Creating a business blog is a great way to share ideas, communicate your company’s vision and build an audience through engaging content. To start one, you’ll need to choose a blogging platform. And while creating a custom domain for your blog site can be costly, it’s not necessary – there are plenty of free blogging platforms that can help you get your message across. In this article, we’ll look at six of the best free blogging platforms available, and suggest why they may be a good fit for your business.

Top 6 Free Blogging Platforms

  1. Wix – Best Free Blogging Platform For Simplicity
  2. WordPress.com – Best Free Blogging Platform For Testing Ideas
  3. LinkedIn – Best Free Blogging Platform For Business Bloggers
  4. Medium – Best Free Blogging Platform For Occasional Bloggers
  5. Substack – Best Free Blogging Platform For Email Writers
  6. Tumblr – Best Free Blogging Platform For Visual Content

1. Wix – Best Free Blogging Platform For Simplicity

PRICING: Free (limited features)

Wix is a website builder that’s incredibly easy to use – absolutely no coding experience required. As well as custom domains and website hosting (which you have to pay for), Wix offers a free website builder, which can be used to create a blog site. Pages are built using drag-and-drop functionality, which means they’re easy to customize, and you can incorporate different kinds of elements from images to videos to embedded social posts. On the free plan, you will have to put up with Wix adverts and opportunities to monetize your site are limited.

KEY FEATURES:

  • Drag and drop website builder
  • Choose from a range of design templates
  • Free blog hosting on Wix domain

REASONS TO BUY:

  • Incredibly easy to use
  • Design templates allow you to get your site up and running quickly
  • Completely free
  • Tonnes of how-to resources available online

REASONS TO AVOID:

  • The free site lacks the functionality of Wix’s premium offering
  • Wix adverts appear on free versions of their users’ websites
  • Limited opportunities to monetize your blog

2. WordPress.com – Best Free Blogging Platform For Testing Ideas

PRICING: Free

More than 40% of the websites you see on the internet today are built using WordPress. That’s an astonishing number, but it speaks volumes about how user-friendly and adaptable it is. WordPress.com allows you to build a blogging platform on its domain for free, which means your site URL will contain ‘.wordpress.com’. That may not be appropriate if it’s a business blog, but if it’s a personal site or you’re just testing ideas, it should work fine. WordPress’s site builder is really easy to use and you can choose from a number of design templates.

KEY FEATURES:

  • Build a free blogging site on the WordPress.com domain
  • Choose from a number of design templates

REASONS TO BUY:

  • Completely free platform
  • Good community support

REASONS TO AVOID:

  • Limited customizations available
  • You won’t be able to monetize your blog
  • URL with a WordPress domain may not be suitable for businesses
  • Not as user-friendly as Wix

3. LinkedIn – Best Free Blogging Platform For Business Bloggers

PRICING: Free

LinkedIn is a professional networking platform – think of it as social media, but with suits. As well as the social functionality, which allows users to make connections, share status updates and like and comment on other people’s posts, LinkedIn offer a free blogging platform. And if you’re looking to start a business blog without investing in a domain, this could be a smart option. Arguably the greatest benefit of the platform is that if you already have a LinkedIn profile, it should be easy to get your connections to read your blog. And the more likes, comments and shares it attracts, the more people outside your network will read it.

KEY FEATURES:

  • Free blogging platform built into LinkedIn’s professional networking site

REASONS TO BUY:

  • Built specifically for professional or business bloggers
  • Simple to use, especially if you’re already familiar with LinkedIn
  • Your existing network connections can help blogs reach more like-minded professionals

REASONS TO AVOID:

  • Not really appropriate for personal blogs
  • Few customization options are available

4. Medium – Best Free Blogging Platform For Occasional Bloggers

PRICING: Free

Medium isn’t really a blog suite builder, it’s more of a social network for writers. When users sign up for a Medium account, they select the topics that interest them and they’re shown blogs relating to those topics. As a result, whatever you write about, there’s a built-in community waiting to read your work. And so your writing can get exposure even if you don’t want the commitment of managing a blog site. Posts are easy to create, but there’s very little layout customization available..

KEY FEATURES:

  • Medium is a social network for writers
  • The platform allows you to post blogs to a built-in audience
  • It’s completely free to use

REASONS TO BUY:

  • You don’t need to spend time setting up your blog site
  • With Medium, your blogs reach an audience that already exists
  • Posting content is super simple
  • You can embed video and social media posts within your article


REASONS TO AVOID:

  • Post customization is limited
  • You can’t use the platform to set up your own ‘blog site’

5. Substack – Best Free Blogging Platform For Email Writers

PRICING: Free

If you already send out weekly, fortnightly or monthly newsletters to an engaged audience and have thought about starting a blog, Substack could be a good option. The free blogging platform lets you publish to the web and email, helping you build on your existing syndication list. You can publish for free, or charge your subscribers (although Substack takes a cut so if you choose this route your blog will cease to be ‘free’).

KEY FEATURES:

  • A platform for writers to share posts via web and email
  • Choose to make your posts available for free, or via subscription
  • Import content or mailing lists from MailChimp, WordPress, Medium and other popular sites

REASONS TO BUY:

  • Simple to use
  • You can publish your work to two different touchpoints (web and email)
  • Provides an opportunity to monetize your content

REASONS TO AVOID:

  • Limited customization available
  • Layouts are fairly basic

6. Tumblr – Best Free Blogging Platform For Visual Content

PRICING: Free

Tumblr is a free blogging platform with an emphasis on social networking. It’s also geared towards highly visual content, so if your blog is art, photography or design-focused, Tumblr could be a good option. The free platform is completely ad-free, has a community of 550 million active users to tap into and has an incredibly intuitive interface.

KEY FEATURES:

  • Microblogging site with a large network of active users
  • Heavy emphasis on visual content such as photography
  • Completely free to use

REASONS TO BUY:

  • Ad-free
  • Potential for your work to be seen by a large audience
  • User-friendly interface

REASONS TO AVOID:

  • Tumblr may not be suitable for professional blogs unless they’re visually oriented
  • Not suitable for longer posts
  • You can’t gain views or build an audience through SEO

References and Links

https://www.creativebloq.com/web-design/best-blogging-platforms-121413634

10 Best Free Blogging Sites to Build Your Blog for Free in 2022: Tested, Compared and Reviewed

5 Best Free Blogging Platforms & Sites in 2022 (100% Unbiased)

https://www.techradar.com/uk/news/the-best-free-blogging-sites

https://www.tooltester.com/en/blog/free-blog-maker/

https://www.tomsguide.com/uk/buying-guide/the-best-free-blogging-sites

10 Best Free Blogging Sites to Build (and Grow) Your Blog for Free in 2022: Tested, Compared and Reviewed