Are you planning to launch your online shoe reselling store, but you need help choosing the best e-commerce platform? Search no further. You have found the right post. In this article, we will delineate the essential features shoe resellers need to look out for in an e-commerce platform before choosing it and the best e-commerce platform ideal for shoe resellers.
The e-commerce platform you choose to set up your online store with is one of your major entrepreneurial success determinants. So, you need to take time to look at e-commerce platform features critically and study their reviews to know the one best for your kind of business.
As a shoe reseller, there are some factors you have to consider before selecting the best e-commerce platform to set up your online store. These factors help you excellently sell and market your products.
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How To Know The Best Ecommerce Platform
When deciding on the best e-commerce platform, you need to find answers to the following questions:
1. How easy is it to use?
This is a crucial question that online sellers need to answer clearly before settling for an e-commerce platform. The platform you should choose to use must be easy to create and manage an e-commerce store on effectively. Avoid platform that has negative ease of use reviews.
2. How effective is its product management?
You also need to know how well an e-commerce platform can manage your product. Product management tools are vital elements that come with e-commerce platforms. So, ensure you choose a platform that can guarantee effective product management and allow for various integration for front-end and back-end product management.
Front-end management involved product image, description, and price. While back-end product management deals with inventory, shipping, and delivery.
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3. What’s the level of its marketing Integration?
Website marketing is essential to ensure and sustain e-commerce business growth. You need to know if your e-commerce platform has enough tools to integrate an email marketing system into the e-commerce platform. And it should be best suited for your business need.
4. Does it have in-depth Analytic Tools?
Analytic tools are fundamental elements of a successful retail business. You need a platform with excellent Google analytics to get accurate information about your site visitors, page per session, highest selling products, highest margin products, and know which customer segment is valuable and the one that isn’t.
5. Does it allow multiple Channels of Marketing?
For more sales, your selling must not be limited to your website alone; it has to be across other channels, too, especially social media channels. Therefore, your choice of e-commerce platform should support marketing across websites and social media platforms, such as Amazon, eBay, Facebook, Instagram, Pinterest, and more.
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Top 7 Ecommerce Platforms For Shoe Resellers
- Wix eCommerce – best for solo entrepreneurs
- BigCommerce – best for big and small business
- Shopify – best for simplicity and convenience
- Ecwid – best for new businesses
- Weebly – best for small businesses
- Volusion – best for all-in-one e-commerce
- Squarespace – best for beginners
1. Wix Ecommerce – best for solo entrepreneurs
Topping our list of best e-commerce platforms for shoe resellers is Wix eCommerce. This is because it is made with solo entrepreneurs in mind. This e-commerce platform ticks all the boxes of things to look out for before selecting an e-commerce platform for shoe reselling business.
In addition, Wix eCommerce gives you sales convenience, allowing you to accept payment from your customers via three payment options. These are through offline payment, Paypal, and credit cards. Also, Wix commerce doesn’t deduct any transaction fee.
Benefits of Wix Commerce
- It has a drag-and-drop editor, which makes it easy to add necessary elements like media, themes, products, and more to your online store. This, therefore, makes it very easy to use for the fast creation of your online store. It also makes it simple to customize your website to suit your specific business needs.
- Wix commerce also has a drop shipping supply platform that allows you to get inventory to sell directly from the platform.
- It provides you with a catalog of manufacturers and wholesalers that you can sell their products on your online store. And interestingly, they manage the inventory and delivery, you just need to provide a store to sell.
- It comes with built-in SEO tools that ensure proper optimization of your content, ensuring your online store gets traffic, and ranks top of Google search.
- It also has a social media advertising tool to help your business explore the sale opportunities that social media offer and drive buyers to your online store.
Drawback of Wix Commerce
One of the major cons of Wix is that its templates are not interchangeable. Also, the starter plan brings unnecessary ads to your site; even after paying the $5 entry-level fee, you still see the ads on your site. You have to buy a special plan to see the ads removed finally.
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2. BigCommerce – best for big and small business
BigCommerce is an e-commerce platform best for any big and small business. It’s also ideal for shoe resellers because of its array of awesome features to launch and grow your business.
The features also make it highly scalable to accommodate your business growth. In addition, it’s effortless to use and provides you wide range of integration options.
Benefits of BigCommerce
- It offers essential features to manage sales and inventory, like detailed reporting and an Analytics dashboard.
- It provides many pre-designed templates and theme for creating an attractive website
- It allows for a wide range of social channels as well as other online platforms integration to ensure more sale
- BigCommerce has a massive community of users globally. The large community of users offer great customer support services to users with any issue using the platform.
Drawback of BigCommerce
BigCommerce has a learning curve. This means that for you to use the e-commerce platform effectively, you need the have some level of tech know-how. And if you are not tech-savvy, you will need to source a developer’s service with sound tech knowledge to build you a proper website on the platform.
3. Shopify – best for simplicity and convenience
Shopify is a well-known e-commerce platform that offers a wide spectrum of e-commerce solutions to an online store without compromising simplicity and convenience. It’s swift and easy to use to develop an online store. You can set up your store without and coding skills. It has many features that help retail businesses drive more sales.
Benefits of Shopify
- Shopify provides its uses with multiple features for adequate products and customer management. It also has a full suite of marketing capabilities and Integration suit for your online business.
- Shopify comes with ready-made email marketing to reach customers and Integration tools to sell across various social media platforms
- Also, Shopify has a large marketplace when you can even purchase a ready-made store. That is an ecommerce store and business that has been developed already
- Shopify is fast and secure. It adequately monitors marketplace transactions to prevent scams and hacking.
- Shopify also comes with a strong built-in SEO tool to help your store get known more and increases sales.
Drawback of Shopify
Shopify price ranges, add-on fees, and the transaction fees charged by the platform are seen as a drawback by some people. In addition, it is not easy transferring your site from Shopify to another platform. Therefore, Shopify has a strong lock-in feature.
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4. Ecwid – best for new businesses
Ecwid is the ideal e-commerce platform for new businesses or retail store owners. It was launched to provide e-commerce solutions to first-timers. It’s free. You can use it to set up a new online store or turn an existing online website into an online storefront.
Ecwid being a cloud-based e-commerce platform makes it suitable for shoe resellers. This is because it requires no installation, upgrading, and software or web server maintenance.
In addition, it is straightforward to use; all you need to do is sign up for an account and set up your online store. Your store set up and customers and order information are controlled from the Ecwid control panel.
Benefits of Ecwid
- It offers features that allow you effectively manage your inventory, optimize your product profile and manage customers’ activities on the site.
- Ecwid also provides shipping management features and important multiple channel sales tools to sell on various online platforms
- It supports sales of both physical and digital products. Meaning you can sell digital downloads on Ecwid also.
- It offers a free version, but you need the paid version to enjoy more features, tools, and sales opportunities.
Drawbacks of Ecwid
Ecwid only provides phone support on more expensive plans. Also, Ecwid has a limited amount of apps and integration options in its apps store. It has no blogging tool, which may appear like a huge drawback to some people.
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5. Weebly – best for small businesses
Weebly is an e-commerce platform that is easy to use and comes with many built-in themes and templates for building a unique website that meets your business needs. It also has a drag-and-drop tool for ease of use.
Weebly is suitable for small businesses and new entrepreneurs to create a website with spend on developers. It is a scalable platform with many features to adapt to your business growth.
Benefits of Weebly
- Weebly offers features for proper shipping and inventory management for you to monitor stock effectively and ensure accurate deliveries.
- Weebly provides users with the necessary marketing tools to support email marketing for promo and cart abandonment. It also offers SEO enhancements for your website optimization
- It allows shoppers to read helpful peer reviews to gain customer confidence further
- Weebly is free but also has three paid options depending on your choice.
Drawbacks of Weebly
Weebly has limited design flexibility compared to some sites. It is hard to create a website in multiply languages on the platform. Weebly blocks traffic from countries like China, Russian, and Ukraine.
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6. Volusion – best for all-in-one e-commerce
Volusion has been in the e-commerce platform market for a long. Volusion is an all-in-one e-commerce platform. It has many vital tools and features needed for e-commerce solutions to any kind of online store.
It is a good choice for retailers like shoe resellers. Volution enables you to easily create your webshop, twerk your product catalogs, run promotional campaigns and manage your customers’ activities on the store.
Benefits of Volusion
- Volusion offers the necessary features you need for the proper management of your ecommerce activities. Such as managing customers’ purchase records, updating product profiles, tracking inventory, and email marketing.
- It offers your website tons of themes and design templates to build an attractive website. It also allows for plenty of third-party integration for optimal ad performance.
- Volusion provides technical support for ensuring a fast loading page, improve visitors’ experience and increase traffic.
Drawbacks of Volusion
SEO experts have complained that the e-commerce platform is not SEO-friendly because it uses Angular JS rendering. Angular websites are often hard for Google to discover.
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7. Squarespace – best for beginners
Squarespace e-commerce platform is also a great option for shoe retailers. This platform offers you all the e-commerce solutions you need as a shoe reseller. In addition, Squarespace provides more integration options and some other features than Weebly.
It is perfect for the new business because it offers tools to make online store building easy for beginners. It has hundreds of awesome themes that are mobile responsive. The platform template makes the building of a customized website easy on the platform.
Benefits of Squarespace
- Squarespace offers tutorials and necessary information to help new businesses create an attractive storefront. It also has scalability features that allow your business to grow.
- It has integration options to support multiple channel sales. With Squarespace, you can sell on various online platforms, social media platforms, and brick-and-mortar.
- Squarespace allows you to update your products in real-time as soon as sales come in across various platforms. This makes your employers and customers know the available products and the sold-out products.
Drawbacks of Squarespace
Squarespace is not ideal for a large website that needs a deep menu hierarchy. It is also difficult to create multiple language websites on Squarespace.
Bottom Line
The afforested e-commerce platforms are the best in the market for shoe resellers. They afford you the ease and convenience you need to sell online. You can select any of the platforms to set up your store based on the price and features you find suitable for you.