Data visualization tools are essential for dashboards, reporting, and sales or marketing materials. If there is an area where data needs clarification quickly, a data visualization tool can help. These tools are vital for large data sets, and you can create visual components for understanding. You can create different charts or graphs with visualization tools to focus on a specific type of data shown in an image or interactive diagram. You can make any set of data easier to understand.
Top 8 Best Marketing Data Visualization Tools
- Tableau -Best Marketing Data Visualization Tool for Interactive Insights
- Infogram – Best Marketing Data Visualization Tool for Effective Reports
- Google Charts– Best Marketing Data Visualization Tool for Statistics
- Domo – Best Marketing Data Visualization Tool for Scalable Data
- Grow – Best Marketing Data Visualization Tool for Efficient Data
- Grafana – Best Marketing Data Visualization Tool for Open-Source Visuals
- Datawrapper – Best Marketing Data Visualization Tool for Chart Addition
- Adverity – Best Marketing Data Visualization Tool for Performance Optimization
1. Tableau – Best Marketing Data Visualization Tool for Interactive Insights
PRICING: Free trial and free plan available. Contact for other pricing.
Tableau is a powerful tool that many businesses utilize for interactive visualizations. Tableau can handle large amounts of data, creating exceptional visualizations of charts that are easy to read and simple for your audience to interact with in real-time. You can connect data and transform it into actional insights that are impactful and helpful to your information. Color-coded maps are an option to display information that is easier to comprehend than a regular table chart.
KEY FEATURES:
- Infographics Gallery
- Cloud database for data
- Mapping capability
REASONS TO BUY:
- Lots of data import options
- Visually stunning charts
- Create comprehensible data
REASONS TO AVOID:
- The free version does not allow private analyses
2. Infogram – Best Marketing Data Visualization Tool for Effective Report
PRICING: Free plan includes basic features or an upgrade to a tiered plan for additional features.
Infogram offers lots of features to get the most out of your data, using templates to guide you in building a visual report. Infogram is exceptional for creating marketing reports, dashboards, social media posts, or interactive mapping. You can export into many formats, which makes Infogram efficient at embedding visualizations into websites or applications.
KEY FEATURES:
- Connect real-time data for continuous updates
- Personalize charts, images, maps, or videos
- Numerous templates to work with
REASONS TO BUY:
- Enhance your content for your audience
- Data shown can always be the most recent
- Formatting options to meet your needs
REASONS TO AVOID:
- More minor built-in data sources than other applications
3. Google Charts – Best Marketing Data Visualization Tool for Statistics
PRICING: Free.
Google Charts is a great visualization tool for any size business looking for help in creating, managing, and presenting data. You can integrate the tool with other Google products, like Google Sheets, for free. As with other Google products, it is cloud-based, giving you the freedom to use the service any time, anywhere. You can create numerous types of visualizations and customizable them with simple CSS editing. Google Charts can also embed your visualizations with HTML5 or SVG integration into nearly any website.
KEY FEATURES:
- Chart format variety
- Compatible across sites with HTML5 and SVG
- Dynamic Data supported
REASONS TO BUY:
- Completely free solution
- Use any SQL database
- Supports large data sets
REASONS TO AVOID:
- Limited application support aside from tutorials or forum
4. Domo – Best Marketing Data Visualization Tool for Scalable Data
PRICING: Free trial with a price per-user pricing model.
Domo is essential for businesses ready to manage their organization from one single platform. It is an all-inclusive embedded analytics solution to create custom dashboards. Domo can handle scalable data distribution for visual analytics, data visualization, and marketing reports, so you know exactly how your business is running. You can create interactive visualizations with Domo’s Analyzer tool to generate suggestions to get you going.
KEY FEATURES:
- Cloud, Desktop, and Mobile Apps
- Multi-User Collaboration
- Data Analysis Suggestion Tools
REASONS TO BUY:
- All-in-one service for data distribution
- Embed dashboards anywhere you need them
REASONS TO AVOID:
- Learning how to use the software will be easier if you are familiar with SQL
5. Grow – Best Marketing Data Visualization Tool for Efficient Data
PRICING: Free trial; pricing is set on a per feature basis.
Grow is an excellent solution for businesses looking for data visualization, easy-to-use data analytics, and automated reporting. With Grow, you do not need any coding skills, as this program empowers your employees to make data-driven decisions through visualization in one simplistic platform. They combine ETL and data warehousing to bring data into compelling insights with a user-friendly interface.
KEY FEATURES:
- Visual Analytics and Discovery
- Real-Time Data
- Customizable Dashboard and Reports
REASONS TO BUY:
- Present complicated data more clearly
- Brings data out from all platforms
- Make effective decisions with your data
REASONS TO AVOID:
- Needs for BI capabilities to bridge the gap in data translation
6. Grafana – Best Marketing Data Visualization Tool for Open-Source Visuals
PRICING: Free download and free version. Cloud-hosted version is $49 per month.
Grafana is a dashboard and visualization software that features an open-source program. Grafana is a powerful visualization tool that can support a range of data sources and extends through dozens of available plugins. You can export your data and work collaboratively by sharing snapshots with other users. There is also a support plan which is uncommon for open-sourced tools. Grafana also has a cloud-hosted service plan to utilize your data anywhere.
KEY FEATURES:
- Large Selection of Data Sources
- Chart Varieties
- Simple Dashboard Creation
REASONS TO BUY:
- The open-source plan has free and paid options
- Work with mixed data feeds to bring any data together
REASONS TO AVOID:
- Not enough visual customization options
7. Datawrapper – Best Marketing Data Visualization Tool for Chart Addition
PRICING: Free plan, paid plans start at $39 per month.
Datawrapper is a data visualization software known for its charts and maps capabilities. Interactive chart creations for website embedding are primarily part of Datawrapper, but their data sources are limited. Once you import your data you can quickly create a chart. You can choose from many different chart-type options. The free plan offered is ideal for smaller website graphics, whereas the paid plan gives you more flexibility.
KEY FEATURES:
- Simple Interface
- Personalize Data Set with Custom Layouts
- Make charts that attract your audience’s attention
REASONS TO BUY:
- No coding experience is necessary
- Easily upload information and create a chart
REASONS TO AVOID:
- Limited data sources
8. Adverity– Best Marketing Data Visualization Tool for Performance Optimization
PRICING: No free trial or version, quote-based per feature.
Adverity helps you display accelerate your businesses and simply marketing reporting with your most essential data in a visual format which is much easier for processing and understanding. This process is commonly shown in infographics to share the most critical details at a superficial level but still gets your information across to your audience. You can choose standalone visualizations from an analysis report or create imagery that clarifies the most important parts of your data while providing insight.
KEY FEATURES:
- Compelling Dashboards
- Reporting Widgets
- Simple Report Share
REASONS TO BUY:
- Optimize Marketing Reporting
- Comprehensive Data Overview
- Customizable Templates and Dashboards
REASONS TO AVOID:
- The UI is not the most user-friendly
References and Links
- https://www.capterra.com/p/77260/Tableau/#features
- https://www.webfx.com/blog/marketing/top-7-data-visualization-tools/
- https://www.toptal.com/designers/data-visualization/data-visualization-tools
- https://www.capterra.com/p/176573/Google-Charts/#about
- https://www.capterra.com/p/119119/Domo/#features
- https://www.domo.com/business-intelligence/visualization
- https://www.capterra.com/p/136247/Grow/reviews/
- https://www.grow.com/
- https://www.adverity.com/
- https://sproutsocial.com/insights/data-visualization/
- https://www.webfx.com/blog/marketing/top-7-data-visualization-tools/
- https://www.toptal.com/designers/data-visualization/data-visualization-tools