It’s simple to see why most small businesses use social media as a marketing tool. Thousands of people use social media platforms like Meta, Twitter, Pinterest, and Instagram. As a result, small businesses can communicate with clients by having a consistent social media presence.

However, managing several social accounts may be a headache with so many popular platforms available. Company owners would need to find the time to go into various social media accounts, make a post for each, and schedule them multiple times of the day. This is not practical for many small enterprises with only a few employees. With this in mind, many small businesses resort to social media management tools, which enable them to establish a comprehensive social media plan that they can manage from one location.

We created a list of the different types of software you can use with your social media. Here are the top 6 best social media management tools.

Top 6 Best Social Media Management Tools

  1. Sprout Social – Best Overall
  2. Monday.com – Runner-Up for Best Overall
  3. Salesforce Marketing Cloud – Best for User Interaction
  4. Sprinklr – Best for Tracking Data
  5. Falcon.io – Best for All-in-One
  6. Brand24 – Best for Simple to Use

1. Sprout Social – Best Overall

PRICING: $99 per user/mo for standard; $249 per user/mo for advanced

Sprout Social is your new social media management home, with all the features you need in one convenient package. Sprout Social emphasizes monitoring, Engagement, Measurement, and Growth as the four components of social media effectiveness.

Ticketmaster, Chipotle, Grubhub, and other prominent businesses and agencies use Sprout Social’s social media management, marketing, and customer service solutions. Sprout’s platform is built for simplicity, making social publishing, engagement, reviews, analytics, and listening easier for our customers. In addition, Sprout is dedicated to offering constant value to all users by providing customer success and technical assistance.

According to the vendor, any company, regardless of size or industry, can expect dedicated onboarding and swift implementation to help them realize value faster and less downtime. Sprout welcomes potential customers to try a free 30-day trial of their award-winning service and industry-leading time to value at sproutsocial.com.

KEY FEATURES:

  • Sentiment analysis
  • Filtering out noise/spam
  • Broad channel coverage
  • Content optimization
  • Audience targeting
  • Workflow management
  • Bulk actions

REASONS TO BUY:

  • Easy to navigate and use
  • Simple publishing calendar
  • Robust analysis and reports

REASONS TO AVOID:

  • Expensive
  • Customer support can take a while to respond
  • Lacks support for every network

2. monday.com – Runner-Up for Best Overall

PRICING: $8 for the basic plan; $10/mo for standard

Monday.com is a cloud-based software that allows teams to quickly make workflow apps that manage their processes and daily tasks. Teams may create their projects without writing code, thanks to a platform that adapts to changing needs fast, frees teams from manual labor, and brings them together in a collaborative workspace.

Monday.com comes with customizable workflow templates to manage anything your way. They also have time tracking to meet essential deadlines, dashboards to gain insights and see where things are at a glimpse, and integrations with popular tools and apps to streamline processes are just a few of the software’s features.

KEY FEATURES:

  • Task and resource management
  • Gantt charts
  • Scheduling
  • Document management
  • Timesheet tracking
  • Integration with accounting software

REASONS TO BUY:

  • File sharing
  • Easy to use
  • Affordable
  • Tracking progress

REASONS TO AVOID:

  • Only one currency
  • Needs to integrate with MS better
  • Formal reporting needs to be improved

3. Salesforce Marketing Cloud – Best for User Interaction

PRICING: $25 per user/mo for essentials; $150 per user/mo for enterprise

Salesforce Marketing Cloud is the top marketing solution for boosting consumer interaction. To construct entire consumer data profiles, use powerful data management to acquire, organize, and securely store first-, second-, and third-party data and offline data. Next, using built-in AI, personalize every interaction with your brand across the customer journey. Then, utilizing industry-leading email, mobile, advertising, and social tools, engage each customer at scale.

KEY FEATURES:

  • Integrates with MindTouch
  • Best for communication
  • Customers can ask questions and for help

REASONS TO BUY:

  • Integrates with Salesforce Sales
  • Easy to use
  • Flexible system

REASONS TO AVOID:

  • It takes time to load
  • Takes practice to learn main features
  • More settings are needed for reports

4. Sprinklr – Best for Tracking Data

PRICING: Have to consult to find price; customer state it is relatively expensive

You can manage your social profiles from a single platform with Sprinklr’s social CRM and social governance components. For example, you can use Sprinklr’s Social Engagement solution to track and respond to many conversations taking place across numerous social media channels. Set procedures to route conversations to the appropriate teams by separating message traffic into queues. You can use custom macros and rules to tag messages, and conversation threads can be seen.

Monitor competition, track audience interaction, and gauge sentiment, moods, and market trends using Sprinklr’s social listening insights. Content can be created, shared, and targeted through social publishing. To maintain content and brand messaging consistency, employ the editorial calendar and organizational compliance and approval guidelines. The social asset management module helps protect all of your sourced and produced information. Successful material should be shared and reused, and the best performing content and content producers should be identified.

KEY FEATURES:

  • Filtering spam
  • Broad channel coverage
  • Content optimization
  • Audience targeting
  • Customer interaction history
  • Content marketing
  • Lead generations
  • Paid media management

REASONS TO BUY:

  • Instant delivery of tweets and FB posts to the tool
  • Admin management of users is great
  • Easy creation of reports

REASONS TO AVOID:

  • Could have already made templates
  • Could use better visualization for the calendar

5. Falcon.io – Best for All-in-One

PRICING: $129 per month

Falcon.io is a social media monitoring, interaction, publishing, analytics, and customer experience management SaaS platform built specifically for social media marketplaces. Falcon.io offers capabilities such as social media listening, measuring, and customer data management to provide organizations with social media marketing and customer experience management tools. Marketers and businesses may use the app to provide tailored brand experiences across touchpoints based on richer customer profiles.

Falcon.io’s many capabilities, including an all-in-one campaign calendar that displays scheduled posts and content for multiple campaigns at once, may be used to generate, manage, schedule, and publish content. In addition, content can be previewed and published across different social media networks, and You can build up approval mechanisms to verify that range meets quality standards before going live.

Falcon.io allows customers to track the performance of content and campaigns after they’ve been released, giving visual statistics on metrics like engagement by channel, ROI, performance versus competitors, and more.

KEY FEATURES:

  • Sentiment analysis
  • Integration to Youtube, Pinterest, Facebook, etc.
  • Paid media management
  • Content marketing
  • Mobile access
  • Approval flows
  • Profile cards
  • Bulk actions

REASONS TO BUY:

  • Well organized and fluid interface
  • Allows mix stories for marketing strategy
  • It has an excellent data flow

REASONS TO AVOID:

  • It does not show the conversations between the customers and the chatbot
  • Sometimes doesn’t post specific posts that fall under a particular niche

6. Brand24 – Best for Simple to Use

PRICING: $59 per month for one user; $179 per month with unlimited users for the pro version

Brand24 is a dependable and simple-to-use media monitoring tool that allows businesses of all sizes to track, interact, and analyze real-time online discussions about their brands, products, and competitors.

Brand24 is a service that allows customers to reply to mentions of their company in real-time, follow up on positive feedback from brand ambassadors, and respond to dissatisfied consumers before things get out of hand.

Before making a purchasing decision, most shoppers nowadays conduct online research. Brand24 provides businesses with the tools to find these leads, determine where to market items, and learn more about their customers.

KEY FEATURES:

  • Offers a free trial
  • Reply to mentions
  • Tracks real-time discussions of their brands

REASONS TO BUY:

  • Reporting is easy
  • Social media tracking tool is excellent
  • Highly user friendly

REASONS TO AVOID:

  • Pricey
  • Sentiment analysis could be better

Frequently Asked Questions

How do I manage all of my social media in one place?

This is where social media management tools come in handy. These online tools make it easy to understand what is going on in your social media and get a quick overview of everything.

What should I look for in a social media management tool?

There are a couple of aspects that you should look for when finding the social media tool for your needs:

  • Analytics and reporting
  • Social media monitoring and listening
  • Social post scheduling
  • Engagement
  • Alerts

These are some aspects that you need to be successful with your social media management.

References