Whether you are looking to upgrade your website’s user experience or trying to create a new website from scratch, conducting a comprehensive website audit remains a crucial step that needs to be followed. One of the goals of every webmaster is to have their website pages show up in the search engine result pages (SERPs); conducting a website audit will give you all the information you need to optimize your pages to rank in major search engines like Google. A website audit will also show you the pages that are getting the most visitors, the ones that keep people on your site longer, and the ones that have the highest bounce rates.

The best way to conduct a comprehensive audit of your website is to use website audit software. The software can analyze all your pages and give detailed reports and you can use the insights in that report to make critical changes. Finding the right website audit software is no child’s play, which is why we have taken it upon ourselves to review some of the best options in the market right now. Feel free to read through our list and pick all the information you need to make up your mind.

5 Best Website Audit Software

  1. Ahrefs – Best Innovative Website Audit Software
  2. Semrush – Best Website Audit Software for Enterprise Customers
  3. Google Analytics – Best Website Audit Software for Ease of Use
  4. Serpstat – Best Website Audit Software for Tracking
  5. SpeedVitals – Best Website Audit Software for Page Speed Test

1. Ahrefs – Best Innovative Website Audit Software

Pricing: Starts at $99.00 a month

If you want a website audit software that does it all, Ahrefs is one of the most reputable solutions out there. This software has been around for at least two decades and is still ranking as one of the best in the business today. Ahrefs can help you analyze your website’s backlinks profile, so you can see where your links are coming from and if anyone is harmful to your website. Another function of the software is that you can use it to research low competition; high volume keywords that can help you get more traffic from search engines. There’s also a rank tracker that lets you track your position on Google and other major search engines for various keywords, so you will know where to improve in terms of on-page and off-page optimization.

The “lite plan” of Ahrefs costs $99 monthly, which may not be the cheapest for those on a tight budget, but it still represents great value for money in terms of all the amazing features on offer.

KEY FEATURES

  • SEO Dashboard
  • Keywords Explorer
  • Site Audit
  • Rank Tracker
  • Site Explorer
  • Domain comparison
  • Content Explorer
  • Position history chart

REASONS TO BUY

  • Super high performance
  • Excellent value for money

REASON TO AVOID

  • It may be a bit overwhelming for newbies

2. Semrush – Best Website Audit Software for Enterprise Customers

Pricing: Starts at $119.00 a month

Semrush is another robust website audit tool for big enterprises and corporations. The reason this software is attractive for big businesses is because of the level of sophistication that the software offers. Semrush is similar to Ahrefs in many ways, as they both have similar features and appeal to the same fan base and demographics. Semrush makes it easy for webmasters to carry out thorough audits that reveal where their web pages are in terms of SEO visibility, user experience, link profile, and more. You will get a detailed and comprehensive report that you can use to draw logical inferences and make critical decisions and changes.

According to information available on the official website of Semrush, the basic plan starts at $119 – an above-average price for new webmasters on a limited budget. But you can always sign up for the free trial that is available on all plans, which means you get to test-run the service before making a full commitment.

KEY FEATURES

  • Keyword research
  • On-page SEO
  • Competitor analysis
  • Content marketing
  • Rank tracking
  • Website Audit
  • Content optimization
  • Market analysis

REASONS TO BUY

  • Free trial available on some plans
  • Impressive mobile apps

REASON TO AVOID

  • Not the cheapest for webmasters on a budget

3. Google Analytics – Best Website Audit Software for Ease of Use

Pricing: Free

Are you in search of a software solution that shows all the activities taking place on your website in real-time? Google Analytics is one of the best solutions that can help you achieve that effortlessly. Google Analytics is one of Google’s products, and like other products from the “big G,” you can always expect excellent performance and a high-quality service every time. Aside from being a high-performing website tool, it is free to use. Also, Google Analytics has been around for decades and is one of the most trusted website tools you can get without spending any money. When it comes to customer support, Google Analytics has a knowledge base where you can solve any issues you have and get all your questions answered.

With Google Analytics, you can learn about various on-site visitor behaviors, including average time spent on your site, the number of pages visited, bounce rate, and so on.

KEY FEATURES

  • Built-in automation
  • Goal tracking
  • Campaign measurement
  • Real-time reporting
  • Funnels analysis
  • Traffic tracking
  • Conversion tracking
  • Custom segments
  • Graph annotations

REASONS TO BUY

  • It is easy to use
  • It is free to use

REASON TO AVOID

  • It may be overwhelming for new users

4. Serpstat – Best Website Audit Software for Tracking

Pricing: Starts at $69.00 a month

If you have a website and are trying to get as much traffic as possible and increase engagement and revenue, it’s always important to conduct a site audit to see if your website is well positioned and optimized the right way. Conducting a website audit will show you if the site meets up with the basic requirements and page optimization and ranking factors. Serpstat is one of the best website audit and search engine optimization software solutions out there. The software allows users to track various metrics and also allows them to optimize their website and content for an improved user experience. Users can also do other things like search for keywords with good potential, as well as link-building opportunities.

Serpstat is priced at $69 monthly for those who prefer to be billed monthly. However, if you choose to be billed yearly, your monthly fee drops down to about $48, which is a great way to save some money.

KEY FEATURES

  • Keyword analysis
  • Website Audit
  • Rank tracking tool
  • Contextual advertising analysis
  • Competitor analysis
  • Team management
  • Custom reports
  • Text Analytics
  • Search volume crawling service
  • API and integration

REASONS TO BUY

  • Affordable pricing
  • Regular and timely database updates

REASON TO AVOID

  • It can be slow at times

5. SpeedVitals – Best Website Audit Software for Page Speed Test

Pricing: free

One of the most important website metrics that need to be measured and tracked from time to time is speed. Loading speed is one of Google’s ranking factors and the earlier you start taking it seriously, the better for your website. SpeedVitals Is a comprehensive performance software solution developed to help users measure website performance while boosting crucial Web vitals. This software solution takes website performance testing and evaluation to another level. For instance, one of the key metrics you can measure and test with this software is loading speed, which is a key search engine ranking factor today.

With SpeedVitals, users can easily analyze their websites and identify key areas where improvements need to be made. If any resources are slowing down your Web pages, the software can point them out and also suggest where you can make significant adjustments.

KEY FEATURES

  • Link management
  • Performance metrics
  • Competitor analysis
  • Problem area alerts
  • Keyword research tools
  • Content management

REASONS TO BUY

  • It is free to use
  • It is user-intuitive

REASON TO AVOID

  • Below-par customer support

References and Links

  • https://www.softwaresuggest.com/us/website-audit-software
  • https://startupbonsai.com/seo-audit-tools/
  • https://www.codeinwp.com/blog/seo-audit-tools/
  • https://www.reliablesoft.net/best-seo-audit-tools/
  • https://purevisibility.com/best-seo-audit-tool/
  • https://www.boostplanner.com/best-seo-audit-software/