10 Best CRMs For B2B In 2024 (Most Reliable Tools)

A CRM system is an online tool businesses can use to keep all their customer information and data in one place, optimize the sales process and even forecast sales. Other features such as automation make it easier to carry out marketing and sales activities so that companies can save time and turn more leads into sales.

In this article we will explore what is the best CRM for B2B.

Upfront Conclusion

The best crm for b2b right now is Salesforce and HubSpot

Top 10 Best CRM for B2B

Salesforce – Best CRM for a complex sales organisation
Hubspot – Best all in one solution CRM
Zoho – Best CRM for engaging with customers at each stage of the buyer’s cycle
Capsule – Best CRM for growing businesses
Monday.com – Best CRM for teams collaborating on projects
Zendesk – Best CRM for helping you deliver the best customer service
Nimble – Best CRM for teams using Office 365 and G Suite
Pipedrive -Best CRM for salespeople
Active Campaign – Best CRM for automating tasks.
Freshworks – Best CRM for a holistic view of the sales pipeline

1. Salesforce – Best CRM for a complex sales organisation

PRICING: From £20 per month for Salesforce Essentials

Manage your pipeline and drive sales performance with this comprehensive feature-rich CRM. Track emails, meetings and keep any other customer interactions in one place to help nurture and follow up on more leads.

FEATURES:

Track contacts, opportunities and key deals
Mobile app for iOS and Android
Manage your pipeline and drive sales performance
Get a complete view of every customer to make better decisions

REASONS TO BUY

Automation increases sales productivity
Indispensable for a complex organisation
Get a complete view of every customer to make better decisions.

REASONS TO AVOID

No free trial
Unless you have the expertise it’s tricky to set up
‘Lighter’ offerings are not very interesting

2. Hubspot – Best all-in-one solution CRM

PRICING: From £38 per month

Hubspot is not only a robust tool for your digital marketing but an entire platform of tools for your sales, marketing and customer service team. The Hubspot CRM enables companies to optimise their relationship with leads and customers by making it easy to automate marketing emails across the buyer cycle.

FEATURES:

Easy to use CRM
All your marketing tools on one platform
Automation
Landing pages
Email

REASONS TO BUY

Helps you manage everything from start to finish
Scaleable – grows with your business
An extensive app marketplace to connect your other tools.

REASONS TO AVOID

The free version doesn’t have many features
It gets expensive fast
Contracts aren’t flexible

3. Zoho – Best CRM for engaging with customers at each stage of the buyer’s cycle

PRICING: From £12 per month

Zoho CRM helps businesses keep customers at the centre of everything they do. Build and automate your processes to streamline operations from connecting teams to ensuring compliance. Empowers your sales team to concentrate on creating and nurturing leads.

FEATURES:

Build and automate processes
Workflow automation
Salesforce automation
Fully customisable

REASONS TO BUY:

Do everything end to end
Connect with customers
Define your sales process for your team to follow

REASONS TO AVOID:

Requires customisation to get started.

4. Capsule – Best CRM for growing businesses

Keep on top of your pipeline and manage client work. Organize your customer information in one place and track interactions. Capsule gives you the best chance of converting leads to sales and giving clients great customer service.

PRICING: From £12 per user per month

FEATURES:

Contact management
Email templates
Sales pipeline
Sales analytics

REASONS TO BUY

Build stronger relationships
Make more sales
Save time

REASONS TO AVOID

Third-party integrations could be improved upon
Could provide better user support

5. Monday.com – Best CRM for teams collaborating on projects

PRICING: There is a free version. Paid versions start from £15 per month

All-in-one business management solution helping you connect your business and make sure that everyone stays on track with projects. More than just a CRM, it also helps with project management and analytics.

KEY FEATURES:

Automate tasks and sales processes
Manage sales, contacts, leads, projects and more.
Integrate your favourite tools

REASONS TO BUY:

Manage multiple pipelines
Integrate emails and keep track of interactions
Tailor CRM to suit your needs

REASONS TO AVOID:

Expensive to add large teams

6. Zendesk – Best CRM for helping you deliver the best customer service

PRICING: From £39 per month

Award-winning CRM software built to improve customer relationships, close more deals and increase sales. Easy to use and scales with your business. Customers of Zendesk include Airbnb, Uber, Groupon and Slack.

FEATURES:

Full context on all customer interactions
Integrate existing platforms

REASONS TO BUY:

Provide more personalised experiences for your customers
Eliminate repetitive admin
Unify workspace

REASONS TO AVOID:

Pricier than other solutions

7. Nimble – Best CRM for teams using Office 365 and G Suite

PRICING: From £19 per user per month

The CRM for more than just salespeople. This platform claims to help you say goodbye to data entry for good. The prospector browser extension automatically updates contact records with essential details from websites and social media accounts making it easy to fill in the gaps in your contacts.

FEATURES:

Prospector browser extension to enrich contact details
Easily review contact details and all team interaction
Stay up to date with key contacts right from your Office 365 and G Suite Inbox.

REASONS TO BUY

Organise contacts
Unify history
Track your team’s activities

REASONS TO AVOID

Besides Office 365, some newer SaaS apps require more customisation
The user interface can be tricky and a little confusing

8. Pipedrive – Best CRM for salespeople

Pipedrive is used by 100,000 companies in 179 countries. Founded by salespeople who saw a gap in the market for a CRM created by salespeople with them in mind. Pipedrive helps users visualise their sales processes and get more done.

PRICING: From £12.50 per user per month

FEATURES:

Mobile app
Lead generation chatbot
Contact management

REASONS TO BUY:

Access your sales data on the go
Keep track of your subscribers and repeat customers
Gain valuable insights about your contacts with one click
Close more deals

REASONS TO AVOID:

No campaign planning
Support limited for small accounts
Reporting is limited

9. Active Campaign – Best CRM for automating tasks.

Active Campaign helps keep your entire sales process moving smoothly with easy automations, contact management and the ability to view of your entire sales pipeline in one place

PRICING: From $9 per month per user

FEATURES:

Set up a welcome series with email automation
Integrates with your favourite apps
Drag-and-drop automation wizard

REASONS TO BUY:

Find your most engaged contacts.
Pull in information from other systems.
Automate marketing

REASONS TO AVOID:

The mainframe is slow and takes a long time to get some simple tasks done.
No chat support on the weekends.

10. Freshworks- best CRM for a holistic view of the sales pipeline

Freshworks is all-in-one CRM software with a user friendly interface that helps users get a 360 degree view of customers and the sales pipeline. With the CRM you can track contacts’ communication, unify data, improve customer engagement, and develop long-lasting relationships.

PRICING: From $15 per month per user.

FEATURES:

AI powered chatbots
Customisable Webform
Built in phone and email
Visual sales pipeline

REASONS TO BUY:

Close deals faster
Discover browser intent
Improve seller effectiveness
Reduce IT Complexity

REASONS TO AVOID:

User interface could be made easier for those who aren’t tech savvy

FAQ

What is CRM?

CRM or customer relationship management is a way to facilitate business interaction with customers and prospective customers. A CRM system helps companies not only streamline tasks to improve productivity but also improve relationships with their customers.

Why do you need a CRM?

A CRM enables you to manage contacts, leads and customers and track sales within one platform. By automating processes you can cut down on time spent on repetitive tasks. This helps to streamline your activities so you can concentrate on making more sales.

How does a CRM help with sales?

By having everything in one place, you can manage your prospective customers at each stage of the buyer journey and better nurture them along the sales funnel. The collaborative tools help members of your sales team stay organised making it easier to work together to close more deals.

How can a CRM help a business retain customers?

A CRM helps improve customer retention by giving you a 360 degree view of your customers so that you can serve their needs better. Reporting helps identify weak points and help improve customer service.

What are CRM tools used for?

Businesses use CRM tools to manage contacts, store details in one place, create tasks for team members, organise the sales team, and streamline processes. Many CRMs integrate with other online tools and can be tailored to suit the individual needs of the business.

How does a CRM help with marketing?

A CRM can also be used to plan and track email campaigns. Some CRMs like Hubspot offer customisable email templates you can use in your automations. Integrated data helps you get better results from your campaigns and lead to a higher conversion rate.