If you’re in the fitness industry, or looking to get started, it’s important to choose a reliable CRM. When comparing various types of CRMs, it’s important to remember that there are a variety of companies who offer programs that have been made specifically for gyms and fitness centers. CRMs can provide a multitude of features, but focusing on the main aspects that your business needs is crucial when you’re searching for the right software for your company.

Top 10 Best CRMs for Gyms

  1. Glofox – Best CRM for developing a relationship with your gym’s clients
  2. WellnessLiving – Best CRM for gyms offering virtual classes
  3. ClubAutomation – Best CRM for corporate gyms
  4. EZFacility – Best CRM for recreation centers
  5. ABC Fitness Solutions – Best CRM for growing gyms
  6. Xplor Studio – Best CRM for independent trainers
  7. FitDegree – Best CRM for studios offering multiple class types
  8. Virtuagym – Best CRM for health coaches
  9. Vagaro – Best CRM for start-up gyms and studios
  10. GymMaster – Best CRM for gyms with a large customer base

1. Glofox – Best CRM for developing a relationship with your gym’s clients

PRICING: Multiple plan options

  • Per feature, per month – Starting at $110.00

Glofox is a studio management solution that helps you retain members and grow your business. It’s a simple, all-in-one platform that helps with everything from managing your online schedule to taking payments. This solution provides your business with a number of benefits that help to boost member retention and engagement.

KEY FEATURES:

  • Mobile app for members
  • Manage customer plans and details
  • Includes sales and marketing tools

REASONS TO BUY:

  • Customer and lead segmentation
  • Ability to take payments
  • Detailed reporting available

REASONS TO AVOID:

2. WellnessLiving – Best CRM for gyms offering virtual classes

PRICING: 4 plan options, billed monthly

  • Basic – $59.00
  • Advanced – $99.00
  • Professional – $129.00
  • Enterprise – Contact WellnessLiving to request a quote/demo

WellnessLiving lets your gym offer virtual classes and trainings so that clients can keep up with their health goals, wherever they are. WellnessLiving offers an integrated CRM that helps you manage your entire fitness business — from scheduling classes and offering virtual training sessions, to marketing and selling your classes.

KEY FEATURES:

  • Schedule classes
  • Offer virtual classes and trainings
  • Integrated marketing and sales tools

REASONS TO BUY:

  • Manage clients, staff, and receive advanced reporting
  • POS and payment ability
  • Client and staff apps

REASONS TO AVOID:

  • This software may lack the presets that your business needs

3. ClubAutomation – Best CRM for corporate gyms

PRICING: Contact ClubAutomation to request a quote/demo

ClubAutomation is a highly configurable and robust CRM. It’s specifically built for large gyms to manage their members and classes. The system handles many complex processes like membership management, attendance tracking, scheduling automations, discount management and much more.

KEY FEATURES:

  • Attendance tracking
  • Discount and scheduling automations
  • Dashboards for data reports and analytics

REASONS TO BUY:

  • Reporting customization options
  • Facility management and access ability
  • Point of sale functionality

REASONS TO AVOID:

4. EZFacility – Best CRM for recreation centers

PRICING: Contact EZFacility to request a quote/demo

EZFacility’s CRM software is a complete fitness management system that provides an all in one solution for your business. Their platform is powerful enough for the largest gyms and flexible enough to meet the needs of individual trainers.

KEY FEATURES:

  • Manage client’s membership details
  • Staff and trainer scheduling and calendar management
  • Take care of billing and payments

REASONS TO BUY:

  • Custom reporting provides extensive insights
  • Inventory tracking and POS
  • Scalable as your business grows

REASONS TO AVOID:

  • Not the best option for smaller gyms

5. ABC Fitness Solutions – Best CRM for growing gyms

PRICING: Contact ABC Fitness Solutions to request a quote/demo

If you’re looking for the best CRM for growing gyms, ABC Fitness Solutions is the answer. You can easily manage your memberships and make it easy for your members to access exclusive content with this 360-degree customer engagement platform. Whether you’re a large or small gym operator, ABC Fitness Solutions has something that will work for you.

KEY FEATURES:

  • Offers cloud-based billing options
  • Create communicate directly with member profiles
  • Report dashboards for added forecasting and business insights

REASONS TO BUY:

  • Boost sales with personalizations and lead capture
  • Revenue management
  • History of innovation for over 40 years

REASONS TO AVOID:

  • Can be difficult to make account changes

6. Xplor Studio – Best CRM for independent trainers

PRICING: 3 plan options, billed monthly

  • Starter – $149.00
  • Grow – $299.00
  • Expand – $369.00

By working closely with fitness professionals in the industry, Xplor Studio developed an affordable SaaS solution that helps fitness professionals manage their client bookings, customer information and details of classes, workshops and other events.

KEY FEATURES:

  • Manage class and trainer bookings
  • Clear admin tasks and paperwork more easily with secure billing
  • Messaging options

REASONS TO BUY:

  • Metric tracking and reporting
  • Branded app included with Grow and Expand plans
  • Integrations available through Google Calendar, Mailchimp, and Zapier

REASONS TO AVOID:

  • Not a good choice for large gyms or health clubs

7. FitDegree – Best CRM for studios offering multiple class types

PRICING: 1 plan option, billed monthly

  • $150.00

FitDegree is a fitness studio CRM that allows you to manage your clients, instructors, classes, and inventory from a single, easy-to-use platform. From scheduling and accepting payments, to helping you grow your business, FitDegree was designed to help you run an efficient and profitable business with ease.

KEY FEATURES:

  • Simplified scheduling options
  • Visual reporting to track and analyze user and instructor data
  • Payment processes with discounting and autopay options

REASONS TO BUY:

  • Branded app available for $150.00 extra per month
  • Marketing emails and automation
  • Digital waivers

REASONS TO AVOID:

  • The marketing features are simple and may not provide the features you’re looking for

8. Virtuagym – Best CRM for health coaches

PRICING: Contact Virtuagym to request a quote/demo

Virtuagym is a complete software system for health coaches. It makes it easy to manage your entire business, including taking online payments and managing memberships. Virtuagym has all the standard features you’d expect from a CRM, including a calendar, appointment scheduling, contact management and file sharing.

KEY FEATURES:

  • Handle gym contract memberships
  • Take payments and manage a customized online shop
  • Coaching platform and mobile app

REASONS TO BUY:

  • Set class schedules
  • Ability to do nutrition coaching through the app
  • Increase engagement with digital workouts and home trainings

REASONS TO AVOID:

9. Vagaro – Best CRM for start-up gyms and studios

PRICING: Multiple plan options, billed monthly

  • Based on number of employees – From $25.00 – $85.00

Vagaro is a CRM for managing bookings and calendar organization for gyms and other fitness-related businesses. The software allows customers to book appointments through the app and offers tools for business owners to manage their customer data, run automated marketing campaigns, track inventory, and perform other business management functions.

KEY FEATURES:

  • Online booking and calendar organization
  • Customer data tracking and management
  • Automated marketing features

REASONS TO BUY:

  • Reporting and payroll through Gusto
  • POS functionality and processing
  • Mobile apps and website builder

REASONS TO AVOID:

10. GymMaster – Best CRM for gyms with a large customer base

PRICING: 4 plan options

  • Foundation – $89.00
  • Advanced – $129.00
  • Professional – $189.00
  • Enterprise – Contact GymMaster to request a quote/demo

GymMaster is a CRM gym management software designed for gyms, health clubs, leisure centers, and other fitness facilities with large customer bases. The software boosts your club’s productivity by automating operations, from membership management and billing to staff payroll.

KEY FEATURES:

  • Point of sale and inventory management
  • Analytics featuring KPIs and club details
  • Mobile app

REASONS TO BUY:

  • Manage class schedules and trainer bookings
  • Gym building access
  • Automated billing features

REASONS TO AVOID:

  • Might provide unnecessary features for independent trainers

Frequently Asked Questions

What is the best CRM option for small or independent gyms?

Smaller gyms have unique needs when it comes to CRM. They are often looking to build a community, not just a business. They need to communicate with members and potential customers on a personal level, with the ability to add in custom fields of data to track who is doing what. For these needs, ABC Fitness Solutions, Xplor Studio, Vagaro would all be excellent choices.

Which CRMs offer door access?

ClubAutomation and GymMaster both offer facility management and door access. But, of course, there are a lot of different solutions for managing your club so you should check out the top options in this space to find the best fit for your specific needs.

What is the best free CRM for gyms?

Unfortunately, there are no free options listed in this article. If you need a free solution, Hubspot may be a good resource to look into, but it won’t offer you the same functionality as a CRM that’s made for gym management.

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