free version |
| Flexibility | It provides email filtering tools for creating automation pathways based on client’s behavior | It is rigid in structure, emails cannot be filtered, and will automatically be sent to the target audience. |
| Emails per day | It gives room for sending messages to the email list unlimited times a day | Send in Blue restricts the number of emails to be sent per day |
| Transactional Email Server | It offers a paid version for integration with the preferred transactional Email Server | It offers a free transactional email server |
| Intuitive Interface | Active Campaign has an intuitive interface with advanced features which make it possible to scale up your business, however, too many advanced features can make the learning process harder for beginners. | Send in Blue has a very intuitive interface with limited features which makes it perfect for beginners. |
| Billing method | The subscription fee is based on the number of emails sent per month | The subscription fee is based on the number of clients per month |
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Active Campaign Vs Send in Blue: Features and Capabilities
Outlined below is a list of the different features and capabilities of Active Campaign and Send in Blue;
Key Features and Capabilities of Active Campaign
Highlighted below is a list of Active Campaign’s key features and capabilities;
- Campaign Management: Generate leads with powerful marketing campaigns
- Customer Database: Store your contacts info with Active Campaign
- Auto-Responders: Improve CRM with automated response
- Email Marketing: Market your products digitally to a large client base
- Data Importation and Exportation: Easy importation and Exportation of data from numerous sources
- CAN-SPAM Compliance: Improve mail deliverability with Spam Checkers
- Campaign Analytics: Keep track of lead traffic in an understandable format
- Customizable Templates: Create landing pages and forms with ready-made templates
- List Segmentation: Create lists within lists for multiple marketing strategies
- Marketing Automation: Generate more sales with an automated marketing workflow
Key Features and Capabilities of Send in Blue
Highlighted below is a list of Send in Blue’s key features and capabilities;
- Auto-Responders: Improve Customer Relations with advanced CRM
- Data Recovery:Automatic Backup and Restoration of lost data files
CAN-SPAM Compliance: Use spam filters to ensure delivered
- Click Tracking: Keep track of website leads or traffic
- Contact Database: Manage your client’s information with Send in Blue
- Channel Management: Keep track of your channels for generating leads
- Campaign Analytics:Analyze your leads and the channels they are coming from
- Customer Segmentation: Create multiple lists for different digital products
- Customizable Templates: Crete professional-looking landing pages for marketing campaigns.
- Campaign Management: Build your customer database with powerful leads
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Active Campaign Vs Send in Blue: Pricing
Active Campaign Vs Send in Blue offer different subscription plans. Here’s what you need to know;
Active Campaign Pricing Details
- Lite: $30 per month
- Plus: $70 per month
- Professional: $187 per month
- Enterprise: Custom Plan
NB: It provides an agents account for an additional fee of $19 per agent per month
Send in Blue Pricing Details
- Free plan – $0 with a limit of 300 emails per day
- Lite plan -$25 with a limit of up to 20000 emails per month
- Premium plan -$599 with a limit of 1,000,000 emails per month
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Reasons to Choose Active Campaign over Send in Blue
Highlighted below are the reasons why you should choose Active Campaign over Send in Blue;
- It provides excellent automation tools
- It has a large library of high-quality templates
- It provides an integration for transactional emails with the server of your choice
- It provides campaign scheduling features
- It provides for email scheduling at a specific date and time
- It provides detailed analytical tools for large scale businesses
- It provides for split testing which allows you to find out which marketing strategies are working.
- It integrates a personalized email automation system
- It allows you to build an interpersonal relationship with your audience base at a constant pace.
- It has advanced email marketing features which make it perfect for scaling your business
Reasons to Choose Active Campaign over Send in Blue
Highlighted below are the reasons why you should choose Send in Blue over Active Campaign;
- It offers a free plan
- It provides a free transactional email server
- It has a very intuitive interface which makes it suitable for beginners
- It helps create personalized content.
- It has a library of ready-made templates for landing pages and forms
- It has a minimalistic design
- It offers integrations with social media for lead generation
- It simplifies the marketing process with automation
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The Similarities between Active Campaign and Send in Blue
Outlined below are some of the major similarities between Active Campaign and Send in Blue;
- They both make use of Auto-Responders for better CRM.
- They both make use of Calendars for campaign scheduling and event reminders.
- They both provide campaign analytics for keeping track of your leads
- They both provide Anti-Spam checkers to increase the deliverability of emails.
- They both offer a customer database for storing customers’ information.
- They both provide campaign management features
- They both offer a large library of templates for landing pages and forms
- They are both suitable for email marketing
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Active Campaign and Send in Blue Alternatives
The following are some notable alternatives to Active Campaign and Send in Blue;
- Mailshake – It has great list tracking capabilities
- LemList – It provides great tools for personalized emails
- Saleshandy – Best cold outreach tool for growing teams
- Klenty – Klenty offers advanced tools for campaign analytics
- HubSpot – HubSpot is an email marketing tool that helps keep your audience engaged
- MailChimp – It is an excellent solution for targeted marketing Campaigns
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Active Campaign Vs Send in Blue: Final Verdicts
Getting started with email marketing can be quite challenging, most emails these days keep ending up in the spam folder. However, Active Campaign and Send in blue offer excellent anti-spam tools for improving your deliverability rate and boosting your sales.
Based on in-depth research and analysis we’ve discovered that Active Campaign offers better email marketing services than Send in Blue albeit at a slightly expensive price, while Send in Blue is perfect for beginners and startups.
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Frequently Asked Questions
Here are some of the most asked questions on Active Campaign and Send in Blue;
Which software is more suitable for Beginners?
Send in Blue offers a free and affordable plan with minimalistic features which makes it suitable for beginners.
Which Software is better for long term email marketing?
Active Campaign offers advanced features which are suitable for long-term email marketing and upscaling your business.
Is Send in Blue suitable for scaling your business?
When used to its full potential, Send in Blue helps build email lists by organizing powerful marketing campaigns and increasing overall sales.
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References and Links
- https://www.activecampaign.com/pricing?em=1000&term=monthly&features=1
- https://en.m.wikipedia.org/wiki/ActiveCampaign
- https://www.sendinblue.com/pricing/
- https://en.m.wikipedia.org/wiki/Sendinblue