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There’s no one-size-fits-all answer to the question of what the best CRM for B2C startups is, as the needs of each business will vary. However, there are a lot of services out there, so you’re sure to find one that suits your needs.
To help you with said search, today we’re going to break down the top CRM applications for B2C startups, ensuring that managing your customer relationships is easy, and you can intensely focus on growing and making sure your business is as sustainable as possible moving forward.
Top 8 CRM for B2C Startups
- Bonsai – Best CRM for Seamless Project Organization
- HubSpot CRM – Best CRM for the Best Overall Experience
- Zoho CRM – Best CRM for Building a Better Business
- Close CRM – Best CRM for Easy Customer Relationships
- Agile CRM – Best CRM for Fulfilling Basic Needs
- Copper – Best CRM for Lead Nurturing
- SugarCRM – Best CRM for a Robust, Collaborative Solution
- Less Annoying CRM – Best CRM for an Incredibly Efficient Experience
1. Bonsai – Best CRM for Seamless Project Organization
Pricing: Begins at $24 per month (free trial of 7 days)
B2C startups may be new, but they have ongoing projects that need to be taken care of. After all, the first few projects will set the tone for what is to come. A great tool to help you in this journey is the Bonsai CRM.
It is a comprehensive solution to your needs that also includes project organization, client management, collaboration, and more. You can create projects, fill various documents, make payments, create timesheets and tasks, and more. All of these features will guarantee that you can execute a project without any issues.
There are also endless task templates you can choose from to take your projects to the next level. You can see what you need to do, and then set reminders and dates. Such an extensive solution will help your startup execute all projects within the time frame.
Key Features:
- Reusable task templates
- Add new tasks in less than a minute
- Create a timer for your task
- Invite other people to collaborate on the project
- Create custom templates for your projects
Reasons to buy:
- The CRM will help you stay organized as a new B2C startup
- The plans are affordable with a free trial
- You can prioritize the work you need to get done through Bonsai
- It will take you less time to setup this CRM
Reasons to avoid:
- It might not be suitable for companies that don’t know English, as Bonsai is only available in this language
2. HubSpot CRM – Best CRM for the Best Overall Experience
Pricing: $38 per month (free plan available)
HubSpot CRM is one of the most comprehensive CRMs on the market. It offers a forever-free plan that gives users access to an impressive amount of features, and it has a wide range of integrations with other business tools.
The user interface is clean and easy to use, making it an excellent choice for businesses that want a CRM that’s simple to set up and use. HubSpot CRM also offers a wide range of features, including contact management, deal tracking, tasks and pipeline management, and Reporting.
Key Features:
- Full customer and contact data management with interaction tracking
- Opportunity identification powered by AI
- Lead management and nurturing tools
- Full email marketing suite
Reasons to buy:
- One of the most reputable CRM applications in the world, serving over 135,000+ customers
Reasons to avoid:
- Can be a lot to get your head around at first
3. Zoho CRM – Best CRM for Building a Better Business
Pricing: $14 per month (free plan available)
Zoho CRM is a great choice for businesses that want a CRM that’s feature-rich and easy to use. It offers a free plan that gives users access to most of the features, and it has a wide range of integrations with other business tools.
And the stats don’t lie. On average, using Zoho will give you a 26% increase in customer retention, a 47% increase n purchase volume, a 40% decrease in customer service costs, a 23% reduction in marketing and sales costs, 47% increase in customer satisfaction rates.
What more do you need?
Key Features:
- Complete customer relationships, including call and help desk management
- Lead generation and nurturing are automated for ease
- Project management, with task managers, billing and invoice control
- Full report generation and AI-driven data insights
Reasons to buy:
- An endless stream of features and tools at your disposal for any task
- Extremely powerful when it comes to CRM, which game-changing results
- Gamification helps everyone stay motivated
Reasons to avoid:
- Can feel overwhelming when new to the application
- Navigation can be a little tricky at times
4. Close CRM – Best CRM for Easy Customer Relationships
Pricing: $29 per month
Close CRM is an excellent choice for businesses that want an easy-to-use CRM focusing on customer relationships. It offers a free trial to try it before you buy, and it has a wide range of integrations with other business tools.
It’s a very highly-rated platform with a ton of features to help you generate and nurture leads in your business and keep them effectively using tried and tested methods. All this in a simple suite for a low price.
Key Features
- Full integration with Outlook and Gmail for easy email management
- Complete interaction tracking
- Workflow management as standard
- Full data management and reporting on all customers
Reasons to buy:
- Bulk email management is easy and simple
- Full analytics provide you with actionable data
- Keeps you organised and focused with notifications and alerts
Reasons to avoid:
- Building search queries could be easier
- The UI is a little simple and could be more capable in places
5. Agile CRM – Best CRM for Fulfilling Basic Needs
Pricing: $8.99 per month (free plan available)
Agile CRM is a great choice for businesses that want a CRM with a focus on the basics. It’s not complicated to use, nor does it have many features other platforms do, but that’s the whole point. It keeps things simple and clean, so you can focus on the other aspects of your business.
Agile CRM is one of the most cost-effective CRMs on the market, and it’s also one of the easiest to use. If you’re looking for a no-frills CRM that will get the job done without breaking the bank, Agile is definitely worth considering.
Key Features:
- Contact management
- Integration with Gmail
- Automation for simple tasks to save time
Reasons to buy:
- Really good for simple marketing and CRM needs
Reasons to avoid:
- There’s no free trial available
- The email building tool feels limited
6. Copper – Best CRM for Lead Nurturing
Pricing: $25 per month
Copper is a great choice for businesses that want a CRM with a focus on lead nurturing. It’s easy to use and helps you stay organised with your leads, so you can follow up with them in a timely manner and close more deals.
It also offers a free plan so you can try it before you buy, and it has a wide range of integrations with other business tools. It’s not too complicated, but still packs necessary features like email tracking, customer segmentation, forecasting, and lead scoring.
Key Features:
- Leaderboard tools to gamify your sales team
- Full lead generation, tracking, and nurturing suite
- Workflow management for all sales projects
- Analytics, forecasting, and detailed reporting
Reasons to buy:
- Syncs with Gmail and the Google suite effortlessly
- Great for startups and growing small businesses
- The opportunities pipeline is really effective
Reasons to avoid:
- Really hard to cancel your subscription
7. SugarCRM – Best CRM for a Robust, Collaborative Solution
Pricing: $52 per month per user
Coming into the modern age, we have SugarCRM, a powerful, AI-driven CRM that aims to bring everyone in your team together, keeping them on the same page, communicating effectively, and allows your ventures to succeed.
Using the suite, you’ll be able to automate as many workflows as you want, track all customer journeys with ease, and have your entire team working on things in the most efficient way. In short, this is a robust solution any startup can benefit from.
Key Features:
- Full contact management
- Sales and marketing automation features
- A ton of customisable features to help you set up the application in the way that works best for you
Reasons to buy:
- Allows for a ton of integrations with leading platforms
- Very customisable and flexible to suit your needs
- Offers omnichannel support to help you proceed
Reasons to avoid:
- The AI can be a little buggy from time to time
8. Less Annoying CRM – Best CRM for an Incredibly Efficient Experience
Pricing: $10 per user per month (30-day free trial available)
Less Annoying CRM is basically a platform that does exactly what it says on the tin, in the sense that it makes your CRM processes and workflows less annoying. It does this by optimising workflows and processes (with a lot of opportunities to automate) and full data analysis and insights.
What’s more, this is one of the highest-rated suites around, trusted by thousands of customers around the world known for its speed and streamlined process, making it an ideal choice if you want to knuckle down and get things done.
Key Features:
- Full customer and client tracking and management tools
- Opportunity management as standard
- Control all your workflows from within the app
- Manage your cases and helpdesk queries within the suite
Reasons to buy:
- Full email integration with Gmail and Outlook
- A ton of security options so your team have secure access to what they need
- Offers access via the dedicated mobile app
Reasons to avoid:
- More integrations could really boost this application
- Social media integration could be better
Frequently Asked Questions
Is Getting a CRM worth it for a startup company?
The short answer is: yes, a CRM system can be very beneficial for a startup company! A CRM system can help you keep track of your customer interactions and data, which can ultimately improve your customer service. In addition, a CRM system can help you manage your sales pipeline and marketing campaigns.
The thing is, when you’re a startup company, you need to make sure you’re nurturing leads and giving your clients the very best experience that you possibly can, otherwise, you’re not going to grow.
However, you’re also going to need to manage your budget and spend your time and manpower in the right places. This can be a difficult balance to find, but it will only come with experience, trial and error, and a proactive mindset.
What features should you look for in a CRM tool?
Some features to look for in a CRM tool include:
- The ability to track customer interactions and data
- The ability to improve customer service
- The ability to manage sales pipeline and marketing campaigns
- The ability to integrate with other business tools (such as accounting software)
However, what features you need and will do the best with will depend on the individual circumstances and requirements of your business. You need to ensure you’re taking the time to evaluate what your business needs before investing in a CRM so you know you can choose the one that works for you.
What is the most actionable tip to remember when trying to improve customer relationships?
The best tip you have to remember is to use data. How much data you want to use and how deeply you want to go into your information will depend on you and your startup, but you must make sure you’re using data where possible, which also means being proactive in collecting data.
This will help you to understand your customers better and see which areas you need to focus on the most in order to improve customer relationships.