Want to cut right to the case? The best ecommerce platforms for clothing in Nexcess StoreBuilder.
Are you ready to make money online? If so, then congratulations on making the first step! This article will cover what to look for in an eCommerce platform and the top 13 e-commerce platforms for Clothing in 2021.
Searching for the best eCommerce platform to scale your online clothing business can be overwhelming, especially if you are just starting. The research could be intimidating initially, so you might find yourself immediately jumping into unfamiliar territory based on what is working well for other clothing brands. What successfully works for another brand may not perform as well for your business. And that is okay.
If you want to build an online clothing store, it is essential to remember that it is more than just choosing the best eCommerce platform. Create an immersive and lasting impression for your customers when they visit your online clothing store.
When customers visit your website, their first impression will make or break their online shopping experience with your brand. For example, suppose the website appears to be slow, disorganized, and complicated to use. In that case, that customer is leaving and likely never coming back.
Therefore, the platform you choose should create a well-rounded and memorable experience for the customer from the minute they open the website to making a transaction.
A valuable attribute that sets apart eCommerce platforms from one another is the customer service paired with exceptional features that will elevate your brand. Strong customer support means that a particular platform is credible and trustworthy. Impressive features result in a streamlined experience for you and your customer.
Not sure which eCommerce platform is the best one for you? The research has already been done for you. Keep reading to learn more about the best eCommerce platforms on the market fit for your online clothing brand.
What Is An Ecommerce Platform?
An eCommerce platform is an online software program that allows businesses to manage, market, host a website, and sell their products and services over the internet. Ecommerce creates opportunity and access to convenient shopping experiences for anyone with internet access and a digital device.
Today, many platforms are available, and choosing the perfect one is never an easy task. Many eCommerce software offers similar perks, but few genuinely bring something unique to the table. A trait all eCommerce platforms appear to have in common is that they all claim to be the best in the industry.
How To Know The Ideal Ecommerce Platform
While searching for the perfect platform, it is crucial to consider everything from tech support, analytics to critical features. Here are some examples of what to consider when searching for the ideal eCommerce platform.
- How customizable is the software?
- Is there scalability?
- How flexible is the pricing?
- What type of analytics are available, and how in-depth do they go?
- What kind of built-in customer review systems is in place?
- Is there a way to integrate external social media accounts?
- What SEO optimization tools are available?
Depending on your business needs, there may be specific key features that stand out to you the most. Some platforms may sound great, but realistically might not be the best fit for your brand at this time.
13 Top Ecommerce Platforms For Clothing
The following covers the best eCommerce platforms for online clothing.
| Brand | Starting price | Best for |
|---|---|---|
| 1. Nexcess StoreBuilder | $19/month | Easy of use |
| 2. BigCommerce | $29.95 – $299.95/month | Large businesses |
| 3. Magento | $22,000 | SEO performances |
| 4. Weebly | $6 – $9/month | Startups |
| 5. OpenCart | Request quote | Quick setup |
| 6. Wix | $16 – $22/month | Small businesses |
| 7. Shopify | $29.95 – $299.95/month | Ease of use |
| 8. Square Online | $12 – $72/month | Flexibility |
| 9. Volusion | $29/month | Basics |
| 10. PrestaShop | Free | All businesses |
| 11. Squarespace | $12/month | Customer support |
| 12. Stitch | $100/month | Custom website designs |
| 13. Etsy | $0.20/item | Handmade goods |
1. Nexcess StoreBuilder– best for ease of use
All the cutting-edge tools you need to manage and expand a clothing store are included in Nexcess StoreBuilder, which is simple to manage. You can do everything you want with your business because to its incredible flexibility. You can launch and manage your clothing business without worry with StoreBuilder, and you can generate steady revenue.
You can easily list clothings, add them to carts, compute shipping and tax fees, and complete the checkout process with Nexcess StoreBuilder. All you require to run your shop is there.
Perks
- Highly Detailed Product Pages
- Extremely Simple
- Payment Gateways
- Risk-free 30-day Trial
- Top Notch Support
2. BigCommerce – best for large businesses
This eCommerce platform is ideal for large businesses and is considered a great overall option for any online retailer type. BigCommerce is known for its exceptional analytics, hosting, strong SEO performance, and more. This platform can meet the needs of online businesses of all sizes.
With three individual cohorts, BigCommerce is available starting at $29.95 up to $299.95, depending on the level of service needed.
Perks
- Best-in-class SEO optimization tools
- Multichannel sales
- 24/7 customer support
- Virtual Training & coaching services
- No custom coding required
- Single-page checkout enhances onversions
- Built-in coupons and incentives for shoppers
- Easy to connect external email marketing software
3. Magento – best for SEO performances
Magento is an open-source platform. You have the choice to opt-in for the free version or invest in the pro level. The choice depends on where your business is standing. If you start for the first time, choosing the free level could be useful.
However, if you have the budget and are ready to take your online store to the next level, the Pro level could be more beneficial. While the Pro costs thousands of dollars, you are getting access to some of the industry’s best technology.
Perks
- Strong SEO tools
- An expansive community of professionals
- Highly customizable
- Impressive key features
- Expertise in eCommerce
- Completely mobile-optimized
4. Weebly – best for startups
Weebly is an affordable eCommerce platform solution. They offer four different plans ranging from free and up to a $26/mo Premium plan featuring all bells and whistles.
This platform is ideal for building a simple with minimal marketing integration. However, Weebly probably is not the best option if you are looking to scale in marketing.
Perks
- Excellent for startups or business who do not wish to hire developers
- Inexpensive compared to other platforms
- Easy to use
- Free themes
- Innovative and efficient UI
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5. OpenCart – best for quick setup
Another free and open-source platform, OpenCart, is excellent for managing more than one online store from a single admin account. In addition, each store can be individually customized and entirely different from one another, allowing you to scale your business with several products and services all in one place.
Perks
- User-friendly and easy to use
- Quick setup
- Several free extensions and modules
- 30+ payment gateways
- Resourceful community support forms
6. Wix – best for small businesses
Wix might be considered one of the most popular eCommerce platforms for online clothing stores and just small businesses in general. This platform offers various plans to choose from, each equipped with the essentials to launching a stunning website.
Their Business & eCommerce plans have competitive pricing and cover the fundamentals for an online eCommerce store.
Perks
- Custom domain included
- 24/7 customer support
- Unlimited inventory
- Basic SEO optimization tools
- Hosting available
- Supports multichannel sales
7. Shopify – best for ease-of-use
Shopify is a valuable platform for small businesses. This platform has an intuitive interface that is easy to use. As a result, some might say it is one of the best eCommerce platform solutions on the market today. One of the best elements behind Shopify is you do not need to have any prior design experience to build a website on this platform.
Shopify offers three different plans starting with the Basic plan at $29/mo with the option to upgrade to the Shopify plan at $79/mo or the Advanced plan at $299/mo. Popular brands such as Sephora, GymShark, and Kylie Cosmetics, to name a few, utilize Shopify for their online stores.
Perks
- 14-Day free trial
- Unlimited products
- Competitive shipping rates & discounts
- Easy to use and navigate
- Blog integration
- 24/7 Support
- Impressive SEO features
- 73 Mobile-optimized themes
- Extensive plug-ins available
- In-house payment options
8. Square Online – best for flexibility
Square Online offers flexible payment options. You can quickly launch your online clothing brand using their free plan with no setup fee or monthly commitment. Pay when you get paid.
Square Online takes 2.9% + $0.30 per transaction with $0.50 per delivery order with every sale. As the online clothing store flourishes, Square Online offers three paid versions starting just from $12/mo up to $72/mo. The transaction fees stay the same except for the Premium plan reducing to 2.6%.
Perks
- Instagram integration
- Good SEO tools
- Unlimited inventory
- Free custom domain for one year
- Terrific eCommerce solution for Square merchants
- Smooth integration
- Sync with Square POS
9. Volusion – best for basics
Volusion is an all-in-one website builder with an intuitive drag-&-drop interface, making the website building experience streamlined and effective. With just the right amount of customization, you can quickly launch your online clothing brand.
The templates available are responsive and comprehensive, allowing you to create an impressive storefront. This platform is excellent for those who want to start with just the basics with a few extra tools.
Perks
- Sophisticated dashboard
- 24/7 Support including marketing specialists and web designers
- 14-day free trial
- In-house payment
- Various free themes
- Mobile-optimized
- Built-in SEO optimization tools
- No transaction fees
- Inventory management
- Google Analytics
- Unlimited products & storage
10. Prestashop – best for all businesses
Completely free to use, this platform is a user-friendly and innovative solution for your eCommerce needs. Prestashop features the basics you need to launch your online store for clothing quickly. Prestashop was created to accommodate businesses of all types.
Perks
- Opensource
- Mobile-optimized
- Highly customizable
- 75+ languages
- In-House fraud detection
- All-in-one payment solutions
- Express checkout for the customer
- No transaction fees
- Unlimited products & storage
- Ability to track statistics
- 1-Page checkout
- Run multiple stores at once
11. Squarespace – best for customer support
This tactile eCommerce platform is exceptional for online stores, portfolios, and professional websites. The robust key features and award-winning template designs provide the tools needed to create the perfect online clothing store.
Squarespace extends simple plans at simple prices, starting at just $12/mo. In addition, Squarespace offers detailed website analytics with additional reports such as conversion rates and sales.
Perks
- Best-in-class templates
- Highly customizable
- Flexible interface
- Mobile-optimized
- Award-winning 24/7 customer support
- All-in-one platform
- Easy to use and navigate
- Free custom domain included
12. Stitch – best for custom website designs
Stitch is a team-oriented eCommerce platform best for custom website designs. Their team of experts in the industry is ready and available to walk you through every step of your clothing brand’s web development process. From incorporating 3PLs, campaigns, custom workflows, and more – Stitch has you covered. Ultimately, Stitch offers a complete and inclusive overview of your online store.
Perks
- Detailed reporting & analytics
- Inventory management
- Order management
- Strong support community
- Low-stock alerts for products
- Inventory control
- Pre-order/back-order management
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13. Etsy – best for handmade goods
Etsy is a fantastic platform to sell clothing and accessories from new to vintage pieces. However, Etsy is well-known for hand-made goods available for purchase from thousands of individual business owners, known as Etsy Shops.
Hosting an Etsy Shop gives you potential exposure to millions of buyers all over the world looking to purchase a special something. Etsy makes their earnings off of transactions made on the platform between the seller and buyer.
Perks
- Easy to use and navigate
- Various specialty (niche) markets
- Quick and easy shop setup
- Plenty of product slots available
- No need to invest in a ton of marketing to gain sales, although marketing always helps
- Built-in customer base
- Resourceful analytics with thorough reporting
- Strong SEO optimization tools
SUMMARY
When selecting the best eCommerce platform for your online clothing store, first, decide if you want to pursue a paid or free platform. If you are looking to test the waters, it might make more sense to start with an open-source platform.
On the other hand, if you have the budget and want to invest in your business, usually the paid versions offer the best benefits. Determining whether a free or paid solution is right will narrow down your search. It is important to assess which key features are essential to your brand’s growth and which could be a bonus.
However, many eCommerce platforms on the market offer multiple payment plans with different features available. Meaning, the option to upgrade is there, so do not feel pressured to jump into a paid plan if you are not ready.
Deciding on an appropriate eCommerce solution might be one of the most important decisions you will make for your clothing brand’s future. Take your time researching, evaluating, and reviewing to ensure you are happy with the choice.
You are one step closer to discovering the perfect platform to scale your online clothing business. In just a matter of time, you will have a beautiful online store to showcase your brand’s apparel collection to the world.