Want to cut right to the case? The best ecommerce platform for one product is Wix and Nexcess StoreBuilder.
The right e-commerce platform can make or break the success of your online store. For business owners, worrying about hosting, inventory management, delivery logistics, taxesand running a digital storefront can easily take priority over other day-to-day needs of a business. That’s why it’s so important to find the right e-commerce platform that will make handling all of the ins and outs of online selling simple and straightforward.
For businesses with one product especially, it’s best to find an e-commerce platform that prioritizes simplicity, ease of use, and customer experience. After all, if customers are only on your site for one thing, you want to make sure the platform works well and that they walk away from the experience happy.
For beginners with no experience setting up or managing a web store, or for businesses with no plans to expand beyond just one product, the following platforms are great options to explore. These e-commerce platforms provide effective e-commerce solutions to enable small businesses to quickly set up online shops for one product, and handle almost everything, so you can worry less about setting up payment processors, managing inventory, or sending invoices manually, and instead let these platforms handle the workload for you.
1. Wix
For businesses looking to get their e-commerce shops off the ground quickly, Wix is the answer. Trusted by more than half a million businesses globally, Wix gives its customers an easy way to create a website or online store, with easily-designed pages that can take a brand from an idea to a fully functional storefront in no time at all.
Why It’s great: Not only is Wix super easy to use, but there is an abundance of free templates and customization options, allowing store owners to fully brand their storefronts without spending big bucks. You can select from more than 500 free mobile e-commerce templates, and build your shop worldwide in more than 90 languages.
Wix’s e-commerce platform’s key features include discarded cart recovery, flexible checkout, quick buy keys, adding to a gallery, wish lists, loyalty services, discount codes, and customer account creation. Wix also supports Facebook, Instagram and eBay multi-channel sales.
With more than 40 different payment providers including PayPal, Stripe and Square, Wix provides easy payment integrations.There’s also a Wix Payments payment platform built in-house that allows you to accept credit/debit card payments and connect with other payment providers. Under certain plans on the platform, you also have the ability to purchase foreign currencies and sell your goods worldwide using a multi-debt converter feature.
Wix has an accessible website and an easy-to-use drag-and-drop builder for online stores and web pages. The platform is also incredibly mobile-friendly for business owners on the go, with a mobile app capable of building web pages, adding items, placing or handling orders, monitoring inventory, and getting updates and notifications.
For those seeking a little extra support in getting their e-commerce shops off the ground, Wix has a ticketing system and a callback feature to provide customer service 24/7.
How much does it cost? Pricing for wix sites with e-commerce functionality starts at $23 per month.
2. Nexcess StoreBuider
The quickest and easiest method to set up a one product online store is with StoreBuilder. Whether you run your store as a side business or a full-time job, it’s quick and simple to manage. With StoreBuilder, you automatically benefit from the knowledge gained through studying more than 1,000 e-commerce retailers.
Why it’s great: It is easy to use. Every store is unique. Thankfully, Nexcess StoreBuilder provides you with all tools and features needed to run a distinctive online store. With Nexcess StoreBuilder, you have access to every feature you require to sell your goods online, add items to shopping carts, and complete a transaction with accurate shipping and tax calculations.
With a bespoke design and industry-specific optimization, StoreBuilder builds the online shop of your dreams. You only need to make a few headline changes and upload a few product pictures to be ready to go live!
How much does it cost? Pricing begins at $19 per month
3. Shopify
Shopify is a world leader in e-commerce, with more than one million shops, over 2 million customers, and hundreds of billions of dollars in sales across the e-commerce shops that are hosted on the platform.
Why it’s great: Shopify has a number of different templates to get you started, with several free templates as well as premium ones to select from. All templates are fully-customizable. Shopify offers and unlimited number of product listings, so businesses looking to sell only one product should have no issue. However, you need a plugin application that can be purchased in the Shopify app store to process subscription services.
Other essential Shopify features include abandoned cart recovery, gift cards, personalized discount codes, and integrated marketing integrations like email marketing and social media delivery. Available features vary by your location. Contributor accounts can also be added, in order for businesses to enable their teams to work straight from the platform.
Shopify allows you to use their Shopify Payments platform built in-house. Shop owners also have the ability to integrate many different payment gateways, from credit cards to Google Pay, Apple Pay and more, making the purchasing and payment handling processes easy from both a customer and a merchant perspective.
Shopify has customer service email, live chat, and phone support availability for questions 24 hours a day, so shop owners who need a little assistance or run into any roadblocks during setup can receive immediate help. Alternatively, forums and the Shopify Help Center provide helpful answers to common questions many Shopify users face.
How much does it cost? Pricing begins at $29 per month.
4. Squarespace
Squarespace is a primary all-in-one website building platform that offers beautiful, fully-customizable templates, and the ability to incorporate e-commerce into your site. Its modern, clean designs and user-friendly interface make it a go-to choice for small businesses and new shops looking to get off the ground.
Why it’s great: Squarespace offers unmatched flexibility when it comes to the look and feel of your web page or storefront. For those looking to add one e-commerce product to their sites, Squarespace makes it easy to incorporate products, and also has availability to sell digital subscription services through the platform.
Additional features of the site are customizable pop-ups and banners, abandoned cart recovery, shipping estimates based on zip code, customized discount offers, custom API integration and selective labels on availability. However, some of these features only come with more comprehensive plans, so certain businesses may need to explore more premium plans to best suit their individual needs.
You can approve large credit card payments directly to your bank account through Squarespace. It is also possible to set up a Stripe account for further payments like Apple Pay, PayPal, etc. All of this enables the online shop to accept significant international currencies.
With the help of VAT, HST, and GST, you can also set custom tax rates, making e-commerce seamless for shop owners with a global reach and international customer base.
Squarespace’s intuitive and user-friendly dashboard makes it easy to manage all aspects of an e-commerce storefront from one easy place. Set up your product pages, manage your stock, monitor orders, and manage your customer base from one central location. Use the quick drag-and-drop app, send updates to your customers, and print shipping labels quickly and efficiently.
Website analytics and other helpful data is readily available to help merchants understand sales trends and grow their businesses. From average customer spend to the best-selling products and recent sales patterns, Squarespace helps business owners keep track of the metrics that matter.
For newer businesses looking to get set up or for those who may run into questions during setup or when transitioning into the e-commerce space, Squarespace offers 24/7 customer support with their knowledgeable team of tech experts.
How much does it cost? Pricing begins at $18 per month.
5. Zyro
A relatively new player to the e-commerce space, Zyro was founded last year by a team focused on creating a platform with state-of-the-art AI integrations that’s both user-friendly and affordable.
Why it’s great: For new businesses or those who plan on keeping their availability to just one product, Zyro is an optimal choice as an e-commerce provider thanks to its incredibly easy setup and super accessible price points.
The “lightning fast” setup means that business owners can take their ideas from conception to completion in no time flat, and begin selling their product of choice almost immediately.
Shop owners can pick from 11 free mobile storage optimized themes, which you can change with drag and drop features in a handy grid setup. You may add physical and digital items but at this stage do not support the sale of subscriptions. There are also 100 items in the lowest possible price package, upgrading to the next level unlimited.
Key features for e-commerce businesses include a live chat plugin, personalized discount codes, and the option to offer gift cards. More premium features such as abandoned cart recovery functionality and Facebook and Instagram integrations are available with certain upgraded plans. A default integration with Amazon can also be beneficial to many merchants looking to sell across multiple platforms.
With the Zyro online shop, merchants can accept many major credit card providers, including Visa payments, MasterCard, Discover, and American Express. You may also incorporate several payment applications from third parties such as PayPal, Stripe and Square. In all, you have access to more than 70 supported payment gateways.
Zyro-hosted online stores can easily be integrated with Google Analytics to monitor the website’s basic metrics and have access to an integrated remarketing feature.
Zyro also supports its customers 24 hours a day via email and live chat, making it a great choice for less web-savvy business owners who need help getting their shops up and running or who may require a little extra tech support.
How much does it cost? Prices start at $8.99 per month.
6. Volusion
Volusion is an all-in one platform that makes it incredibly easy for businesses to get their websites and e-commerce shops and running quickly. With a sleek dashboard and drag-and-drop store editor, even the least tech-friendly business owners can get their one-product shops up and running with ease.
Why it’s great: Thanks to Volusion’s drag-and-drop editing tool, creating a digital storefront has never been easier. And when a brand is selling only one product – the look and feel of your shop can make or break a customer’s experience.
Other key features include built-in SEO tools and integration of social media and marketing platforms including Pinterest, Shippo, Facebook Pixel, Google Analytics, MailChimp, Privy, Fullstory, and more.
At-a-glance performance tracking capabilities make it easy for merchants to glean customer insights and understand their spending habits, making it simple for them to better understand customers and therefore improve their business.
How much does it cost? Pricing starts at $29 per month.
7. Sellfy
Best made for businesses looking to get their e-commerce wings off the ground within minutes, Sellfy is a go-to platform for entrepreneurs and business owners selling a single product, thanks to its hassle-free capabilities and print on demand features.
Why it’s great: For businesses selling just one single product, Sellfy is able to streamline many of the processes that take a great deal of time and effort, such as inventory management and shipping logistics. Instead, Sellfy offers a print-on-demand service, which will automatically print incoming orders and ship them directly to customers – no work needed by the merchant at all.
Sellfy is also a great option for businesses selling a digital product, thanks to its robust file-hosting and delivery abilities, which are included for all merchants on the platform. So for someone selling a subscription or an intangible product, the platform is able to do so seamlessly.
Sellfy also offers straightforward payment processing options, and payments can be accepted through Stripe or PayPal. Customer safety is always prioritized, and extra precautions are taken to protect the privacy of shoppers’ information on the site. So business owners can rest easy knowing their customers and their storefronts are being taken care of.
How much does it cost? Pricing starts at $19 per month.
For anyone who thinks running a successful business with only one product is a myth, these e-commerce platforms are proof that it’s possible. All it takes is the right hosting platform, and the proper time and effort into building out a great looking site, prioritizing customer experience, and utilizing the proper marketing techniques to find success.
Regardless of the industry, any single-product business can find success when utilizing the best e-commerce platform for their specific needs.