7 Best Drip Campaign CRMs Of 2024 (Top Automation Tools)

Upfront Conclusion

The best drip campaign crm right now is HubSpot and ActiveCampaign

Are you tired of sending emails to your customers manually? Generally, effective communication is quite crucial in the sales department. Therefore, you need to send personalized emails to your clients to reap bountifully from your sector.

Inappropriate subject lines, random follow-up, and lack of personalized campaigns compromise and delay business deals. Fortunately, you can easily combat such risks with drip campaigns.

A drip campaign is a strategy referring to the practice of sending a series of pre-defined emails at specific intervals over time. Drip marketing comes in handy in several situations when you need to interact with many individuals in phases.

While CRMs serve a wide range of company functions, choosing one that works effectively for your team’s specific processes requires extensive effort. Therefore, continue reading to ensure that you have the best CRM in the market for drip campaigns.

Top 7 Best CRM for Drip Campaigns

HubSpot: The recommended enterprise CRM.
ActiveCampaign: Best CRM for drip campaigns for all business sizes.
Autopilot: Best CRM with email marketing automation.
CompanyHub: The best sales and marketing CRM.
EngageBay: Low-budget CRM for Drip Campaigns.
Octopus CRM: Best CRM for drip campaigns among LinkedIn marketers.
Salesmate: Best CRM for the remote sales force.

These are the top 7 platforms that offer outstanding email marketing services with in-built CRM systems and automation tools to support your drip campaigns.

Each of these platforms serves different types of enterprises, projects, industries, and budgets. As a result, the goal of this article is to help you determine the all-in-one system that is best for you.

First, we’ll take a closer look at each platform and explain its pricing summary, key features, and why you should or shouldn’t buy. Later we’ll help you know the various frequently asked questions about CRM and drip campaigns.

Let’s get started

1. HubSpot

PRICING: Free-forever CRM

HubSpot’s CRM is the finest in the industry, and the greatest part is that it’s completely free, forever. However, there is a catch. HubSpot isn’t an all-in-one solution; it’s a simple CRM, so you’ll need to obtain your email marketing, automation, and other capabilities from somewhere else.

KEY FEATURES:

Contact management
Deals
Email marketing
Forms
Free-forever CRM
Live chat
Prospecting
Task and activities management
Website activity

REASONS TO BUY:

Comprehensive database
Goof functionalities and integrations
Email tracking feature

REASONS TO AVOID:

Lack industry-specific trackers
Lack of customization

Try HubSpot

2. ActiveCampaign

PRICING: From $9.0 per month

ActiveCampaign is the ideal platform if you’re looking for an automation platform, CRM, and email marketing solution in one package. It’s an all-in-one solution with the most effective automation functionalities and email marketing.

ActiveCampaign an expensive CRM for drip campaigns. That’s why most people prefer HubSpot. HubSpot has more programs than ActiveCampaign. However, ActiveCampaign CRM is more excellent when it comes to marketing automation.

Apart from that, HubSpot’s pricing is out of this world, whereas ActiveCampaign is a cost-effective all-in-one platform.

KEY FEATURES:

Customer relationship management
Unlimited emails
Email marketing
Email builder
Autoresponders
Email templates
Sales automation
Even tracking
Customer retention

REASONS TO BUY:

Increasing automation

REASONS TO AVOID:

Theme needs improvement

Try ActiveCampaign

3. Autopilot

PRICING: $49.0 per month

Autopilot is a visual marketing automation technology that aims to accelerate the growth of small businesses. It’s not a standard all-in-one CRM platform since it lacks an in-built CRM.

Autopilot is intended to interact with your preferred CRM, allowing you to get more out of it. For example, you could integrate Autopilot with HubSpot’s outstanding free CRM and utilize Autopilot to send personalized messages to customers at every point of their journey.

Autopilot aims at helping organizations of all sizes automate growth, irrespective of technological expertise. With its visual and collaborative builder, Autopilot makes business automation simple, encouraging departments to create automation workflows that provide relevant leads and consumers at every point of your funnel.

Autopilot’s plans don’t have any restrictions on functionality, so no matter the plan you choose, you’ll get access to everything.

KEY FEATURES:

Marketing automation
Automation builder
Collaboration
Email builder
Email marketing
Email templates
Lead management
Multichannel marketing

REASONS TO BUY:

Several pre-built automation templates

REASONS TO AVOID:

Poor analytics and reporting

4. CompanyHub

PRICING: From $15.0 per month

With its “easy-as-Excel” interface, CompanyHub is a simplified all-in-one marketing software that provides smaller businesses with functionalities to succeed.

CompanyHub’s pricing is competitive, starting at $15 per person/month. There is no free plan.

CRM, visual sale, email automation, lead management, reporting, sales bots, and two outstanding iOS and Android mobile applications for managing deals on the move are available from CompanyHub CRM.

KEY FEATURES:

Appointment booking
Bulk emails
Customizable CRM
Email scheduling
Email sync
Email templates
Email tracking
Lead capture
Lead management
Pipeline management
Reminders
Sales bots

REASONS TO BUY:

Great customization capabilities
Instant efficiencies

REASONS TO AVOID:

The email feature needs improvement

5. EngageBay

PRICING: From $8.99 per month

EngageBay is an all-in-one CRM and cost-effective platform. The all-in-one CRM solution is recommended for small businesses.

While the free plan only allows you to save 1,000 contact details, the feature list appears more like that of expensive corporate plans, and the upgrade route is similarly remarkable. It has substantial feature improvements and progressive pricing rises.

KEY FEATURES:

Autoresponders
CRM
Email builder
Email marketing
Helpdesk
Landing page builder
Landing pages
Live chat
Predictive lead scoring

REASONS TO BUY:

Fast and stable performance
Easy to use
Great customer support

REASONS TO AVOID:

Limited landing page templates

6. Octopus CRM

PRICING: From $6.99 per month

Octopus CRM for drip campaign is a Linkedin integrated solution that streamlines your marketing strategies on the world’s largest professional social network. Octopus makes it easy for you to manage your data and nurture leads if LinkedIn is a significant channel in your lead generation plan.

Octopus CRM isn’t your typical customer relationship management system (CRM). It’s a LinkedIn-only application for finding prospects and managing LinkedIn leads throughout your sales cycle.

KEY FEATURES:

Automated connection requests
Automatic endorsements
Bulk messages
LinkedIn marketing funnel
Reporting
Zapier and HubSpot integration

REASONS TO BUY:

Great CRM interface
Reliable customer support

REASONS TO AVOID:

Restricts personalization

7. Salesmate

PRICING: From $12.0 per month

Salesmate gives your sales team the tools to complete more transactions and keep customers satisfied. The CRM, automation, and email marketing platform is extremely customizable and has in-built collaboration and productivity tools, making it suitable for small mobile and remote sales teams.

There are no free plans for Salesmate. However, costs start as low as $12 per user per month and go up to $40 per month for the most costly Boost plan. There aren’t many feature limits between plans.

You’ll get a great all-in-one platform with voice and text features, different pipeline management, email marketing, and automation, plus extensive reporting and outstanding iOS and Android mobile applications even on the basic plan.

KEY FEATURES:

Chrome extension
Customizable CMS
Email marketing
Integrations
Mobile CMS
Multiple pipeline management
Sales automation
Sales management
Unlimited records

REASONS TO BUY:

Good google interactions
Excellent customer support
Mobile friendly

REASONS TO AVOID:

Lacks the voicemail drop option

Frequently Asked Questions

Q: What Is A Marketing CRM?

A: CRM software allows individuals and organizations to spend some time on time-consuming chores and more time creating connections with customers. That is taken a step further with Marketing CRM, which automates marketing efforts to create a customized experience for prospective and existing consumers.

Q: What Is A RCM Drip Campaign, and How Does It Work?

A: A drip campaign is when individuals or organizations send a series of pre-defined emails over time. Drip marketing comes in handy when you need to interact with a large crowd of people in phases.

Q: Can You Use Salesforce for Drip Campaigns?

A: You can easily develop email drip campaigns in Salesforce using Salesforce Process Builder and the MassMailer. Drip emails are frequently used in Salesforce to deliver pre-written email sequences to prospective customers over time.

Q: Are Drip Campaigns Available In HubSpot?

A: You can automate email drip campaigns without writing code using HubSpot’s Automation Tools. Choose your triggers, criteria, and actions to ensure that your emails are delivered to the appropriate people at the right time.

Q: In A Drip Campaign, How Many Emails Should Be Sent?

A: B2C businesses may fail by sending a few emails, but B2B businesses should limit themselves to no more than five emails monthly. Your drip campaign can last somewhere between four and eleven emails, sent every after 4, 7, or 14 days.

Q: What Makes A Drip Campaign Successful?

A: The prospect of not recognizing a pre-written and automated email is the mark of an effective drip email campaign. It should make your clients feel special with the thought that the response is only crafted for them.

Q: How Effective Are Drip Campaigns?

A: Drip campaigns may produce 50% more sales-ready leads through consistent connection with consumers. Drip-marketing companies create 80% more sales and reduce the running cost by 33%. Companies that use drip tactics to nurture leads typically receive a 20% boost in revenue monthly.