An astounding 55% of product searches now begin on the Amazon platform, meaning reliance on SEO from Google and other major search engines is achieving less and less for your business. This evolving game of product marketing is demanding that businesses spend more time and money on Amazon. How will your business figure out the nuances of Amazon marketing and stay ahead of the competition?
As you search for ways to grow your business presence online, turning to Amazon is a must. In the U.S. alone, there are hundreds of Amazon marketing agencies to choose from. The main objective of each agency is to increase their clients’ revenue from products they sell or advertise on the Amazon platform. Their services include SEO for product listings, product page CRO, and Amazon ad creation, among others. In this article, we will take a look at ten of the best Amazon marketing agencies in the United States. And since some exist for both startup and fortune 500 companies, your business is sure to find one to fit your needs.
Top 10 Best Amazon Marketing Agencies in the U.S.
- Disruptive Advertising – Best in Client Relations
- Nuanced Media – Best for Marketing Campaign Strategy
- Search Bloom – Best in Competitor Analysis
- Thrive – Best Complete Amazon Marketing Package
- Rise Interactive – Best for Storefront Creation
- Digital Operative – Best for Startups
- MV3 Marketing – Best for Amazon Ads
- Digital Marketing Agency – Best for SEO
- Vertical Rail – Best in Consulting and Account Management
- Web FX – Best in Analysis and Reporting
1. Disruptive Advertising – Best in Client Relations
| Pricing: | Custom (on request) |
| Location: | West Haven, Utah |
| Founded: | 2012 |
| Key Clients: | Adobe, Fandango, Big Lots, PennyMac, Horse & Rider, ConocoPhillips, BPI Sports |
After rapid growth in their first few years of business, Disruptive Advertising decided to take a new route. This Amazon marketing agency places the utmost importance on client relationships. And part of this relationship means building lasting and sustainable growth. In fact, for every dollar of ROI that they achieve, they don’t see it as a number, they see it as the potential impact of their marketing.
They call it the “disruptive difference.” And to achieve these more impactful conversion rates, they focus on testing multiple ideas. They use hundreds of datasets as well as qualitative research to determine what is creating customers versus what is leaving potential customers behind. They share their results regularly with customers and make sure that the results your business achieves are consistent and reliable.
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2. Nuanced Media – Best for marketing campaign strategy
| Pricing: | Custom (on request) |
| Location: | Tucson, AZ |
| Founded: | 2010 |
| Key Clients: | Lunt Solar Systems, Krush Kandy, 4D Technology, Seat Covers Unlimited, Buffalo Exchange |
Nuanced Media was awarded Clutch’s top 1% of Companies globally for 2020 and is best known for their integrated Amazon Consulting Service. This service includes their own “Amazon Action Plan” to earn your business three-times more a month through Amazon sales.
Nuanced Media believes in using a holistic approach in helping businesses achieve results. This agency will analyze your current marketing campaigns to see what is and isn’t working to get your the lowest possible Total Advertising Cost of Sale (TACoS). In seeing the bigger picture of your campaign’s purpose, they aim to connect with your end customer for real conversions.
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3. Search Bloom – Best Competitor Analysis
| Pricing: | Custom (on request) |
| Location: | West Jordan, UT |
| Founded: | 2014 |
| Key Clients: | Self Reliance Outfitters, Essentia, Monster House plans, AHiX Marketplace, Uqora |
As an Amazon marketing agency in West Jordan, Utah, Search Bloom has a team of digital marketing experts that care about returning value to their clients. This agency will take on small businesses, individual marketers, and national enterprises as clients.
At the forefront of their strategy is competitor analysis. When taking on new clients, they research to figure out where your competitors are succeeding and failing. Then they handcraft an e-commerce SEO strategy so you can outrank the competition. They claim that even just a small gain on a search engine results page can be worth all the time and money spent on it.
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4. Thrive – Best Complete Amazon Marketing Package
| Pricing: | Custom (on request) |
| Location: | Arlington, TX |
| Founded: | 2005 |
| Key Clients: | The Farah Law Firm, Nationwide Construction, Ready Seal, Max Mechanical |
Thrive is a full service digital marketing agency that was founded in 2005. With awards From clutch, Influencer Marketing Hub, The Manifest, and Find Best SEO, they pride themselves on achieving proven results for their clients that they share in a transparent way.
Thrive offers more than the usual product page SEO/CRO, account management, advertising, and reporting. They can help you from the very beginning with registering your brand on Amazon. Further, they can organize your catalog to make sure your products are in the right categories.They also help you avoid account suspension, and even appeal a suspension if it comes to it. All of these services are part of their transparency guarantee. With Thrive Agency, you will know exactly how their efforts are affecting your sales online.
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5. Rise Interactive – Best for Storefront Creation
| Pricing: | Custom (on request) |
| Location: | Chicago, IL |
| Founded: | 2004 |
| Key Clients: | American Lung Association, Incredible Egg, NorthShore University HealthSystem, Pandora |
Founded in 2004, Rise Interactive has a specialty in every aspect of the Amazon platform. Rise believes that creating Amazon A+ content and detailed product description pages is key to obtaining profitable growth for your business. They are one of few Amazon marketing agencies to take full advantage of the unique benefits that Amazon’s Demand Side Platform (DSP) has to offer. This platform lets marketers purchase Amazon-owned media to unlock a database of user profiles with browsing and purchasing behavior.
Rise treats the Amazon DSP as an extension of their holistic Amazon marketing strategy, but they don’t stop there. They also ensure that your store can achieve cross-channel integration. Their end goal is to make sure they can deliver the best products to your customers at the lowest price. No wonder they have been on the Amazon Advertising Directory of Agencies since 2019.
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6. Digital Operative – Best for Startups
| Pricing: | Custom (on request) |
| Location: | San Diego, CA |
| Founded: | 2008 |
| Key Clients: | Otterbox, Colgate-Palmolive Co., Manhattan Beachwear, Turtle Beach, Denali, Volcom, |
Digital Operative (DO) is an Amazon marketing agency with over 25 years of combined experience. In 2017, they were in Outside Magazine’s Top 100 Best Places to Work. Their employees have a diverse background of marketing capabilities, and this agency can help your business plan and execute what it needs done. For example, they have their own “Amazon roadmap” that they create with their clients to ensure that they define your business’s goals, balance your product and pricing strategies, and achieve short-term wins.
A unique service of Digital Operative is their New Seller Program Setup. Their team can help you understand what works best within your product category. Aside from this, DO works with your business to determine the most efficient inventory and fulfillment strategies. They can also assist you in planning and executing new product launches. Whether you need help with your overall marketing strategy or more technical Amazon features, Digital Operative is sure to make a great partner.
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7. MV3 Marketing – Best for Amazon Ads
| Pricing: | Starting at $250 setup + 10% of ad spend |
| Location: | Raleigh, NC |
| Founded: | 2008 |
| Key Clients: | Support.com, Simplilearn, NCSU Financial Math, Icontact – Email Marketing Service, Ebates |
MV3 Marketing claims itself as a marketing partner with Google, Bing, and HubSpot, among other world-class brands. With a focus on customer acquisition and direct response, they are a very competitive Amazon marketing agency. How did they get there? MV3 Marketing offers specific services for targeting audiences and can assist you with each type of Amazon ad.
MV3 Marketing breaks down their strategy for how to achieve custom audiences—audiences that will convert at a rate of up to 30%. They also help you with each ad type on the Amazon platform. Their Sponsored Product Ads creation will target prospective customers for your business. They can make Amazon Display Ads to help customize your brand message. Amazon Video Ads and Custom Ads are an option as well; they take large-scale businesses even further to target audiences on and off Amazon.
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8. Digital Marketing Agency – Best for SEO
| Pricing: | Custom (on request) |
| Location: | Chicago, IL |
| Founded: | _____ |
| Key Clients: | Kohler, Blockchain, Trip Advisor, Promogo, Makeable |
Digital Marketing Agency (DMA) is a multi award-winning digital marketing agency that offers almost any type of digital marketing service. They are a world leader in SEO services. However, they only offer SEO in the area of Amazon marketing.
DMA optimizes each of your business’s listings to maximize sales on Amazon. They also increase your products’ listings with their keyword and metadata strategies. But they don’t stop there. To increase conversion rates on your product pages, they facilitate positive consumer reviews and optimize each page for the highest visual performance according to your customers.
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9. Vertical Rail – Best in Consulting and Account Management
| Pricing: | Custom (on request) |
| Location: | Aptos, CA |
| Founded: | 2002 |
| Key Clients: | _____ |
Vertical Rail is an older Amazon marketing agency founded by two veteran digital marketers. They differ from most agencies in that they only offer Google and Amazon marketing services. As far as Amazon marketing goes, they help your business with every aspect of your Amazon presence, but specialize in a wide array of consulting topics and account management.
For any brand, Vertical Rail is ready to assist you in areas such as shipping and fulfillment, profit analysis, and reputation management. Their account management services can prove just as valuable. These include account suspensions, A-Z guarantee claims, and intellectual property violations.
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10. Web FX – Best in Analysis and Reporting
| Pricing: | Starts at $1300 monthly |
| Location: | Harrisburg, PA |
| Founded: | 1995 |
| Key Clients: | HydroWorx, Furbo, York Saw and Knife, Cutting Edge Firewood, Cleveland Brothers |
Web FX has a team of award-winning marketers, developers, and designers that aim to get your business real results. The most important thing for this Amazon marketing agency is achieving metrics. Hitting measurable goals of your business is how Web FX measures its own performance.
More specifically, Web FX places great importance on tracking the results of their clients. One way they have achieved this is through developing their own technology for tracking return on investment. Marketing Cloud FX is the number one ROI tracking platform in digital marketing, and it is sure to help your business stay on track to meet its Amazon marketing goals.
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Frequently Asked Questions
How does Amazon SEO work?
Similar to the SEO of other search engines, Amazon SEO, or Search Engine Optimization, involves optimizing one of your business’s product listings to appear at the top of Amazon search results. The algorithm that Amazon uses to rank product listings is called “A10” (recently updated from A9). Key elements to prioritize your products under this algorithm include keywords, reviews, product pricing, and image quality.
What is Amazon’s DSP?
Amazon DSP, or Demand Side Platform, is the advertising platform that allows businesses and brands to advertise on Amazon and other Amazon-owned properties (like Kindle and FireTV). On Amazon DSP, businesses can use Amazon’s customer data to target specific audiences. You can also choose how much you want to spend and when your ads run. Most of these advertising options use a pay-per-thousand (impressions) model, except videos, which go by pay-per-view.
What is Amazon A+ Content?
Amazon A+ Content is the content displayed on your product page. On your product page, you can increase your Conversion Rate Optimization (CRO) by adding high-converting A+ Content. These contents can include a detailed product description, a bulleted list of product features, additional product images, and charts to compare with other products. On product pages, you can also display your Brand Content, such as links to other brand products.
What should I look for in an Amazon marketing agency?
When finding the right fit for your business, make sure the agency you choose has the services you need. If your business needs assistance in account management and logistics, look for an agency that offers those services. Also check their team’s experience and mission to ensure that they can help you with your marketing vision. Other than that, visit their website (and third party publications) to verify that they have real client testimonials and a solid portfolio of previous projects.