Creating engaging social media content can be an incredibly challenging feat as social content takes over as the main communication tool. Developing new, engaging ideas becomes harder with more and more companies working to do the same thing; social media teams are critical for organizations needing to create meaningful content, and finding the right tools to make that job easier can take your organization to the next level. This list compiles the most effective social media team collaboration software options to make it easy for your social media team to create the best possible content in the most efficient way.
Top 5 Best Social Media Team Collaboration Software
- Slack – Best social media team collaboration software for large-scale task management
- Trello – Best social media team collaboration software for smaller teams
- Social Pilot – Best social media team collaboration software for content creation
- Evernote Business – Best social media team collaboration software for research
- Asana – Best social media collaboration software for performance management
1. Slack – Best social media team collaboration software for large-scale task management
PRICING: Free plan is available, and paid plans begin at $6.67 per month
For large teams looking to make collaboration easy, Slack provides a simple software that streamlines communication, teamwork, and data sharing. Message history allows teams to keep track of recent communication histories and keep the workflow smooth through Huddles and group conversations. It is easy to assign tasks and manage teams, and there are tools for direct messaging and video meetings. Slack’s collaboration software allows you to keep everything from files and analytics to direct message history in one place so it is easy to search for any necessary or forgotten information.
KEY FEATURES:
- Group brainstorm channels called “Huddles”
- Extended message history
- External collaboration options with outside organizations
REASONS TO USE:
- Extensive integration options like Salesforce and CRM programs
- Data storage
- Multiple team communication methods
REASONS TO AVOID:
- The free plan is too limited for teams with more than two users
2. Trello – Best social media team collaboration software for smaller teams
PRICING: Free plan is available, and priced plans start at $5 per month, per user
If your company is in need of a team collaboration software with similar functionality to Slack, but with a more comfortable design for a smaller organization, Trello offers extensive collaboration and task management features on a more tight-knit scale. This software makes it easy to assign tasks and create workspaces to keep ideas and data organized, and data sharing through the platform is intuitive. The basic free plan that Trello offers is extremely well-built compared to other free software options, making this collaboration tool a good option for any team wanting to get the most value at a low price point.
KEY FEATURES:
- Easy sharing tools to keep teams engaged
- Quickly access multiple social media accounts at once
- Unlimited lists and boards
REASONS TO USE:
- Teams can upload and share any content necessary
- Data storage is unlimited
- The free plan is well-built
REASONS TO AVOID:
- Significantly limited analytics and reporting tools
3. Social Pilot – Best social media team collaboration software for content creation
PRICING: The single-user, annual plan begins at $29.75 per month, and plans range up to $127.50 per month
For teams in need of an easy system for organizing, developing, and sharing better social content, Social Pilot is a software designed specifically for content creation and social media marketing. This software allows users to create teams, delegate tasks, and create content through the software or with certain third-party integrations, like Canva. There are options for content scheduling to successfully engage consumers at the most influential moments, and with detailed creation tools it is simple to quickly produce and share beautiful posts. This software is a good choice for teams managing multiple clients; this software has unlimited storage and scalable plans to accommodate more users as the client base grows. With a 14-day free trial this social media collaboration software is a simple software choice for high value collaboration at a budget-friendly price.
KEY FEATURES:
- Easy work delegation tools
- Customizable social content
- Third-party integrations for better content creation
REASONS TO USE:
- 14-day free trial
- Scalable plans based on number of necessary social plans
- Strategic content organization tools
REASONS TO AVOID:
- Occasional social post errors which can go unreported by the software
4. Evernote Business – Best social media team collaboration software for research
PRICING: Pricing information is hidden behind a free-trial wall, although a free Basic plan is available
Evernote Business is a good collaboration software for social media teams looking for simple ways to manage extensive research and documentation. This software solution has extensive tools for workspace creation, data organization, and shared tasks to keep every team member engaged and within easy reach of any necessary information. It is easy to collect articles, data, and social content from anywhere to aid in project research and create a database for whatever your project entails. Once you’ve filled your Evernote Business account with research and data it is easy for teammates to access any information they need to create better social content and marketing strategies. This software option is good for larger teams in terms of the extensive document storage and easy collaborative workspaces, although it can become extensive as teams become larger, so this may be a more useful software for smaller social media teams doing in-depth marketing research.
KEY FEATURES:
- Collaborative “Spaces” for idea sharing and project organization
- Third-party integrations for better all-in-one organization
- Offline access whenever necessary
REASONS TO USE:
- Endless document storage
- Research collection aids
- 14-day free trial
REASONS TO AVOID:
- Mobile access to this software can be limited, and it can be expensive for larger teams
5. Asana – Best social media team collaboration software for performance management
PRICING: Free plan is available, and annual paid plans begin at $10.99 per user, per month
The Asana collaboration software may be one of the most powerful options on the market for teams wanting to have full control over customization, project management, and marketing integrations. This collaboration tool provides teams with detailed collaboration tools to assign tasks, manage workflow, and track progress and performance, and it is easy to create automated processes for repetitive tasks and reminders. With easy integration options with apps like Slack and Google Drive, Asana can become a home base for all aspects for social media management and content creation. The free plan has a significant range of features to be useful for small teams, and the upgrades features in priced plans are incredibly useful for large teams managing many social platforms at once.
KEY FEATURES:
- Workflow scheduling and delegation
- Native communication tools
- Personal task structuring and organization
REASONS TO USE:
- Effective visual dashboards
- Multiple third-party integration options
- Extensive free plan
REASONS TO AVOID:
- The mobile app is fairly limited and can have crashes
Whether you need large-scale social media content creation tools or individual social project coordination, this list compiled the best options for any social media team to effectively collaborate, create, and market powerful social content.
References and Links:
- https://www.socialmediatoday.com/news/5-of-the-best-tools-for-social-media-team-collaboration/526601/
- https://slack.com/pricing
- https://www.socialpilot.co/social-media-collaboration-tools#Asana
- https://www.crazyegg.com/blog/trello-review/
- https://www.g2.com/products/socialpilot/reviews#reviews
- https://www.g2.com/products/evernote-evernote-business/pricing
- https://evernote.com/intl/cs/compare-plans
- https://asana.com/pricing#close
- https://www.crazyegg.com/blog/asana-review/