Landing page builders are typically designed to entice visitors into doing something specific, such as signing up for a newsletter or making a purchase. Lead generation landing pages serve a different purpose: to collect personal user data and contact information and turn them into potential clients – also known as leads or prospects – for your business. This strategy is crucial to companies that rely on leads, such as consultants, SaaS, or real estate, to name a few.
Most builders offer more than just landing pages; they also offer advanced marketing and automation capabilities that boost your conversions even more. However, the landing page is the first thing visitors see on your website, so designing a high-quality page is key to generating leads.
If you’re looking to create one for your website, we’ve put together a list of the top 7 landing page builders for lead generation.
Top 7 Landing Page Builders for Lead Generation
- Unbounce – Best for AI-Based Optimization
- Sendinblue – Best for Affordability
- Landingi – Best for Beginners
- GetResponse – Best for Versatility
- Lander – Best for Small Businesses
- HubSpot – Best for High-Income Businesses
- Instapage – Best Overall
1. Unbounce – Best for AI-Based Optimization
PRICING: $81/month on a yearly plan
Unbounce’s AI-powered platform delves into a new type of marketing strategy by letting its smart AI technology optimize your landing pages for you. The Smart Builder, Traffic, and Copy features help you easily create landing pages that promise to convert up to 30% more visitors – all while freeing up time in your schedule. Note that AI optimization is unavailable for their Launch tier.
KEY FEATURES:
- Smart Builder
- Conversion Intelligence
- Unbounce Apps
REASONS TO BUY:
- Unlimited access to features
- Ideal for busy businesses
- Encrypted landing pages
- 14-day free trial
REASONS TO AVOID:
- Expensive
- Lowest tier doesn’t include AI
- Free trial requires a credit card
2. Sendinblue – Best for Affordability
PRICING: $64.80/month on a yearly plan
Initially developed as an email marketing software, Sendinblue has since grown into a system that manages your marketing, sales, and leads. Choose from a variety of modern templates and create lead-generating landing pages with their drag-and-drop builder. You can also utilize their many features, including A/B testing, instant chat, and real-time statistics – all at a low price.
KEY FEATURES:
- Marketing automation
- Facebook ads
- SMS marketing
- Email Heat Map
REASONS TO BUY:
- Affordable pricing
- Excellent drag-and-drop builder
- Unlimited contact storage
REASONS TO AVOID:
- Must be a Sendinblue customer
- Must purchase Premium or Enterprise tier for landing pages
3. Landingi – Best for Beginners
PRICING: $65/month on a yearly plan
Landingi is the best builder for beginners and non-programmers because they make the process very easy for you. While you can create landing pages from scratch or use templates, the company also offers to build landing pages for you. The best part about Landingi is that you’re allowed unlimited landing pages, traffic, leads, domains, and users, which is something most competitors lack.
KEY FEATURES:
- PageInsider
- 200+ landing page templates
- Webhook
- Free migration services
REASONS TO BUY:
- 14-day free trial
- Many unlimited features
- Excellent integration options
REASONS TO AVOID:
- A/B/X testing unavailable for lowest price tier
4. GetResponse – Best Value
PRICING: Free
GetResponse offers the best value on this list due to its feature-rich platform, competitive pricing, and comprehensive analytical reports. The software is packed with integrations, automation tools, chat customizations, and more. While the free tier includes many useful features, you’re only allowed one landing page capped at 1,000 views. Moreover, with unlimited pages and plenty more features at cheap costs, you may want to consider opting for a higher tier.
KEY FEATURES:
- Autoresponders
- Abandoned cart emails
- Webinars
- Facebook Pixel
- Signup forms
REASONS TO BUY:
- Offers various conversion funnels
- 24/7 customer support in 8 languages
- Advanced segmentation
- 30-day free premium trial
REASONS TO AVOID:
- Limited to 1,000 views/month
- Laggy page builder
- Free tier only allows 1 landing page
5. Lander – Best for Small Businesses
PRICING: $16/month on a yearly plan
Lander is one of the best builder options for small businesses that don’t receive a lot of traffic and want a platform that’s simple and easy to use. Their insanely low prices give them an edge over the competition, and they offer enough features for you to build a lead-boosting landing page without compromising your budget.
KEY FEATURES:
- Auto-Fill Forms
- A/B Testing
- Dynamic Text Replacement
REASONS TO BUY:
- Custom code editing
- 14-day free trial with no credit card
- Very cheap pricing
REASONS TO AVOID:
- Buggy integrations
- Few lead generation templates
- Limited to 5,000 visitors on lowest tier
6. HubSpot – Best for High-Income Businesses
PRICING: $45/month on a yearly plan
One of the most popular landing page builders used by reputable companies like Reddit, SoundCloud, and Trello, HubSpot delivers high-quality services that encompass more than just building landing pages. If you’re a bigger business that can afford the price of higher tiers, you’ll be able to access HubSpot’s suite of features that are guaranteed to generate more leads and boost your conversions. They also offer price plans based on your priorities – marketing, sales, customer service, etc. – where each tier comes with its own array of tailored features, as well as customizable bundles at a lower cost.
KEY FEATURES:
- Mobile-Optimized Email Campaigns
- Account-Based Marketing
- Lead Tracking & Management
- Marketing Automation
REASONS TO BUY:
- Offers a large number of free tools
- Great customer support
- Easy to use, flexible builder
REASONS TO AVOID:
- Slow account verification process
- Free pages have HubSpot branding
- Starter tier is limited
- Higher tiers are very expensive
7. Instapage – Best Overall
PRICING: $199/month on a yearly plan
Instapage’s name reflects its main feature – speed. This industry-leading platform boasts a lag-free experience and blazing fast loading speeds to ensure that visitors won’t turn away from your website. It also offers unique features like multi-step forms, drop-in pixel tracking, and AdMap. Easily choose from 200+ templates that are built off of use cases and customize them with Instapage’s top-tier landing page builder. While the price is not budget-friendly, they also offer a Converting tier where you pay only for the features you need.
KEY FEATURES:
- Visual On-Page Collaboration
- Lead Routing
- Instablocks
- Parallax Scrolling
REASONS TO BUY:
- 14-day free trial
- Unlimited domains and conversions
- Advanced reporting analytics
REASONS TO AVOID:
- Expensive
- No popups
We may list Instapage as the best option overall, but the best landing page builder for you ultimately depends on the scale, budget, and priorities of your business. Every platform offers something unique, but most incorporate drag-and-drop, A/B testing, analytics, and integrations.
While many companies use HubSpot and Instapage, there are plenty of other builders that offer the same features and other great tools to help you create a quality lead-generating landing page. Most platforms also come with free trials, so test them out and determine which one attracts the most leads for you.
References and Links
- https://sellingsignals.com/landing-page-builder/
- https://www.ventureharbour.com/best-landing-page-builders/
- https://blog.useproof.com/best-landing-page-builders
- https://www.abtasty.com/blog/landing-page-lead-generation/
- https://findstack.com/the-best-landing-page-software/
- https://www.99signals.com/best-landing-page-builders
- https://unbounce.com/
- https://www.sendinblue.com/
- https://landingi.com/
- https://www.getresponse.com/
- https://instapage.com/
- https://landerapp.com/
- https://www.hubspot.com/