Every large business requires a higher level of management especially with regards to establishing and maintaining a perfect relationship with the customers, through the best email marketing software for large businesses. Consequently, it is important to manage a large Business decently in an efficient manner. So, since every large business has more employees and a significant amount of clients, the management becomes more complex than the small or medium-sized enterprises. And, this is why they are characterized by many customers, business contacts, and great business communication volume, and more.
Following this idea, you should always keep in mind that small businesses and large businesses are handled in different ways. So, if you want to establish a large business, you have to build an exceptional relationship and credibility with your customers. Now, the question is, how can you build credibility with your customers effectively?
The answer is pretty simple. You have to build a strong connection with your customers by staying in contact with them and keeping them up to date about your business. The reason for this is the more you update your customers about your business, the more they will hear and trust your business, and the more they have possible chances to patronize you.
However, Email marketing is the best way to build a strong connection with your customers if you are going to establish a business on a large scale. If you create a strong email marketing strategy for your business, it helps you to reach your targeted audience in a personalized way. A strong email marketing strategy enables you to connect with your audience and increase sales at an affordable cost. Email marketing platforms give your business the ability to reach customers in the easiest way.
How does Email Marketing help to grow your business?
This is an important question every business owner would ask, and the answer is super interesting. Email marketing helps to generate an immediate response and keep track of all incoming and outgoing communication. It is a cost-effective way to reach your customers and also provides invaluable marketing opportunities.
Email is a quick way to communicate with your audience for your business. It helps to increase communications by spreading information quickly and provides fast responses to customers’ inquiries. Email marketing also organizes large businesses in a manageable way and solves all the problems quickly. As a result, the large business can be accomplished in less time.
Thoughtful usage of this strategy can build loyalty and trust in your brand. Email marketing campaigns help to build relationships with prospects, leads, present customers, and even past customers. Also, this platform gives you a chance to speak directly to your customers in their inboxes anywhere at any time.
There are different types of emails that your company may consider sending:
- Informative emails
- Digital newsletter
- Product update emails
- Transactional emails
There are several email marketing software that are being used to manage different email marketing campaigns. Of course, there are a few email marketing software best to support large businesses than others.
So, since there are several email marketing software with related features, and offering similar services, you should understand that a wrong choice can ruin your business; it can be a minefield if you failed to choose the right one. But, do not panic, this amazing article will feed you with the 3 Best Email Marketing Software for your Large Businesses.
3 Best Marketing Software for Large Businesses
- GetResponse – best for large businesses with reasonable plans
- ActiveCampaign – best for unlimited emails with any plan
- Sendinblue – best for an all-in-one solution for marketing automation
Large Business Marketing Software Reviews
1. GetResponse
GetResponse is one of the best software to deal with large businesses. You can develop strong relationships with your customers with a responsive and profitable customer base. It also helps you to create a marketing list of prospects, partners, and clients.
GetResponse is an all-in-one email marketing software for large businesses which offers landing pages, a CRM, and advanced automation. Due to the range of its advanced features, its ranking is up to the mark.
Features of GetResponse
GetResponse is mainly designed for large businesses, but it also provides standard tools for small and large businesses even with starter plans. Be clear that it doesn’t mean that this software is not suitable for other marketing campaigns but mainly ideal for large businesses.
The main features are:
- Drag-and-drop design tool
- Mobile-friendly emails
- Customer segmentation
- Automated email options
- Blog digests
- Customer support for GetResponse is also available 24/7 over live chat and email. It ensures its contact support to you, especially if you are new to email marketing.
» MORE: Best Email Marketing Software For Startups
Ease of use
GetResponse offers the easiest option to add your contacts through the quick-action buttons from the dashboard. You can also add your contacts individually or by importing them from a file. But, importing contacts files may take a couple of seconds up to a few hours.
With GetResponse, email building is comparatively straightforward, and you can choose a pre-designed template. So, you can start creating your email from a blank template or inserting your HTML code in the editor. Again, you can access the drag-and-drop tool and the building blocks toolbar if you are working with the template.
You will surely enjoy the block’s name display after visiting an inserted building block. Also, you can preview the emails on the desktop or mobile to ensure the created content looks good on all devices. However, this software doesn’t have its internal image editor, so you have to edit your image before uploading it to your email. Once your email is ready, go to the summary page, and there you can create the name/title of your campaign, write the subject line and then add your contacts.
Mobile editor
GetResponse has a mobile app. You can use this mobile application to access data, create emails and manage your contacts. But you cannot edit your email by using the mobile app because the email editor of this application is disappointing. Nevertheless, you can create text-based messages with minimum customization options.
Pricing
The pricing plans of GetResponse are based on the number of contacts you have on your list. Besides, if you want to get the best prices, you can make a 2-year commitment.
The cheapest plan starts at $10.50/month with 1,000 contacts. However, GetResponse doesn’t have a money-back guarantee but they offer a one-month trial for free. Also, the trial period doesn’t require your credit card details.
Bottom line
“GetResponse is the best email marketing software for large businesses with reasonable plans. This software is an all-in-one marketing software that can be used for its advanced automation. This software offers landing pages as well as a CRM. But the slight problem is the software doesn’t have its internal image editor, so you have to edit your image before uploading it to your email.”
» MORE: Best Cheap Email Marketing Software
2. ActiveCampaign
ActiveCampaign is a fantastic software that can engage your customers with 130,000 businesses by connecting 170+ countries.
It helps you to maintain your customers with experienced automation platforms. With optimized automation support, ActiveCampaign creates customers for making sales behind the scene. Again, it organizes customer’s data to build your relationship with your customer in a manageable and perfect way.
Features of ActiveCampaign
ActiveCampaign adds a mechanical learning aspect for creating and sending emails for unique content. The other notable feature is that there is no limitation for the number of emails with any of their plans.
The main features are:
- Drag-and-drop design tool
- Email and marketing automation
- Dynamic content options
- Integrations with social media
- Opt-in forms
- ActiveCampaign also offers customer support through chat and email during business hours. Moreover, the live chat option and phone support are also available with their higher plans.
Ease of use
There are three standard options to insert your contacts into an email list. You can add your contacts individually, importing email contacts from a file, or copy-pasting them. Here is another easiest way to add your contacts, if you have a list with another marketing service, you can transfer your contacts by its advanced automation by connecting it. You just need to add tags on each of them and you can easily organize your contacts.
After creating a campaign, you can choose several options for your campaign depending on the type of campaign. The type includes the standard campaign, automation, data-based, split testing, and RSS triggered.
Then add a contact list to your campaign. Here it’s important to let you know that you cannot add your contacts individually. The next step is to create your email. You can create your email by choosing a tool, from scratch using the editor tool, or by inserting custom HTML code.
Here you have 21 pre-designed templates and several layout options. It also has an image editing tool in the email editor so you can also edit your image without wasting any time.
Mobile editor
ActiveCampaign has a mobile app that acts as a reporting tool. So, you can check your reports, track customer’s activity, and you can also access your CRM through the mobile app.
Pricing
Active Campaign offers both options for monthly and annual plans but the annual costs are cheaper than monthly subscriptions. It allows you to transfer your data freely from other email marketing platforms.
The basic plan for ActiveCampaign starts at $9/month with 500 contacts. It offers a 14-day free trial with some limited features but does not provide any money-back guarantee.
Bottom line
“The advanced features of this software are good. Its advanced CRM combines contact organization with sales automation. This software helps to automate contact management and keep track of your multiple tasks for your large business.”
3. Sendinblue
Sendinblue is a powerful email software for your business management and trusted by 180,000+ businesses worldwide. This platform helps to engage your contacts and builds a better customer relationship through aimed and meaningful communication. You have the best option to manage your entire marketing funnel with this all-in-one solution that is mainly designed for marketing automation, email marketing, chat, CRM, Facebook Ads, and SMS marketing. It is also used to send transactional messages via email and SMS as well.
Features of Sendinblue
Sendinblue’s email marketing tool is a pack of modern features. The modern features of this platform enable you to take advantage of the latest trends in email marketing.
Sendinblue’s advanced features are based on higher-tier plans, but the features available for the free plan are also enough to get started with your email marketing campaigns.
The main features are:
- Drag-and-drop design tool
- Email customization
- Mobile-friendliness
- Custom email automation
- Customer segmentation
- Fully-functional sales CRM
- Live chat plugin
- It also gives access to modify Facebook Ads directly in the campaign management tool
- It also provides customer support over email by default
- If you have a premium plan, you can also contact customer support via phone and live chat
- You can also browse information for the software in the form of useful articles
Ease of use
With Sendinblue, you can add contacts into your email list by adding them individually, importing email contacts from a file, or copy-pasting them and these three methods are enough to use. During the process of adding contacts, the data mapping function of Sendinblue asks you to match the extra information, although it’s optional but not stated in the process.
Sendinblue’s email design tool is the best. After creating a campaign and inserting basic information, you are ready to start with Sendinblue. But, there is a slight issue with the editor’s layout because the editor’s layout is quite compact and doesn’t show many popup windows to abstract the view.
You can create your email using the drag and drop option, Rich text editor, and custom HTML code. All the options are smooth and user-friendly. Created emails can be seen with desktop, tablet, and mobile views.
Mobile editor
Sendinblue doesn’t have a mobile app. But, you can access your account through a mobile browser. And, all the functions are also accessible through the mobile browser.
Pricing
Sendinblue offers five plans with different features.
- Free plan
- Lite plan
- Lite plus plan
- Premium plan
- Enterprise plan
The interesting thing is, all the plans provide the necessary functions to create and design emails to start email campaigns, including the free plan.
Apart from its free plan, the cheapest plan starts from $25/month with 10,000 emails. However, Sendinblue doesn’t offer a money-back guarantee. Again, to test their services, you can use their free plan.
Another best substantial of this software is you can cancel, suspend or pause your paid subscriptions easily from the account settings.
» MORE: How Much Does Email Marketing Cost?
Bottom line
“No doubt Sendinblue is a low-cost program with solid email automation, having multiple advanced features. And the best thing is it offers five plans for different features. But, there is a slight issue with the editor’s layout because the editor’s layout is quite compact and doesn’t show many popup windows for the abstract the view.”
Email marketing is very essential for large businesses. And now, you’ve seen the comprehensive analysis of the 3 best email marketing software for large businesses. So, it’s time to choose the best software that suits your business. Again, as a large business owner, you should know the best email marketing strategy to employ and also some brilliant tips for writing a persuasive marketing email.