Brand management involves how the brand or company is managed overall. Brand management software then is used to help brand managers to manage the outlook of their company. This involves tracking activities, content management, asset management, and workflow organization amongst team members of the organization, be it big or small.

Some of this software functions as a means to reduce the time put into manually performing these much-needed brand management tasks and actions. Check out the top best brand management software below.

Top 6 Best Brand Management Software

  1. Attest – Best Brand Management Software for Easy and Fast Tracking
  2. Brand24 – Best Brand Management Software for Keeping Track of Social Mentions
  3. Reputology – Best Brand Management Software for Automated Review Responses
  4. Momentfeed – Best Brand Management Software for Search Insights
  5. Flipsnak – Best Brand Management Software for Creating Portfolios and Catalogue
  6. Zoho Social – Best Brand Management Software for Performance Management

1. Attest – Best Brand Management Software for Easy and Fast Tracking

PRICING: Professional subscription at $25,000 for 50,000 responses. Premium subscription for $44,000 for 100,000 responses. Alongside custom quotation for the Enterprise quotation.

While managing the activities of a brand, Attest is the best shot at gaining steady insights from tracking the activities of the team members and brand as a whole leading to growth from knowledgeable insights, not from guesswork that could damage the brand’s reputation,

Key Features:

  • Survey creating
  • Question routing
  • Draft sharing
  • Translations
  • Analysis
  • Report
  • Data export
  • Statistical significance calculator
  • Interactive results

Reasons to Buy:

  • An intuitive and customizable user interface to suit specific needs
  • Customer service is quick and of great help
  • A better understanding of the overall performance of the brand over specific times
  • Flexibility and speed in building customer surveys and in the execution.

Reasons to Avoid:

  • The inability to save customer audience might be a drawback
  • The cost is inexplicably high for smaller brands.

2. Brand24– Best Brand Management Software for Keeping Track of Social Mentions

PRICING: Starts at $59 monthly for the individual plan and $249 for the Enterprise plan billed monthly.

The point of social media with regards to business publicity and audience reach is the ability to reply to customers as soon as possible. Being a two-way street, Brand24 keeps listening while brand members could carry on with other activities and help keep you updated on mentions and posts regarding the brand.

Key Features:

  • Mentions feed
  • Discussion volume chart
  • Mention Analytics
  • Influence score
  • Alerts
  • Data exporting
  • Search filtering

Reasons to Buy:

  • Great software to protect the online reputation of the brand
  • Get real-time updates regarding what people think about your brand or enquires they might have.
  • Free to use for 14 days.
  • Customer service is quick and efficient.
  • Get notified about other brands and followed keywords

Reasons to Avoid:

  • Individual users might not be able to afford it.
  • Absence of CRM Customer Relationship Management features.

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3. Reputology – Best Brand Management Software for Automated Review Responses

PRICING: Charges by the number of seats. One seat equals $110 per month for the Solo plan. The professional plan equals 3 seats at $60 per seat. The agency plan equals 10 seats at $40 per seat. Partner plan equals 100 seats at $25 per seat. All billed monthly.

Reputology works specifically for brands that have different locations. It gives a means by which reviews are monitored, responded to, and analyzed all in one software, at any time. It would by so doing point out locations where bad services are rendered or where customers have problems with employee management.

Key Features:

  • Basic white label
  • Unlimited review sites
  • Message request campaigns
  • Floating review carousel
  • Integrations
  • Single Sign-on (SSO)
  • Agency/ Reseller tools
  • Review stream & Social sharing

Reasons to Buy:

  • Manage all reviews from different business locations in one place
  • Easy to operate
  • Helps chart data gotten from reviews gathered.

Reasons to Avoid:

  • Small-scale businesses are left out of the available budget plans.
  • Making use of the premium white label incurs an additional $440 a year.

4. MomentFeed– Best Brand Management Software for Search Insights

PRICING: Un-disclosed.

Why do brand managers choose MomentFeed above others? The extremely unique attribute of this brand management software is the fact that it specializes in mobile-local searches. The software makes users understand exactly where the brand name is popping up in “near me” searches, to give insights on how to leverage that visibility to drive revenue.

Key Features:

  • Analytics
  • Feedback management
  • Assets management
  • Advertising management
  • Online listing management
  • Social media management
  • Contextual targeting
  • Location-based marketing
  • Review monitoring
  • Revenue management
  • Mobile search tracking
  • Automatic location detection
  • White Label.

Reasons to Buy:

  • Great user interface.
  • Suitable for companies with multi-location.
  • Its reputation management tool makes it easy to manage reviews.

Reasons to Avoid:

  • No free or trial version.
  • Drives towards only specific types of businesses like restaurants.
  • Reporting is not as great as one would expect.

5. Flipsnak – Best Brand Management Software for Creating Portfolios and Catalogue

PRICING: The starter plan goes for $32 per month, the professional plan goes for $48 per month, and, the Business plan goes for $99 per month. All of which could be billed yearly.

Why have a separate link to a website when you could easily convert your many-paged PDF to an online flip catalog? This software specializes in driving focus to your catalog and portfolios which could be easily created based on directions given on the site itself!

Key Features:

  • Customize Branding
  • Interactivity
  • Manage Privacy
  • Accessibility
  • Data export
  • Single Sign-on (SSO)
  • Automation
  • Flipsnack Statistics
  • Google Analytics
  • Catalog Creation
  • Client Management
  • Content Management.

Reasons to Buy:

  • This website is easily accessible by all with the directions embedded in use.
  • With an interactive flip catalog, you get to build and drive more engagements than you would have without.
  • Share created catalogs and portfolios easily
  • Reduced cost for billing yearly as opposed to the monthly plans.
  • The added customization increases brand awareness.

Reasons to Avoid:

  • Lacking features in plans that are not premium.

6. Zoho Social – Best Brand Management Software for Performance Management

PRICING: Standard plan is billed at $15 for a month with the professional plan at $35 same time frame. The recently added plan, the Premium plan is billed at $55 a month. All of which can be billed at a reduced price for yearly commitment.

With Zoho socials, brands get to manage their online presence like with all other brand management software. What makes this software different from other brad management software is its keen interest in helping to manage the overall performance of the brand or company without much regard for whether it is a relatively large company or a small one.

Key Features:

  • Content library
  • Content customization
  • Competitor analysis
  • Influencer identification
  • Social measurement
  • Social reporting
  • Sentiment Analysis
  • Posts Performance
  • Followers Analysis
  • Report
  • Report Exporting

Reasons to Buy:

  • You get to handle the companies account as well as the client’s account
  • Allows brand managers to monitor in real-time, the performance of the brand and its reputation
  • Great tool for social media accounts management.
  • Specifically embraces small business management.

Reasons to Avoid:

  • The number of options that could be added to the column is limited.
  • Limitations to activities on social media linked pages.
  • Users might encounter problems when trying to post high-resolution pictures or large files.

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