There has been a surge in the creation of enterprise podcasts over recent years, with businesses becoming attuned to the expansive possibilities that podcasting offers. With stats showing that 42% of Americans listen to podcasts, it makes good business sense to explore the marketing capabilities of creating a podcast.
When it comes to choosing the podcast software that’s right for your enterprise, there are a few things you should consider. How much file storage do you require? Which editing tools are needed? Are you familiar with tech software? In addition to understanding your needs, the below list of potential enterprise podcast software should aid you in your search.
Top 8 Best Enterprise Podcast Software
- Spreaker – Best Software for Growth
- Anchor – Best Software for iPhone Users
- Sanity – Best Software for Automatic Editing
- Restream – Best Software for Live-Streaming
- Logic Pro – Best Software for Music Editing
- Adobe Audition – Best Reliable Software
- Quicktime – Best Software for Mac Users
1. Spreaker – Best Software for Growth
PRICING: Free limited plan, paid plans from $8/month.
Established by the iHeart group, Spreaker aims at helping businesses of any size to grow. Its backing by the media giant offers users an industry insight into audio distribution, at an affordable price point.
KEY FEATURES:
- Recording app for iOS and Android
- Syncs with all major distribution platforms, including Spotify and Apple Music
- Performance analysis
REASONS TO BUY:
- Free plan for storage of up to 5 hours of audio
REASONS TO AVOID:
- Plans can be pricey to acces the premium features
2. Anchor – Best Podcast Software for iPhone Users
PRICING: Free to download and use
Designed specifically for mobile and tablet users, Anchor is a nifty platform with extensive features to use on the go. It’s free from the App store and effectively functions as a pocket recording studio – there’s no need to sync it with desktop.
KEY FEATURES:
- Use custom-recorded ads in your audio
- Syncs with other platforms to move over a pre-existing podcast
- Cover art design
REASONS TO BUY:
- Free!
- User-friendly
- Consolidates features in one place
REASONS TO AVOID:
- Some users report software issues
- Lacks interview feature
3. Auphonic – Best Software for Automatic Editing
PRICING: Free for up to 2 hours of audio, paid plans from $11/month.
Auphonic is marketed as the best software to use for automated post-production processes. It uses software intelligence to adjust levels of background noise, speech, and sounds to create the ultimate high-quality audio. It’s easy to learn for those who don’t want to spend hours editing and splicing, and therefore makes a good option for enterprises already overwhelmed with tasks.
KEY FEATURES:
- Audio leveller
- Metadata added to all forms of audio
- Syncs between mobile and desktop
REASONS TO BUY:
- Intelligent editing
- Efficient
- Requires little learning
REASONS TO AVOID:
- Audio has to be recorded externally and imported
- Not much difference between the plans in terms of audio size storage, could require frequent subscription upgrade
4. Restream – Best Software for Live-Streaming
PRICING: Free version, paid plan from $19/month.
Restream provides the solution to a number of audio communication needs, from podcasting to content creation. It functions across channels to connect both your team and audience through Twitter, Facebook, Youtube, etc. As a primarily streaming-based software, Restream is a good choice for enterprises looking for additional live-streaming functionality to bolster their podcast performance. Live shows can be recorded and made into a podcast, while a released podcast episode could then be followed by a live show for maximum audience engagement.
KEY FEATURES:
- High-resolution 48kHz audio
- Customisation
- Split track recording for multiple participants
REASONS TO BUY:
- Complements live streaming
- Powerful features
- Separate audio tools are helpful for team use
REASONS TO AVOID:
- Not the most affordable option
5. Logic Pro – Best Software for Music Editing
PRICING: $200 for lifetime use
Built for musicians with complex demands, Logic Pro’s robust functionality makes it a good choice of software for tech-savvy users who will embrace rather than shy away from its features. It’s accessible for a one-off fee, but if you’re not completely sure of your abilities, and have no need for its music tools, your enterprise would be better off with an alternative piece of kit.
KEY FEATURES:
- iOS app and sync for a second screen
- High resolution audio quality
REASONS TO BUY:
- Powerful
- Professional editing
REASONS TO AVOID:
- Initial expense
- Heavy to learn and use
6. Adobe Audition – Best Reliable Software
PRICING: $20.99/month
Adobe’s monopoly in the tech market does not stop at image editing and graphic design, but extends to podcasting too. It’s a full-scale Digital Audio Workstation (DAW) and thus works especially well when adapted to podcasting needs. Given the Adobe name, you can also rest assured that if you run into any difficulties, help is available on one of the many customer forums or from the highly-trained support teams.
KEY FEATURES:
- Work directly with MP3 format
- Sound effect design
- Sound and voice profiling
REASONS TO BUY:
- Included in Adobe Suite if you can afford the cost
- Plenty of online tutorials and how-tos
- Powerful
REASONS TO AVOID:
- Pricey
- A lot to learn
7. Quicktime – Best Software for Mac Users
PRICING: Free
Already included with macOS, Quicktime is a free program for quick and easy audio editing. The process for recording audio with Quicktime is really stress-free, but as it’s not a podcast-specific software, you will probably need to export the audio in order to create a more polished result. That said, it’s an ideal starting point for small enterprises with Mac devices who are just getting started on the podcasting journey.
KEY FEATURES:
- Drag and drop tool
- Audio trimming
REASONS TO BUY:
- Simple enough for beginners
- Efficient
- Inbuilt to Mac device
REASONS TO AVOID:
- Requires third-party app for professional grade editing
- Limited toolkit
References and Links
- https://jake-jorgovan.com/blog/top-enterprise-podcasting-solutions
- https://www.statista.com/statistics/188955/percentage-of-us-adults-who-listen-to-audio-podcasts-since-2006/
- https://www.g2.com/products/sanity/reviews
- https://tekpon.com/reviews/restream/pricing/
- https://www.premiumbeat.com/blog/podcast-editing-software-ranked/
- https://osxdaily.com/2021/05/31/how-to-record-a-podcast-on-mac-with-quicktime/