E-commerce marketing is a way for online stores to get more people to visit their website and buy something from them. If online stores want their customers to trust them, they need to treat each one as a unique person. If a marketer wants to send personalized emails to even the smallest email list, they need a system with ready-made templates and the ability to drag and drop.

It doesn’t pay off right away to tell people about online stores. It costs a lot of money and takes a long time. Operating an e-commerce store is a terrific method to create sales and reach a large consumer base, whether you’re just starting or have an established retail firm, and e-commerce software makes it easier to do so. You will be able to build an online store and handle logistics, inventory management, and payment processing with the assistance of these cloud-based software applications. Determining which e-commerce platforms are ideal for your business depends on their size and budget

Best 9 e-commerce marketing software:

  1. OracleBronto – Best suited for eCommerce merchants looking for a marketing automation platform that combines extreme functionality with an easy-to-use UI
  2. ActiveCampaign – Best eCommerce email marketing software for flexible pricing
  3. MailChimp – The best all-in-one eCommerce email marketing software
  4. Hubspot – Best eCommerce email marketing software for CRM
  5. Rejoiner – Best for eCommerce companies who want to outsource their email campaign management.
  6. Keep – Best for smaller businesses and entrepreneurs.
  7. Sender – Best for smaller businesses looking for a user-friendly tools with all premium features
  8. SharpSpring – Best for Smaller retailers who need powerful analytics and highly customizable content.
  9. Dotdigital – Best for people who work in email marketing

1. OracleBronto – Best suited for eCommerce merchants looking for a marketing automation platform that combines extreme functionality with an easy-to-use UI

Best Ecommerce Marketing Software

Pricing:

  • Bronto’s website doesn’t have any information about prices. In the end, your cost will depend on what services you order and how often you send emails.

This is an email service provider that is made for eCommerce shops with fast growth around the world. It can be integrated with all kinds of commerce systems

Key features:

  • Precise Segmentation
  • Cart Abandonment Reminders
  • Campaigns after a purchase
  • Loyalty Schemes

Reason to buy:

  • Great compatibility with the A/B testing features of Magento all the time,
  • Great customer service is available.

Reason to avoid:

  • There is no free plan or trial period
  • Expensive in comparison to some of the other choices here.
  • Specific statistics, such as the growth of a section, cannot be tracked.

2. ActiveCampaign – Best eCommerce email marketing software for flexible pricing

Best Ecommerce Marketing Software

Pricing:

  • Pricing begins at $17 per month and goes up from there based on the number of contacts and the features that are included.

The way ActiveCampaign is priced makes it a good choice because it offers great value for money across a wide range of features.

Key Features:

  • Email marketing
  • The site and event tracking
  • Contact and lead scoring
  • SMS messaging

Reason to buy:

  • User-friendliness
  • It offers a diverse selection of self-learning guides and course

Reason to avoid:

  • It has no transactional emails
  • The Designs lack the promised factors

3. MailChimp – The best all-in-one eCommerce email marketing software

Best Ecommerce Marketing Software

Pricing:

  • While there is an option to use the service for free, the paid version begins at $9.99 per month and scales up to $299.99 per month for access to all of the premium features.

If you’re familiar with any marketing automation software at all, it’s probably MailChimp that comes to mind first. Many people have the misconception that it only deals with email marketing, but in reality, it is an all-encompassing marketing platform that provides CRM, design, website, and campaign services.

Key features:

  • Email marketing
  • Site tracking
  • Customer relationship management
  • Audience insights
  • Behavioral targeting
  • Social and search marketing
  • Website integration
  • Drip campaigns
  • Website visitor tracking
  • Landing pages

Reason to buy:

  • Ease of use
  • It has a great free plan that lasts longer
  • It has great integrations
  • It comes with a wide range of tools

Reason to avoid:

  • High cost of subscription
  • When compared to other choices, automation possibilities are inadequate.
  • The UI and navigation have a steep learning curve.

4. HubSpot – Best eCommerce email marketing software for CRM

Best Ecommerce Marketing Software

Pricing:

  • Prices vary from free to $2,400 per month, with most plans starting at free.

HubSpot, one of the most well-known brands in marketing automation solutions, provides a complete suite of sales, marketing, and customer relationship management software that is geared toward the expansion of businesses. The company’s solutions incorporate several aspects of online and social media marketing, including as email, search engine optimization (SEO), contacts, and analytics.

Key features:

  • Calls to action
  • Progressive profiling
  • AB testing of landing pages
  • Segmentation
  • Search engine optimization recommendations
  • Blog analytics
  • Integrated social publishing.

Reason to buy:

  • Capability to link a custom shop and a native interface with Shopify
  • Good in terms of ease of use
  • Drag-and-drop email builder

Reason to avoid:

  • Extremely bad customer service
  • Complex Price Levels
  • Often, data from email workflows are spread out and hard to find.

5. Rejoiner – Best for eCommerce companies who want to outsource their email campaign management.

Best Ecommerce Marketing Software

Pricing:

  • Pricing begins at $95 per month in most cases.

Rejoiner provides a comprehensive email marketing solution, including design, strategy, and analytics, all of which are handled on your behalf. It makes the bold claim that it will enable marketers to optimize lifetime income per client via highly tailored automation.

Key Features:

  • Event-Triggered Emails, Analytics
  • ROI Reporting
  • Email Campaigns
  • Real-Time Analytics
  • Campaign Analytics
  • Design and Strategy for Email Marketing.

Reason to buy:

  • Ease of use
  • Experts in e-commerce
  • Best in recovering lost revenue
  • Great in customer analysis

Reason to avoid:

  • Initial email mock-up errors
  • No significant downsides

6. Keep – Best for smaller businesses and entrepreneurs.

Best Ecommerce Marketing Software

Pricing:

  • Includes a free trial period, after which rates start at $79 per month.

Keep is an all-in-one customer tracking and daily task management solution that promises to liberate marketers from mundane, repetitive work so they can concentrate instead on innovative endeavors.

Key features:

  • Tracking for Analytics
  • Return on Investment
  • Segmentation
  • ROI and Analytics
  • Drip Campaigns
  • Landing Pages
  • Website Visitor Tracking
  • Search and Social Campaigns

Reason to buy:

  • Ease of use
  • It has more advance marketing features
  • It great for building funnels

Reason to avoid:

  • It is too confusing to use
  • It takes a lot of time to start using the software

7. Sender – Best for smaller businesses looking for a user-friendly tools with all premium features

Best Ecommerce Marketing Software

Pricing:

  • Sender has a free plan which last long
  • The price of the subscription edition begins at ten dollars per month and includes all premium features as well as assistance around the clock.

Sender is on the ascent to greatness. This application gives users access to an understanding set of capabilities that facilitate efficient email marketing. Sender is most suited for sending out transactional emails, automated follow-ups or follow-ups, newsletters, and automated follow-ups.

Key features:

  • Drip automation
  • Image Library
  • Auto-Responders
  • Mass Texting
  • Message Personalization
  • Signup Forms & Popups

Reason to buy:

  • A drag-and-drop interfaces
  • Advanced subscriptions
  • Campaign management
  • User-friendly tools that have all premium features

Reason to avoid:

  • It has a few numbers of templates
  • It is expensive
  • The software is slightly slow

8. SharpSpring – Best for Smaller retailers who need powerful analytics and highly customizable content.

Best Ecommerce Marketing Software

Pricing:

  • Starting price cost $99.00 per month
  • Free trial is available
  • Free version is also available

SharpSpring is a company that focuses on generating leads and turning those leads into sales by using behavior-based email, establishing blogs, creating dynamic landing pages, and using social media.

Key Features:

  • Behaviorally Based Email Automation
  • Dynamic Forms
  • Lead Scoring
  • Robust Rules Engine
  • Dynamic Web Content
  • Daily Visitor ID Emails

Reason to buy:

  • Ease of use
  • Simple and straightforward

Reason to avoid:

  • Complex Price Levels
  • Initial email mock-up errors

9. Dotdigital – Best for people who work in email marketing

Best Ecommerce Marketing Software

Pricing:

Packages range from $150 per month to $600 per month, with a discount of 20% available for nonprofit organizations and charitable organizations.

Key features:

  • Training
  • Campaign Management
  • Creative Studio
  • Strategic Services
  • Custom Integrations

Reason to buy:

  • Ease of use
  • Simple drag-and-drop interface

Reason to avoid:

  • It is expensive
  • It has no transactional emails

References and links:

  • https://digitalagencynetwork.com/tools/ecommerce-marketing
  • https://theecommmanager.com/ecommerce-email-marketing-software/
  • https://www.websitebuilderexpert.com/email-marketing/ecommerce-email-marketing-services/
  • https://mopinion.com/8-marketing-automation-tools-for-ecommerce/
  • https://ecomsutra.com/blog/best-ecommerce-email-marketing-software/
  • https://blog.hubspot.com/marketing/ecommerce-software
  • https://www.pcmag.com/picks/the-best-e-commerce-software
  • https://sourceforge.net/software/product/SENDER/
  • https://sourceforge.net/software/product/Keap/
  • https://www.agorapulse.com/blog/ecommerce-marketing-tools/