In the current digital world, it is incredibly easy for new competitors to pop up in any corner of the market, and it is critical for your business to stay apprised of the changing market environment. For eCommerce especially, finding easy ways to better understand and manage the movements of your business makes for significantly more productive and successful eCommerce operations. It is crucial to have useful data on your business’ revenue and sales operations to adjust and grow with customer demand. This list will compile the best options for analytics software to help your business succeed in a growing eCommerce market.
Top 6 Best eCommerce Analytics Software
- Google Analytics – Best eCommerce analytics software for affordability
- Woopra – Best eCommerce analytics software for cart abandonment
- Supermetrics – Best eCommerce analytics software for marketing strategies
- Metrilo – Best eCommerce analytics software for all-in-one sales support
- Glew – Best eCommerce analytics software for larger businesses
- Crazy Egg – Best eCommerce analytics software for heatmaps
1. Google Analytics – Best eCommerce analytics software for affordability
PRICING: Free
If you are looking for detailed eCommerce analytics without a high upfront cost, Google Analytics is the perfect place to start. This program is entirely free and easily accessible for all eCommerce businesses on the market. While it can be challenging to get started with the interface, this software provides a detailed analysis of customer traffic, cart abandonments and drop-off points, and marketing solutions to drive more customers to your site. This software has slightly fewer analytics options than other paid software choices, however, it is a very strong starting point for smaller businesses to get actionable, useful customer and product information without committing to a paid service.
KEY FEATURES:
- Both website and mobile app analytics
- Self-service platform
- Customer profile and input reports
REASONS TO USE:
- It is easy to identify where customers drop off and where traffic is coming from
- Large offering of tools at no cost
- Easily identify successful products
REASONS TO AVOID:
- Set-up can be challenging and the interface is not easy to learn without guidance
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2. Woopra – Best eCommerce analytics software for cart abandonment
PRICING: Free plan to start with and paid plans beginning at $349 per month
This eCommerce analytics software from Woopra is an incredible tool for tracking and managing cart abandonments and customer satisfaction. The focus of this platform is understanding why customers are not purchasing, and where adjustments can be made to get more customers through successful checkout. There are extensive reporting options to watch purchase trends, examine site effectiveness, and tools to identify what kinds of customers are making purchases and how to hold on to them. The Woopra software is a very useful tool for any eCommerce store that wants to not only boost sales but to make the shopping process efficient and satisfying enough to keep customers coming back.
KEY FEATURES:
- Retention and customer reports
- Sales funnel examination
- Custom reporting
REASONS TO USE:
- Easy analysis of individual parts of your site
- Significant focus on the checkout process
- Solid free plan to get started
REASONS TO AVOID:
- The user interface can be challenging
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3. Supermetrics – Best eCommerce analytics software for marketing strategies
PRICING: Plans start at $39 per month
If you are looking for better marketing strategies based on real business data, Supermetrics provides useful analytics software to make marketing easier than ever. This eCommerce analytics software makes it easy to import data from your business and create customized reports to lay out all of your eCommerce data in one place. This system allows you to see real-time analysis of which marketing campaigns work, and what needs to change to better encourage growth and customer input. You can pick what data visualization tool you prefer to use, and pulling data through Supermetrics is quick and painless. This is a great tool for any eCommerce business that needs a quick, simple way to analyze store data and create better marketing strategies going forward.
KEY FEATURES:
- Data visualization options
- Easy access to business data
- Email reminders of new data analysis
REASONS TO USE:
- Customizable reports
- This software works with almost any shop system like Facebook ads or Shopify
- Automatic data refresh
REASONS TO AVOID:
- This software does not store your data
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4. Metrilo – Best eCommerce analytics software for all-in-one sales support
PRICING: Essential plan begins at $119 per month, or $99 per month for annual plans
For businesses with larger eCommerce operations and no fear of the price tag, the Metrilo analytics software offers a significant array of products to make sales analytics as simple and as useful as possible. This software combines eCommerce analytics with CRM tools and easy email marketing to connect all the customer-focused aspects of your business to one system. Metrilo offers unlimited team members, an active dashboard view, and a detailed customer database to track engagement and understand who makes purchases, and why. It is easy to track failed or pending orders, revenue from discounts or referrals, and identify weak spots on your site. This software also identifies products that are often purchased together to help with future product development and marketing strategies. This is a great software choice for larger businesses that can handle the upfront cost for the benefit of detailed analysis and actionable business information.
KEY FEATURES:
- Marketing performance reports
- Customer database
- Product metrics
REASONS TO USE:
- Extremely detailed analytics
- Customizable reports for actionable information
- Useful email marketing assistance
REASONS TO AVOID:
- Significant upfront cost and limited integrations make this software largely inaccessible for smaller businesses
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5. Glew – Best eCommerce analytics software for larger businesses
PRICING: Free plan is available and paid plans start at $79 per month
For large eCommerce businesses with significant marketing needs, the Glew analytics software provides extensive analytics and marketing information to drive more efficient customer engagement. This software has incredibly easy dashboards to pull together all business data from multiple marketing streams and storefronts, and it is easy to manage custom reports for specific data needs. You can quickly track sales and product performance, manage orders and failed carts, and view social media ad campaign data. This is a good analytics software option for large or growing eCommerce shops that want simple data to make better marketing and product placement decisions going forward.
KEY FEATURES:
- Performance tracking
- Unlimited users
- Analysis of top customers
REASONS TO USE:
- Net profit data
- Data storage and continuation
- Easy marketing data
REASONS TO AVOID:
- The free plan is limited and may not always provide strong enough data to be entirely useful
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6. Crazy Egg – Best eCommerce analytics software for heatmaps
PRICING: The Basic plan starts at $24 per month, and higher plans range up to $240 per month
While site data can be relatively easy to download and view on other analytics software options, the Crazy Egg software provides detailed visual information that can make it easy to identify necessary adjustments that might not otherwise be so easily identified. Crazy Egg provides users with heatmap technology to view customer engagement throughout your site and have a visual indicator of customer interaction and drop-off. The heatmap provides an easy way to see where visitors are coming from, and how they are using the site to make purchases. This allows you to make changes to product placement, shop display, and outside marketing efforts to get more customers to visit and to make purchases.
KEY FEATURES:
- Detailed shop heatmap
- Data storage
- Site recordings to visualize actual customer engagement
REASONS TO USE:
- Easily track customer movement and traffic sources
- Visual analysis of shop success
- CTA, or call-to-action, button analysis
REASONS TO AVOID:
- There are no integrations available and analytics are mostly limited to heatmap and customer interaction data
Whether you need detailed spreadsheets of eCommerce analysis, or small-scale visual aids to improve customer satisfaction, this list contains all the best options for eCommerce analytics software to take your business to the next level.
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References and Links:
- https://www.g2.com/categories/e-commerce-analytics
- https://www.softwareadvice.com/bi/owox-profile/
- https://www.geckoboard.com/blog/the-7-top-ecommerce-analytics-tools-for-2022/
- https://www.mayple.com/blog/ecommerce-analytic-tools
- https://www.g2.com/products/woopra/features
- https://www.pcmag.com/reviews/google-analytics
- https://ecommerce-platforms.com/articles/metrilo-review
- https://www.g2.com/products/glew/reviews#reviews
- https://www.crazyegg.com/pricing