Upfront Conclusion

The best email marketing crm right now is Salesforce and Hubspot CRM

Email marketing has become a necessary tool for all businesses, regardless of its size. CRMs are an important part of any email marketing campaign because it offers the perfect solution for storing your customers’ contact information inside its database. This article selects the best CRMs in terms of their wide array of features and capabilities to better cater to your company’s needs.

Top 10 Best CRMs for Email Marketing

  1. Salesforce – Best CRM for Marketing Departments
  2. HubSpot CRM – Best CRM for email marketing with a large customer database
  3. Freshsales – Best CRM for small companies looking to start email marketing
  4. Agile CRM – Best CRM for WYSIWYG Email Marketing
  5. Pipedrive – Best CRM for email marketing integrations
  6. SalesFlare – Best CRM for B2B email marketing
  7. SugarCRM – Best CRM for nurturing customer relationships through email
  8. Kintone – Best CRM for storing customer’s email data
  9. Zoho CRM – Best CRM for growing your email engagement
  10. Insightly – Best CRM for marketing professionals

1. Salesforce Essentials – Best CRM for Marketing Departments

PRICING: 1 plan option

  • Billed monthly, per user – $35.00
  • Billed annually, per user – $25.00

With the Salesforce Essentials plan, you can engage your customers with interactive emails that drive them to take action, deliver more personalized messages in their inbox, and tailor the experience to their needs. It also offers customer service and sales tools to help you develop your customer relationships.

KEY FEATURES:

  • Store customer data and interactions securely
  • Automate basic customer interactions using Einstein, an AI tool
  • Cloud-based software allows for easy collaboration and sharing information

REASONS TO BUY:

  • See business achievement results with dashboards and reports
  • Integration with DocuSign, DropBox, and more
  • Email marketing options and ability

REASONS TO AVOID:

  • Can be a more premium-priced option
Try Salesforce

2. HubSpot CRM – Best CRM for email marketing with a large customer database

PRICING: 4 plan options, billed monthly

  • Free
  • Starter – $45.00
  • Professional – $450.00
  • Enterprise – $1,200.00

HubSpot is a great platform that enables you to efficiently deal with a large customer and employee base. You can use HubSpot to automate your marketing processes, manage customer support tickets, assign tickets and track ticket progress. Hubspot can assist your business by automation key sales and marketing tasks.

KEY FEATURES:

  • Drag and drop email layout editor
  • Schedule emails out for the future
  • Increase engagement with contact segmentation and personalizations

REASONS TO BUY:

  • Create customized and reusable email and workflow templates
  • Edit and refine customer contact lists
  • Detailed reporting on customer interactions

REASONS TO AVOID:

  • Costs can be high if you have a large number of users
Try Hubspot

3. Freshsales – Best CRM for small companies looking to start email marketing

PRICING: 4 plan options, per user, billed monthly

  • Free
  • Growth – $15.00
  • Pro – $39.00
  • Enterprise – $69.00

With Freshsales, you can start creating email contact lists and running email marketing campaigns. This CRM also gives you the ability to review your email metrics within the system. Freshsales integrates with your company’s workflow so that your marketing and sales team stay on the same page.

KEY FEATURES:

  • Connect and interact with customer leads
  • Ability to track complete sales calls from within this CRM
  • View campaign success based on reporting

REASONS TO BUY:

  • Create, manage, and segment email contact lists
  • Automate basic tasks with AI options
  • Create email sales campaigns

REASONS TO AVOID:

  • Freshsales may not have customer support services that will meet all your needs.
Try Freshsales

4. Agile CRM – Best CRM for WYSIWYG Email Marketing

PRICING: 4 plan options, per user, per month, billed annually

  • Free
  • Starter – $8.99
  • Regular – $29.99
  • Enterprise – $47.99

Agile CRM offers easy drag and drop functionality, along with email templates so that you can create an email marketing strategy that works for your business. Personalize emails through targeted messages that help to increase customer and engagement. Agile CRM also has features like Helpdesk, chat pop-ups, telephony, and support automation.

KEY FEATURES:

  • Tools that benefit marketing, customer service, and sales departments
  • Email A/B testing and streamlined dashboards
  • Workflow automation and social media integration

REASONS TO BUY:

  • Autoresponders and alert notifications
  • Review results of metrics and analytics
  • Ability to automate lead scoring for certain actions taken by the email recipient

REASONS TO AVOID:

  • This CRM can be difficult to use with larger companies

5. Pipedrive – Best CRM for email marketing integrations

PRICING: 4 plan options, per user

  • Billed Monthly
    • Essential – $18.00
    • Advanced – $33.00
    • Professional – $59.00
    • Enterprise – $119.00
  • Billed Annually
    • Essential – $12.50
    • Advanced – $24.90
    • Professional – $49.90
    • Enterprise – $99.00

Pipedrive is a sales and marketing tool that you can use to create contacts and track prospects, leads, accounts and orders. It has a simple design with a clean interface, so it’s easy to use. You can do email marketing by integrating Pipedrive with your favorite marketing tools. Its workflows are sales-focused and help organize customer contacts through the sales pipeline.

KEY FEATURES:

  • Send automated follow-up interactions and campaigns
  • Segment your contacts into groups
  • Move leads through your sales funnel from one interaction to the next

REASONS TO BUY:

  • Communicate with your contacts using AI
  • Assign tasks and follow-up reminders and assign tasks
  • Create custom filters for your pipeline

REASONS TO AVOID:

  • Because of the limited marketing capabilities, this CRM isn’t a good choice for large corporations that need to focus on more detailed marketing efforts

6. SalesFlare – Best CRM for B2B email marketing

PRICING: 3 plan options, per user, billed monthly

  • Growth – $29.00
  • Pro – $49.00
  • Enterprise – $99.00

As an all-in-one sales CRM, SalesFlare communicates with social media and other online services, allowing businesses to connect with a greater number of clients than ever before in a single marketing platform, ensuring a greater rate of success in closing deals.

KEY FEATURES:

  • Keep track of your sales by monitoring customer interactions
  • Check reports created by SalesFlare
  • Offers automation, integrations, and analytic reports

REASONS TO BUY:

  • Create and manage reports
  • Integration with many different software types
  • Automate interactions with customers and sales processes

REASONS TO AVOID:

  • This CRM accesses many programs your team uses, so it can seem like it’s tracking employees

7. SugarCRM – Best CRM for nurturing customer relationships through email

PRICING: 4 plan options, billed annually

  • Market – Starting at $1,000.00
  • Sell – Starting at $49.00
  • Serve – Starting at $80.00
  • Enterprise – Starting at $85.00

SugarCRM helps you keep track of customer support cases by routing them to the first available agent or assigning specific cases to the most appropriate match based on skills and experience. This CRM offers bulk email and multi-stage nurture campaigns to help you develop a deeper relationship with customers.

KEY FEATURES:

  • Search and sort through sales data
  • Gives detailed reports and insights about sales data
  • Customize fields, layout and more

REASONS TO BUY:

  • Setting up this CRM is fast and easy
  • Has software integration ability, along with phone sync
  • Offers the ability to record calls in order to listen again or share with others

REASONS TO AVOID:

  • Although SugarCRM isn’t ideal for handling general customer interactions, it handles technical questions very well

8. Kintone – Best CRM for storing customer’s email data

PRICING: 1 plan option, per user, billed monthly

  • $24.00

Kintone CRM enables you to build custom apps that collect details related to your customers and potential buyers, streamlining your information-management process. While this CRM doesn’t offer email marketing, it integrates with Mailchimp, giving you a seamless extension experience.

KEY FEATURES:

  • Supply chain management report solutions
  • Develop apps, forms, and reports that fit your specific needs
  • Track of customers, activities, and more

REASONS TO BUY:

  • Sell smarter with real-time sales funnel and lead response
  • Customizable user dashboards
  • Reports on top deals and revenue streams

REASONS TO AVOID:

  • You might find some of Kintone’s mobile app functions hard to use

9. Zoho CRM – Best CRM for growing your email engagement

PRICING: 4 plan options, per user, billed monthly

  • Standard – $14.00
  • Professional – $23.00
  • Enterprise – $40.00
  • Ultimate – $52.00

Zoho CRM’s email marketing service helps your business build important relationships with your customers, and it supports almost every department of your distribution business. It supports sales, but also has features for managing your customers’ requests.

KEY FEATURES:

  • Track your support tickets to help you resolve them faster
  • Enable sales reps to work more efficiently throughout the sales cycle with integrated lead management tools
  • See how your forecasts will affect your business

REASONS TO BUY:

  • Reach more customers and prospects by integrating social media with your other channels
  • Personalize email campaigns
  • Develop automated workflows to increase customer engagement

REASONS TO AVOID:

  • Your organization may need to refine and customize the software to fit your needs

10. Insightly – Best CRM for marketing professionals

PRICING: 3 plan options, per user, billed monthly

  • Plus – $29.00
  • Professional – $49.00
  • Enterprise – $99.00

Insightly is a CRM tool that will help you keep track of your clients and their purchasing behavior. Offering a wide range of features for both small and large companies, it’s a seamless platform that helps to ensure sales processes are helped by your marketing team’s efforts.

KEY FEATURES:

  • Full integrate your sales and marketing efforts
  • Store and update customer data and accounts
  • Optimize your sales pipeline through reporting and tracking

REASONS TO BUY:

  • Numerous software integrations to customize the CRM function
  • APIs available to develop apps
  • Automation capabilities and lead routing functions

REASONS TO AVOID:

  • If you’re hoping to combine your sales and marketing efforts, keep in mind that call tracking isn’t available

Frequently Asked Questions

What is the best CRM option for email marketing for small businesses?

Two CRM options that might be the right fit for you are ZohoSales and Freshsales. They can help you stay in touch with customers through email marketing as your business grows.

What is the best free CRM for email marketing?

There are a number of companies that offer free CRM applications, but you need to find one that offers the features your business needs. Agile CRM gives you helpdesk and automation tools, whereas HubSpot CRM gives you chat pop-ups and ticketing. Freshsales is a better choice if you will be using it for phone-based customer service.

References/Sources

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