Many individuals may have a reason to search for the best landing page builder for CPA marketing regardless of what industry they are in or the venture they are starting. CPA marketing is the cost per acquisition that marketers pay to acquire new customers or users. The best landing page builders have tons of templates to choose from and do an over-the-top job of nudging visitors to the site and converting them into leads or sales. If you’re running any type of ad, you must have an attractive, simple, and sleek landing page for your new acquisitions to land on and enjoy.

Top 6 best landing page builders for CPA marketing

  1. Unbounce – Industry-leading landing page builder that uses AI to optimize ad spend
  2. Leadpages – An affordable landing page builder with E-Commerce features
  3. Instapage – A well-reviewed landing page builder with real-time online collaboration
  4. Swipe Pages – A reliable landing page builder best for mobile campaigns
  5. Hubspot – A well-known landing page builder with smart content features
  6. GetResponse – A very affordable landing page builder with industry-standard features

1. Unbounce – Industry-leading landing page builder that uses AI to optimize ad spend

PRICING:

  • Launch plan – $81 per month
  • Optimize plan – $122 per month
  • Accelerate plan – $203 per month

Unbounce is a well-known, well-reviewed landing page builder that comes packed with 100+ templates and industry-standard features such as A/B testing, WordPress integration, and the ability to clone and edit pages. Unbounce sets itself apart from competitors with its AI optimization, their convergence intelligence suite can use AI to optimize landing pages so that your ad spend goes even further. Unbounce doesn’t come with full website building and E-commerce features, but it can allow you to build a landing page and increase your conversion rates relatively easily.

KEY FEATURES:

  • Convergence intelligence suite – uses AI to optimize landing pages so that your ad spend goes further
  • Mobile responsive editing
  • 100+ templates
  • A/B testing
  • Location-specific variants
  • Advanced design functions like image compression, image opacity, and color gradient on buttons

REASONS TO BUY:

  • Easy to use UI
  • Drag and drop capabilities
  • WordPress integration
  • Very fast load times to improve conversion rates and bounce rates
  • Well-reviewed customer service

REASONS TO AVOID:

  • No complete website building tool
  • On rare occurrences page editor is buggy
  • A slight learning curve to the software

2. LeadPages – An affordable landing page builder with E-commerce features

PRICING:

  • Basic – $37 per month
  • Pro – $74 per month
  • Advanced – Contact LeadPages

LeadPages is an affordable landing page builder that comes packed with industry-standard features. The software is unique and powerful due to its E-commerce capabilities. Checkout pages, pop-ups, and alert bars are among some of its E-commerce features that you can employ on your landing page. With 160+ templates and 40+ integrated tools, LeadPages is a great option for beginner users and small businesses alike due to its low cost, slight learning curve, and E-commerce capabilities.

KEY FEATURES:

  • E-commerce features include landing pages, pop-ups, alert bars, and checkout pages
  • Unlimited mobile responsive editing
  • 40+ integrated tools
  • 160+ templates
  • A/B testing

REASONS TO BUY:

  • Drag and drop capabilities
  • Well-reviewed customer service
  • Checkout pages included for E-commerce
  • A great option for small businesses

REASONS TO AVOID:

  • The landing page editor takes a few minutes to get adjusted to
  • Page builder lacks widgets
  • Neither plans offer a free custom domain name
  • Mobile preview is limiting

>>More: Best Easy To Use Landing Page Builder For Beginners | Best Cheap Landing Page Builders | Best Small Business Landing Page Builder | Best Ecommerce Landing Page Builders

3. InstaPages – A well-reviewed landing page builder with real-time online collaboration

PRICING:

  • Core Plan – $199 per month
  • Agency plan – $999 per month

InstaPages is an advanced landing page builder that comes with time-saving integrations and impressive testing features. The software comes with standard A/B testing paired with its unique heatmap feature that only further extends your understanding of what’s happening on your pages. InstaPages gives out 200+ templates and an InstaBlock feature that lets you customize those templates easily and efficiently. Its codeless integration with leading applications such as Google Analytics, Facebook Ads, MailChimp, Salesforce, and many more only enhances the chance of you improving your conversion and bounce rates. InstaPages comes with a 14-day free trial to make sure you’re getting the software you need before you spend big money.

KEY FEATURES:

  • 200+ templates
  • A/B testing
  • Heatmaps
  • Real-time visual collaboration on pages
  • Codeless integration with Google Analytics, Facebook Ads, and more
  • Lead capturer that integrates with MailChimp, Salesforce, Zapier, and many others
  • Instablock feature for quick drag and drop, copy and paste setup of landing page

REASONS TO BUY:

  • Incredibly fast load times to improve conversion rates and bounce rates
  • Very mobile friendly
  • Drag and drop capabilities
  • 2 minute set-up time
  • WordPress integration
  • Unlimited domains

REASONS TO AVOID:

  • Below-average customer support
  • Very high price

4. Swipe Pages – a reliable landing page builder best for mobile campaigns

PRICING:

  • Starter – $39 per month
  • Marketer – $89 per month
  • Agency – $199 per month

Swipe Pages is a reliable landing page builder that is well optimized for mobile campaigns. Users can enjoy a modern smart routing feature that automatically routes mobile users to mobile-specific pages to ensure the user experience is rich each time. The software comes with lead capturing tools that can be put to work with popular tools you may already be using. The software comes with very fast loading speeds for its pages which improves bounce rates and conversion rates. It may have fewer templates than its competitors, but if they work for your mobile campaign this is a great affordable option.

KEY FEATURES:

  • Smart routing pages that route mobile tracking to a mobile-specific page
  • 10+ popular integration tools
  • 50+ templates
  • A/B testing
  • Lead capture tools

REASONS TO BUY:

  • Strong customer support
  • Very fast pages
  • 14-day free trial
  • Great for mobile campaigns

REASONS TO AVOID:

  • Only one user gets access to the starter plan
  • Slow live-chat support
  • Relatively new brand

5. Hubspot – a well-known landing page builder with smart content features

PRICING:

  • Starter – $45 per month
  • Professional – $800 per month
  • Enterprise – $3200 per month

Hubspot is a well-known landing page with intuitive smart content features that can enhance the experience of your acquisitions. The software comes with email and social media tools, as well as blog and content creation tools. These tools give you the flexibility to be more of an all-inclusive publishing suite instead of just a landing page builder. Hubspot doesn’t come with E-commerce features but it does allow seamless integration with Shopify to allow users to carry out E-commerce actions right on their landing pages. Hubspot comes with impressive segmented list features to allow you to target customers very specifically.

KEY FEATURES:

  • Blog and content creation tools
  • Shopify integration to allow E-commerce
  • Email and social media tools
  • Smart content to help you break down acquisitions into country, device type, referral source, and preferred language
  • Segmented list features

REASONS TO BUY:

  • Drag and drop capabilities
  • Built-in content delivery network
  • Comes with SSL encryption

REASONS TO AVOID:

  • Switching costs can be expensive as the software uses a lot of proprietary elements
  • Learning curve to Design manager and HubL language
  • Limited full-site templates
  • Not many landing page templates in comparison to competitors

6. GetResponse – a very affordable landing page builder with industry-standard features

PRICING:

  • Free plan
  • Email marketing: $15.58 per month
  • Marketing automation: $48.38 per month
  • Ecommerce Marketing: $97.58

GetResponse is an affordable landing page builder that comes with industry-standard features as well as some features that set it apart from competitors. Its unique features include email marketing and webinar capabilities as well as integration with Paypal to take payments right on your site. With over 200+ landing page templates, 170+ integrations, and thousands of stock photos this landing page builder is ready to go with value and the ability to increase your conversion and bounce rates.

KEY FEATURES:

  • Email marketing capabilities
  • Webinar capabilities
  • A/B testing
  • 200+ landing pages templates
  • Mobile-friendly landing pages
  • PayPal function to take payments
  • Integrations with 170+ platforms
  • 1000’s of stock photos
  • Lead capture with the GetResponse email platform

REASONS TO BUY:

  • Drag and drop
  • Built-in analytics
  • Live chat features
  • Widget-based approach to its customizable dashboard

REASONS TO AVOID:

  • Website builder needs improvement
  • Some features are not available until the max plan
  • Drag and drop user experience can be fiddly.

​​References and Links

  • https://www.growthmarketingpro.com/landing-page-software/
  • https://propellerads.com/blog/our-picks-for-the-top-10-best-landing-page-builders-in-2018/
  • https://www.hubspot.com/pricing/marketing?products=marketing-hub-starter_1&term=annual
  • https://www.getresponse.com/pricing?version
  • https://www.stylefactoryproductions.com/blog/getresponse-review

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