Having an eye-opening landing page for your ecommerce site can be the key to skyrocketing sales and attracting paying customers. However, choosing a suitable landing page builder for your custom needs can be difficult. We’ve compiled a list of top 9 ecommerce landing page builders to help you discover the tool that’s right for you.
Top 9 Best Ecommerce Landing Page Builders
- LeadPages – Best Ecommerce Landing Page Builder for Small Businesses
- Hubspot – Best Ecommerce Landing Page Builder for Personalization
- Unbounce – Best Ecommerce Landing Page Builder for Versatility
- GetResponse – Best Ecommerce Landing Page Builder for Marketability
- Landingi – Best Ecommerce Landing Page Builder for Simplicity
- Instapage – Best Ecommerce Landing Page Builder for Collaboration
- Ucraft – Best Ecommerce Landing Page Builder for Design
- Wishpond – Best Ecommerce Landing Page Builder for Analytics
- ShortStack – Best Ecommerce Landing Page Builder for Campaigns
1. LeadPages – Best Ecommerce Landing Page Builder for Small Businesses
Pricing: Starts at $37 / month
If you are a small ecommerce business owner looking to gain visibility and build a customer base, LeadPages is the tool for you. Specially designed to help small businesses build traction by connecting with viewers, gaining leads, and closing sales, LeadPages offers plenty of features optimized for conversion. Within minutes, you can customize any of the preset page templates and launch a sophisticated site built to streamline conversions.
Key Features:
- Real-time suggestions and metric tracking
- Easy-to-use, no-code drag and drop builder
- Instant digital file delivery
Reasons to Buy:
- Customizable
- Numerous templates available
- Tracks unlimited leads
Reasons to Avoid:
- Not ideal for larger businesses
2. Hubspot – Best Ecommerce Landing Page Builder for Personalization
Pricing: Free, paid plans start at $50 / month
HubSpot’s differentiating factor is that it offers a landing page builder that can be personalized to fit various customer experiences. For instance, you can create multiple versions of a page to tailor your content to various demographics based on factors like location. HubSpot’s landing page builder comes in an all-inclusive marketing package that will help you construct customized marketing campaigns to make the most of your landing page.
Key Features:
- Personalized and hyper-targeted content for different viewers
- Customized SEO recommendations
- Cross-platform landing page previews
- 500+ possible integrations
Reasons to Buy:
- Optimized for mobile
- Sleek designs
- Supports comprehensive testing
Reasons to Avoid:
- Limited number of templates
3. Unbounce – Best Ecommerce Landing Page Builder for Versatility
Pricing: Starts at $90 / month
Unbounce’s platform not only helps you build a landing page, but it also keeps you informed about your landing page’s success. It uses a conversion intelligence feature which utilizes ML technology to provide useful analytics about your landing page’s performance. Additionally, users have the option to choose from the 100+ pre-vetted templates optimized for conversions, or customize nearly every aspect of the page with drag-and-drop functionality.
Key Features:
- Smart traffic for accurate user targeting
- Drag-and-drop functionality enables easy customization
- Conversion intelligence ML technology to drive insights
Reasons to Buy:
- Simple, usable interface
- Supports multiple integrations
- Top-tier A/B testing
Reasons to Avoid:
- Limits on number of conversions
4. GetResponse – Best Ecommerce Landing Page Builder for Marketability
Pricing: Free, paid plans start at $13.30 / month
First developed in the late 90s, GetResponse was initially designed as an email marketing solution. Given its strong foundations in marketing, conversions, and sales, it’s no surprise that GetResponse is one of the leading ecommerce landing page builders in the industry in terms of conversion rates and online sales. GetResponse is trusted by both large and small corporations such as Ikea, Stripe, and Zendesk.
Key Features:
- 200+ industry-specific, customizable templates
- A/B testing and performance analysis
- AI Wizard for instant personalized website generation
- Automated email services and marketing systems
Reasons to Buy:
- Easy to set up
- AI-driven features
- Friendly interface design
Reasons to Avoid:
- Limited split testing functionality
5. Landingi – Best Ecommerce Landing Page Builder for Simplicity
Pricing: Starts at $29 / month
If you’re looking for a highly customizable, dynamic landing page builder, Landingi has a wide array of tools to ensure that your landing page looks exactly how you envisioned it to. Landingi’s simple, user-friendly interface makes modifying and adding page elements a hassle free process. The platform also offers multiple 3rd party integrations for additional functionality.
Key Features:
- 5000+ assets for page decoration
- Intuitive page editor
- Easily integrates with marketing tools
- Unlimited landing page creation
Reasons to Buy:
- Fast loading speeds
- Excellent customer support
- Simple UI
Reasons to Avoid:
- Page builder can be slow
6. Instapage – Best Ecommerce Landing Page Builder for Collaboration
Pricing: Starts at $149 / month
With Instapage, you’ll get both a beginner-friendly, simplified landing page editor, alongside an impressive array of features to help your ecommerce business generate new leads. With a large collection of interactive widgets and high quality pre-built templates, you’ll be able to quickly spin up an effective landing page in minutes. Instapage supports various integrations with other sites, and takes care of hosting all of your landing page content independently from your ecommerce site.
Key Features:
- Diverse array of AMP templates
- Supports collaboration and real-time feedback
- Comprehensive split-testing tools
- Wide selection of multi-media widgets
Reasons to Buy:
- Intuitive page editor
- Easy to use
- Quick set up
Reasons to Avoid:
- High cost
7. Ucraft – Best Ecommerce Landing Page Builder for Design
Pricing: starts at $10 / month
If you care about elegant, professional designs for your ecommerce landing page, Ucraft is the perfect solution for you. Founded in 2014 by a group of designers, Ucraft currently serves nearly 360,000 active users globally. Ucraft also contains various integration support with commonly used tools like Google Analytics and Mailchimp, to further boost the efficacy and evaluation of your landing page.
Key Features:
- Blocks feature for customizable templates
- Site hosting management
- Flexible component design and styling
Reasons to Buy:
- Easy to move content
- Responsive customer support
- Sleek designs
Reasons to Avoid:
- No A/B testing
8. Wishpond – Best Ecommerce Landing Page Builder for Analytics
Pricing: Starts at $49 / month
Wishpond is an all-inclusive package that will enable you to not only attract clients with a visually stunning landing page, but also maintain a streamlined marketing pipeline. Trusted by customers including ESPN, Lululemon, and Walmart, Wishpond’s lead generation and automated marketing technology will ensure that your landing page reaches the eyes of the right people. It offers lead scoring and performance metrics as part of its comprehensive solution.
Key Features:
- Extensive built-in templates
- User friendly drag-and-drop editor
- Ability to integrate automated marketing solutions
- Unlimited landing pages
Reasons to Buy:
- Mobile friendly
- Good for general, multi-purpose use
- Effective marketing strategies
Reasons to Avoid:
- Learning curve
9. ShortStack – Best Ecommerce Landing Page Builder for Campaigns
Pricing: $99/month
If you’re looking to create a landing page for an event, contest or giveaway, ShortStack would be an optimal solution to look into. Many of Shortstack’s pre-built templates are specially designed for one-time events such as referral contests, giveaways, special offers, social media contests, and more. This cloud-based campaign software provides multiple widgets, themes, custom forms, and templates for you to experiment with to ensure you can design, launch and manage an event with ease.
Key Features:
- Action-gating features
- Library of actionable widgets like forms and polls
- Extensive library of templates
- Automatic email capability
Reasons to Buy:
- Customizable
- Great customer support team
- Mobile friendly
Reasons to Avoid:
- Form entry limits
References and Links
- https://blog.shift4shop.com/best-landing-page-builders
- https://winningwp.com/instapage-review/
- https://ecomsutra.com/blog/best-landing-page-builders-for-ecommerce-sites/
- https://www.growthmarketingpro.com/landing-page-software/
- https://ecommerce-platforms.com/ecommerce-selling-advice/top-10-best-landing-page-creation-and-ab-test-tools
- https://www.zoho.com/commerce/ecommerce-landing-page-builder/
- https://zapier.com/blog/best-landing-page-builders/