One aspect of a thriving real estate business that cannot be ignored is data and information management.
Once you start seeing some success in your business and clients start trooping in, the last thing you want to do is keep a spreadsheet of all that information. Not only is it nearly impossible to manage and pull off, but it’s also an outdated practice.
There are software that can handle this task without any hassle. In this post, we take a look at some of the Best Real Estate Database Software in the market.
6 Best Real Estate Database Software
| Brand | Starting price | Best for |
|---|---|---|
| 1. Contactually | $69/month | Customization |
| 2. IXACT Contact | $45/month | Cost-effectiveness |
| 3. Wise Agent | $32/month | Versatility |
| 4. Buildium | $50/month | Customer support |
| 5. Bitrix24 | $39/month | Innovation |
| 6. Apptivo | $10/month | Cost-effective |
1. Contactually – Best Real Estate Database Software for Customization
PRICING: Starts at $69 a month
When it comes to real estate database software, Contactually ranks among the best in the industry. The goal of the developers is to make life easy for real estate agents and offer them a range of customization options at an affordable fee. The software also allows you to nurture your leads through qualification, and you can build a strong relationship with them regardless of where they are in the purchasing cycle.
From your dashboard, you can monitor engagements with specific groups of clients, track follow-ups in real-time, and schedule events seamlessly. One of the features every real estate company wants in database software is the ability to integrate other programs, such as leading email service providers, and Contactually excels in this area, supporting easy and seamless integration with Outlook, Gmail, and others.
KEY FEATURES
- Campaign planning
- Appointment scheduling
- Activity dashboard
- Content management
- Engagement tracking
REASONS TO BUY
- Free trial available
- Seamless integration with email
- User-friendly interface
REASONS TO AVOID
- It’s not the cheapest option
- Lacks calendar synchronization
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2. IXACT Contact – Best Real Estate Database Software in terms of cost-effectiveness
PRICING: $45 a month
IXACT Contact is a great solution for real estate firms, agents, and practitioners, who are looking to automate various aspects of their day-to-day operations. When it comes to organizing critical business data and information, you’d need reliable database software, and IXACT Contact is worth some consideration.
The software is easy to use and there’s a walk-through guide for new members who might need a helping hand finding their way around. It makes it possible to build a solid relationship with new leads, as well as all your current clients. IXACT Contact is cost-effective because it seems to offer all its features for a standard monthly fee.
KEY FEATURES
- Social stream
- Real estate CRM
- Email marketing
- Concierge service
- Integrations
REASONS TO BUY
- Easy-to-use dashboard
- Excellent customer support
- Cost-effective
REASON TO AVOID
- No free version
3. Wise Agent – Best Real Estate Database Software for Versatility
PRICING: starts at $32 a month
When realtors are looking for an all-in-one solution to manage their real estate data, information, leads, or clients, one of the first options that come to their minds is Wise Agent. The software is a breath of fresh air for real estate agents and firms that want to put their businesses on overdrive and automate the entire process. Realtors can leverage Wise Agent’s features such as time management, transaction management, as well as a secure central database to achieve their business objectives.
Wise Agent allows you to set up contact assignments, optimized landing pages, lead segmentation, and manage everything all from one easy-to-use interface. The software offers cloud-based solutions, so you need not worry about the security and safety of your digital assets and operations. Also, Wise Agents supports seamless integration with Google Calendar, Google Chrome, Mailchimp, Twitter, Easy Agent Pro, and Cloud CMA
KEY FEATURES
- Lead Automation
- Appointment calendar
- Contact Manager
- Drip marketing campaigns
- Document Storage
REASONS TO BUY
- Excellent customer support
- Reasonable pricing
- Free trial available
REASONS TO AVOID
- The user interface looks a bit “old-school”
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4. Buildium – Best Real Estate Database Software in terms of Customer Support
PRICING: starts at $50 a month
Buildium has slowly etched its name in the minds of real estate firms and professionals, who are constantly in search of real estate database software that truly cares about the success and growth of their business. The goal of the software is to help you grow and manage your client base through top-notch, all-in-one data and information management solutions. Buildium does a good job of automating the data capturing process in your real estate business operations.
Buildium understands the demand in the market and has packed loads of juicy features that real estate businesses and firms can’t do without. Examples of such features include lease and tenant tracking, on-demand reports, as well as automated rent reminders. This is good news for property owners who don’t want to deal with the hassle of rent collection. Buildium can handle this in a completely automated process.
KEY FEATURES
- Property accounting
- Online Payments
- Document Storage
- Property Inspections
- Insights and Analytics
- Tenant Screening
REASONS TO BUY
- Top-notch customer support
- Well organized platform
- Good value for money
REASONS TO AVOID
- The reports can be a bit overwhelming
- Setting up late fees can be daunting at times
5. Bitrix24 – Best Real Estate Database Software in terms of Innovation
PRICING: starts at $39 a month
Bitrix24 brings innovations to the game, especially for realtors who want to interact with their leads, customers, and clients and build solid, long-term relationships. This software facilitates relationship building with leads and prospects by integrating multimedia features such as live video chat and social media chat.
There are also phone-in chats and call-back forms. Aside from the innovative features, Bitrix24 also competes favorably with other database management solutions in the market, helping you manage customer interaction, capture and host your leads, as well as segment your prospects and create sales reports.
You can collect leads through a capture form on your website and they can then be stored in the software in a completely automated process. You can then create follow-up message series, which you can send to build a relationship with these leads and eventually turn them into paying customers.
KEY FEATURES
- Project Workgroups
- Time tracking
- Live chat
- Contact forms
- Website builder
- Marketing analytics
REASONS TO BUY
- Innovative solutions
- Easy to use
REASON TO AVOID
- Reporting can be hard to reconcile
6. Apptivo – Most Cost-effective Real Estate Database Software
PRICING: starts at $10 a month
Apptivo particularly suits realtors who need a cost-effective, top-notch real estate database management solution. The software comes to the market with a unique selling proposition, which is to become a cost-effective all-in-one solution hub. Apptivo offers you a solution that allows you to access your email campaigns, project management tools, contact information, and invoicing system all from one centralized dashboard and interface.
The objective of the software is to offer you prospect and database management solutions that make your life and those of your clients much easier.
KEY FEATURES
- Desktop integration
- Account management
- Contact management
- Email marketing
- Case management
- Lead management
REASONS TO BUY
- Cost-effective
- Free version available
- Great customer support
REASON TO AVOID
- Navigating the UI for the first time can be daunting
References and Links
- https://fitsmallbusiness.com/best-real-estate-database-software/
- https://realtybiznews.com/top-5-real-estate-database-software/98766535/
- https://blog.hubspot.com/sales/real-estate-crm
- https://www.forbes.com/advisor/business/software/best-real-estate-crm/