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In small businesses, digital marketers wear many hats. These hats can include being a graphic designer, blog writer, marketing project manager, and content creator – to name a few. In order to make their work easier, many digital marketers resort to digital marketing software to automate and make it easier to collaborate on. Today, there are many different digital marketing software tools that anyone can easily learn and use. Here are 5 of the best digital marketing software available for businesses.

Upfront Conclusion

The best digital marketing software right now is Active Campaign and Ahrefs

Top 5 Digital Marketing Software Available for Businesses

  1. Active Campaign – the best digital marketing software for affordable sales and marketing CRM
  2. Ahrefs – the best digital marketing software for SEO
  3. Monday.com – the best digital marketing software for project management
  4. Canva – the best digital marketing software for easy and simple graphic designs
  5. Grammarly – the best digital marketing software for writing error free content

1. Active Campaign – the best digital marketing software for affordable sales and marketing CRM

Digital Marketing Software Available for Businesses

Pricing: Starting at $28.46 USD per month per 1,000 contacts

Are you looking for an affordable CRM platform? Check out Active Campaign, a digital marketing software that connects integrates marketing and sales. Active Campaign is packed with tools for lead generation and client nurturing to help your sales and marketing teams. Some of its key features include marketing automation, drag and drop email builder, newsletter management, segmentation, site messaging, landing pages, contact scoring, and so much more. Not sure if Active Campaign is right for you? You can try Active Campaign for 14 days free to experience its comprehensive features.

Key Features:

  • Marketing and sales CRM automation
  • Email marketing and sending
  • 125+ email templates with drag and drop email builder
  • Subscription forms and newsletters with client segmentation
  • Campaign and automation reporting
  • 50+ landing page templates and website personalization
  • Facebook custom audiences and social data enrichment
  • Contact and lead scoring and win probability
  • Advanced performance reporting
  • Custom branded forms and landing pages
  • Predictive sending and predictive content
  • Marketing attribution and attribution reporting
  • Custom reporting and custom Mailserver domain
  • Unlimited email design testing with free design services
  • Customer analytics, task reporting, conversion reporting

Reasons to Buy:

  • One-on-one training
  • Industry-leading customer success
  • 2-year price lock
  • Free online training
  • Only pay for marketable contact
  • Free support for all customers
  • Save time with its free migration
  • Own your data
  • No setup costs
  • 20% off discount for non-profits
  • 14-day free trial available
  • Top-performing G2 leader
  • Support at every customer touchpoint
  • Demo available
  • Great for small and medium businesses

Reasons to Avoid:

  • Steep learning curve
  • Not the best user experience

2. Ahrefs – the best digital marketing software for SEO

Digital Marketing Software Available for Businesses

Pricing: Starting at $99 USD per month

Need a digital marketing software for SEO? Ahrefs is a great marketing tool that will help you ranking higher on google searches and funnel more traffic to your website. Some of Ahrefs key features include SEO dashboard, site audit, rank tracker, alerts, history chart, SERP updates, content explorer, and so much more. Trusted by many leading brands, Ahrefs is a great all-in-one solution that will make sure your website ranks at the top organically.

Key Features:

  • SEO dashboard
  • Site explorer
  • Keywords explorer
  • Site audit
  • Rank tracker
  • Alerts
  • History chart
  • SERP updates
  • Site explorer
  • Content explorer
  • Domain comparisons
  • Batch analysis
  • Reports sharing

Reasons to Buy:

  • Pay annually and get 2 months free
  • All-in-one SEO toolset
  • Audit and optimize your website
  • Analyze your competitors
  • Find keywords
  • Learn from industry’s top performers
  • Track your ranking progress
  • Powerful but easy to master
  • Training available
  • 24/5 support chat
  • Used by leading companies (Netfliz, Facebook, eBay, etc.)

Reasons to Avoid:

  • Many additional costs for more features
  • No free trial

3. Moday.com – the best digital marketing software for project management

Digital Marketing Software Available for Businesses

Pricing: Starting at $8.46 USD per seat per month

Need a project management tool to help you organize your marketing projects? Monday.com is a great digital marketing tool that will help you manage all your team’s work in one place. Some of Monday.com’s key features include board, templates, items, dashboards, guest access, chart view, time tracking, and so much more. Boost team efficiency and productivity by getting set up on Monday.com today!

Key Features:

  • Up to 3 boards
  • Unlimited docs
  • 200+ templates
  • Over 20+ column types
  • Up to 2 team members
  • iOS and Android apps
  • Unlimited items
  • Customer support
  • Dashboard
  • Timeline and Gantt charts
  • Calendar view
  • Guest access
  • Automations and integrations
  • Chart view and time tracking
  • Formula column

Reasons to Buy:

  • Used by 152,000 customers worldwide
  • Discounts when you upgrade
  • Unlimited boards and unlimited workflows
  • No credit card needed for free version
  • Used for many different departments
  • Integrates with many popular apps
  • Boost team alignment
  • Boost team efficiency
  • Boost team productivity
  • Customize workflows
  • Bridge siloed departments
  • Maintain one source of truth and reach goals faster
  • 24/7 support with a 2-hour average response time
  • Award winning platform
  • Loved by customers

Reasons to Avoid:

  • Steep learning curve

4. Canva – the best digital marketing software for easy and simple graphic designs

Digital Marketing Software Available for Businesses

Pricing: Starting at $13.07 USD per user per month

Need an easier way to create simple graphic designs? Try Canva – an online graphic design tool to help you create professional and eye-catching posters, presentations, videos, logos, and more. Some of Canva’s key features include stock photos, stock music, graphics, brand kits, cloud storage, content planners, and more. Try Canva’s free version today and start designing like a pro.

Key Features:

  • 100+ million premium stock photos, videos, audio and graphics
  • Unlimited features, folders, and premium content
  • 610,000+ premium and free templates with new designs daily
  • Up to 100 brand kits
  • Upload your brand’s logos, colours, and fonts
  • Create a dedicated folder for projects
  • Resize designs with Magic resize and easily remove image backgrounds
  • Schedule social media content to 8 platforms
  • Cloud storage
  • 24/7 customer support
  • Animations and design sharing
  • Premium video and content planner
  • Invite team to collaborate
  • Integrate seamlessly
  • Available on desktop, iOS and Android

Reasons to Buy:

  • Free version available
  • Free to use for educators and non-profits
  • Ready-made designs
  • Built for teams and collaboration
  • Easy to share (present, download, schedule, share, print designs)
  • Team folders
  • Plan, create, schedule and publish social posts from Canva
  • Real-time collaboration
  • Built-in commenting
  • Printing service available
  • Sustainable company
  • Easy for beginners
  • Quick designs
  • Fun to use

Reasons to Avoid:

  • Education free version is not for post-secondary education
  • Has some design limitations
  • Not for editing photos or intricate graphic designs

5. Grammarly – the best digital marketing software for writing error free content

Digital Marketing Software Available for Businesses

Pricing: Starting at $12 USD per month

Looking for a digital marketing tool that helps you write error-free content? Check out Grammarly, an AI-powered tool that is there to help elevate your writing. Some of Grammarly’s key features include grammar check, spell check, punctuation check, conciseness check, and more. Ensure your writing is engaging and polished by trying Grammarly’s free version today.

Key Features:

  • Grammar check
  • Spelling check
  • Punctuation check
  • Conciseness check
  • Tone detection
  • Full-sentence rewrites
  • Word choice
  • Tone suggestions
  • Plagiarism detection
  • Style guide
  • Snippets
  • Brand tones
  • Analytics dashboard
  • Account roles and permissions
  • SAML single sign-on

Reasons to Buy:

  • Used by big brands
  • Free version available
  • Secure
  • Volume discounts available for business
  • Accepts major payment methods
  • Discounts for educational institutions
  • AI-powered

Reasons to Avoid:

  • Relatively expensive

References

  • https://www.activecampaign.com
  • https://www.activecampaign.com/pricing
  • https://ahrefs.com
  • https://monday.com/pricing/
  • https://www.canva.com/
  • https://www.canva.com/pro/
  • https://www.grammarly.com/
  • https://www.grammarly.com/plans