Expanding your presence online is one of the most important things that you can do for your brand or business. Tying your wide audience into one landing page can create an important homebase. Your business will live and thrive with the correct landing page. But in today’s world of endless options, it can be hard to know where to start. To help you make the best decision for your business or personal brand, we have compiled a shortlist of the best easy-to-use landing page builders for beginners.
Top 9 Best Easy to Use Landing Page Builders for Beginners
- Wix – Best Easy to Use Landing Page Builder for Versatility
- HubSpot – Best Easy to Use Landing Page Builder for Site Testing
- Leadpages – Best Easy to Use Landing Page Builder for Small Businesses
- Mailchimp – Best Easy to Use Landing Page Builder for Email Marketing
- Unbounce – Best Easy to Use Landing Page Builder for Optimization
- Swipe Pages – Best Easy to Use Landing Page Builder for Speedy Experience
- Instapage – Best Easy to Use Landing Page Builder for Multiple Audiences
- GetResponse – Best Easy to Use Landing Page Builder for Customizable Pricing
1. Wix – Best Easy to Use Landing Page Builder for Versatility
PRICING: Free Plan Available, Pro Plan – $23/month, Wix Connect Domain – $3.54/month
If you are looking for a landing page with lots of customizable templates and range of services, then Wix has all you need. A well-known website builder, Wix offers an easy-to-use interface with moveable widgets and text/picture boxes to make your experience as simple as possible. As they are one of the most well-known landing page builders, there is also a wide range of support/help available.
KEY FEATURES:
- Mobile Site-Building Tools
- Hundreds of Templates
- Web-Store Features
REASONS TO BUY:
- Free option available
- Excellent educational resources and customer service support
- Commission a freelancer to build website for you through the Wix Partner platform
REASONS TO AVOID:
- Third Party Apps provide better, more detailed data analytics
2. HubSpot – Best Easy to Use Landing Page Builder for Site Testing
PRICING: Free Version Available, Starter Plan – $23/month
If you aren’t sure exactly what kind of landing page is going to work for you because you haven’t done it before, HubSpot is a great place to test the waters. With HubSpot, you have the ability to create a landing page based off a number of different templates and then test them to see which functions best for you.
KEY FEATURES:
- Pre-Optimized Templates
- Advanced Marketing Capabilities
- Call To Action Tools
REASONS TO BUY:
- With a wide variety of templates, there are no design skills needed to create a page
- Personalize each landing page for specific types of visitors
- Integrate easily with your CRM software
REASONS TO AVOID:
- In order to create your own templates and modules, coding skills are needed
3. Leadpages – Best Easy to Use Landing Page Builder for Small Businesses
PRICING: Standard Plan – $49/month, Pro Plan – $99/month
If you are looking for a simple to use landing page builder that can help you grow your small business, then Leadpages is a fantastic option. With the integration of pop-ups, lead collecting, clickable buttons, and more, this software can help you find the audience online that you have been looking for.
KEY FEATURES:
- Conversion-Optimized Templates
- Drag & Drop Builder
- Analytics Dashboard
REASONS TO BUY:
- Gain a wide variety of conversion tools along with an easy-to-use landing page builder
- Comes with A/B split testing to help you increase conversion
- Option for paid traffic to your website
REASONS TO AVOID:
- No Free Version, monthly payments are on pricier end
4. Mailchimp – Best Easy to Use Landing Page Builder for Email Marketing
PRICING: Free Plan Available, Essentials Plan – $11/month, Standard Plan – $17/month
Looking to improve your email marketing campaigns? Mailchimp not only has all the tools to create a traditional landing page, it also excels in the email marketing department. The company claims their customers have seen audience growth rate of 36% after using their landing page builder.
KEY FEATURES:
- Top Seller Feature
- Outside Marketing Integration
- Unlimited Landing Pages
REASONS TO BUY:
- Square integration, so there is no need for 3rd Party e-commerce store
- Modern, sleek, and contemporary template design
- Tracking Options through Mailchimp, Google Analytics, or Facebook Pixel
REASONS TO AVOID:
- Personal domain only comes with Standard or Premium plan
5. Unbounce – Best Easy to Use Landing Page Builder for Optimization
PRICING: Launch Plan – $80/month, Optimize Plan – $120/month
If you are looking for a landing page builder that optimizes your marketability online, then Unbounce has everything you need. With SEO tools, dynamic keyword insertion, and 3rd party marketing integration, you will be fully equipped to give your brand or business a home online.
KEY FEATURES:
- SSL Encryption to secure your page
- Lead Generation Tools
- SEO Personalized Keyword Insertion
REASONS TO BUY:
- Access to personalized templates
- A/B testing integration
- Drag & Drop ease of use
REASONS TO AVOID:
- Troubles with mobile responsiveness and analytics tracking abilities
6. Swipe Pages – Best Easy to Use Landing Page Builder for Speedy Experience
PRICING: Startup Plan – $39/month, Marketer Plan – $89/month
Swipe Pages offers fast service on both ends of the platform. Their landing page builder is quick and easy to use and the customer interface is optimized for efficiency. This software also comes stock with a long list of features and design tools to make the building experience as personal and customizable as possible.
KEY FEATURES:
- Advanced Analytics and A/B Testing
- Smart Pages and AMP Pages
- Global Blocks
- Dynamic Text
- E-Commerce Integration
REASONS TO BUY:
- Ability to add sub-accounts and teams for project management
- Easily integrate 3rd party marketing or sales software
- Expanded upper limits for visitors and sign-ups for your savings
REASONS TO AVOID:
- Customer difficulty in using naked domains
7. Instapage – Best Easy to Use Landing Page Builder for Multiple Audiences
PRICING: Business Plan – $149/month, Conversion Plan – By Quote Only
For the multifaceted businesses or brands out there that may need more customizable formatting, Instapage is your best option for a landing page builder. With more than 200 templates and multivariate testing, you will be able to target as many different audiences as you desire. Their analytics and A/B testing will give you the insights you need to see where your energy is best spent, and which revenue streams are most profitable.
KEY FEATURES:
- Stock Images for media content
- Multiple Audience Targeting
- Real-Time Feedback
REASONS TO BUY:
- Website Interface and design tools are mobile responsive
- Secure sharing with workflow collaboration
REASONS TO AVOID:
- Hard to custom code if you were looking to program the page yourself
8. GetResponse – Best Easy to Use Landing Page Builder for Customizable Pricing
PRICING: Basic Plan – $15/month (starting price), Plus Plan – $49/month
GetResponse’s best feature is in its pricing. The software offers all functional and customizable tools and templates that you need, and it lets you do it at a price suited to you. The pricing is based on your personal target list size, so you only pay for what you need.
KEY FEATURES:
- Workflow Automation
- Responsive Landing Page Templates
- Shutterstock Integration
REASONS TO BUY:
- Extra funnels and tools won’t be factored into your pricing
- Quick lead response
- Custom Sales Funnel with more expensive plans
REASONS TO AVOID:
- Some templates don’t integrate well with mobile devices
References and Links:
- https://www.wix.com/
- https://www.hubspot.com/products/marketing/landing-pages
- https://lp.leadpages.com/home/
- https://mailchimp.com/
- https://unbounce.com/
- https://swipepages.com/
- https://try.instapage.com/
- https://www.getresponse.com/