5 Best Nonprofit CRMs Of 2024 (Top Automation Tools)

When it comes to nonprofits, keeping track of the relationship between the corporation and donors, volunteers, and members is incredibly important. This is why many nonprofits choose to invest their time and money into CRM, or, customer relationship management software.

Not only do CRMs keep track of financial data, they allow the relationship with constituents at the forefront.

Nonprofits rely solely on the strength of the relationship with those who are willing to help support them financially, so establishing a clear, effective line of communication between a donor and a nonprofit can make or break a connection.

With all the different CRMs on the market, which is best for a nonprofit?

We’ve put together a list of the top 5 CRM softwares out there so you can worry less about the logistics, and more about your passion.

Upfront Conclusion

The best nonprofit crm right now is EveryAction and BlackBaud Raiser’s Edge NXT

Top 5 Best CRM Software For Nonprofits:

EveryAction: Best CRM Software For Nonprofits Overall
BlackBaud Raiser’s Edge NXT: Best CRM Software For Nonprofits Looking To Keep Track Of Fundraising
Keela: Best CRM Software For Small and Medium Sized Nonprofits
DonorPerfect: Best Decision Making CRM Software For Nonprofits
Bloomerang: Best Donor Management CRM Software For Nonprofits

1. EveryAction: Best CRM Software For Nonprofits Overall

PRICING:

No pricing plans available online, contact EveryAction for a quote

EveryAction, soon becoming Bonterratech, is a customer relationship management software ideal for nonprofits looking to optimize their conversion rates, as well as keep track of fundraising, campaign marketing success and donor customer information. Their emphasis on donor information is clear, as they provide a well rounded 360 view on each donor from their donation history, email engagement, and petition sign ups.

KEY FEATURES:

Activity Tracking
Online Giving
Payment Processing
Online Forms
Grant Discovery
Member Database
Dashboard
Mobile Giving
Data Import / Export
Credit Card Processing
Drag and Drop
Campaign Stats
Budgeting
Alerts / Notifications

REASONS TO BUY:

Enables you to cultivate stronger donor relationships
Facebook and other social media integrations
Create campaigns with custom templates easily
User friendly
Customer service is highly rated

REASONS TO AVOID:

Some users feel as though customer service could be better
No graphics
Display can be overwhelming
Models are limited

2. BlackBaud Raiser’s Edge NXT: Best CRM Software For Nonprofits Looking To Keep Track Of Fundraising

PRICING:

Not provided online, contact customer service for a quote.

BlackBaud is ideal for larger nonprofits who want an emphasis on the financial aspect of their corporations, while still maintaining integrity within their donor relationships. When it comes to enterprise level nonprofits, keeping track of donations and fundraisers can be tricky, and often overwhelming. Don’t let anything slip through the cracks or go unnoticed! BlackBaud has you covered for all of your finances so you can ensure your donors feel appreciated every step of the way.

KEY FEATURES:

Email Reminders
Email Tracking
Donor Discovery
Electronic Payments
Reporting and Analytics
Web Forms
Task Management
Volunteer Management
Recurring Giving Organization
Social Media Link

REASONS TO BUY:

Easy to use
Integration between different products is simple
Customer service is very helpful
Gift processing and acknowledgement services for donors

REASONS TO AVOID:

The new version of the software looks completely different – some users have found this frustrating
Problems with tax receipts
Some users have had difficulties with the software
Hard to train new users

3. Keela: Best CRM Software For Small and Medium Sized Nonprofits

PRICING:

Sliding scale based on number of contacts
>1000 : $90.00 / per month / billed annually
< 150,000 : $1250 / per month/ billed annually
Contact Keela customer service for a more specific quote

Keela is a cloud hosted solution for small to medium sized nonprofits looking to optimize and strengthen their relationship with donors, anytime, anywhere. With their ability to check on fundraising statistics from anywhere with an internet connection, the bridge between donor relationships and financial support is unmatched. Keela takes pride in valuing people over profit, and their software shows.

KEY FEATURES:

Campaign Management
Calendar Management
Dashboard
Donor Discovery
Drag and Drop
Email Templates
Member Database
Reporting and Statistics
Task Management
Volunteer Organization
Online Giving
Options For Personalization

REASONS TO BUY:

Customer support is always willing to help
Ability to import previous data from another source
Self help documents
Commitment to improvement

REASONS TO AVOID:

Some users have had glitches with software
Limitations in reporting
Donor interactions aren’t able to be imported
Email blast design features are limited

4. DonorPerfect: Best Decision Making CRM Software For Nonprofits

PRICING:

Lite: $99.00 / per month
Express: $180.00 / per month
Essentials: $300.00 / per month
Premier: $500.00 / per month
Enterprise: $800.00 / per month

DonorPerfect has a strong emphasis on, well, donors. Their complete fundraising and donor software provides a platform that allows full transparency into the finances going in and out of a nonprofit. This enables leaders within the nonprofit to predict and wiser decisions. In addition, DonorPerfect reduces the workload carried by volunteers and allows them to go out into the world and do what really matters.

KEY FEATURES:

Summary Reports
Task Management
Task Scheduling
Recurring Giving
Real Time Reporting
Contact Management
Calendar Management
Campaign Analytics
Data Import / Export
Donation Tracking
Custom Branding
Campaign Planning
Committee Management

REASONS TO BUY:

Easy to use
Very organized layout
User friendly
Customer service is always available to chat
Reports are extremely easy to create, pull, and understand

REASONS TO AVOID:

Some users have noted a learning curve with interface
Event management can be difficult
Some add ons have glitched their systems
Can get expensive

5. Bloomerang: Best Donor Management CRM Software For Nonprofits

PRICING:

Sliding scale based on number of contacts
Base price: >950 records ($99.00 / per month)
< 59,000: ($600.00 / per month)

Bloomerang keeps a focus on donor management with their key features establishing optimal connection between a nonprofit and its donors. It’s specifically designed to help reach potential donors, engage current donors, and establish a loyal base of financial supporters. Bloomerang has curated the ideal software meant for building strong relationships with contributors.

KEY FEATURES:

Campaign Management
Credit Card Processing
Data Import / Export
Contact Database
Document Storage and Organization
Dashboard
Communication Management
Alerts and Notifications
Alumni Management
Contribution Tracking
Gift Matching Management

REASONS TO BUY:

User friendly interface
Migration of documents from another source is simple
Integration features
Chat function for questions with customer support

REASONS TO AVOID:

Some users are frustrated with software lagging
No way to cancel membership
Customer service can be rigid

Frequently Asked Questions

Do Nonprofits Really Need a CRM?

No matter what kind of business you run, customer relationship management software is necessary to form essential bonds, track finances, and maintain loyal bonds with supporters. Even a nonprofit needs a CRM, as these types of software enable a nonprofit to strengthen its mission.

What Is CRM In Fundraising?

A CRM in fundraising acts as a storage unit for donor data. One of the main features found in a successful CRM software is the ability to directly streamline donor information such as contacts, donor history, email engagement, and more.

What Factors Should I Consider When Buying a CRM For My Nonprofit?

Here are a few factors to consider when purchasing a CRM for your corporation:

Ensure you have a CRM strategy to implement
Get advice and input from different departments
Determine how many volunteers and staff will need to use the CRM
Count how many donors you will need to store within your CRM
Consider your skill level when it comes to CRM software