A landing page is a web page, usually stand-alone from your website, that anyone can come to, but it has a marketing background to it, meaning it’s offering something to the person who clicked on it. A free trial, an ebook, a service, etc. If you’ve made claims on your website, this is where you would back those claims up and convert that visitor, to a customer. Getting that visitor’s contact information is the primary purpose and landing pages can help you do that quickly and effectively, if done right. Below, we have highlighted the top 7 landing page softwares and outlined the pros and cons for each.

The top 7 best landing page builders for small businesses

  1. Unbounce – Best landing page software to maximize conversions
  2. Instapage – Best landing page software for customization
  3. Leadpages – Best landing page software for analytics and closing sales
  4. GetResponse – Best landing page software for generating profit
  5. Wishpond – Best landing page software for ease of use
  6. LanderLab – Best landing page software for beginners
  7. MailChimp – Best landing page software for total marketing

1. Unbounce – Best landing page software to maximize conversions

PRICING: $81/month, free trial available.

One of the industry leaders, Unbounce is one of the first platforms built with small to medium sized businesses in mind. The goal at Unbounce is to see you make more conversions, sales and signups.

KEY FEATURES

  • SmartBuilder – data backed research to help you create a landing page that connects with potential sales and customers.
  • SmartCopy – start with a few ideas, sentences or even words you want to hone in on and this feature will help you write copy for your page.
  • SmartTraffic – Optimize your visitors by showing them the landing page that they will connect with most in this feature.

REASONS TO BUY

  • Excellent template gallery to start from when building your landing page
  • Great integrations

REASONS TO AVOID

  • Some customization tools are confusing to use
  • Aligning items within a design is tricky

2. Instapage – Best landing page software for customization

PRICING: $199/month, free trial available.

Instapages aims to help by making the marketing budget a thing of the past with their service. They want to see you advertise, personalize and analyze every click and view your site gets without having to pay more dollars in ads.

KEY FEATURES

  • Fully customizable page builder tool
  • Collaboration solution – share with clients or coworkers to get feedback on layouts

REASONS TO BUY

  • Very easy to learn
  • Integrations with other apps getting noticeably better and more frequent

REASONS TO AVOID

  • Cannot cancel your subscription yourself, you have to email the company to do so
  • Expensive software compared to others

3. Leadpages – Best landing page software for analytics and closing sales

PRICING: $49/month, free trial available.

Leadpages wants to help you take your marketing control back, even if you’re just starting out, with their easy to use software. If you’re just starting out, marketing and analytics can feel intimidating, so Leadpages has really scaled it to what matters most, offering a website builder, landing page creator tool and more, without all the extras you don’t necessarily need to start.

KEY FEATURES

  • Landing pages – unlimited amount of landing pages with drag and drop style builder
  • Pop-ups – add pop-up messages in the right place at the right time with their tool
  • Alert bars – boost conversions by adding in an alert-bar, mobile friendly and non-intrusive

REASONS TO BUY

  • Code free builder, easy to use
  • Great reviews for gathering potential leads and customers

REASONS TO AVOID

  • Customer service doesn’t get rave reviews
  • Templates are specific and you don’t have a ton of customizability in the layout of them, keep that in mind

>>More: Best Insurance Website Builders | Best Website Builder For Food Trucks | Best Website Builders For YouTubers | Best Easy To Use Landing Page Builder For Beginners

4. GetResponse – Best landing page software for generating profit

PRICING: Free to sign up and for certain account features, no credit card required. In order to gain access to other features, plans start at $16/month

GetResponse is focused on closing deals, getting you more sales and growing your marketing presence. They offer mailing list tools, automated emails and a custom form builder to get you the information you need.

KEY FEATURES

  • Templates based on certain businesses or business goals
  • Mobile-friendly
  • Drag and drop information onto the template you choose

REASONS TO BUY

  • Clean interface and easy to navigate
  • Excellent customer service ratings

REASONS TO AVOID

  • Somewhat limited integrations
  • Depending on what account you choose, watch the amount of contacts you’re allowed, once you get close to that number you will need to clean some out or upgrade your account. If you exceed that amount, they can lock your account

5. Wishpond – Best landing page software for ease of use

PRICING: Free 14 day trial available. Pricing for plans not available, must speak with a team member for information.

Wishpond is one of the easier softwares to get started using if you’re just starting to build your online presence. Although they are beginner friendly, they don’t skip out on tools to help you generate and keep leads. You can create forms, pop-ups, blogs, connect to your social media accounts and more, all with the convenience of drag and drop templates.

KEY FEATURES

  • Drag and drop template tool
  • Email marketing
  • Real time editing capabilities

REASONS TO BUY

  • Automated workflow options
  • Easy to use and learn

REASONS TO AVOID

  • Templates remain the same, not a lot of updates seem to be done to them often
  • Have to use a subdomain for landing pages

6. LanderLab – Best landing page software for beginners

PRICING: $49/month when billed yearly, free trial available.

If you could wish for a simple as they come structure when it comes to landing pages, LanderLab is your answer. You need no coding, design or server skills to use this software. You can choose to build your own landing page in the custom template tool, or import a previous one from another site so you don’t have to start from scratch.

KEY FEATURES

  • Import a previous landing page
  • Lead collection and management
  • Test and track you page’s performance

REASONS TO BUY

  • No coding or previous knowledge required
  • Cloud-hosting

REASONS TO AVOID

  • The price is on the higher end, but if you have no prior experience it’s worth the money
  • No SEO management

7. MailChimp – Best landing page software for total marketing

PRICING: Free to create an account

MailChimp is an industry leader for online marketing tools. Their platform extends from landing pages, to domains to email lists and beyond. From templates to help get you started, to a built-in content studio to help you organize your photos in one place for any campaign.

KEY FEATURES

  • 250+ app integrations
  • Great features available with a free account

REASONS TO BUY

  • MailChimp has a broad marketing tool arsenal to offer
  • Broad library of resources to learn

REASONS TO AVOID

  • Emails can occasionally get caught in the customer’s spam folder
  • Once you surpass the 2,000 daily email send limit, when you upgrade plans it can get expensive if you’re not utilizing the service frequently.

References and Links

  • https://www.ventureharbour.com/best-landing-page-builders/
  • https://www.growthmarketingpro.com/landing-page-software
  • https://www.techradar.com/best/landing-page-creator
  • https://www.getapp.com
  • https://unbounce.com
  • https://instapage.com
  • https://www.leadpages.com
  • https://www.getresponse.com
  • https://landerlab.io
  • https://slashdot.org
  • https://mailchimp.com
  • https://www.wishpond.com

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