When conducting business online, your landing page is the first place customers will look. Your landing page represents your business as a whole – the design, layout, and capabilities all contribute to your brand’s reputation and recognition. That is why it is critical to establish a good-looking landing page that represents everything you want your brand to represent. Landing pages perform well too – the average landing page conversion rate, across all industries, is 9.7%.
From your landing page, you can gather new customers’ information and continue communications via email. This will be important to maintain a close relationship with your customers and ensure you are sharing relevant news and promotions. However, to be able to establish this ongoing communication in the first place, you will need an elite landing page to capture potential customer’s interest and establish them as part of your contact base.
Email marketing software can be used not only to design and distribute custom email templates for your business but to also establish a unique and useful landing page. Combining these tools will allow you to manage your customer’s full online experience with your business.
Here’s a list of some of the best email marketing software tools that allow you to create landing pages:
1. Omnisend
Highlights:
- Highly Customizable
- Elite Interaction Capabilities
- Establishes Strong Brand Recognition
Omnisend offers the capability to create unique landing pages for your individual email marketing campaigns. Using Omnisend, you can direct customers exactly where you want them to go depending on their interest in your email marketing communications. This will help you further target any advertisements you are running on search engines and within your marketing communications to ensure your customers see exactly what you want them to see.
Omnisend allows for easy landing page customization to reflect your distinct brand image and identity. Rather than having to rely on simple landing page templates with little to no personalization, you can develop stunning pages that speak to your brand and what you have to offer. Omnisend’s email campaigns are no exception to personalization capabilities, as well – using the software, you can customize your email campaigns to match your landing page and continue your distinguished brand identity through all channels.
Once your customers have opened your emails, Omnisend offers a variety of options to ensure high readership and interaction throughout. You can include unique offer codes, scratch-off, and other interactive promotions, and promote various products in your emails easily. Depending on your audience segmentation, you can share popular bestsellers and new products that appeal to your different customer groups. This heightened level of customer interactions throughout your email will ensure more customers read your entire communication and take advantage of all it has to offer.
Omnisend is a great overall software that offers deep customization opportunities to personalize your message to your specific brand’s look and feel. Using Omnisend will set you apart from your competitors and establish you as a recognizable organization. This will lead to more overall sales and higher returns on your investments.
Omnisend offers four different packages that vary in capabilities and contact allowances. The free plan comes at no cost and allows for up to 15,000 emails a month. The highest paid plan, the Enterprise plan, requires custom pricing. All plans include landing page capabilities. You can learn more about Omnisend’s different packages and pricing here.
2. Sendinblue
Highlights:
- Establishes Intention Behind Each Page
- Follow-Up Page Capabilities for In-Depth Information Gathering
- Strong CRM Tool
Incorporating personalized call-to-actions in your landing pages and marketing communications ensure you are getting the customer response you want. Whether you are calling website visitors to fill out a form with their contact information, enter their email address for a specific promotion, or anything else, a personalized call-to-action is critical in your landing pages. Personalized call-to-actions convert 202% better than ones without any personalization aspect.
Sendinblue recognizes the importance of personalized call-to-actions and helps you incorporate them within your landing pages. The email marketing platform allows you to establish goals for your pages, setting their intention and ensuring each page has a purpose when it comes to collaborating with your customers. The platform easily integrates form fields and other action items to encourage your customers to interact with your landing page for lead generation for more sales down the line.
Beyond your initial landing page, Sendinblue also allows you to add follow-up pages. This can include pages that ask customers for more in-depth information, takes them to specific product promotions, or a simple thank-you message after a customer inserts their information. These pages allow you to gather more information about your customers and engage them beyond your first landing page.
Sendinblue’s email marketing capabilities merge well with the landing page tools, allowing you to manage your customer communications from start to finish all within the same software. Sendinblue has detailed CRM database offerings as well to centralize all your customers’ information in one place. You can organize and strategize your communications to appeal directly to various customer bases. Using Sendinblue’s segmentation capabilities, you can segment your clients and ensure each email and landing page is focused directly on their needs and interests.
Sendinblue offers four tiered packages, starting with a free plan to send up to 300 emails per day with unlimited contacts. Landing page capabilities begin at the Premium level for $65 a month. To learn more about Sendinblue’s tools and packages, visit their website here.
3. Kartra
Highlights:
- Highly Customizable and Easy to Use
- Pop-Up Options for Optimal Communication
- Elite Automation Capabilities
Kartra email marketing software prides itself on its intuitive landing page design and customization capabilities. Easy to use for any individual, Kartra takes away any potential complications you may experience when crafting your landing page. The simple drag-and-drop functionality and customization elements make it easy to personalize your landing pages to your business. Each individual element offered on the Kartra landing page builder is available to be personalized to ensure it meets your exact vision when it comes to your landing pages.
Beyond these capabilities, Kartra also lets you use your own colors, fonts, and logos to ensure your landing pages match your business through and through. There are plenty of pieces to include in your landing page available through the software, including carrousels, countdowns, social media integrations, and more to make your landing pages dynamic. If you don’t want to build your landing page completely from scratch, Kartra also offers many detailed templates to personalize to your business.
The email marketing software also offers different pop-up options at key opportunities in your customer’s experience on your landing page. These options include messages before a customer leaves your page, pop-ups for more information, lead capturing, and more that reach your customers at specific moments while they are on your landing pages. Pop-up messages engage your users further and go the extra mile to capture and maintain their attention, leading to a higher likelihood to stay on your landing pages longer and make more transactions.
To continue capturing your audience, Kartra offers superior email marketing techniques that allow you to set up automations based on your recipient’s behaviors. You can send reminder emails for important promotions, automatically unsubscribe inactive users and more based on their unique activities with your business. This helps you continuously capture your active customers’ attention and ensure they are receiving all the critical communications you distribute.
Kartra offers four tiered packages, ranging from their Starter option for $99 a month to their Platinum option for $499 a month. The Starter tier allows you to host up to 100 landing pages. To learn more about Kartra and what the software has to offer, visit their website here.
4. Bitrix24
Highlights:
- Free Landing Pages, Email Marketing and CRM Tools
- Automatic SEO Optimization
- Intuitive Communications Reporting Dashboard
Bitrix24 email marketing software offers tons of tools to integrate into your landing pages to help you achieve your goals, including automatic SEO optimization, marketing automation, form builders to connect to your CRM database, and more. These tools help you continuously show up on your customer’s various searches through search engines, keeping your business top of mind. Bitrix24 offers plenty of template options to build your landing pages out, along with a built-in library of photos to use throughout.
In addition to their landing page tools, Bitrix24 allows you to completely manage your customer relationships, saving any contact information gathered on your landing page as new leads and opportunities. This gives you peace of mind knowing all potential leads and customers are capture within one place to inform your marketing communications down the line.
Bitrix24’s email marketing software connects to your established CRM through the platform and also offers detailed reports on your lead capturing and nurturing throughout your various marketing communications campaigns. The convenient and intuitive interface allows you to easily evaluate your customers’ interactions with your communications and how this has translated to your recent sales activities. This helps you evaluate the success of your various campaigns and understand which types of communications resonate with your customers best. Understanding how your campaigns appeal to your customers, you will be able to refine your communications to maximize return on investment over time.
Both the landing page and email marketing tools are completely free through Bitrix24. They offer many of their marketing capabilities through their Free plan, including the CRM to manage all your client relationships.
Beyond their Free plan, Bitrix24 offers five tiered packages ranging in specializations depending on what you are looking to accomplish. These plans specialize in CRM, Project management, and more to help manage your online presence. For more information about Bitrix and the available packages, visit their website here.
Final Thoughts
Landing pages are critical to capturing your customers’ attention and sharing your key content. These pages give your consumers a better idea of your business as a whole, incorporating your unique brand identity and showcasing what you have to offer. You can customize how each individual customer sees your content managing multiple landing pages, constantly updating to reflect each segmentation’s current wants and needs.
Merging your landing pages with your email marketing communications will help you ensure more of your communications turn into sales. These email marketing software options all allow you to merge your communications with your landing pages to create a holistic view of your business and manage your consumer’s journey from end to end.
To decide which is best for you, first determine what you are looking for from your landing pages and how you want to leverage them for your business objectives. Are you looking for a highly customizable template to create dynamic landing pages? Are you looking to manage the automation of your communications for distinguished segments of your business? These are some of the questions you may ask yourself when choosing the right software for your business.
After you’ve determined the capabilities that are most important to you, you will have a good idea of which software options match best. Each option offers unique capabilities that will help you succeed in your business endeavors.
Sources:
https://blog.hubspot.com/marketing/landing-page-stats
https://blog.hubspot.com/marketing/landing-page-stats