Direct mail automation software enables you and your business to integrate direct mail into the rest of your automation tools and trigger campaigns. It will help you remove manual processes of sending physical mail, such as marketing materials, products, gifts, swag, and more. Planning and delivering mail campaigns is essential for marketing your company, which is why I’ve compiled a list of the best direct mail automation software today.

9 Best Direct Mail Automation Software

  1. Sendoso – Best Fully Featured Customer Loyalty Management Software
  2. Postal.io – Best Integrated Direct Mail Platform
  3. PostGrid Print & Mail – Best Powerful and Easy-To-Use Software
  4. Alyce – Best Personal Gifting Platform
  5. Postalytics – Best All-In-One Direct Mail Automation Tool
  6. Reachdesk – Best Gifting Platform
  7. Lob – Best Direct Mail Automation Platform
  8. PFL Hybrid Experience Platform – Best SaaS Solution Sofware
  9. Printfection – Best Swag Management Platform

1.Sendoso- Best Fully Featured Customer Loyalty Management Software

PRICING: Custom-quoted.

Sendoso is a fully-featured customer loyalty management software that enables you to connect with customers and drive revenue, such as personalized gifts, swag, eGifts, virtual experiences, and more. It is designed to support B2B sales and ABM while helping your business rise above the noise and personalize at scale.

KEY FEATURES:

  • Address confirmation
  • Dashboard and analytics
  • eGifts
  • International sending
  • Sendoso direct
  • Sourcing, storage, and shipping
  • Swagstore
  • Virtual experiences

REASONS TO BUY:

  • Ability to assign budgets to sales and SDR users
  • Gifting catalog
  • User friendly
  • Great tool for customer engagement
  • Set meetings
  • Easy to integrate

REASONS TO AVOID:

  • Lack in speed
  • Lack of in-depth tracking of analytics
  • Unable to integrate with other CRMs besides Salesforce
  • Requires frequent training

2. Postal.io- Best Integrated Direct Mail Platform

PRICING: Custom-quoted.

Postal.io is an integrated direct mail platform designed for sales and marketing teams. It enables you to leverage machine learning to automate and optimize physical assets in the sales process. You can personalize, automate, and scale direct mail, internal and external events, branded swag, and gifts to help engage prospects, customers, partners, and employees.

KEY FEATURES:

  • Dashboard
  • Customer engagement
  • Workflow management
  • Reporting and analytics
  • Email drip campaigns
  • Machine learning
  • Content management
  • Single sign-on

REASONS TO BUY:

  • Integrate with other businesses and platforms
  • Provides tracking and reporting
  • Offers an extensive marketplace
  • Unlimited seats and sends
  • Easy to set up

REASONS TO AVOID:

  • Systems log out every few hours
  • Have to approve each item sent out
  • Lack of visibility into contact details when sending a postal
  • Lack of search accuracy

3. PostGrid Print & Mail- Best Powerful and Easy-To-Use Software

PRICING: Starting at $0/per month.

PostGrid Print & Mail is a powerful and easy-to-use software that automates the entire process of designing, processing, printing, stuffing, and mailing. It makes sending physical mail as easy as sending an email. You will save time on manual work and stay compliant by tracking your physical mail and being audit-ready.

KEY FEATURES:

  • Automate transactional mail
  • Create personalized direct mail campaigns
  • Print and mail checks, letters, postcards
  • Address verification and validation\

REASONS TO BUY:

  • Seamless integrations
  • Flexible and powerful
  • Create campaigns
  • Wide selection of customer mailing list
  • Saves time and money
  • Removes errors in letters
  • Creates visibility in the noise of other email marketers

REASONS TO AVOID:

  • Not easy to use website interface
  • Lack of capabilities and collateral

4. Alyce- Best Personal Gifting Platform

PRICING: Custom-quoted.

Alyce is a personalized gifting platform that supports B2B and account-based marketing. It will provide you with a sales accelerant and enablement tool. You can use AI-augmented technology to deliver a gifting experience that helps drive results.

KEY FEATURES:

  • Case management
  • Customer management
  • Forms management
  • Adjustor management
  • Claim resolution tracking
  • Co-pay & deductible tracking
  • Paper-based claims
  • Payor management
  • Policy administration

REASONS TO BUY:

  • Produce pipeline
  • Multiple delivery methods, including email and physical
  • Large selection of gifts in their marketplace
  • Easy to use chrome extension
  • Good analytics to track gift success
  • Customizable email options
  • Create meetings


REASONS TO AVOID:

  • Lack of follow-up emails
  • Lack of bulk gift sending
  • Lack of flexibility

5. Postalytics – Best All-In-One Direct Mail Automation Tool

PRICING: Custom-quoted.

Postalytics is an all-in-one direct mail automation tool that helps you reach your target audiences. You will be able to engage your prospects and accelerate your pipeline. It has full automation and real-time analytics, enabling you to stay one step ahead of your competitors.

KEY FEATURES:

  • Lead management
  • Channel management
  • Contact database
  • Event-triggered actions
  • Multi-campaign

REASONS TO BUY:

  • Good value
  • High-quality prints
  • Custom printed personal URLs for recipients
  • Online tracking dashboard
  • Change target audiences
  • Easy to send drip campaigns

REASONS TO AVOID:

  • Challenging to learn tools
  • Lack of customization
  • Lack of available types of mailing

6. Reachdesk- Best Gifting Platform

PRICING: Custom-quoted.

Reachdesk is a gifting platform that provides direct mail marketing solutions. It allows you to deliver gifts and direct mail that builds a deeper connection to clients, prospects, and employees.

KEY FEATURES:

  • Insights
  • Address confirmation
  • Marketplace
  • Global sending
  • Storage and shipping
  • eGifts
  • Sourcing and Project Management

REASONS TO BUY:

  • Many items available for gifting
  • Helps companies stand out
  • Builds relationships with customers
  • Easy to send engagement to prospects, customers, or partners
  • Track shipped packages

REASONS TO AVOID:

  • Lack of capabilities and scope
  • User interface needs cleaning
  • Unable to personalize notes with companies’ design

7. Lob- Best Direct Mail Automation Platform

PRICING: Starting at $260/per month.

Lob is a direct mail automation platform that enables you to automate offline correspondences. You can mail fully dynamic and personalized customer communications with print media. It simplifies workflows by automating the entire direct mail process.

KEY FEATURES:

  • Images
  • Text
  • QR codes
  • Personalized URLs or phone numbers
  • Referral or promo codes
  • Outreach sequencing/trigger logic
  • Sustainable mail
  • Speed to market
  • Security compliance

REASONS TO BUY:

  • Generates physical mail with data sent through an API
  • Address verification and NCOA cleaning
  • Autocomplete forms
  • Prints and mails documents automatically

REASONS TO AVOID:

  • Slow in mail production
  • Lack of options for mail types
  • Lack of international expansion for address autocomplete

8. PFL Hybrid Experience Platform – Best SaaS Solution Sofware

PRICING: Custom-quoted.

PFL Hybrid Experience Platform is a SaaS solution software that helps you build strong customer relationships by delivering remarkable brand experiences. You will be able to use digital intent signals to inform the content and timing of your tactile marketing. It will help you integrate seamlessly with your marketing automation platform.

KEY FEATURES:

  • Integrate
  • Automate
  • Deliver
  • Transparent
  • Impactful
  • Permanent
  • Timely
  • Personalize

REASONS TO BUY:

  • Provides holistic visibility
  • Quality printing
  • Integrates with companies marketing automation tools
  • Customizes experiences that match campaigns and programs
  • Great customer service

REASONS TO AVOID:

  • Takes time to launch campaigns
  • Many turnovers among account reps
  • Lack of internal account expansion for enterprise accounts

9. Printfection- Best Swag Management Platform

PRICING: Custom-quoted.

Printfection is a swag management platform that helps simplify buying, managing, and distributing swag and branded merchandise. It lets you quickly ship swag to customers, leads, and events, saving you time.

KEY FEATURES:

  • Fulfillment
  • Printing
  • Drop shipping
  • Giveaways
  • Kitting
  • Internal swag stores
  • Integrations
  • Swag

REASONS TO BUY:

  • Easily manage companies swag in one spot
  • Easy-to-use interface
  • CS reps are helpful with sourcing swag
  • Extensive swag catalog
  • Simple design process

REASONS TO AVOID:

  • Takes time to set up campaigns
  • Lack of filtering options in the catalog search
  • Lack of integration support

References & Links

  • https://sendoso.com/
  • https://www.trustradius.com/products/sendoso/reviews?qs=pros-and-cons&f=75#reviews
  • https://www.postal.io/
  • https://www.trustradius.com/products/postal-io/reviews#reviews
  • https://www.postgrid.com/
  • https://www.g2.com/products/postgrid-print-mail/reviews#survey-response-6796430
  • https://www.alyce.com/
  • https://www.trustradius.com/products/alyce/reviews#reviews
  • https://www.postalytics.com/
  • https://www.capterra.com/p/168089/Postalytics/?featureDD=on#reviews
  • https://reachdesk.com/
  • https://www.trustradius.com/products/reachdesk/reviews#reviews
  • https://www.lob.com/
  • https://www.trustradius.com/products/lob/reviews?qs=pros-and-cons#reviews
  • https://www.pfl.com/
  • https://www.trustradius.com/products/pfl-tactile-marketing-automation/reviews#reviews
  • https://www.printfection.com/
  • https://www.trustradius.com/products/printfection/reviews#reviews