A partner management software is a crucial tool used by corporations, organizations, and firms to monitor sales partners and associates with the primary goal of receiving business assistance and managing partnerships. Partner Relationship Management employs the use of software, techniques, frameworks, and workflows to oversee and automate business processes and interactions between businesses with their external partners. 

Gaining access to content management techniques, a customer care database, and an affiliate portal are some additional benefits of adopting a partnership management software for usage in growing business worth.

Nowadays, as leveraging with partners is a significant way for organizations to market their products and deliver their business services, engaging with partners may be a challenge and concern for business managers who aims at reaching their brand into gaining a quantum growth.

Below is a compiled list of the top best partner relationship management platform that provides adequate software techniques and partnership skills to help grow your business brand easily.

List of Top 6 best partner messaging Software.

  1. Impact: Best partner management platform for affiliate marketing
  2. PartnerStack: Best partner management software for Sass (Software as a service) businesses
  3. Zinfi: Best partner management platform with unique modules.
  4. Affise: Best partner management software for B2B businesses of any size.
  5. Channeltivity: Best partner management software for large enterprises.
  6. Impartner: Best partner management software for small, mid-size and large scale businesses

1. Impact: Best partner management software for affiliate marketing.

Pricing: 

  • Pro – Starting at $500 per month
  • Enterprise – Starting at $2500 per month

OVERVIEW

Impact partner relationship management software helps to engage your partners in all digital channels, and this offer allows you to evaluate their performance and effectiveness.

Furthermore, Impact supports all kinds of relationships, such as affiliates, salespeople, ambassadors, promotions, channel programs, and so on.

Besides, you may publish your product details, updated catalogs, and deals with Impact, which will help to give potential partners an adequate indication and advice to effortlessly advertise your company.

KEY FEATURES

  • Performance Evaluations
  • Anti-fraud measures
  • Partner Rewarding Program

REASONS TO USE 

  • Impact assists you in identifying and recruiting partners depending on business objectives.
  • Configure contracting and payment based on partner contribution. 
  • Allows for social promotion 
  • Improve future decision-making process
  • Offers plans and services for larger business scales.

REASONS TO AVOID

  • API documentation is not well stated.

2. PartnerStack: Best partner management software for Sass (Software as a service) businesses.

Pricing:  $500 Enterprise plan.

OVERVIEW:

PartnerStack software simplifies the most difficult aspects of starting and scaling relationships. You can simply choose the proper partners, integrate those into your organization, and offer rewards for every conversion.

Partnerstack is a useful tool for organizations and their affiliates who want to maximize the visibility of their products across the globe.

KEY FEATURES

  • Information Resource Center 
  • Individualized Experiences 
  • Prizes and Challenges

REASONS TO USE

  • Offers customer service via instructional videos and webinars. 
  • Integrated fraud protection policy
  • Allows for effective management of business relationships.
  • Partner data-powered dashboards 

REASONS TO AVOID

  • Delayed customer service
  • Complex implementation necessitates a thorough understanding of the features used.

3. Zinfi: Best partner management platform with unique modules.

Pricing: Contact Zinfi for pricing 

OVERVIEW:

ZINFI is a UCM (unified channels management) platform that provides three primary business solutions which include; (PRM) Partner Relationship Management, (PMM) Partner Marketing Management, and Partner Sales Management (PSM).

ZINFI’s platform helps vendors to generate profitable market growth by implementing a collection of cloud-based concepts for partner recruiting, participation, enablement, and maintenance that integrate easily with the current infrastructure.

KEY FEATURES

  • Social Media Management
  • Partner Engagement
  • Content Management
  • Campaign Performance
  • Search Marketing

REASONS TO USE

  • Offers customer support through guides and webinars. 
  • Provides prospective customers a 30-day free trial of its UCM package. 
  • Zinfi’s dedication to modularity.

REASONS TO AVOID

  • The library is a little difficult to navigate.
  • The search tool is not well intuitive.

4. Affise: Best partner management software for B2B businesses of any size.

Pricing: Starts at $500 per month. Contact Affise for detailed pricing.

OVERVIEW

 Affise is more or less a complete ecosystem that is given in two simple solutions.  

Affise had a platform that can serve the needs of marketers, brands, as well as publishers. Moreover, the platform is trusted by thousands of delighted customers worldwide.

Businesses can optimize their entire partnership program management process with Affise’s Artificial intelligence-driven features.

KEY FEATURES

  • Internal messaging system
  • Reporting capabilities, 
  • partners’ tracking,
  • document sharing choices
  • user access control
  • Reminders and calendars

REASONS TO USE

  • Offers performance-based pricing.
  • Customization flexibility allows to apply brand design and customize layouts.
  • Traffic management effectiveness.
  • Effective fraud prevention technology

REASONS TO AVOID

  • The user interface is not well intuitive. 
  • lagging issues, frequent server outages.
  • The page transitions are occasionally very slow. 
  • Delayed bug resolving

5. Channeltivity: Best partner management software for large enterprises.

 Pricing:

  • Standard plan – $1399 per month
  • Salesforce Edition – $1699 per month

OVERVIEW

Channeltivity is a prominent Partner Relationship Management software designed for tech businesses. It is a solution that assists you with deal enrollment, channel lead management, training, and other tasks. It also has native connectivity with HubSpot and Salesforce, allowing for smooth data movement.

Users can utilize Channeltivity to develop a self-service skillset where partners can discover relevant information from your point of view and implement them to gain momentum for your brand.

KEY FEATURES

  • Template creation
  • Campaign Management
  • Partner Tracking
  • Channel Analytics
  • Onboarding
  • Partner Portal
  • Automated Messaging System 
  • Channel Lead Management

REASONS TO USE 

  • Enables the sending of real-time email updates to partners.
  • Unrestricted user licenses.
  • joint business strategy planning with partners.
  • Provides Options for social sharing and collaboration.
  • Guarantees timely and accurate data access.
  • Control template and document access.
  • Provided analytics to track workflow, earnings, and performance.
  • Provides the ability to oversee commissions and promotions.

REASONS TO AVOID

  • It does not accept any other currency besides USD. 
  • Out-of-date library

6. Impartner: Best partner management software for small, mid-size and large scale businesses

Pricing:  $1,500 monthly plan.

OVERVIEW

Impartner management software is completely focused on finding and training partners, minimizing the time required for its users to outsource revenue.

With Impartner, you can engage partners and provide individualized training with computerized onboarding, and thereafter close leads rapidly with deal registration, smart lead tasks, and tracking tools.

KEY FEATURES:

  • Report analysis
  • Impartner Locator
  • Onboarding
  • Performance Tracking
  • Reminders 
  • lead tracking
  • Document management

REASONS TO USE 

  • It automates the entire partner experience
  • Improve each partnership process to achieve consistent results.
  • Assist leads to discover their ideal partners based on specific criteria.

REASONS TO AVOID

  • The cobranding configuration is occasionally buggy.
  • Obtaining responses from contacts might be tough.

When considering which Partner Relationship Management software program to use to track and monitor your partners, be assured it is appropriate for the partnerships you intend to develop and manage.

Taking into account the list of aforementioned partner management software will, however, will meet your demands to buy an advanced enterprise marketing solution across various organization scale settings.

References and links

  • https://www.g2.com/products/impact-com/reviews
  • https://www.capterra.com/p/119079/Channel-Management/
  • https://referralrock.com/blog/prm-software/
  • https://www.abstractops.com/
  • https://www.adamenfroy.com/prm-software
  • https://channelmechanics.com/prm-partner-relationship-management-defined/