Want to cut right to the case? The best jewelry ecommerce platform right now is Wix Ecommerce and BigCommerce.
Ecommerce simply means any transaction done online for a good or service. Easy right? Yes and no.
Whether you’re crafting specialty gemstone rings at your kitchen table, or you’re a connoisseur in finding rare antique earrings at thrift stores, you’ll need an online platform to do so.
However, there are many perks to branching off and building your own eCommerce site that we will discuss.
So, we’ve created a list of the top 5 best jewelry eCommerce platforms so you can start making money from the comfort of your own home.
Top 6 Best Ecommerce Platforms For Jewelry
| Brand | Starting price | Best for |
|---|---|---|
| 1. Wix Ecommerce | $27 – $59/month | Simplicity, and beginner-friendly |
| 2. BigCommerce | $30 – $300/month | Simplicity and beginner-friendly |
| 3. Nexcess | $19/month | Customizability |
| 4. Squarespace | $20 – $65/month | Most value for money |
| 5. Shopify | $30 – $300/month | Larger jewelry sellers |
| 6. Weebly | $9 – $29/month | Free plan |
1. Wix: Best Ecommerce Platform For Jewelry That Is Simple, and Beginner-Friendly
PRICING:
- Business Basic: $27.00/ month
- Business Unlimited: $32.00/month
- Business VIP: $59.00/month
Wix is one of the more established web design platforms, with an estimated 7 million websites created through their program.
With Wix’s long list of user-friendly features, even a complete beginner can create stunning, professional-looking websites with the click of a mouse. It’s so simple in fact, their AI web design can quite literally build your website for you. With their wide range of SEO tools, your website can rank higher on Google without having to know all the ins and outs of web development.
KEY FEATURES:
- Professional logo design
- Handmade illustrations available
- Excellent customer service
- Drag and Drop editor
- Free domain for the first year
- Blogging features
- Over 800 templates to choose from
- ‘Point of Sale’ feature – allows you to sell in person and online
REASONS TO BUY:
- Live editing features
- Live previews
- Extremely easy
- Effective eCommerce tools
- Ability to sell an unlimited number of products
- More advanced options for tech-savvy users
REASONS TO AVOID:
- Free plan requires Wix branding
- Data and analytics only available on paid plans
- Various customization limits
- Limited scalability
- Sites aren’t always mobile optimized
2. BigCommerce: Best Ecommerce Platform For Jewelry Overall
PRICING:
- ANNUAL:
- Standard: $360.00
- Plus: $864.00
- Pro: $3,240.00
- MONTHLY:
- Standard: $30.00 ($360.00 annually)
- Plus: $80.00 ($960 annually)
- Pro: $300.00 ($3600 annually)
BigCommerce is a ‘hosted’ ecommerce platform that allows its users to sell products online easily and efficiently without needing any software or coding. With BigCommerce you have the ability to edit, and manage your store anywhere, anytime. BigCommerce is quite versatile when it comes to its tailored skill levels. BigCommerce is easy enough for beginners to use, yet advanced enough for tech-savvy sellers to tweak their pages precisely to their liking.
KEY FEATURES:
- Website customization
- Built-in SEO features
- Analytics tools
- Payment and Inventory management tools
- Integrations with other applications
- Customer success management
- Shared shopping lists for customers
- “Buy Again” features for customers
- Sales representative quoting
REASONS TO BUY:
- Room for growing businesses
- Leading ecommerce platform
- More built-in sales tools than competitors
- A long list of features with SEO tools
- User friendly for both sellers and buyers
REASONS TO AVOID:
- No free plan
- More pricey than competitors for the abandoned cart function
- Limits on annual sales – if exceeded it’s required to upgrade plans
- “Free” themes are very similar to one another
3. Nexcess: Best eCommerce Platform For Jewelry Store Customizability
PRICING:
- Starter plan: $19/month
- Creator plan: $79/month
- Merchant plan: $149/month
- Standard plan: $299/month
- Growth plan: $549/month
- Enterprise plan: $999/month
Nexcess Storebuilder is known for its powerful customizability capability, which combines with its top-tier AI tool to let you create and customize your unique online store to your taste. It offers numerous customizable templates and themes. As a jewelry business owner, Nexcess Storebuilder lets you list an unlimited number of products using zoomable images and high-quality videos. You enjoy fast load speed and free premium plugins that help you sell faster and provide an optimum customer experience for your buyers.
KEY FEATURES:
- Abandoned cart management
- Google eCommerce analytics and product data feed
- Inventory management and tracking
- Mobile-optimized storefront
- Numerous premium plugins for performance, design, and security.
- 24/7 customer support
- Auto-scaling and free migrations
- Third-party integrations, including Walmart and Amazon
REASONS TO BUY:
- Ease of use and setup
- High-grade customizability
- Zero coding experience required
- No transaction fees
- Unlimited products listing
- Innovative dashboard and intuitive UI
- Multiple automated sales and performance tools
REASONS TO AVOID:
- Demo-testing unavailable before account creation
- Lack of email accounts inclusion
- Offers only 2 payment gateways
- No free plan
4. Squarespace: Best Ecommerce Platform For Jewelry That Gives You The Most Value For Your Money:
PRICING:
- ANNUAL:
- Personal: $168.00
- Business: $276.00
- Basic Commerce: $324.00
- Advanced Commerce: $600.00
- MONTHLY:
- Personal: $20.00
- Business: $33.00
- Basic Commerce: $36.00
- Advanced Commerce: $65.00
Squarespace has taken charge in the ecommerce game when it comes to layout design, product pages, and the ability to gain subscribers. Over time, Squarespace has increased its reputation due to its loyal following of ecommerce sellers, artists, and creative minds alike. When it comes to Squarespace, their long list of valuable features means you’re getting the most bang for your buck.
KEY FEATURES:
- 144 website templates
- Abandoned cart notification (in advanced tier)
- Custom color palettes
- Google and Typekit Font styles
- Free high definition images
- Background art creation tool
- Photo editing tools
- Video and background banners
REASONS TO BUY:
- Ultra user-friendly shopping cart system
- Blog integration features
- Connection directly to social media
- Extensive control over product descriptions
- Fully optimized for mobile phones
REASONS TO AVOID:
- No phone support
- Pricing can get expensive (however the long list of valuable features balances this out)
- No ultra-advanced marketing tools
- Cannot sell ecommerce products with the cheapest tier
- Learning curve for some users
>>MORE: Website Builder For Jewelry Businesses | CRMs For The Jewellery Industry | Jaxxon Review: Are They Legit? | Is Blue Nile Legit & Safe?
5. Shopify: Best Ecommerce Platform For Larger Jewelry Sellers:
PRICING:
Free for 14 days, and then:
- Basic: $30.00
- Shopify: $80.00
- Advanced: $300.00
Shopify is one of the leading ecommerce platforms that allows you to grow, manage, and provide a point of sale for your business. Due to their scalability, and ability to sell products in person, Shopify is ideal for jewelry sellers with larger volumes of business.
KEY FEATURES:
- Advanced security
- Sale tracking tools
- ‘Point Of Sale’ feature within app that allows users to sell in real time
- SEO tools
- Dropshipping
- Analytics
- Abandoned Cart Reminders
REASONS TO BUY:
- No platform fees
- No commission fees
- Free features that keep the price low
- Multi-channel integration
- SEO support
REASONS TO AVOID:
- More difficult than some other ecommerce sites
- Revenue led building has proven difficult for some stores with smaller financial budgets
>>MORE: eCommerce Platforms That Integrate With Quickbooks | Ecommerce Platforms For Large Inventory | Backend E-commerce Platforms | eCommerce Management Software
6. Weebly: Best eCommerce Platform For Jewelry That Has The Most Useful Free Plan
PRICING:
- ANNUALLY:
- Free
- Personal: $72.00 ($6 / month)
- Professional: $144.00 ($12.00 / month)
- Performance: $312.00 ($26.00 / month)
- MONTHLY:
- Free
- Personal: $9.00 / month
- Professional: $16. 00 / month
- Performance: $29.00 / month
Although it may not contain the most extensive features, Weebly is an excellent choice for anyone looking to create a website for free. Their free plan includes various tools to create, build and run your eCommerce website. With its reputation for being an all-encompassing, user-friendly, and affordable web design platform, Weebly is an ideal choice for jewelry sellers who are just starting out and may have a tight budget.
KEY FEATURES:
- An extensive list of integrations
- Domain registration
- Drag and drop website builder
- Unlimited storage
- No Weebly ads
- Real time editing
- 70 themes to choose from
REASONS TO BUY:
- Fast page loading times than competitors
- Extensive page security features
- Animation tools
- Ease of use
REASONS TO AVOID:
- Not the best fit for larger eCommerce stores
- No advanced editing tools
- Custom content can get cluttered
- Can be hard to move elsewhere
Frequently Asked Questions:
What Is The Number 1 eCommerce Site?
Amazon. This most likely doesn’t come as a surprise to anyone. However, not only is Amazon the number 1 eCommerce site in the United States, it’s the number 1 eCommerce site in nearly every country around the world.
How Many Hours Will It Take To Build An eCommerce Website?
This question all completely depends on your skill level and comfortability with web design. On average, it takes a user around 20 hours to create and launch their eCommerce website. If this seems like a long time, remember, not only are you designing your site interface, you have to list and categorize all your products in an easy-to-shop manner. Your potential customers will go elsewhere if they feel your site is too cluttered or disorganized. The way you sort and display your products is almost as important as the website design itself.
Is eCommerce Jewelry Profitable?
The average profit margins when it comes to eCommerce jewelry selling hover around 25%-75%. This makes jewelry an excellent niche to dive into in the online world. One of the most profitable jewelry pieces on Shopify is on-demand engraved necklaces and bracelets. Much of the income discrepancies when selling jewelry have to do with the value of the jewelry material being used, so ensure to include this in your product descriptions.
What Type of Jewelry Sells Best?
The jewelry world has some of the most unique, diverse products on the market. Not only can jewelry accessories be vastly different, with trends coming and going, some statement pieces can go out of style just as fast as they went in.
So which kinds have sold the best and withstood the test of time? Here are a few to give you an idea:
- Station Chain Necklaces
- Tennis Bracelet
- Pearl Stud Earrings
- Stacking Ring Sets
- Charm Bracelets
- Diamond Stud Earrings
- Chain Link Bracelets
- Gold Hoops
- Custom Engraved Pieces
What Is The Most Used eCommerce Platform In The United States?
In the United States, Shopify tops the list with nearly 800,000 registered online stores. One in three eCommerce sellers use Shopify to list and sell their products. Shopify continues to rank highest in most other English speaking countries as well.