Shopify is one of the best e-commerce platforms that helps online businesses enhance their sales around the globe. If your store exists on Shopify, and now you want to take it to the next level, then you’re at the right place. As usual, you must be thinking of how to enhance your revenue by ensuring a considerable increase in conversion through email marketing.
Well, Email marketing has a great role in increasing conversions and boosting sales. And it can help you get more business to your store.
One striking advantage of email marketing for Shopify is that it’s easy to use and affordable to boost sales. Furthermore, email marketing software helps marketers to send automated welcome notes to their new customers as well as updates for new products on your store.
There are many email marketing software in the market that you can use to send email campaigns to your prospects. However, not all the email tools are good to support Shopify. Among many options available in the market, you must be confused about choosing the best email marketing software for your Shopify store. So, this article aims to solve your problem and gives you a detailed overview of some best email marketing software that you can integrate with your Shopify store to yield better marketing results and enhance your product’s sales. Let’s dive into the detail of each.
Must-have Marketing Features for Shopify
Email marketing tools are used to manage email marketing campaigns, and the features for every software are slightly different, but the basic features and working principles are the same. However, it’s hard to find the difference between all of the available options, and it’s more difficult to figure out the best software best to fulfill your needs.
There are a few basic features that are required for the Shopify platform:
- Templates for good conversions
- Audience/customer segmentation
- Detailed analytics to check
- Campaign performance
- Forms directly integrated with Shopify
- Automated triggered campaigns
- Easy to use email editor
Here, we have tested some software to find out the best solution that will let you do your email marketing in a way that yields the best sales results.
3 Best Email Marketing Software for Shopify in 2021
- Omnisend – best for growth-focused e-commerce businesses
- Klaviyo – best for user experience
- Constant Contact – best for user-friendly and simplest to utilize
Shopify Email Marketing Software Reviews
1. Omnisend
Omnisend is a very powerful email marketing software. It’s an all-in-one automated platform mainly designed for growth-focused e-commerce businesses. Omnisend is suitable for all e-commerce platforms such as Shopify, Bigcommerce, Woocommerce, and more.
Omnisend offers e-commerce friendly features in their marketing campaigns. The automation system of this software is not much complicated and easier to use. Mainly, the pricing depends upon the features that you are intended to use and the number of your subscribers.
However, if you want a platform with full functionality that lets you cope with all your store’s marketing communication in one place, then this is the best software for you. Omnisend is surely hard to beat as it enables you to add some unique features to your emails and ultimately helps you increase engagement and sales conversion.
Features of Ominisend
Omnisend comes with lots of modern features. It provides advanced automation at different customer journeys from basic to advanced. It also offers gift boxes, email features, scratch cards, and much more.
The main features are:
- Marketing automation
- Drag-and-drop content editor
- A/B split testing
- ROI tracking for analytics
- Drip campaigns
- Dynamic content
- Auto-Responder
- Customizable CTAs
- CAN-SPAM Compliance
- 2-Way messaging
- Contact management with MMS, Mass Texting, and message personalization
Customer support is available via email. If you have a paid plan, you can also contact customer support via live chat, email, and Facebook messenger.
Ease of use
You can create your email directly from a pre-designed template because Omnisend has 20+ pre-designed templates. The advantage of using this software is that it offers direct integration with Shopify. If you are using your template, you can create a signup form that automatically links to your Shopify store. On the other hand, if you are using a third-party template, you need to insert some code into your site. Omnisend also provides you with more options for your messages (such as SMS or web-push notifications)
The email editor also allows you to add products automatically from your store directly into your email. Omnisend’s conversion-focused features are unique, like gift boxes, signup forms, and scratch cards.
Mobile editor
Omnisend has also a mobile-friendly backend. You can also access your account through a mobile browser, without any problems.
Pricing
Omnisend offers both free and paid plans for its users. It offers four different plans, and you can choose according to your business needs. The plans are:
- Free plan
- Standard plan
- Pro plan
- Enterprise plan
The free plan allows 15,000 emails per month with signup forms and sales reporting.
The cheapest plan starts from $16/month with 15,000 emails with audience segmentation and email marketing automation features.
Pricing increases as the number of contacts increases. So, it costs lower if you take an annual subscription for a plan.
Bottom line
“Omnisend helps you to get more sales by combining email with SMS and with other multiple channels. It’s an all-in-one platform that provides everything you need to convert more visitors into customers for your Shopify store. That’s why Omnisend is one of the best marketing solutions for Shopify.
» MORE: Omnisend Alternatives
2. Klaviyo
Due to its integration with Shopify, Klaviyo is also a powerful marketing choice for Shopify. The key feature is that it shows integration with several other platforms like eCommerce, Woocommerce, and Bigcommerce. Klaviyo allows its users to send emails to their customers for marketing campaigns. It keeps all the necessary data and information like how customers have interacted with past emails and information for purchasing and viewing history.
Ease of use
After creating an active list of your contacts, you can add your contacts by three different methods:
- Add contacts individually
- You can also import the contacts from a file
- You can add the contacts by copy-pasting them
The good thing is you can create your email from scratches by using the design tool. Also, you have another option to create your email by using a template or by simply using a plain text editor. This email marketing software has more than 50 templates. It also has saved templates that are ready to use. Those templates already contain your company’s logo in Canvas.
Here is a problem that you will face with this software: you can’t edit the text in the email itself. You can only edit your text in the toolbar. But it offers a helpful photo editor tool and a preview for both desktop and mobile, in which you can make changes instantly to make sure that your content is accessible on every device.
» MORE: Best Live Chat Apps for Shopify
Features of Klaviyo
Klaviyo’s features are virtually the same for both free and purchased plans, the slight difference lies in the responsiveness of customer support and several contact limitations. It provides the advanced features that engage your audience as the best email marketing software for your Shopify store.
The main features include:
- Drag-and-drop tool
- Ready to use email automation option
- Customer segmentation for targeted emails
- Signup forms
- 120+ one-click integrations with social media account and other Apps
- A/B split test subject lines and content to figure out the one that works the best
- Customer support is available through email for a whole week
- If you have a premium account, you can contact your client directly over live chat during business hours
Mobile editor
Klaviyo has a mobile App. You cannot edit emails with this app; however, you can get an overview of your campaign, and you can also check your email marketing analytics. You can also sign in to your account through a mobile browser. But the editor’s functioning is not proper in the mobile app, and you cannot edit your email through the mobile browser.
Pricing
Klaviyo offers both free and paid plans for its users. Functions and features are almost the same for both free and paid plans instead of customer support and the number of contacts limitations.
If you have a free plan, you can contact customer support over email, and if you have a paid plan, you can get in touch with customer support via live chat. Moreover, this free plan allows 200 contacts.
Its basic plan starts from $20/month with 500 contacts.
Bottom line
“Klaviyo’s user experience can be considered as an overview for the platform. The overall features are up to the mark, and not much complicated as well. However, while accessing the editor options, the delay was the biggest issue. But changes in a preview mode are recommended for the software.”
» MORE: Is Shopify The Best ECommerce Platform?
3. Constant Contact
Constant Contact is an email marketing software that shows the real-time analytics of your visitors. It is a well-known email marketing software that has direct integration with Shopify. It offers specific features for your Shopify store like unique conversion, tagging, and segmentation.
When creating an email with Constant Contact, If you want to check the current layout of your email, you can use its preview function. By using its preview function, you can also see how this email will be visible to your client.
If you have created your email, the next step is to choose the email recipients. Then add a subject line and your best time to send it to your recipients. Once you have sent your email, you can see some basic statistics about your email performance by going back to your dashboard.
Feature of Constant Contact
Constant Contact supports a lot of unique features, from basic to premium subscription plans. So, if you are concerned with your email marketing campaign, you need to make sure that you enjoy all the features in the best possible way.
The main features include:
- Drag-and-drop tool
- Customized emails
- Mobile-responsive emails
- List segmentation for selected emails
- Email automation abilities
Ease of use
Constant Contact has an option for multiple handy toolbars that helps you to add elements. Another convenience is that you can choose several templates for your email base. It uses a drag-and-drop design as well. With this, you can easily use drag and drop blocks to insert products from your Shopify store using an email editor.
Constant Contact provides you with numerous options for importing your email contacts. You can import contacts from Gmail, Outlook, and other 3rd party apps.
Pricing
Constant Contact provides a 2-month free trial opportunity without any credit card. It gives you a safe option to test its services. But it has a limitation that you are allowed for 100 contacts in this trial period.
Constant Contact starts at the lowest price, $20/month, with 500 contacts.
Mobile editor
Constant Contact supports an App available on the App Store and Google Play. You can use this mobile app to create and send emails, receive notifications, and also, you can see statistics for your marketing campaign.
Bottom line
Having a lot of marketing features, Constant Contact is the best email marketing software for Shopify. This marketing software is useful for those marketers who still want to be productive with their marketing campaigns for Shopify.“
» MORE: Best Cheap eCommerce Platforms
Shopify Email Marketing App
Shopify has an email marketing App for its users that was launched in November 2019. This app is free of cost with all of its available plans. However, it allows a limited number of emails per month. This app enables just 2,500 emails per month for free. If you want to send emails more than 2,500 in a month, it will charge $1 for every 1,000 emails.
You must be thinking why I did not tell you about this earlier.
Right here, you might think that it is a convenient solution to your email marketing, but be clear that Shopify is not specialized in email newsletters. It is just specialized in creating online stores for businesses. The email builder of the Shopify App is limited and therefore doesn’t have all the features you would need. It has only a few basic templates to choose from. This app doesn’t allow creative freedom for customization options like font, content blocks, CTA button styles, etc.